---
title: 'SpotOn — company profile'
canonical: 'https://feeny.ai/companies/spoton'
type: 'company'
updated: '2026-07-02'
---

# SpotOn

> Cloud-based point-of-sale, payments, and software for restaurants and small businesses in one connected system.

- **Website:** https://www.spoton.com/
- **Type:** Private (Series F)
- **Headquarters:** San Francisco, California
- **Founded:** 2017
- **Founders:** Zach Hyman, Kevin Bryla
- **Valuation:** $3.6B
- **Total raised:** ~$923M
- **Latest round:** Series F · $300M · May 2022
- **Investors:** Dragoneer Investment Group, Andreessen Horowitz (a16z), DST Global, Franklin Templeton, Mubadala Investment Company, G Squared, 01 Advisors
- **Business model:** B2B SaaS + payments (subscription software plus payment processing, hardware sold or bundled)
- **Industries:** Retail
- **Open roles:** 83
- **Profile:** https://feeny.ai/companies/spoton

## What they do

SpotOn provides cloud-based point-of-sale, payments, and software for restaurants and small businesses, combining POS, commission-free online ordering, labor management, AI profit analysis, and financial services in one connected system backed by 24/7 human support.

## Overview

**The POS that beat Toast and Square on the one thing operators actually rank: support**

SpotOn sells restaurant technology, but its real pitch is a phone that gets picked up. The company pairs a cloud point-of-sale with commission-free online ordering, labor tools, and AI profit analysis, then backs all of it with 24/7 human support. That combination is why real users keep ranking it the #1 restaurant POS on G2, ahead of Toast and Square on quality of support and satisfaction.

Founded in 2017 by Zach Hyman and Kevin Bryla, SpotOn rode the payments boom to a $3.6B valuation in 2022 and a headcount around 2,000. The market has cooled since, layoffs hit in late 2023, and the next act is clearly financial services: same-day funding and a Profit AI that tells operators where their money is leaking.

## What They Do

**One system for the front counter, the kitchen, the schedule, and the P&L**

SpotOn runs the whole restaurant on one connected stack instead of a drawer full of vendors. Orders, payments, tableside handhelds, kitchen displays, scheduling, tips, and reporting all sync through the same POS, so the numbers stay accurate without anyone re-keying them. The hardware is proprietary and restaurant-grade, which SpotOn frames as reliability but also means you buy into its terminals, not your own tablets.

The throughline is margin. Every module, from commission-free ordering to AI cost analysis, is sold as a way to keep more of each sale.

## Problems

**Independent restaurants are getting squeezed, and SpotOn attacks the margin leaks**

Independent operators run on thin margins and get nickel-and-dimed from every direction: delivery apps take a cut of each order, legacy POS vendors charge for updates and support, and nobody tells them where the money is actually going. SpotOn goes after each of those. Commission-free ordering keeps the middleman off the ticket, 24/7 support comes at no extra cost, and Profit Assist reads the P&L to flag leaks.

The company claims an average restaurant doing $65k a month could see around $44k in annual savings across its Core Bundle tools, which is a marketing figure but a concrete framing of the problem it sells against.

### Problems addressed

- Delivery-app commissions eating into restaurant margins
- Legacy POS vendors charging for support and updates
- Operators lacking visibility into where profit is leaking
- Cash-flow gaps for smaller and newer restaurants
- Disconnected tools for orders, labor, tips, and payroll

## Who It's For

**Built for the independent operator, not the enterprise chain**

SpotOn aims squarely at independent and multi-location restaurants, full service and counter service alike, plus small businesses outside food that need a simple terminal. The buyer is usually the owner-operator or GM who wears every hat and cannot afford a bad shift. That focus is the brand: 'we actually give a sh*t' is on the about page, and the case studies skew toward local spots, wine bars, and BBQ joints rather than national chains.

