--- title: 'Whoop — company profile' canonical: 'https://feeny.ai/companies/whoop' type: 'company' updated: '2026-07-02' --- # Whoop > A screen-free 24/7 wearable and subscription platform that tracks sleep, strain, and recovery and coaches members on health and performance. - **Website:** https://www.whoop.com/us/en/ - **Type:** Private (Series G) - **Headquarters:** Boston, Massachusetts, USA - **Founded:** 2012 - **Founders:** Will Ahmed - **Valuation:** $10.1B - **Total raised:** ~$900M - **Latest round:** Series G · $575M · March 2026 - **Investors:** Collaborative Fund, SoftBank Vision Fund 2, Mubadala Investment Company, Qatar Investment Authority, IVP, Foundry Group, Accomplice, Abbott, Mayo Clinic, Macquarie Capital, 2PointZero Group, Affinity Partners, Glade Brook, B-Flexion, Promus Ventures, Bullhound Capital, Cristiano Ronaldo, LeBron James, Rory McIlroy - **Business model:** Subscription hardware + health (D2C membership with the device bundled in; B2B partnerships with sports teams) - **Industries:** Consumer Health & Wellness - **Open roles:** 154 - **Profile:** https://feeny.ai/companies/whoop ## What they do WHOOP makes a screen-free wrist wearable with always-on sensors and a subscription app that continuously tracks sleep, strain, recovery, heart rate, and HRV, then turns that data into a daily recovery score and personalized coaching. Newer features extend into clinical health, including blood pressure insights, ECG heart screening, and women's hormonal tracking. ## Overview **The screen-free wearable that bet everything on the subscription** WHOOP sells a wrist band with no screen, no notifications, and no way to use it without paying every month. That is the whole idea. Founder Will Ahmed, a former Harvard squash captain who kept overtraining without knowing it, read roughly 500 medical papers and came away convinced that around-the-clock heart-rate and HRV data could tell you when to push and when to rest. The company launched in 2012 out of Boston and has spent more than a decade turning that thesis into hardware plus software. In March 2026 it closed a $575M Series G at a $10.1 billion valuation, nearly triple where it sat in 2021, with Cristiano Ronaldo, LeBron James, and Rory McIlroy putting their own money in alongside sovereign funds and the Mayo Clinic. ## What They Do **24/7 body monitoring, coaching, and a band you never take off** WHOOP straps a set of always-on sensors to your wrist and reads your body every second: sleep, strain, recovery, resting heart rate, HRV, and more, all day and all night. The band deliberately has no screen. Everything you see lives in the app, which turns the raw signal into a daily recovery score and personalized coaching on how hard to train and when to back off. The pitch is a complete picture rather than a step counter. The company cites its own data that daily wear correlates with more weekly activity, more sleep, and higher HRV, and it keeps pushing into clinical territory with blood pressure insights, ECG readings, and women's hormonal tracking. ## Problems **Most trackers count. WHOOP tries to tell you what to do about it.