---
title: 'ABM Manager at Backbase'
canonical: 'https://feeny.ai/job/abm-manager-backbase-amsterdam-v4xeb4rj2wv1'
type: 'job'
last_seen: '2026-09-12'
---

# ABM Manager at Backbase

- **Company:** Backbase
- **Location:** Amsterdam, Netherlands
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/workatbackbase/jobs/8158981

## Job description

ABM Manager – Europe North West

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

📍 Location: Europe North West

💼 Function: Account-Based Marketing / Field Marketing

👤 Reports to: Senior Field Marketing Director

🎯 What You’ll Do

- Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
- Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
- Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
- AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
- Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

💡 What We’re Looking For

- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
- Demonstrated experience partnering with Sales to measurably drive pipeline growth.
- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
- High commercial acumen, strong project management, and cross-functional stakeholder skills.
- Bonus: Background in SaaS, fintech, banking, or enterprise technology.

📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:

Engagement ➔ Conversation ➔ Opportunity ➔ Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!

## About Backbase

## Company Overview
- **One-liner**: Backbase builds the AI-native Banking OS that unifies digital channels, front office, and operations so banks can coordinate customers, employees, and AI agents from one platform.
- **Entity Type**: Private (no public ticker; no funding rounds disclosed – appears organically grown)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2003
- **Founders**: Not publicly available (described as “founder-led” but names not stated on the provided sources)

## Core Business
- **Primary industry**: Banking technology / financial services software
- **Target customers**: B2B – large banking institutions (120+ banks globally, serving 75M+ daily users)
- **Mission/purpose**: “We built something that didn't exist before – an AI-native Banking OS where humans and AI agents work side by side, at scale, inside real banks.”

## Products & Services
- **AI-native Banking OS**: A unified platform that sits above legacy cores, CRMs, and data platforms. It orchestrates customer engagement (digital banking, conversational banking, front-office workspaces) and banking operations (high-volume processes like disputes, payments, lending). Designed to be deployed incrementally without rip-and-replace. Includes native AI agents for governance, automation, and auditability.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: 2,000+ employees globally, 50% of team in R&D, 120+ banks as customers, 75M+ active daily users across the platform
- **Notable Investors/Partners**: Not publicly available
- **Growth Signals**: Expanding globally with 16 offices across 5 continents; notable customer examples include I&M Bank (Africa) which grew onboarding from 2,000 to 21,000 new customers per month, and Techcombank (Vietnam) achieving 50% of savings and investments through digital. The company is actively hiring and describes itself as “in the middle of the biggest shift in banking’s history.”

## Competitive Advantages
- **Unified Frontline architecture** – breaks down fragmentation between digital channels, front office, and operations, enabling banks to move fast without sacrificing compliance or security
- **AI-native from the ground up** – not a bolt-on; full governance and audit trails for every AI decision
- **Progressive modernization** – works with existing cores, no big-bang migration required
- **18+ years of banking domain expertise** (since 2003) with a singular focus on banking since 2012

## Strategic Focus
- Deepening AI integration into banking workflows (Elastic Operations – scaling throughput without scaling headcount)
- Expanding global footprint (17 offices, including recent additions in Hyderabad, Riyadh, Mexico City, and Toronto)
- Continuing to shift banks from legacy fragmentation to a unified, composable operating system

## Why Work Here
- **Culture**: Described as “ambition without ego,” “bias for action,” “you own what you ship,” and “the work is the standard.” Flat structure with no micromanagement.
- **Work model**: Hybrid – “Where you do your best work is up to you.” Offices in 17 locations globally.
- **Perks**: Annual learning budget, global exposure, wellness support, real ownership of projects from day one.
- **Engineering focus**: 50% of the team in R&D; real AI running in production, not just pilots.

## Sources
1. [backbase.com/careers](https://www.backbase.com/careers)
2. [backbase.com/about](https://www.backbase.com/about)
3. [backbase.com](https://www.backbase.com/)
4. [linkedin.com/company/backbase](https://www.linkedin.com/company/backbase)

## Other roles at Backbase

- [(Agentic) Product Manager](https://feeny.ai/job/agentic-product-manager-backbase-amsterdam-pfn1ve8gmqe7) — Amsterdam, Netherlands
- [(HR) Senior Payroll Specialist](https://feeny.ai/job/hr-senior-payroll-specialist-backbase-amsterdam-dzhwryzw5n32) — Amsterdam, Netherlands
- [Customer Success Director](https://feeny.ai/job/customer-success-director-backbase-mexico-city-mexico-city-79281gx63231) — Mexico City Mexico City, Mexico
- [(Agentic) Product Manager](https://feeny.ai/job/agentic-product-manager-backbase-hyderabad-6ynk2292qc4q) — Hyderabad, India
- [Customer Success Director](https://feeny.ai/job/customer-success-director-backbase-dubai-5yz11230v1dq) — Dubai, United Arab Emirates
- [Customer Success Director](https://feeny.ai/job/customer-success-director-backbase-singapore-snx5tg4bdga5) — Singapore
- [(Services) Engineering Director](https://feeny.ai/job/services-engineering-director-backbase-hyderabad-f87rw1bvhtkq) — Hyderabad, India
- [Engineering Team Lead (ETL)](https://feeny.ai/job/engineering-team-lead-etl-backbase-cardiff-w35jdgkm6agc) — Cardiff, United Kingdom
- [Technical Manager](https://feeny.ai/job/technical-manager-backbase-mexico-city-y54w7wp9h0bh) — Mexico City, Mexico
- [Technical Manager](https://feeny.ai/job/technical-manager-backbase-guadalajara-8z4jk1twb8hb) — Guadalajara, Mexico