### Ideal customer profiles

- **Independent restaurant owner-operator** — Thin margins squeezed by delivery commissions; No clear view of P&L leaks; Needs reliable support during service
- **Multi-unit restaurant operator** — Standardizing operations across locations; Enterprise reporting and labor budgeting; Custom hardware and rate configuration
- **Small business owner** — Simple, affordable payment acceptance; Offsetting card-processing fees via surcharge/dual pricing; Low-friction setup

## Products

**A restaurant OS that keeps expanding into money and AI**

The core is the SpotOn restaurant POS, but the suite has grown well past the terminal. Online ordering keeps delivery commissions off the ticket, Teamwork handles the labor headache, and the newer bets, Profit Assist and Profit AI, turn the platform into something that reads your books and tells you what to fix.

The latest push is into financial services, where Rapid Fund promises card deposits in under 30 minutes, aimed at the cash-flow crunch smaller restaurants feel first.

## Business Model

**Free-to-start hardware, real money in processing and software**

SpotOn makes its money the way modern POS companies do: payment processing plus software subscriptions, with hardware priced to lower the barrier to entry. Plans start at $0 per station per month on the All-In plan, where you trade higher card-processing rates for no upfront hardware or software fees, or $55 per station on the flexible POS Essentials tier. The Core Bundle stacks the profit-driving software on top at $50 a month plus 20 basis points of volume, capped at $200.

The catch on the cheapest plan is a two-year minimum term and processing minimums, so 'free' is really deferred cost baked into your rates.

### Plans

SpotOn prices to lower the entry barrier, then earns on processing and software. POS plans start at $0 per station per month on the All-In plan (which trades no upfront hardware or software fees for higher card-processing rates and a two-year minimum term) or $55 per station on the month-to-month POS Essentials tier. Its profit-driving software stacks on top via the Core Bundle at $50 per month plus 20 basis points of processing volume, capped at $200. Multi-unit and enterprise operators get custom rates.

- **All-In Plan** — $0/station per month · Operators minimizing upfront cost
  No upfront hardware or software fees, paid off through higher processing rates
  - POS hardware included
  - Card present processing 2.79% + $0.20
  - Keyed processing 3.79% + $0.20
  - Processing minimums apply
  - 2-year minimum term
- **POS Essentials** — $55/station per month · Most restaurants wanting month-to-month flexibility
  Lower processing rates with month-to-month flexibility
  - Card present processing 2.45% + $0.15 (Amex 3.19% + $0.15)
  - Keyed processing 3.45% + $0.15
  - Station 15 hardware $750 each
  - Handheld $375 each
  - Financing available
- **Build Your Own** — Custom rates · Multi-unit, enterprise, and high-volume operations
  Custom-configured hardware, software, and processing
  - Custom processing rates
  - Configurable hardware mix
  - Financing available
- **Core Bundle** — $50/month + 20bps of volume (capped at $200) · Restaurants adding SpotOn's software suite to a POS plan
  Bundles the profit-driving software on top of any POS plan
  - SpotOn Profit Assist (AI P&L analysis)
  - SpotOn Order (commission-free online ordering)
  - GoTo Place white-labeled guest app
  - SpotOn Marketing Assist
  - Software integrations

Good to know: All-In plan requires a 2-year minimum term and monthly processing minimums; Proprietary POS hardware only; own tablets/hardware not supported; 24/7/365 support included at no extra cost; Software updates included in monthly software cost; Hardware and flat-fee capital financing available

## Competition

**Punching up at Toast and Square on satisfaction, not scale**

SpotOn plays in the crowded restaurant POS ring against Toast, Square, and Clover, all of them bigger by market presence. Its wedge is user satisfaction and support: G2 has named it the #1 restaurant POS for six straight quarters through Fall 2025, where it outscores Toast and Square on quality of support. Toast still dwarfs it in scale and public-market heft, so SpotOn competes on being the one that answers the phone and doesn't take a commission on online orders.

### Their edge

- **Support that answers** — Ranked #1 on G2 for quality of support and satisfaction, ahead of Toast and Square, with 24/7 human help included.
- **No commission on orders** — SpotOn Order routes online orders straight to the POS without a marketplace taking a per-order cut.
- **One connected system** — POS, payments, labor, ordering, marketing, and AI profit tools sync in a single platform instead of stitched-together vendors.