** Plenty of devices show you a number. The harder problem WHOOP goes after is interpretation: are you recovered enough to train hard today, or are you one bad night from an injury? That was the exact question Will Ahmed could not answer as a college athlete, even with top coaching. So the product is built around continuous physiological data feeding a recovery score and coaching, not a dashboard you have to decode yourself. The newer health features push further, from flagging irregular heart rhythms to helping members track how daily behavior maps to longevity. ### Problems addressed - Knowing when to train hard versus when to rest to avoid overtraining and injury - Turning raw physiological data into actionable daily guidance instead of just numbers - Tracking sleep, stress, and recovery continuously without a distracting screen - Surfacing early heart-health signals (irregular rhythm, blood pressure trends) ## Who It's For **Built for athletes first, sold to anyone chasing their own baseline** WHOOP started with serious athletes and still leans on them hard, from pro football and Formula 1 teams to Olympians. That audience is the credibility engine. But the broader target is anyone willing to pay for structured feedback on sleep, stress, and training, whether they are a weekend runner or a biohacker tracking recovery. The newer clinical features widen the aperture again toward health and longevity, aiming at people who care less about workout strain and more about heart health, hormones, and aging well. ### Ideal customer profiles - **Serious and pro athletes** — Avoiding overtraining; Optimizing recovery and performance; Managing strain across a season - **Fitness enthusiasts and biohackers** — Building better sleep and stress habits; Understanding recovery before training; Tracking long-term trends - **Health and longevity seekers** — Monitoring heart health; Tracking pace of aging; Understanding hormonal cycles ## Products **One band, three membership tiers, and a growing stack of health features** The core product is the WHOOP band paired with a membership, and the two are inseparable: the hardware comes bundled with the plan rather than sold on its own. The 5.0 device runs 14-plus days on a charge and reads sleep, strain, recovery, and more. On top of that sit the health layers members are actually paying up for: Healthspan and Pace of Aging, a real-time Stress Monitor, blood pressure insights, ECG-based heart screening, women's hormonal insights, and Advanced Labs, which analyzes 65-plus biomarkers against your WHOOP data. ## Business Model **The hardware is free, the membership is the business** WHOOP does not sell a gadget, it sells a subscription with a sensor attached. Membership starts at $199 a year, the device and charger are included, and the app, coaching, and analysis all stop the moment you cancel. That recurring revenue is the whole model, which is why the higher tiers keep adding clinical features worth paying more for. Memberships are HSA/FSA eligible, and there is a one-month free trial plus family plans to widen the funnel. ### Plans WHOOP sells a membership, not a device. The band and charger are included in the plan, and the app, coaching, and data analysis stop when the subscription lapses. Plans are billed annually starting at $199/yr, are HSA/FSA eligible, and come with a one-month free trial and family plan options. - **WHOOP One** — Starts at $199/yr · Members focused on training and recovery Core sleep, strain, and recovery tracking with the WHOOP 5.0 device - WHOOP 5.0 with 14+ day battery - Sleep, Strain, and Recovery insights - Personalized coaching - VO2 Max and heart rate zones - Women's Hormonal Insights - **WHOOP Peak** — Starts at $239/yr · Members who want deeper health monitoring Adds Healthspan, health alerts, and real-time stress monitoring - Everything in WHOOP One - WHOOP 5.0 with 14+ day battery - Healthspan and Pace of Aging - Health Monitor with health alerts - Real-time Stress Monitor - **WHOOP Life** — Starts at $359/yr · Members who want clinical-grade heart features Adds the WHOOP MG device, blood pressure