--- title: 'ABM & Lead Generation Specialist (Bangkok-based, relocation provided) at Agoda' canonical: 'https://feeny.ai/job/abm-lead-generation-specialist-bangkok-based-relocation-provided-agoda-bangkok-j3b1639vwxmm' type: 'job' last_seen: '2026-09-13' --- # ABM & Lead Generation Specialist (Bangkok-based, relocation provided) at Agoda - **Company:** Agoda - **Location:** Bangkok, Thailand - **Posted:** 2026-07-29 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/agoda/jobs/8093370 ## Job description ## About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. ## About the opportunity Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division (“New B2B Business”) ## About the role Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts - that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role. ## What you will do - Research & target your accounts and form a point of view on which product leads and how the relationship expands. - Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings - and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded. - Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts. - Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer. ## What you will need (required) - 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing. - Account-research and buying-committee-mapping skill - you can build an account dossier and a stakeholder map and turn them into a plan. - Multi-channel campaign orchestration - multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct). - Ability to sell a portfolio, not a single product - comfortable matching the right product to a buyer and articulating an expansion path. - Strong BD/Sales partnership instincts; comfortable working without direct authority. - CRM + MAP fluency - a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo). - Data-literate - comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership. ## Nice to have - Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience. - Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent). - Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required. ## How we will measure success Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts. Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few. Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. Discover more about working at Agoda - Agoda Careers [https://careersatagoda.com](https://careersatagoda.com/) - Facebook https://www.facebook.com/agodacareers/ - LinkedIn https://www.linkedin.com/company/agoda - YouTube https://www.youtube.com/agodalife ## Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement). Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## About Agoda ## Company Overview - **One-liner**: Agoda is a digital travel platform that helps travelers find great value deals on hotels, flights, and activities worldwide. - **Entity Type**: Public (subsidiary of Booking Holdings Inc., NASDAQ: BKNG) - **Headquarters**: Singapore - **Founded**: 2005 - **Founders**: Robert Rosenstein and Michael Kenny ## Core Business - Primary industry: Online travel and accommodation booking - Target customers: B2C (leisure and business travelers globally) - Mission/purpose: “Bridging the world through travel” – making travel easier, more affordable, and rewarding for everyone. ## Products & Services - **[Agoda.com / Agoda mobile app]**: Online travel agency (OTA) offering booking for hotels, homes, villas, flights, and activities. Available in 39 languages with 24/7 customer support. - **[Agoda Flights]**: Flight booking service launched in 2010. - **[Agoda Easy Cancel / Hygiene Plus]**: Products introduced during the pandemic to offer flexible cancellation and enhanced cleanliness information. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed separately; parent company Booking Holdings has a market cap of approximately $140+ billion (as of mid-2025). Agoda is a key growth engine within the group. - **Key Metric**: Over 7,000 employees; processes 1 trillion price checks daily; 2B+ user interactions captured daily; 12 PB of data processed monthly. - **Notable Investors/Partners**: Wholly owned by Booking Holdings (NASDAQ: BKNG). Partnerships with over 6 million hotels and holiday properties globally. - **Growth Signals**: Expanded to 27 markets; launched new products during COVID-19 (ASQ, Go Local, Easy Cancel); continues to hire aggressively across engineering, product, and analytics roles. ## Competitive Advantages - **Scale & Data**: Access to Booking Holdings’ global network and massive data pipeline (12 PB/month, 1 trillion price checks/day) enables real-time pricing optimization and personalization. - **Tech-First Culture**: Data-driven experimentation (1,000+ live experiments at any time), heavy use of GenAI, and a strong engineering focus. - **Asia Home Base**: Deep roots in Asia-Pacific with a large office in Bangkok, giving local market insights and cost advantages. - **Parent Support**: Backed by one of the world’s largest online travel companies, providing financial stability and cross-selling opportunities. ## Strategic Focus - **Growth through technology**: Continued investment in AI, machine learning, and experimentation to improve search, pricing, and user experience. - **Expanding product offerings**: Growing beyond accommodation into flights, activities, and domestic travel options. - **Sustainability**: Integrating sustainability initiatives into operations and offerings. - **Talent acquisition**: Actively hiring across multiple functions (engineering, product, data, marketing) to support global expansion. ## Why Work Here - **Culture**: Described as “data-driven to the core” with a focus on experimentation, ownership, and direct respect. Inclusive environment with 90+ nationalities represented. - **Flexibility**: Hybrid workplace balancing in-office and work-from-home days; employees can work from anywhere for up to 30 calendar days per year. - **Benefits**: Competitive perks, flexible benefits, relocation support for key roles, and recognition as an award-winning workplace (Fortune World’s Most Admired Companies 2025, TIME/Statista World’s Best Companies 2023, Forbes World’s Top Companies for Women 2023). - **Engineering & Analytics**: Strong emphasis on tech – 1,000+ live experiments, 12 PB data/month, and a “scientist” mindset across teams. Opportunities to work on massive-scale systems. - **Community**: Employee Resource Groups (ERGs) for belonging and inclusion; lively social events like AgodaFest. ## Sources 1. [agoda.com](https://www.agoda.com/about-agoda/) 2. [careersatagoda.com](https://careersatagoda.com/our-culture/) 3. [careersatagoda.com](https://careersatagoda.com/) 4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/agoda) 5. 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