--- title: 'Clay Labs — company profile' canonical: 'https://feeny.ai/companies/clay-labs' type: 'company' updated: '2026-07-02' --- # Clay Labs > A go-to-market platform that pairs a 150+ provider data marketplace with AI agents and workflow automation so revenue teams can build, not just buy, their growth systems. - **Website:** https://www.clay.com/ - **Type:** Private (Series C; $5B valuation) - **Headquarters:** New York, New York, United States - **Founded:** 2017 - **Founders:** Kareem Amin, Nicolae Rusan, Varun Anand - **Valuation:** $5B - **Total raised:** $204M - **Latest round:** Employee tender offer at $5B valuation · Jan 2026 (last priced round: Series C · $100M · Aug 2025 · $3.1B) - **Investors:** CapitalG, Sequoia Capital, First Round Capital, Meritech Capital Partners, Sapphire Ventures, BoxGroup, Boldstart - **Business model:** B2B SaaS (freemium) - **Industries:** Sales - **Open roles:** 69 - **Profile:** https://feeny.ai/companies/clay-labs ## What they do Clay is a go-to-market platform that combines a 150-plus-provider data marketplace, AI research agents (Claygent), and workflow automation so revenue teams can enrich data, research prospects, and run automated outbound from one canvas. ## Overview **The GTM tool that turned 'buy a list' into 'build a system'** Clay took a boring problem, cleaning and enriching sales data, and turned it into a platform teams now treat like a build surface. Instead of buying one vendor's list, you point Clay at 150-plus data providers at once, let it fall back from source to source until it finds a match, then feed the result into AI agents and workflows that do the outreach. The pitch is that one person can now run growth plays that used to need the whole revenue team. Kareem Amin and Nicolae Rusan started it in 2017, and it was famously a slow burn: First Round called it a seven-year overnight success. The burn is over. Clay crossed $100M in revenue in 2025, and by January 2026 an employee tender offer put it at a $5B valuation, up from $3.1B just months earlier. ## What They Do **Data, agents, and workflows in one contract** Clay is a go-to-market platform built on three ideas stacked together: a data marketplace, AI research agents, and workflow automation. You start with a spreadsheet-like table, enrich each row from a waterfall of providers, then let Claygent, its AI agent, research companies and people the way an analyst would. Orchestration wires the output into your CRM, email, and ad tools so the whole loop runs on autopilot. The reason people care is procurement math. Getting the same coverage the old way meant signing separate contracts with a dozen data vendors and gluing them together by hand. Clay collapses that into one bill and one canvas. ## Problems **Why GTM data was broken before this** Sales and marketing teams have always fought the same three fires: patchy data, tools that do not talk to each other, and manual research that eats a rep's day. Any single data provider misses a chunk of your list, so teams either accept the gaps or pay for several overlapping subscriptions. Clay's waterfall enrichment answers the first one by trying provider after provider until it gets a hit. The deeper problem it goes after is coordination. A campaign used to mean a rep, an ops person, a data buyer, and a copywriter all touching the same play. Clay's bet is that agents and workflows let one operator run the whole thing, which is where the 'GTM engineer' idea it keeps pushing comes from. ### Problems addressed - Patchy coverage from any single data provider - Overlapping, expensive data subscriptions - Manual prospect research that eats a rep's day - GTM tools that do not talk to each other - Campaigns that require coordinating a