---
title: 'ABM Manager at Benevity'
canonical: 'https://feeny.ai/job/abm-manager-benevity-toronto-m825mebr7094'
type: 'job'
last_seen: '2026-09-11'
---

# ABM Manager at Benevity

- **Company:** Benevity
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/benevity/319d85bb-9c01-4e47-8e3f-8a35a78e063c

## Job description

Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

As an ABM Manager at Benevity, you will own and drive our 1:1 and 1:few account-based marketing programs for high-value target accounts. Reporting directly to the Lead, Demand Generation & ABM, you will partner closely with Account Executives to translate target account plans into high-impact, multi-channel campaigns while collaborating with BDRs to ensure seamless follow-up and messaging alignment across the funnel.

In this role, you will bring campaigns to life by designing tailored content, direct mail, digital experiences, and targeted event moments that guide key accounts through the pipeline. You’ll serve as a vital cross-functional connector, collaborating with Content, Digital Marketing, Product Marketing, Events, and Marketing Operations to deliver unified strategies that fuel Benevity’s growth and purpose-driven mission.

## What you’ll do

- Design and execute tailored 1:1 account campaigns, including customized assets, landing pages, direct mail, and outreach sequences
- Run quarterly 1:few multi-channel programs targeting key buyer personas across priority market segments
- Leverage AI tools like Claude to scale personalized outreach efficiently without sacrificing quality
- Partner closely with Account Executives on joint account selection to prioritize high-value targets effectively
- Build outbound sequences in HubSpot, collaborating with Marketing Operations to route engaged contacts to BDRs quickly
- Track account-level engagement in real time, alerting BDRs to funnel movement so outreach happens with optimal context
- Collaborate cross-functionally with Content, Product Marketing, and Digital teams to align messaging and channel strategy
- Co-create targeted event strategies with Event Managers for tradeshows, Benevity's flagship conference, and custom gatherings
- Monitor performance metrics, pipeline generation, and account penetration, presenting quarterly insights to sales leadership
- A/B test messaging, channels, and sequence designs continuously to optimize campaign performance and conversion rates

## What you’ll bring

- Proven experience executing multi-channel ABM programs, ideally within Enterprise SaaS or B2B software environments
- Strong capability to translate strategic sales account plans into actionable, high-impact marketing campaigns
- Demonstrated ability to lead through influence and collaborate across cross-functional teams like Content, Product Marketing, and Events
- Hands-on proficiency with CRM and marketing automation platforms, specifically Salesforce and HubSpot
- Experience with or interest in leveraging growth technologies like Clay and LinkedIn Campaign Manager
- Analytical mindset with a track record of measuring account engagement, pipeline metrics, and campaign ROI
- Collaborative communication skills with an ability to build strong alignment across sales and marketing teams
- Adaptability, creative problem-solving skills, and curiosity to explore new automation tools and personalized strategies
- Shared enthusiasm for inclusion, collaboration, and driving positive social impact through tech-enabled solutions

Discover your purpose at work We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more … Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose. If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become … It’s time to join Benevity. We’re so excited to meet you.

Where We Work At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity. Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.

## About Benevity

## Company Overview
- **One-liner**: Benevity provides an AI-native enterprise platform for corporate social responsibility, unifying employee giving, volunteering, grants, employee resource groups, challenges, and impact reporting.
- **Entity Type**: Private (late-stage with minority investment; received a $38M minority equity investment from JMI Equity in 2026)
- **Headquarters**: Calgary, Canada
- **Founded**: 2008
- **Founders**: Rick Essex (co-founder)

## Core Business
- **Primary industry/industries**: Corporate Social Responsibility (CSR) software, Employee Engagement, Grants Management, Impact Reporting
- **Target customers**: B2B, primarily large enterprises (965+ purpose-driven clients globally)
- **Mission or purpose statement**: “Be a force of good” — embedding purpose into business strategy while ensuring trust, security, and measurable impact.

