--- title: 'Synthesia — company profile' canonical: 'https://feeny.ai/companies/synthesia' type: 'company' updated: '2026-07-02' --- # Synthesia > All-in-one AI video platform that lets businesses create, localize, manage and publish professional videos with AI avatars and voiceovers, no cameras or editing skills required. - **Website:** https://www.synthesia.io/ - **Type:** Private (Series E) - **Headquarters:** London, United Kingdom - **Founded:** 2017 - **Founders:** Victor Riparbelli, Steffen Tjerrild, Prof. Matthias Niessner, Prof. Lourdes Agapito - **Valuation:** $4B (Series E, Jan 2026) - **Total raised:** $530M+ - **Latest round:** Series E ($200M, $4B valuation, Jan 2026) - **Investors:** Google Ventures (GV), Evantic Capital, Hedosophia, NVentures (Nvidia), Accel, Kleiner Perkins, New Enterprise Associates (NEA), PSP Growth, Air Street Capital, FirstMark Capital, MMC Ventures, Adobe Ventures - **Business model:** B2B SaaS (freemium to enterprise) - **Industries:** Artificial Intelligence - **Open roles:** 74 - **Profile:** https://feeny.ai/companies/synthesia ## What they do Synthesia is an AI video platform for business. Users write a script, pick from 240+ AI avatars and voices in 160+ languages, and the platform generates studio-quality video with synced lip movement and on-brand styling, no cameras, actors or editing skills needed. It covers the full workflow: creation, real-time collaboration, one-click translation and AI dubbing, brand kits, analytics, version control and SCORM export into learning management systems. ## Overview **The AI avatar company that talked its way into 90% of the Fortune 100** Synthesia sells a strange promise that keeps working: type a script, pick a digital human, and get a studio-quality video in minutes, no camera, no crew, no reshoots. Founded in London in 2017 by AI researchers out of Stanford, Cambridge, UCL and TUM, it has ridden the generative-AI wave from research demo to enterprise standard, and today more than 90% of the Fortune 100 use it to train, onboard and communicate. The money followed the traction. Synthesia crossed $100M in annual recurring revenue in April 2025, then closed a $200M Series E in January 2026 at a $4 billion valuation, nearly double its value a year earlier. The next act is a bet that the same avatars can move from scripted videos into interactive Video Agents that let people practice real conversations. ## What They Do **Turning a text box into a talking, on-brand video** Synthesia is an AI video platform built for business, not for filmmakers. You write a script, choose one of 240+ AI avatars and a voice in one of 160+ languages, and the platform generates a polished video with synced lip movement and on-brand styling. A one-click translation feature turns a single video into dozens of localized versions, which is the feature big multinationals fall for. The pitch is speed and cost: customers report cutting production time by up to 90% and saving thousands per video against agencies and film crews. It handles the whole loop too, from creation and collaboration to publishing, analytics and SCORM export straight into a learning management system. ## Problems **Killing the reshoot, the agency quote, and the English-only video** Corporate video used to be slow and expensive. A single training clip meant a script, a studio, actors, an editor, and weeks of turnaround, and the moment a policy or product changed, the whole thing was stale and needed reshooting. Synthesia makes video editable like a document: change the script, regenerate, and every version updates. The second problem is language. Global teams either shipped everything in English or waited on translation vendors. With one-click translation and AI dubbing across 140-plus languages, a company like Heineken can train 70,000 employees worldwide in their own languages instead of generic English slide decks. ### Problems addressed - Slow, expensive corporate video production (studios, actors, editors, weeks of turnaround) - Videos going stale and needing costly reshoots when content changes - English-only content that fails global, multilingual workforces - Reliance on agencies and multiple point tools for a single video workflow - Knowledge buried in long docs and SOPs that employees ignore ## Who It's For **Built for the L&D and enablement teams who make video at scale** Synthesia's sweet spot is the enterprise learning and development team, the instructional designers and enablement leads who have to produce a lot of video and keep it current. That is why more than half its customer stories come from training and L&D, with sales enablement, internal comms and customer support close behind. The buyer skews large and regulated. Its ideal customer is a Fortune-scale company with a global workforce, a compliance burden, and security teams that will not approve just any SaaS tool. Smaller creators can use the free and starter tiers, but the product and pricing are clearly built for teams, not solo YouTubers. ### Ideal customer profiles - **Learning & Development / instructional designer** — Producing