whole revenue team ## Who It's For **Built for the operator who'd rather build than buy a list** Clay sells to B2B revenue teams across the size range, from a solo founder doing outbound to enterprise sales, marketing, and RevOps orgs. The sweet spot is the technical operator: the RevOps lead, the growth engineer, the ops-minded AE who is comfortable wiring providers together and writing prompts. That same profile is also the catch. Clay rewards people who treat GTM like a system, and reviewers consistently say the learning curve is steep. If a team wants a list and a send button, this is more machine than they signed up for. ### Ideal customer profiles - **RevOps leaders** — Keeping the CRM clean and enriched; Routing and scoring leads fast; Consolidating fragmented data vendors - **Growth / GTM engineers** — Building automated outbound systems; Wiring signals into multi-step workflows; Running plays solo instead of across a team - **Sales / SDR teams** — Slow, manual pre-call research; Personalizing outreach at scale; Finding best-fit accounts ## Products **The pieces that make up the Clay canvas** Everything in Clay hangs off a table you can enrich, research, and automate. The headline pieces are the data marketplace, Claygent for AI research, waterfall enrichment for coverage, and orchestration to push actions back into your stack. Newer surfaces include a Clay MCP endpoint and a native Salesforce integration, a sign of where the roadmap is going. The products render below as cards; taken together they are less a suite of apps than one programmable workspace for growth. ## Business Model **Free to try, credits to scale** Clay runs on a freemium, consumption model. A free tier lets you kick the tires with a small monthly allotment; paid plans sell you two currencies, Actions for platform orchestration and Data Credits for buying records from the 150-plus providers. Credits start around five cents each with volume discounts, and you can bring your own API keys to skip the data charge and pay only for Actions. That design scales beautifully with usage, which is exactly why it draws fire: run enrichments across thousands of rows and the bill climbs fast and unpredictably. The plans below show where the ceilings sit. ### Plans Clay is freemium with a consumption model. A free plan lets you try it; paid plans sell two things, Actions (platform orchestration like enrichment, workflow runs, API calls, exports) and Data Credits (records bought from 150-plus providers, starting around $0.05 each with volume discounts). Unused credits roll over up to 2x your monthly allocation on paid plans, and you can bring your own API keys to skip data-credit charges and pay only for Actions. Costs scale with usage, which is the main thing users flag as unpredictable. - **Free** — $0 · Individuals trying Clay Kick the tires with a small monthly allotment - 500 actions/month - 100 data credits/month - Unlimited seats and tables - Up to 200 rows per table - Multi-provider data enrichment - Claygent AI agent - Clay Sequencer email tool - **Launch** — $134/mo (annual) or $167/mo (monthly) · Small teams starting outbound Adds phone enrichment and campaign integrations - 15,000 actions/month - 2,500 data credits/month - Up to 50,000 rows per table - Phone number enrichment - Job change signals - Email campaign integrations - Custom functions - **Growth** — $401/mo (annual) or $446/mo (monthly) · Scaling GTM teams (recommended plan) CRM sync, intent signals, and API access - 40,000 actions/month - 6,000 data credits/month - CRM auto-sync - HTTP API integrations - Web intent signals - 1 ads audience - Priority support - **Enterprise** — Custom · Large orgs with annual commitments SSO, RBAC, and a dedicated growth strategist - 200,000+ actions/month - 100,000+ data credits/month - Unlimited ads audiences - SSO - Role-based access control - Data warehouse integrations - Dedicated growth strategist Good to know: Data credits start at ~$0.05 each with volume discounts; Unused credits roll over up to 2x monthly allocation on paid plans; Bring your own API keys to skip data-credit charges (pay only for Actions); Annual billing is ~10% cheaper than monthly; SSO and RBAC are Enterprise-only; Enterprise requires an annual commitment ## Competition **How Clay stacks up against the list vendors** Clay competes with the established sales-intelligence names, Apollo and ZoomInfo above all, plus a long tail of enrichment tools like Lusha, Seamless.AI, and RocketReach. Those rivals mostly sell their own single database. Clay's angle is that it does not want to be one more database; it aggregates everyone else's and adds the agents and automation on top. The edge is real for teams that value coverage and flexibility over a one-vendor guarantee. The trade is complexity: ZoomInfo and Apollo are easier to hand a new rep, while Clay asks you to build. ### Their edge - **Aggregator, not another database** — Where Apollo and ZoomInfo sell their own single dataset, Clay waterfalls across 150+ providers so coverage does not depend on one vendor. - **Agents and automation on top of data** — Claygent and orchestration turn raw records into researched, personalized outbound inside the same tool, not a separate stack. - **One contract for the whole data layer** — Consolidates a dozen enrichment subscriptions into a single bill and canvas. ### Where they're betting - Deepening agentic GTM workflows - Expanding the data and intent marketplace - Turning users into a 'GTM engineer' movement - Global expansion - Building AI-native engineering infrastructure ## Proof **The names on the wall of love** Clay leans hard on customer logos, and they are strong ones: Anthropic, OpenAI, Notion, Google, and Ramp all show up in its materials, with Anthropic and OpenAI cited as heavy users. The published case studies put numbers on it. Intercom says it grew outbound-sourced pipeline 140%, Vanta cut follow-up time from three days to under one, and Oyster's reps claim 40 hours saved a month. The community is its own proof point: Clay says 11,000-plus customers, 150-plus integration partners, and tens of thousands of members in its Slack and clubs. ## What People Say **Loved for the power, cursed for the bill** The praise is consistent: Clay saves real time, the multi-source enrichment beats any single vendor, and the AI personalization drives outbound results teams could not get before. It is the tool power users evangelize. The complaints are just as consistent, and they cluster on two things. Pricing is the loud one, credit-based costs balloon on high-volume lists and are hard to forecast, with some on Reddit calling it too expensive to be practical. The other is difficulty: setup is fiddly, and when one step in the chain breaks you are debugging to find where the data went wrong. ## Funding **$204M raised, and a $5B price tag to grow into** Clay has raised about $204M, but the number that matters is the valuation curve. A CapitalG-led $100M Series C in August 2025 more than doubled the company to $3.1B; by January 2026 an employee tender offer reset that to $5B, its second liquidity event for staff in nine months. The cap table reads like a who's who: CapitalG, Sequoia, First Round, Meritech, Sapphire Ventures, BoxGroup, and Boldstart. Growth is backing the story, revenue crossed $100M the same year the Series C landed. ## Team & Culture **Quiet ego, DJ Fridays, and 'negative maintenance'** Clay works out of a Chelsea office in Manhattan, and it wears