## Products & Services
- **Enterprise Impact Platform**: Unified, AI-native SaaS platform for giving, volunteering, grants, employee groups, challenges, and reporting.
- **Donate**: Employee giving module with payroll deduction, company matching, and real-time tax receipts.
- **Volunteer**: Manage and track volunteer hours, including mobile-first experiences for deskless workers.
- **Grants**: Full lifecycle grant management (applications, scoring, disbursement, compliance) with AI-powered grant application summaries.
- **Employee Groups**: ERG management that scales globally, ties participation to business outcomes.
- **Challenges**: Gamified experiences to drive behavior change and daily engagement.
- **Reporting Suite**: Consolidates all impact data into a single “Trusted Impact” number (aggregate dollar value of every hour, dollar, and action).
- **Match Assurance**: Fraud detection and anomaly flagging for donation matching.
- **Global Money Movement**: Disbursement in 200+ countries with 99.7% payment success, automated sanctions/tax/governance compliance, and continuous nonprofit validation for 2.5M organizations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric – Total Funding**: At least $38M minority equity investment from JMI Equity in 2026; earlier Series C round (amount undisclosed) noted in company timeline.
- **Notable Investors/Partners**: JMI Equity (minority investor)
- **Growth Signals**:
  - Named to Fast Company Most Innovative Companies 2026.
  - Headcount: 742 employees.
  - $16.6B donated to nonprofits through the platform to date; $20.1B in total grants managed.
  - 965+ purpose-driven clients.
  - 27% average increase in employee participation for clients.

## Competitive Advantages
- **Unified platform**: Replaces 5+ point solutions with one integrated system, reducing vendor sprawl and improving audit readiness.
- **AI-native architecture**: Built on a responsible AI governance framework (not bolted-on), offering features like grant application summaries and receipt extraction.
- **Risk mitigation**: Continuous nonprofit validation (2.5M orgs), intelligent fraud detection on every transaction, and automated sanctions/tax compliance — resulting in an average $100k annual tax savings per client.
- **Global scale**: Disburses funds in local currencies across 200+ countries with 99.7% payment success and full tax reconciliation.
- **Nearly two decades of refinement**: Platform has been built and optimized since 2008, with deep regulatory compliance and secure payment infrastructure.

## Strategic Focus
- **AI-first social impact**: Embedding responsible AI across the entire platform to save time on administrative tasks (e.g., receipt extraction, grant scoring) and allow program managers to focus on strategic impact.
- **Employee mobilization**: Expanding offerings for deskless/remote employees, ERG tools, and challenges to increase participation.
- **Unified impact measurement**: Pushing the “Trusted Impact” number as a universal metric to justify CSR spending to CFOs and boards.
- **Continued product innovation**: Recent launches include Employee Groups (2024) and Challenges (2026).

## Why Work Here
- **Culture**: Strong emphasis on diversity, equity, inclusion, and belonging (DEIB) — described as part of Benevity’s DNA with active employee networks (Pride, Black Employee Network) and diverse leadership.
- **Work model**: Hybrid — hub offices for connection/collaboration but flexibility to work in a way that suits individual and team needs.
- **Perks**:
  - 4 weeks of vacation (encouraged to take all days).
  - Flexible health benefits tailored to individual/family needs globally.
  - Parental leave: short-term paid leave, salary top-up for extended leave, and a bonding bonus for any parent.
  - Stock options for all employees (private company).
  - Donation matching and volunteer rewards (company matches donations, rewards volunteer hours with funds to donate).
  - Mental health and wellbeing support: Employee and Family Assistance Program, regular wellbeing sessions, mental health training for leaders.
- **Leadership development**: Internal and external training, ongoing learning opportunities, an online leader hub.
- **Job opportunities**: Currently hiring across multiple roles; careers page at [jobs.ashbyhq.com/benevity](https://jobs.ashbyhq.com/benevity).

## Sources
1. [benevity.com](https://benevity.com/)
2. [benevity.com/join-the-team](https://benevity.com/join-the-team)
3. [benevity.com/about-us](https://benevity.com/about-us?hsLang=en)
4. [ca.linkedin.com/company/benevity](https://ca.linkedin.com/company/benevity)
5. [boards.greenhouse.io/benevity](https://boards.greenhouse.io/benevity/jobs/5219028004)

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