### Where they're betting

- Financial services for restaurants (Rapid Fund)
- AI profit tooling (Profit Assist, Profit AI)
- Independent and multi-location operators

## Proof

**Six quarters at #1 on G2, and case studies that name real spots**

The strongest evidence SpotOn puts forward is third-party: six consecutive quarters ranked #1 restaurant POS on G2 through Fall 2025, top marks from Capterra users, and Great Place to Work, Built In, and Fast Company recognition. The case studies name real operators, from Breakfast Brothers in Dallas-Fort Worth to a Guy Fieri tailgate powering 13,000 guests with zero downtime. It's a credible traction story, though the headline stats come from the company's own review-site tallies.

## What People Say

**Loved for support and UI, dogged by bugs and post-sale letdown**

The praise is consistent: operators like the interface, the reliable card processing, the solid hardware, and above all the support during the sale. The complaints are just as consistent and sharper. Restaurant owners on Reddit report buggy software, billing and QuickBooks-export headaches, and support that cools off once the contract is signed. Developers gripe that API access is a slog with no self-serve portal or sandbox. The verdict splits: excellent when it works and when you're being courted, frustrating when something breaks after.

## Funding

**$3.6B at the 2022 peak, quiet ever since**

SpotOn raised roughly $923M across its rounds, capped by a $300M Series F in May 2022 led by Dragoneer that valued it at $3.6B, up modestly from a $3.15B Series E eight months earlier. Backers include Andreessen Horowitz, DST Global, Franklin Templeton, Mubadala, G Squared, and 01 Advisors.

The fundraising has gone quiet since that peak, and layoffs in late 2023 tracked the broader payments-sector reset. The $3.6B tag is now a mark to defend, not a springboard, which helps explain the pivot toward revenue-dense financial services.

## Team & Culture

**Heart and hustle, with the perks to match**

SpotOn leans hard on a hospitality-people-serving-hospitality-people identity, with values like 'Be the client' and 'Think big, act small' and a give-a-sh*t attitude it prints on the wall. The benefits are generous and consistent across postings: full medical, dental, and vision, 401(k) with match, RSUs, paid parental leave, flexible time off with 10 holidays, plus stipends for phone, internet, and up to $2,000 a year in tuition.

Engineering is a distributed shop, with a large hub in Kraków, Poland working alongside US teams, and a visible push toward AI-assisted development.

## Compensation

**Public bands from $40k sales roles to $290k staff engineers**

SpotOn discloses pay on many US roles, and the spread is wide. Engineering bands run high, with staff roles listed as high as $290k base, while sales roles stretch from entry rates into the low six figures on an OTE basis. Non-US teams in Poland, India, and Mexico post in local currency.

Base is only part of it. Postings consistently note that the listed range is one piece of a package that includes a company stock plan, so equity is standard across roles.

## Security & Legal

**SpotOn Transact, LLC, a registered ISO behind two banks**

The operating entity for SpotOn's US payments business is SpotOn Transact, LLC, a registered Partner and ISO of Merrick Bank in South Jordan, Utah and Wells Fargo Bank, N.A. in Concord, California. Its European engineering arm runs through SpotOn Poland Sp. z o.o. in Kraków. As a card-present payments company, PCI compliance is table stakes, and its engineering roles explicitly call out EMV, PCI, and payment-data handling.

## In the News

**From a $3.6B raise to a 2026 push into funding and AI**

SpotOn's recent headlines trace the pivot from growth-stage darling to margin-focused operator. The 2022 Series F set the valuation; the 2026 launches, Rapid Fund for same-day deposits and Profit AI in open beta, show where the product is heading. The company also keeps a steady drumbeat of G2 #1 rankings and restaurant-industry outlooks.