insights, and ECG heart screening - Everything in WHOOP Peak - WHOOP MG with 14+ day battery - Daily Blood Pressure Insights (beta) - Heart Screener with ECG readings - On-demand AFib Detection Good to know: Membership required; the device and charger are bundled into the plan and the app stops working when the subscription ends; One-month free trial available; HSA/FSA eligible (Truemed at checkout); Family plans available; Certain features (ECG, blood pressure insights, hormonal insights) are medically regulated and not available in every region ## Competition **Fighting Oura, Apple, and Garmin on recovery, not step counts** WHOOP competes in a crowded wearables field against the Oura Ring, the Apple Watch, Garmin, and Fitbit, most of which sell a screen and a one-time purchase. WHOOP's counter-position is the screen-free, always-on band and a recovery-and-strain model that reviewers consistently call the most sophisticated of the bunch. The catch is the same thing that differentiates it. Rivals let you buy once and own the device, while WHOOP locks you into a subscription, which is exactly the tradeoff skeptics push back on. ### Their edge - **Screen-free, 24/7 design** — No display and no notifications, built to be worn continuously, unlike screen-first smartwatches. - **Recovery-first coaching** — Strain and recovery scoring that reviewers consistently rate the most sophisticated in the category. - **14+ day battery** — Waterproof on-the-go charging and multi-week battery, well beyond most smartwatches. - **Elite-athlete credibility** — Team partnerships and athlete members who also invest, a signal rivals can't easily buy. ### Where they're betting - Pushing from fitness tracking into clinical health (blood pressure, ECG, hormonal insights) - Healthspan and longevity - Global expansion - Deepening B2B sports and health-institution partnerships ## Proof **The names WHOOP puts on its own homepage** WHOOP leans hard on elite endorsement, and the roster is real: Cristiano Ronaldo, Rory McIlroy, Patrick Mahomes, Sha'Carri Richardson, and Virgil van Dijk all appear as members, with Paris Saint-Germain, Scuderia Ferrari HP, and other teams naming it their official health and fitness wearable. The conviction runs deeper than logos. In the 2026 raise, Ronaldo, LeBron James, and Rory McIlroy invested their own money, which is a different signal than a sponsorship. ## What People Say **Loved for the coaching, resented for the lock-in** Across reviews and the WHOOP subreddit, the praise is consistent: the strain-and-recovery coaching is the best in class, the 14-day battery is a genuine edge, and members credit it with building real habits around sleep and stress. Athletes especially value it for avoiding overtraining. The complaints are just as consistent. The mandatory subscription grates, heart-rate accuracy during high-intensity intervals and step tracking draw doubts, and several users call the service hard to cancel and slow to reach. The recurring verdict: worth it if you are serious, hard to justify if you are casual. ## Funding **$10.1B and a valuation that tripled in one round** WHOOP raised a $575M Series G in March 2026 at a $10.1 billion valuation, up from $3.6 billion in its 2021 SoftBank-led Series F. Total raised sits around $900M. The cap table reads like a mix of money and mission: Collaborative Fund led, with Mubadala, the Qatar Investment Authority, IVP, Foundry Group, Accomplice, and, notably, Abbott and the Mayo Clinic joining, plus athlete-investors Ronaldo, James, and McIlroy. The healthcare names hint at where the company thinks the value is heading. ## Team & Culture **Research-first, high intensity, and famously hard to get into** WHOOP describes itself as grounded in research, design, and privacy, with values that read like a startup that still moves fast: best idea wins, a bias for action, and, in its own words, the intersection of high intensity and high humility. Prior reporting pegs it around 500 employees, and the company says it hires only a tiny fraction of applicants. The team works out of Boston and hires almost entirely on-site there, across engineering, machine learning, hardware, data, product, and design. Employee resource groups span disability inclusion, Black@WHOOP, LGBTQ+, veterans, women in science and engineering, and parents. ## Compensation **Boston base pay plus equity in every offer** WHOOP discloses U.S. salary ranges on its roles and frames total comp as base plus meaningful equity plus benefits, with equity pitched as the differentiator that lets every corporate employee own part of the company. Disclosed engineering bands run widest, roughly $105K to $260K, with product, design, marketing, and operations bands published in USD. Ranges vary by role, level, and location, and the company notes most offers land toward the lower end of the posted band. ## Security & Legal **Whoop, Inc., out of One Kenmore Square** The registered entity is Whoop, Inc., with a legal address at One Kenmore Square, #601, Boston, MA 02215, and privacy inquiries routed to privacy@whoop.com. Given that the product handles continuous physiological and health data, privacy sits at the center of both the company's stated values and its hiring, which includes dedicated privacy and product-security roles. The company markets encrypted data storage for member health information, though it does not publish a public subprocessor list or named compliance certifications on the pages captured here. ## In the News **From a $3.6B round to a $10B one in under five years** WHOOP's headlines have tracked its climb: the 2021 SoftBank-led round that put it at $3.6 billion, and the 2026 Series G that nearly tripled that number to $10.1 billion. The recent coverage frames it as one of the more valuable standalone wearables companies, now pushing into clinical health. ### Coverage - [Whoop's valuation just tripled to $10 billion](https://techcrunch.com/2026/03/31/whoop-valuation-10b-series-g-fundraise/) — TechCrunch (2026-03-31) - [WHOOP® Raises $200 Million Financing Led by SoftBank Vision Fund 2 at $3.6 Billion Valuation](https://www.prnewswire.com/news-releases/whoop-raises-200-million-financing-led-by-softbank-vision-fund-2-at-3-6-billion-valuation-301365153.html) — PR Newswire (2021-08-30) - [Wearable fitness company WHOOP lands $200M in funding, boosting its valuation to $3.6B](https://www.mobihealthnews.com/news/wearable-fitness-company-whoop-lands-200m-funding-boosting-its-valuation-36b) — MobiHealthNews (2021-08-30) - [Whoop revenue, valuation & funding](https://sacra.com/c/whoop/) — Sacra ## Outlook **Betting the next decade on health, not just fitness** The tell is in the cap table and the roadmap. Abbott and the Mayo Clinic joining the Series G, plus a product push into blood pressure, ECG, hormonal insights, and Healthspan, all point at WHOOP trying to graduate from a training tracker into a longevity and health platform. The risk is unchanged since day one: the whole thing rests on people paying a subscription forever, and the loudest criticism is aimed squarely at that model. If the clinical features prove sticky, the lock-in becomes a moat. If they do not, it stays a sore point. ## Company details - **Mission:** To unlock human