its culture on its sleeve: daily team lunches, DJ Fridays, and a roster of employees who moonlight as marathoners, activists, and, per one JD, clowns. The operating principles are unusually specific, 'make it work, then make it great,' 'negative maintenance' (improve a little every day), and 'non-attached action.' Engineering skews craft-obsessed and is betting the codebase on AI, building the tooling that lets coding agents work with full context of the system. The company prefers people in person but keeps remote roles open, and it is hiring across engineering, sales, GTM, and operations in New York, San Francisco, and London. ## Compensation **What Clay pays across its open roles** Clay discloses salary bands on most of its US roles, all in USD. Engineering is the widest and highest, running from the low six figures into the low $300Ks for senior work, with sales, operations, and G&A roles landing across a broad range depending on level. Several postings note visa sponsorship. The base numbers are only part of it: Clay recently ran a community equity offering and does employee tender offers, so equity is a live part of the package. The bands below are base pay from currently posted roles. ## Security & Legal **Trust lives at trust.clay.com** Clay points customers to a dedicated trust portal at trust.clay.com for its security posture and compliance documentation. The crawl surfaced the trust page and terms of service but did not expose a specific registered legal entity or address, so those are left unstated rather than guessed. ## In the News **A funding streak the press keeps covering** Clay's rapid re-pricing has kept it in the business press. TechCrunch and Business Wire covered the $100M Series C at $3.1B, the NYT's DealBook tracked both the fundraise and the 2026 tender offer at $5B, and First Round Review dug into the seven-year grind to product-market fit. The links below are the source trail. ### Coverage - [Clay confirms it closed $100M round at $3.1B valuation](https://techcrunch.com/2025/08/05/clay-confirms-it-closed-100m-round-at-3-1b-valuation/) — TechCrunch (2025-08-05) - [AI GTM Leader Clay Raises $100M Series C to Fuel GTM Engineering Roles Industrywide](https://www.businesswire.com/news/home/20250805719448/en/AI-GTM-Leader-Clay-Raises-$100M-Series-C-to-Fuel-GTM-Engineering-Roles-Industrywide) — Business Wire (2025-08-05) - [Clay start-up tender offers at a $5B valuation](https://www.nytimes.com/2026/01/28/business/dealbook/clay-start-up-tender-offers.html) — The New York Times (DealBook) (2026-01-28) - [Clay's Path to Product-Market Fit: A 7-Year 'Overnight Success'](https://review.firstround.com/clays-path-to-product-market-fit/) — First Round Review - [AI-Powered Sales Automation Startup Clay More Than Doubles Valuation To $3.1B](https://news.crunchbase.com/venture/ai-powered-gtm-startup-clay-valuation-doubles-capitalg/) — Crunchbase News (2025-08-05) - [Partnering with Clay: On a Mission to Grow](https://sequoiacap.com/article/partnering-with-clay-on-a-mission-to-grow/) — Sequoia Capital ## Outlook **Riding the agent wave it helped start** Clay's whole thesis, that creativity and systems beat manual GTM, gets stronger as AI makes execution cheap and easy to copy. It is pushing deeper into agentic workflows, expanding the data marketplace, and turning its users into a movement of 'GTM engineers,' which doubles as a hiring funnel and a moat. The risk is the same one reviewers name: if pricing stays unpredictable and the tool stays hard, the market of operators who love it may cap out below the market of teams who just want a list. At a $5B valuation, that is the bar it now has to clear. ## Company details - **Mission:** Help organizations turn any growth idea into reality