### Coverage

- [Square rival SpotOn lands $300M at a $3.6B valuation after seeing 100% ARR growth in 2021](https://techcrunch.com/2022/05/18/square-rival-spoton-lands-300m-at-a-3-6b-valuation-after-seeing-100-arr-growth-in-2021/) — TechCrunch (2022-05-18)
- [SpotOn Ranked #1 Restaurant POS by G2 for Fall 2025, Outperforming Toast Where It Matters Most](https://www.prnewswire.com/news-releases/spoton-ranked-1-restaurant-pos-by-g2-for-fall-2025-outperforming-toast-where-it-matters-most-302575744.html) — PR Newswire (2025-10-01)
- [SpotOn Expands Financial Services Offerings for Restaurants With Launch of Rapid Fund](https://www.businesswire.com/news/home/20260414274027/en/SpotOn-Expands-Financial-Services-Offerings-for-Restaurants-With-Launch-of-Rapid-Fund) — Business Wire (2026-04-14)
- [SpotOn Introduces Profit AI, Delivering Proactive Profit Recommendations to Independent Restaurants](https://www.businesswire.com/news/home/20260602225359/en/SpotOn-Introduces-Profit-AI-Delivering-Proactive-Profit-Recommendations-to-Independent-Restaurants) — Business Wire (2026-06-02)
- [SpotOn Unveils 2026 Restaurant Outlook Focused on Profit, Not Hype](https://www.spoton.com/blog/spoton-2026-restaurant-outlook-profit-not-hype/) — SpotOn Blog (2026-01-01)

## Company details

- **Mission:** To help local and independent businesses compete and win with intuitive software, point-of-sale systems, and payment solutions.
- **Products:** SpotOn POS, SpotOn Order, SpotOn Teamwork, SpotOn Profit Assist, SpotOn Profit AI, SpotOn Terminal, Rapid Fund, SpotOn Marketing Assist
- **Notable customers:** Breakfast Brothers, The Mudpuppy, Talat Market, Bojae's Wine Bar & Bistro, Butcher Paper BBQ, Elvira's Café, COTE Korean Steakhouse, Adalina, Kalei's Kitchenette
- **Customer segments:** Independent restaurants, Multi-location restaurants, Full-service restaurants, Counter-service restaurants, Small and medium businesses
- **Buyers / users:** Restaurant owner-operators, General managers, Multi-unit restaurant operators, Small business owners
- **Competitors:** Toast, Square, Clover
- **What sets them apart:** Commission-free online ordering keeps delivery cuts off the ticket; 24/7 human support included at no extra cost; Integrated, single-system stack across POS, payments, labor, and marketing; Deep focus on independent operators rather than large chains; Highest user-satisfaction and support scores on G2 among major restaurant POS
- **Tech stack:** Cloud-based POS, Proprietary POS hardware, Salesforce, Payments SDK, AI/LLM tools
- **Integrations:** Third-party delivery marketplaces, Payroll processors, QuickBooks, Software marketplaces