performance and Healthspan. - **Products:** WHOOP 5.0 + Membership, WHOOP MG, Healthspan, WHOOP Advanced Labs, WHOOP Body - **Notable customers:** Cristiano Ronaldo, Rory McIlroy, Patrick Mahomes, Sha'Carri Richardson, Virgil van Dijk, Paris Saint-Germain, Scuderia Ferrari HP Team - **Customer segments:** consumers, athletes, professional sports teams, health and longevity seekers - **Buyers / users:** Serious and pro athletes, Fitness enthusiasts, Biohackers, Health and longevity seekers - **Competitors:** Oura Ring, Apple Watch, Garmin, Fitbit - **What sets them apart:** Screen-free, always-on band worn 24/7; 14+ day battery life; Recovery and strain coaching reviewers rate best in class; Founded on a review of ~500 medical papers; Deep roster of elite-athlete members and team partnerships - **Integrations:** HSA/FSA payment (Truemed) ## Open roles (154) - [Senior Machine Learning Engineer, Health](https://jobs.ashbyhq.com/whoop/02d8b2aa-35a4-41cb-b8e1-ba70721d9547) — Boston, MA - [Business Analyst II (Demand & Fulfillment)](https://jobs.ashbyhq.com/whoop/1f31ecaa-7c4c-4e23-8bd9-69996cd5d190) — Boston, MA - [Senior Product Manager, Growth](https://jobs.ashbyhq.com/whoop/9a2066ed-3d09-44c9-b8c5-4ad8a7b2eef6) — Boston, MA - [Senior Business Planning Manager](https://jobs.ashbyhq.com/whoop/ae7b8faf-e074-42cd-8e5a-7f1968c81949) — Boston, MA - [Senior Manufacturing Engineer, Tech Lead](https://jobs.ashbyhq.com/whoop/7c5a6eb3-1e2b-486c-9f52-f7ba4321b570) — Boston, MA - [Mechanical Engineer II (Manufacturing Test)](https://jobs.ashbyhq.com/whoop/ca07ead7-4715-473e-ba9c-9c1b4c09a389) — Boston, MA - [Senior Product Manager, Connectivity and Embedded Systems](https://jobs.ashbyhq.com/whoop/a44963dd-2c6c-41f8-b78f-3b8aa43571ae) — Boston, MA - [Director, Information Security](https://jobs.ashbyhq.com/whoop/d61b3086-9fa1-4aa0-8e02-c816a4a66cae) — Boston, MA - [Director of Materials Program Management](https://jobs.ashbyhq.com/whoop/910e0d7c-52f2-46a4-ba65-d44507925f39) — Boston, MA - [Director, Clinical Operations](https://jobs.ashbyhq.com/whoop/4e0eaeb9-63ab-4257-a852-9bd6ea35cdeb) — Boston, MA - [Senior Lead, Product Marketing - Accessories & Apparel](https://jobs.ashbyhq.com/whoop/6b905765-7627-4275-8f28-53aa65fa3993) — Boston, MA - [Staff Software Engineer, Machine Learning (Health)](https://jobs.ashbyhq.com/whoop/5eb0f384-8ac5-436d-b22c-b10ae55b6034) — Boston, MA - [Senior Platform Engineer (Kubernetes, Application Infrastructure)](https://jobs.ashbyhq.com/whoop/a78d74bf-35c7-4a66-8ec8-b1b7c35ce840) — Boston, MA - [Senior Researcher, WHOOP Labs Doha](https://jobs.ashbyhq.com/whoop/07e39516-2c0b-440a-9d2e-6ddf58276479) — Doha, Qatar - [Director of Health Economics & Outcomes Research (HEOR)](https://jobs.ashbyhq.com/whoop/75508f1e-4218-4ea9-839b-e604bf490321) — Boston, MA - [Hardware Engineering Project Manager II (Continuous Improvement)](https://jobs.ashbyhq.com/whoop/e7e0a30b-358c-4f65-ab40-2fc10245e963) — Boston, MA - [Senior Software Engineering Manager, Product Security](https://jobs.ashbyhq.com/whoop/7c32b3ec-5f4a-4c32-97bb-9f07117cde76) — Boston, MA - [Director of Procurement (Hardware)](https://jobs.ashbyhq.com/whoop/55291eaf-d669-45d0-acee-2add49b07d46) — Boston, MA - [iOS Engineer II (Healthcare)](https://jobs.ashbyhq.com/whoop/f2d4f3d8-5e63-443d-aa93-552b8d17ba7e) — Boston, MA - [iOS Engineer II (Connectivity)](https://jobs.ashbyhq.com/whoop/899cb257-041a-4967-a491-745d200b7774) — Boston, MA - [Associate Director, Machine Learning (Core Algorithms)](https://jobs.ashbyhq.com/whoop/35c239db-539f-4c5e-bf80-765cd55a6930) — Boston, MA - [Android Engineer II (Connectivity)](https://jobs.ashbyhq.com/whoop/9390d8ba-b910-415c-868d-bc7426f08eba) — Boston, MA - [Business Analytics Senior Manager (Product, Core)](https://jobs.ashbyhq.com/whoop/a4b13049-4c09-43bc-b907-87f326c4de32) — Boston, MA - [Senior Freight Analyst](https://jobs.ashbyhq.com/whoop/d56d1d51-acd0-4f7d-b73e-5bc70322226f) — Boston, MA - [Business Analytics Senior Manager (Product, Healthcare)](https://jobs.ashbyhq.com/whoop/fe6496d7-3e80-4321-9463-e0b4d57ed2c5) — Boston, MA - [Head of Government & Defense](https://jobs.ashbyhq.com/whoop/895dc2d2-4b76-4f73-8d5c-09d061e05992) — Boston, MA - [Mechanical Engineer II (Continuous Improvement)](https://jobs.ashbyhq.com/whoop/4a84841a-5aa0-4590-b556-df0436567e4b) — Boston, MA - [Senior Financial Analyst](https://jobs.ashbyhq.com/whoop/654d77d2-b90b-4fe9-9b81-f303f4b363ad) — Boston, MA - [Mechanical Engineer II (NPI, Apparel & Accessories)](https://jobs.ashbyhq.com/whoop/22119621-f6dc-442a-a971-2d8d2f6e5e47) — Boston, MA - [Senior Product Manager, Sleep](https://jobs.ashbyhq.com/whoop/c37f284e-a357-451b-88df-c40797623bf2) — Boston, MA - [Technical Lead, ML Operations](https://jobs.ashbyhq.com/whoop/843b8165-0014-4eed-8595-21a1c7571e44) — Boston, MA - [Senior Design Researcher, WHOOP Labs Doha](https://jobs.ashbyhq.com/whoop/96511ddc-d298-433f-af62-53db25ac0a5c) — Doha, Qatar - [Software Engineer II (Full Stack, Platform)](https://jobs.ashbyhq.com/whoop/9da0e8f1-9337-4544-af84-4978ca219624) — Boston, MA - [Senior Product Designer](https://jobs.ashbyhq.com/whoop/e83981e8-e97d-40be-a68a-130065c1efbc) — Boston, MA - [Integrated Marketing Lead](https://jobs.ashbyhq.com/whoop/4588b035-1667-4aa4-ba74-e8d596c89549) — Boston, MA - [Software Engineer II (Backend, Growth)](https://jobs.ashbyhq.com/whoop/352e9ee9-b52a-4965-b00f-63aff54c2cbd) — Boston, MA - [Software Engineering Manager (Client Platform)](https://jobs.ashbyhq.com/whoop/c33100f1-b972-4a95-80a9-d1d03f48419d) — Boston, MA - [Systems Engineer](https://jobs.ashbyhq.com/whoop/1e557154-84f5-4c6e-9df2-f8e551b9b2e4) — Boston, MA - [Embedded Engineer](https://jobs.ashbyhq.com/whoop/577f6cd2-23cb-4da5-9f57-b9b28bc7b062) — Boston, MA - [Senior Specialist, Social Media Strategy](https://jobs.ashbyhq.com/whoop/1ffc23f8-1e76-4a2b-872e-be7368406782) — Boston, MA - [Retail Associate, WHOOP Qatar](https://jobs.ashbyhq.com/whoop/44d30617-dc38-422e-af2f-50a6ed013d84) — Doha, Qatar - [Senior Technical Program Manager](https://jobs.ashbyhq.com/whoop/f9abccae-df17-4341-b2f7-96af496ca9ad) — Boston, MA - [Android Engineer II (Hardware Accelerate)](https://jobs.ashbyhq.com/whoop/5cbd207e-5b83-41c3-b838-576bb14d20a7) — Boston, MA - [Research Program Manager, Distributed Research](https://jobs.ashbyhq.com/whoop/2f311632-71ef-4d53-b884-062e6ed1cfe3) — Boston, MA - [Senior Business Analyst (Growth Marketing)](https://jobs.ashbyhq.com/whoop/7ec610fd-7d24-42da-acfc-728d983a57b3) — Boston, MA - [Staff Technical Lead, Electrical Engineering](https://jobs.ashbyhq.com/whoop/4c6fdf00-2547-45d9-b8b4-6ba23ef4c2ef) — Boston, MA - [Senior Embedded Engineering Program Manager](https://jobs.ashbyhq.com/whoop/4bbe90e5-b53c-433c-aa0c-cac2660f4967) — Boston, MA - [Security Detection Engineer](https://jobs.ashbyhq.com/whoop/d14ac01e-5274-43da-b41d-19fe6ac0f588) — Boston, MA - [Business Analyst II (Lifecycle Marketing)](https://jobs.ashbyhq.com/whoop/4744e033-5c79-462c-adde-847becca5391) — Boston, MA - [Product Designer II (Health)](https://jobs.ashbyhq.com/whoop/6ccfd47f-dac8-4d55-83a8-2bfbf673261b) — Boston, MA _…and 104 more at https://feeny.ai/companies/whoop/jobs_ --- _Source: https://feeny.ai/companies/whoop · profile updated 2026-07-02_