by giving teams the best possible data foundation to reach their best-fit customers. - **Products:** Data marketplace, Claygent, Waterfall enrichment, Orchestration, Clay for Salesforce, Clay MCP - **Notable customers:** Anthropic, OpenAI, Notion, Google, Ramp, Intercom, Vanta, Oyster, Lovable, Rootly, Harmonic, Coverflex, Exit Five, Pump, A-LIGN, Sana, Regency Supply, depthfirst - **Customer segments:** B2B sales teams, Marketing teams, RevOps, Startups, Enterprise GTM teams, Agencies, Solo founders and operators - **Buyers / users:** RevOps leaders, Growth and GTM engineers, Sales / SDR teams, Marketing operators, Founders doing outbound - **Competitors:** Apollo, ZoomInfo, Lusha, Seamless.AI, RocketReach, Persana AI, Cognism - **What sets them apart:** Aggregates 150+ data providers under one contract instead of selling a single database; Waterfall enrichment for maximum match coverage; AI research agents and automation built into the same canvas; Lets one operator run growth plays that used to need the whole GTM team; Large community of GTM engineers driving network effects - **Tech stack:** Salesforce, 150+ data providers, CRM integrations, Ad platforms, HTTP API, Model Context Protocol (MCP) - **Integrations:** Salesforce, CRM auto-sync, Email campaign tools, Ad platforms, HTTP API, Reverse ETL / data warehouse, Clay MCP ## Open roles (69) - [Marketing Analyst](https://jobs.ashbyhq.com/claylabs/ea299008-9502-4ede-96f3-d5cb94627f51) — New York, NY - [Growth, Digital](https://jobs.ashbyhq.com/claylabs/823e6f58-36d8-480d-b126-65777cee4f21) — New York, NY - [Growth Strategy Enablement](https://jobs.ashbyhq.com/claylabs/234bb7bc-5cb8-4df9-9fdf-6320d01519d4) — New York, NY - [DACH Partner Manager (German Speaking)](https://jobs.ashbyhq.com/claylabs/ada9ebd0-bbae-40a3-9c6e-b9701369daaa) — Remote - [Account Executive (GTME - New Business)](https://jobs.ashbyhq.com/claylabs/53939c5e-9be7-4988-ba29-de526f7906ae) — New York, NY - [GTME Ecosystem Recruiting Partner](https://jobs.ashbyhq.com/claylabs/02b25347-b588-4bf1-a2a9-e1b7544883ce) — New York, NY - [Account Executive - SMB/High Velocity (French Speaking)](https://jobs.ashbyhq.com/claylabs/2c53eca3-b39a-45bc-9e59-fca37794010f) — London, United Kingdom - [Manager, Strategic Growth (Customer Success)](https://jobs.ashbyhq.com/claylabs/73f9d129-1ea8-43cd-b69a-e08015aa057f) — New York, NY - [Account Executive (GTME - SMB)](https://jobs.ashbyhq.com/claylabs/805abc0d-879c-46cc-9abe-ef8d78336b61) — New York, NY - [Front Desk Coordinator](https://jobs.ashbyhq.com/claylabs/34d69869-d436-4cac-b7df-aa42b32817c2) — New York, NY - [Growth, ABM](https://jobs.ashbyhq.com/claylabs/4272b3bc-0ec3-46bf-8339-142889a97367) — New York, NY - [Growth, Enterprise](https://jobs.ashbyhq.com/claylabs/b1bd4804-c7d7-4d69-a53a-ed2527d56f26) — New York, NY - [ClayDR Manager (SDR Manager)](https://jobs.ashbyhq.com/claylabs/a8ca6bd8-9564-4e28-893e-0b2c320271a8) — New York, NY - [Sales Manager (GTME)](https://jobs.ashbyhq.com/claylabs/f64feda8-7231-4c39-be5f-71a192efc6b9) — London, United Kingdom - [Revenue Accountant](https://jobs.ashbyhq.com/claylabs/82ca7670-1083-46e6-9ab4-a722fe535ef3) — New York, NY - [Sales Architect](https://jobs.ashbyhq.com/claylabs/80dcacfb-0a59-42b0-a38d-49abaf51716c) — New York, NY - [Data Analyst](https://jobs.ashbyhq.com/claylabs/31d3597f-400e-4c12-9692-a5fb6f5e0d03) — New York, NY - [GTME Partnerships](https://jobs.ashbyhq.com/claylabs/242be863-2f62-44a7-909d-6c351dee81d1) — New York, NY - [GTM Engineer - Systems and Infrastructure](https://jobs.ashbyhq.com/claylabs/f90028b7-6c35-4392-824c-105967ccd406) — New York, NY - [Software Engineer, Backend](https://jobs.ashbyhq.com/claylabs/248aa0c7-034f-47d3-a57e-ce16736eeab6) — New York, NY - [Events