## Open roles (83)

- [Territory Sales Representative / Restaurant Specialist - City, State](https://jobs.ashbyhq.com/spoton/d8e0f313-ad0a-4dd0-b066-446d9f84e077) — Central City, PA
- [Business Development Representative](https://jobs.ashbyhq.com/spoton/3eeb6ed4-5189-4d15-b8ca-bc0aba78952d) — Mexico City Mexico City, Mexico
- [Territory Sales Representative / Restaurant Specialist - South Park, NC](https://jobs.ashbyhq.com/spoton/4d8b7bef-6c54-42e9-8e0d-bf231c318c34) — Remote
- [Technical Support Expert I | P3 & 6](https://jobs.ashbyhq.com/spoton/db3187ac-4d55-4ead-9bf3-e7bd3ae99814) — Mexico City Mexico City, Mexico
- [Territory Sales Representative / Restaurant Specialist - Lake Charles, LA](https://jobs.ashbyhq.com/spoton/57a288ae-4ca6-4646-b01d-1888bb7addac) — United States
- [Software Support Expert I | P2 & 5](https://jobs.ashbyhq.com/spoton/de45ec63-c800-4af3-8257-624f12f54eaf) — Mexico City Mexico City, Mexico
- [Software Support Expert I | P1 & 4](https://jobs.ashbyhq.com/spoton/ba259bfb-5e3d-4dd0-81c0-bbc77648401e) — Mexico City Mexico City, Mexico
- [Product Manager- Reporting](https://jobs.ashbyhq.com/spoton/e49c48c5-416d-4bdf-addc-3ce4b75a66d5) — Austin, TX
- [Trainer](https://jobs.ashbyhq.com/spoton/7ff3f11b-a64b-436c-9432-43b29647d3b0) — Royal Oak, MI
- [Senior Software Engineer (GO/Typescript)](https://jobs.ashbyhq.com/spoton/4fb43e37-dc6a-4df5-a0fa-9ad5135ea880) — Chicago, IL
- [Client Operations Specialist - Afternoon Shift](https://jobs.ashbyhq.com/spoton/8832f9bf-ec2f-44da-827d-d2fa187e7e6c) — Kraków Lesser Poland Voivodeship, Poland
- [Data Analyst - Afternoon shift](https://jobs.ashbyhq.com/spoton/e5f1a869-3f66-46e1-8aed-8e4d97096489) — Kraków Lesser Poland Voivodeship, Poland
- [Senior Software Engineer - Python/Typescript](https://jobs.ashbyhq.com/spoton/ffec2c9d-642a-46a3-962f-4fe5e5222db3) — Chicago, IL
- [Product Manager (Dashboard)](https://jobs.ashbyhq.com/spoton/908853bb-0f8b-4e64-846d-66a52400776c) — Austin, TX
- [Territory Sales Representative / Restaurant Specialist- Virginia Beach, VA](https://jobs.ashbyhq.com/spoton/56433107-017d-4590-9740-f17ade5bffa3) — Virginia Beach, VA
- [Territory Sales Representative / Restaurant Specialist - Calabasas, CA](https://jobs.ashbyhq.com/spoton/7fdb56d4-09e7-4c5a-bc74-aefd08baedfc) — Calabasas, CA
- [Staff AI Engineer](https://jobs.ashbyhq.com/spoton/6038e413-6bbf-45b6-b138-aa097d8a765d) — Raleigh, NC
- [Territory Sales Representative / Restaurant Specialist - Marysville, WA](https://jobs.ashbyhq.com/spoton/180186ec-6974-483f-98b3-d6a3397f9331) — Marysville, WA
- [Partnerships Relationship Manager](https://jobs.ashbyhq.com/spoton/057eec2a-35cc-4378-8bb7-4aa79fe191f0) — Chicago, IL
- [Territory Sales Representative / Restaurant Specialist - Stockton, CA](https://jobs.ashbyhq.com/spoton/a9e91a9b-d780-40d4-a252-fb33b54592e2) — Stockton, CA
- [Partnerships Relationship Manager](https://jobs.ashbyhq.com/spoton/c86c76d5-8799-4398-923e-3d41fbd380dc) — San Francisco, CA
- [Territory Sales Representative/ Restaurant Specialist - St. Charles, IL](https://jobs.ashbyhq.com/spoton/1418cc29-c36d-4a1f-bfd2-493b2af3e9bc) — St Charles, IL
- [Business Systems Analyst  (NetSuite)](https://jobs.ashbyhq.com/spoton/dbac4186-cdb2-4b89-8102-6cdf978cb885) — San Francisco, CA
- [Territory Sales Representative / Restaurant Specialist - Corona, CA](https://jobs.ashbyhq.com/spoton/200a9e07-5e70-4fbf-933c-e221aac82e6d) — Remote
- [Territory Sales Representative / Restaurant Specialist - Bethesda, MD](https://jobs.ashbyhq.com/spoton/f1aeb6c8-fccf-405d-8236-814e6a13f8e9) — Bethesda, MD
- [Senior Software Engineer I - Full Stack (Reporting)](https://jobs.ashbyhq.com/spoton/62f58b90-017b-4a4e-b817-931b88c2ad17) — Remote