and updating training video at scale; Localizing content for a global workforce; Cutting reliance on external video vendors - **Sales enablement lead** — Keeping enablement and product videos current with fast release cycles; Scaling coaching and practice across a sales team - **Enterprise IT / security buyer** — Approving a SaaS tool that meets SOC 2, GDPR and ISO 42001; Enforcing SSO and content controls across the org ## Products **One platform for avatars, translation, and soon interactive agents** The core product is the Synthesia video platform: AI avatars, voices, collaboration, brand kits, analytics and version control in one place. Around it sit the pieces that make it sticky for global teams, from one-click translation and AI dubbing to an AI screen recorder that strips out the ums and uhs. The newest bet is Video Agents, still on a waitlist, which turns the avatars from a one-way script reader into an interactive coach for practicing sales calls and support conversations. It is the move from making videos to running training. ## Business Model **Freemium on the front, six-figure enterprise deals in the back** Synthesia runs a classic freemium-to-enterprise funnel. A free plan and cheap self-serve tiers get individuals hooked, while the real revenue sits in custom Enterprise contracts sold to large companies, where deals above $100,000 tripled over a recent year and net revenue retention has topped 140%. Pricing is a subscription metered by minutes of video and, increasingly, a shared pool of credits across AI features. That usage model is both the growth engine and a common gripe: the entry tiers cap you fast, which nudges serious users up the ladder. ### Plans Synthesia sells subscriptions metered by minutes of video generated per month, plus a shared pool of credits used across its AI features. A free Basic plan and cheap self-serve tiers get individuals started, while the real revenue is in custom Enterprise contracts for large teams. Cost is driven by video minutes, number of avatars and languages, and add-ons like custom Studio avatars ($1,000/year) and expanded API usage. Higher tiers unlock more avatars, more languages, personal and custom avatars, priority support, SSO and admin controls. - **Free (Basic)** — $0/mo · Individuals experimenting with AI video Try AI video and ready-made avatars with no credit card. - Up to 10 minutes of video / month - 9 stock AI avatars - Full range of AI voices in 160+ languages - 1,200 credits / month - 25 AI-generated video assets - **Starter** — $14/mo (billed yearly) / $19/mo monthly · Individuals and small teams More avatars and languages for regular creators. - 1 editor, 3 guests - 120 minutes of video / year - 125+ AI avatars - 3 personal avatars - 1-click translation into 70+ languages - 60+ templates - **Creator** — $59/mo (billed yearly) / $89/mo monthly · Power users and growing teams Full avatar library, dubbing and API access. - 1 editor, 5 guests - 360 minutes of video / year - 180+ AI avatars - 5 personal avatars + voice cloning - AI dubbing into 140+ languages - Dubbing API and Synthesia API access - **Enterprise** — Custom · Large and regulated organizations Unlimited video, full avatar set, and enterprise security and support. - Custom number of editors and guests - Unlimited minutes of video - 240+ AI avatars + unlimited personal avatars - SAML/SSO - Dedicated Customer Success Manager - 24/7 priority support and content moderation - Priority content moderation and audit logs Good to know: Metered by minutes of video per month/year; credits are a shared currency across AI features; Studio Express-1 custom avatar is a paid add-on at $1,000/year (annual plans only); Customizable avatar b-roll actions cost 96 credits each; lip sync in dubbing uses 2x credits; SAML/SSO, dedicated CSM and audit logs are gated to Enterprise; Free plan and free AI video generator require no credit card ## Competition **The category leader, chased by cheaper clones and the uncanny valley** Synthesia is the name most people reach for in AI avatar video, with a 4.7 on G2 across 2,000-plus reviews and the Fortune 100 logos to back it. Its rivals split into two camps: other avatar tools like HeyGen and D-ID, and the broader creative suites now adding AI video, which is why Adobe both competes and, through Adobe Ventures, invested. The real edge is proprietary in-house AI research and an enterprise posture, SOC 2, GDPR, ISO 42001, SSO, that satisfies the toughest security teams. The soft spot is realism: some reviewers still find the avatars land in the uncanny valley, which is exactly what its newer Express avatars are built to fix. ### Their edge - **Proprietary AI, built in-house** — Avatars, voices and dubbing come from an in-house research lab founded by academics from Stanford, Cambridge, UCL and TUM, not off-the-shelf models. - **Enterprise-ready by default** — SOC 2, GDPR, ISO 42001 and SAML/SSO clear the security bar at roughly 90% of the Fortune 100. - **One end-to-end platform** — Creation, translation, management, analytics and version control in one tool, replacing