Marketing](https://jobs.ashbyhq.com/claylabs/d23dfc5b-2d75-412c-bedf-38643517b486) — London, United Kingdom - [Marketing Recruiter](https://jobs.ashbyhq.com/claylabs/5285ed8d-1ba4-4836-8b69-a66bf930f204) — New York, NY - [Head of ARC (Activation, Research & Community)](https://jobs.ashbyhq.com/claylabs/bd05f800-ee4e-468a-8bdb-7b80a2d12481) — New York, NY - [Sales Manager (GTME)](https://jobs.ashbyhq.com/claylabs/0bfc4016-f5b2-4957-a305-ec5dd96d4fa4) — New York, NY - [GTME Ecosystem - Create Your Own Role](https://jobs.ashbyhq.com/claylabs/45fbd224-6a30-4b8e-8938-139ae0a0127f) — New York, NY - [Strategic Finance](https://jobs.ashbyhq.com/claylabs/6c65bbb9-8205-400c-b971-cd91897b6d8f) — New York, NY - [Engineering Manager](https://jobs.ashbyhq.com/claylabs/2eba1b88-d3d2-4c80-a506-b367d85110bd) — New York, NY - [GTME Ecosystem - GTME & AI Teacher](https://jobs.ashbyhq.com/claylabs/1b1c004f-0e6a-41b6-bac3-971448b63a07) — New York, NY - [Partner Manager](https://jobs.ashbyhq.com/claylabs/7f28a375-eb96-4ff9-a186-387dc709c418) — New York, NY - [Strategic Finance - FP&A](https://jobs.ashbyhq.com/claylabs/11523b92-635e-4865-8ed0-59ef4c91bd53) — New York, NY - [Account Executive (GTME - New Business)](https://jobs.ashbyhq.com/claylabs/a6abd176-8afe-4905-a341-15d89f9acd03) — San Francisco, CA - [Deal Desk](https://jobs.ashbyhq.com/claylabs/1ad2a991-cc6a-4645-a6b8-18ae61737d6d) — New York, NY - [Growth Strategist, Enterprise (Customer Success)](https://jobs.ashbyhq.com/claylabs/9d4828b2-8c23-406d-8225-b916ff9174c0) — London, United Kingdom - [Product Support Manager](https://jobs.ashbyhq.com/claylabs/8f734c15-94fe-4925-aeea-0cafa0769514) — San Francisco, CA - [Software Engineer, Developer Experience (AI)](https://jobs.ashbyhq.com/claylabs/9b008b26-189b-45cf-83d8-fee117d32874) — New York, NY - [Product Designer, Growth](https://jobs.ashbyhq.com/claylabs/a284a622-0736-4558-be7a-76434f0dd147) — New York, NY - [Head of GTM Architecture](https://jobs.ashbyhq.com/claylabs/0df88e24-28da-4376-956d-926111832a32) — New York, NY - [Growth Strategist, Enterprise (Customer Success)](https://jobs.ashbyhq.com/claylabs/c605042d-1bd4-4e0d-aa82-d92a2abecb59) — New York, NY - [Procurement](https://jobs.ashbyhq.com/claylabs/4be52dd6-244b-4e27-bf4a-757a1094a82a) — New York, NY - [Data Partnerships](https://jobs.ashbyhq.com/claylabs/84eb158a-b39d-4048-9c9f-66fc55a24224) — New York, NY - [Product Design](https://jobs.ashbyhq.com/claylabs/67a53448-184d-48e4-a040-d17fc7f59b37) — New York, NY - [Software Engineer, Full Stack](https://jobs.ashbyhq.com/claylabs/045ce27d-8693-4402-86f6-2f09932cc777) — New York, NY - [Solutions Engineering Manager](https://jobs.ashbyhq.com/claylabs/c4ad4fac-6778-4bfa-a23e-6e7c32fe48d1) — New York, NY - [Web Developer (Growth & Conversion Optimization)](https://jobs.ashbyhq.com/claylabs/b17bd432-72e4-4f03-b8db-2fd677c2cfe8) — New York, NY - [Head of Compensation](https://jobs.ashbyhq.com/claylabs/5e181784-40d0-4b32-92fe-96a6a8caa1ff) — New York, NY - [People Operations - Global Mobility, Immigration, and Scale](https://jobs.ashbyhq.com/claylabs/b2bae37f-5f96-4af6-8d8f-f045b44cd3a1) — New York, NY - [GTM Engineer - Seller Efficiency](https://jobs.ashbyhq.com/claylabs/d5c7f612-10e7-4080-8b8a-d51e70fff9c5) — New York, NY - [Private Equity Partnerships (EMEA)](https://jobs.ashbyhq.com/claylabs/c5579475-f252-48f6-b07b-01cb89063460) — London, United Kingdom - [Accountant](https://jobs.ashbyhq.com/claylabs/b78d32ca-01c1-432d-8af9-4c21ec3c005a) — New York, NY - [Private Equity Partnerships](https://jobs.ashbyhq.com/claylabs/08c6786d-0ba5-4799-9259-cfff2d9d0580) — New York, NY _…and 19 more at https://feeny.ai/companies/clay-labs/jobs_ --- _Source: https://feeny.ai/companies/clay-labs · profile updated 2026-07-02_