- [Staff AI Engineer](https://jobs.ashbyhq.com/spoton/33d3ad52-f5c0-4bc7-9d68-d03af2f3db4d) — Remote
- [Territory Sales Representative / Restaurant Specialist - El Paso, TX](https://jobs.ashbyhq.com/spoton/11af0aa7-eb53-416c-a26c-6e5b0714094c) — El Paso, TX
- [Installation Specialist - Bilingual (Kansas City, MO)](https://jobs.ashbyhq.com/spoton/8df59d9e-bcfc-4b75-8f24-19cddc372ece) — Kansas City, MO
- [Staff Accountant](https://jobs.ashbyhq.com/spoton/71312feb-d494-4a31-8cf6-ca2a00ce3caf) — San Francisco, CA
- [Client Operations Specialist](https://jobs.ashbyhq.com/spoton/5e4e8fea-4675-4e79-9a44-4254c2b52366) — Mexico City Mexico City, Mexico
- [Installation Specialist - Bilingual (Denver, CO)](https://jobs.ashbyhq.com/spoton/7534e1ef-d2e1-4047-bbc3-fac9221fe668) — Denver, CO
- [Senior Software Engineer II (Python, Payments)](https://jobs.ashbyhq.com/spoton/41f175f7-9052-4582-a061-7a9703cce1cf) — Kraków Lesser Poland Voivodeship, Poland
- [Territory Sales Representative / Restaurant Specialist - Cleveland, OH](https://jobs.ashbyhq.com/spoton/57960b1f-7486-4c42-91d1-bba3ea471504) — Cleveland, OH
- [Retention Specialist](https://jobs.ashbyhq.com/spoton/441b8be0-79ff-4279-b7e1-b02db9baefab) — Mexico City Mexico City, Mexico
- [Territory Sales Representative / Restaurant Specialist - Mobile, AL](https://jobs.ashbyhq.com/spoton/ff9a492b-4d3e-4588-8e99-a90e0a545ea5) — Mobile, AL
- [Territory Sales Representative / Restaurant Specialist - Baton Rogue, LA](https://jobs.ashbyhq.com/spoton/7b3d0993-b0f7-400d-8bd3-83c8fe1031e6) — Baton Rouge, LA
- [Territory Sales Representative / Restaurant Specialist - Durham/Chapel Hill, NC](https://jobs.ashbyhq.com/spoton/6b02a21a-8967-44a1-ad4c-ad5f8ae92377) — Durham, NC
- [Senior Client Success Field Partner](https://jobs.ashbyhq.com/spoton/a146e862-7348-4c9a-a471-9b95d05c3d2d) — O'ahu, HI
- [Client Success Partner - Spanish & English Bi-lingual](https://jobs.ashbyhq.com/spoton/7f5b6bd2-1854-470d-ad93-a7cd540169cc) — San Francisco, CA
- [Staff Software Engineer (Android)](https://jobs.ashbyhq.com/spoton/5486eb73-f6f7-473c-a0c1-f26b58aaedb1) — Chicago, IL
- [Client Onboarding Manager](https://jobs.ashbyhq.com/spoton/7a743b64-03b1-4b11-8b5a-b01c9e3d6a2a) — Chicago, IL
- [Senior Salesforce Developer](https://jobs.ashbyhq.com/spoton/6480876b-454f-4840-b502-23a8f1a31916) — Bengaluru, India
- [Senior Software Engineer I (Full Stack, Payments)](https://jobs.ashbyhq.com/spoton/e28d2e2b-4677-4f82-9af4-352075c9c190) — Kraków Lesser Poland Voivodeship, Poland
- [Territory Sales Representative / Restaurant Specialist - Lawrence, NY](https://jobs.ashbyhq.com/spoton/27f34626-c886-4459-bbed-4b5086f9613a) — Lawrence, NY
- [Territory Sales Representative / Restaurant Specialist - Portland, ME](https://jobs.ashbyhq.com/spoton/a303421b-d7a1-430f-b6c2-db7a96c1d4f9) — Portland, ME
- [Territory Sales Representative / Restaurant Specialist - Easy Valley, AZ](https://jobs.ashbyhq.com/spoton/94052aa5-b1c8-45c5-8afc-07dfcf99016a) — East Valley, AZ
- [Territory Sales Representative / Restaurant Specialist - Marlborough, MA](https://jobs.ashbyhq.com/spoton/7651841d-3a0d-4dce-a6f9-a052a72f590c) — Marlborough, MA
- [Territory Sales Representative / Restaurant Specialist - Walpole, MA](https://jobs.ashbyhq.com/spoton/7d008ac5-4b2b-441a-848d-60d6d7d63b69) — Walpole, MA
- [Territory Sales Representative / Restaurant Specialist - Queens/Floral Park NY](https://jobs.ashbyhq.com/spoton/573bfc69-0c64-4bde-8d47-4acf8589cb94) — Queens, NY

_…and 33 more at https://feeny.ai/companies/spoton/jobs_

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_Source: https://feeny.ai/companies/spoton · profile updated 2026-07-02_