agencies and multiple point tools. - **Localization depth** — 160+ languages with one-click translation and AI dubbing make it the pick for global, multilingual teams. ### Where they're betting - Video Agents: interactive practice and coaching, moving from video creation to training delivery - More realistic Express avatars to close the uncanny-valley gap - Deeper enterprise expansion (larger contracts, higher net revenue retention) - AI safety, ethics and compliance as an enterprise moat ## Proof **The numbers customers put next to their logos** The case studies are unusually concrete. Heineken trains 70,000 employees on it, Zoom accelerated training video production by 90%, DuPont saves up to $10,000 per training video against outside vendors, and Orange reports a 9x jump in knowledge retention with localized video. The pattern repeats across 84-plus published stories: 70 to 97% reductions in production time or cost, hours of localization work done in minutes, and courses that used to take weeks shipping in days. For a category that trades on hype, the receipts are specific. ## What People Say **Loved for speed and ease, argued over on caps and moderation** The recurring praise is consistent: the platform is genuinely easy to use, most people publish a first video without a tutorial, the avatar and voice quality keep improving, and the time and cost savings are real. The newer Express avatars finally get credit for reading as professional rather than creepy. The recurring gripes are just as steady. The usage caps feel tight for the price, custom avatars cost $1,000 a year, and the biggest complaint on forums is content moderation: standard business videos getting held or blocked in a manual review that can take a day. Support and refund handling draw grumbles too. ## Funding **$200M in, a $4B valuation, and a rare employee cash-out** Synthesia's rise on paper is steep. It raised a $180M Series D in January 2025 at $2.1 billion, then a $200M Series E in January 2026 that nearly doubled the valuation to $4 billion, with total funding now above $530 million. The Series E was led by Google Ventures, with Evantic, Hedosophia, Nvidia's NVentures, Accel, Kleiner Perkins, NEA and others joining. What stood out was the human part: the deal included an employee secondary sale run with Nasdaq at the $4 billion mark, letting long-tenured staff cash out some equity while staying shareholders. Adobe Ventures also took a strategic stake around the $100M ARR milestone. ## Team & Culture **A build-not-talk shop where 10% of the team works on AI safety** Synthesia is blunt about how it works: hire the smartest and kindest people, cut the meetings and process, and ship. Its written principles come down to being an owner, favoring outcomes over plans, defaulting to simple, and making the journey fun, and engineering leans hard into AI-assisted development with Claude and Cursor as daily tools. Two things stand out. Research is a first-class citizen, with proprietary generative-AI built in-house since 2017, and ethics is not an afterthought: the company commits 10% of its team to AI safety and security, a real trust signal for the Fortune 100 buyers it courts. Roughly 80% of London HQ staff are immigrants, and the CEO has openly pitched London as a haven from US visa uncertainty. ## Compensation **Salary plus stock and bonus, quoted in euros, pounds and dollars** Synthesia frames pay as a package of salary, stock options and bonus, and it is unusually clear about the numbers in its own postings. Engineering roles in Europe start around EUR/GBP/CHF 120,000 base plus options, while a Principal engineer in Seattle starts at USD 200,000 base plus stock. US sales and operations roles fill out the lower and middle bands. The currency spread reflects the footprint: hiring hubs in London, Copenhagen, Munich, Zurich and Amsterdam across Europe, plus New York and Seattle in the US. Stock options come with essentially every full-time role, and the recent employee secondary gave that equity a real, cashable value. ## Security & Legal **A London entity, a Copenhagen GDPR rep, and audits the Fortune 100 pass** The company behind the platform is Synthesia Limited, registered at 20 Triton Street, Regent's Place, 3rd Floor, London NW1 3BF. For customer data it acts as a processor and appoints Synthesia ApS in Copenhagen as its EU GDPR representative, with a named Data Protection Officer. Security is a selling point, not a checkbox. Synthesia holds SOC 2, GDPR and ISO 42001 (the AI management standard), offers SAML/SSO, and applies content moderation to every video, the same review process that customers both trust and complain about. It has passed compliance audits at roughly 90% of the Fortune 100. ## In the News **A $4B round, $100M ARR, and an Adobe investment** The past year gave Synthesia its biggest headlines yet: a $200M Series E at a $4 billion valuation with a Nasdaq-run employee cash-out, and the $100M ARR milestone that came alongside a strategic investment from Adobe Ventures. The Series D at $2.1 billion a year earlier set up the doubling. ### Coverage - [Synthesia raises $200 million Series E at $4 billion valuation to change how companies train and upskill their workforce](https://www.synthesia.io/post/series-e-200-million-4-billion-valuation-future-work) — Synthesia (2026-01-26) - [Synthesia hits $4B valuation, lets employees cash out](https://techcrunch.com/2026/01/26/synthesia-hits-4b-valuation-lets-employees-cash-in/) — TechCrunch (2026-01-26) - [AI Video Startup Synthesia Valued At $4 Billion In New $200 Million Raise](https://www.forbes.com/sites/rashishrivastava/2025/10/29/ai-video-startup-synthesia-valued-at-4-billion-in-new-200-million-raise/) — Forbes (2025-10-29) - [Synthesia surpasses $100 million in ARR and secures strategic investment from Adobe Ventures](https://www.synthesia.io/post/100-million-revenue-adobe-investment) — Synthesia (2025-04-01) - [Synthesia secures $180M in Series D funding to advance AI video for enterprise communications](https://www.synthesia.io/post/synthesia-secures-180m-in-series-d-funding) — Synthesia (2025-01-01) - [Synthesia revenue, valuation & funding](https://sacra.com/c/synthesia/) — Sacra (2026-01-27) ## Outlook **From making videos to running the training itself** Synthesia enters its next phase as the clear category leader with the balance sheet to match. The obvious growth lever is Video Agents, the shift from one-way scripted videos to interactive practice and coaching, which would move it deeper into the training budget it already touches. The risks are the ones every generative-AI company faces plus a few of its own: closing the last of the uncanny-valley gap, easing the usage caps and moderation friction that irritate paying users, and defending its lead as Adobe, HeyGen and others crowd in. If the avatars keep getting more convincing and the agents land, Synthesia stops being the AI-video tool and becomes the enterprise training platform. ## Company details - **Mission:** Helping people work better by transforming how organizations train, onboard and upskill their employees with AI. - **Products:** Synthesia AI Video Platform, AI Avatars, 1-Click Translation & AI Dubbing, AI Screen Recorder, Multilingual Video Player, Video Agents - **Notable customers:** Heineken, Zoom, Xerox, McDonald's, DuPont, Electrolux, Orange, Sky Italia, BD Rowa, Teleperformance, FedEx Express, Bosch, Merck, SAP - **Customer segments:** Enterprise (1,000-10,000+ employees), Learning & Development teams, Sales enablement teams, Internal communications and HR, Small businesses and individual creators - **Buyers / users:** Learning & Development / instructional designer, Sales enablement lead, Internal communications / HR manager, Enterprise IT and security buyer - **Competitors:** HeyGen, D-ID, Colossyan, Adobe (AI video), Traditional video agencies and production studios - **What sets them apart:** Proprietary generative-AI research built in-house since 2017 (avatars, voices, dubbing); Enterprise-grade security and compliance: SOC 2, GDPR, ISO 42001, SAML/SSO; End-to-end platform: create, localize, manage, publish and analyze in one tool; 160+ languages with one-click translation and AI dubbing; 10% of the team dedicated to AI safety and ethics as a trust signal for enterprise buyers - **Tech stack:** Proprietary in-house generative AI (avatars, voices, dubbing), SCORM export, SAML/SSO, Synthesia API, Dubbing API - **Integrations:** Learning management systems (LMS) via SCORM and embeds, Zapier, SAML/SSO identity providers ## Open roles (74) - [Senior Frontend Engineer - Design System](https://jobs.ashbyhq.com/synthesia/f7a77b1b-e458-497c-8c76-d33a114bec04) — London, United Kingdom - [Webflow Developer / Front-End Engineer](https://jobs.ashbyhq.com/synthesia/dcc970b0-9043-4fc6-b628-3b8dad021c84) — London, United Kingdom - [Enterprise Account Executive DACH](https://jobs.ashbyhq.com/synthesia/497cc4cf-a6e7-4165-852f-e65bc817dc9b) — Germany - 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[Enterprise Customer Success Manager](https://jobs.ashbyhq.com/synthesia/8851369e-fa7d-4576-8339-45e284f0bd0f) — New York, NY - [Digital Designer](https://jobs.ashbyhq.com/synthesia/f16a63d9-4418-4ad3-b7e9-003e0bd1f051) — Austin, TX - [Senior Research Engineer - Voice](https://jobs.ashbyhq.com/synthesia/ae716439-4fb5-49f3-b0fb-4038f65c1b6f) — Remote - [Strategic Account Executive](https://jobs.ashbyhq.com/synthesia/30e9bca5-32ce-4609-8546-47772b6315a1) — New York, NY - [Staff Backend Engineer, Agents](https://jobs.ashbyhq.com/synthesia/9790e2fd-cd70-4544-868c-d2046df588fa) — Europe - [Solutions Architect](https://jobs.ashbyhq.com/synthesia/163816a3-11d0-4f20-b138-6629c73e3886) — New York, NY - [Product Designer (Principal-Level)](https://jobs.ashbyhq.com/synthesia/3443ade4-e185-4dab-9b3f-7fdc27de72bf) — London, United Kingdom - [Enterprise Customer Success Manager - London](https://jobs.ashbyhq.com/synthesia/cb0cab4f-b579-426c-ae4a-ad97f05b426c) — London, United Kingdom - [Senior/Staff Fullstack Engineer, Avatars](https://jobs.ashbyhq.com/synthesia/3f9d85f6-0750-400f-a129-6a0f8ab76476) — Remote - 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