---
title: 'Account Based Marketing Manager at Lone Wolf Technologies'
canonical: 'https://feeny.ai/job/account-based-marketing-manager-lone-wolf-technologies-united-states-fg9a6nnbnety'
type: 'job'
last_seen: '2026-10-17'
---

# Account Based Marketing Manager at Lone Wolf Technologies

- **Company:** Lone Wolf Technologies
- **Location:** United States
- **Compensation:** $105k–$125k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/lwolf/806186f3-6367-46c0-a47f-fb706459eecd

## Job description

Lone Wolf empowers real estate customers to succeed and grow. As we deepen relationships with our highest-value accounts, we're seeking a strategic Account Based Marketing function to turn account insight into targeted, revenue-driving campaigns—and we need a leader to own it. We're looking for a strategic, self-directed marketer who designs and executes targeted, data-driven campaigns for our highest-value accounts. You'll work in close alignment with sales teams, but you own the strategy. This means evaluating and prioritizing accounts with sales, determining what success looks like, and building the measurement framework to track it. You'll collaborate closely with Sales, Product Marketing, Sales Enablement, and Marketing Operations, while leading the strategic direction of account-based marketing initiatives.

Responsibilities:

Account-Based Marketing Strategy

- Partner with Sales to evaluate target accounts and develop account selection criteria.
- Define the strategic rationale for account prioritization and segmentation.
- Determine which accounts represent the greatest opportunity and why.
- Develop go-to-market strategies tailored to target account segments.
- Use account, market, and performance data to continuously refine targeting strategies.
- Deliver account recommendations and insights that help Sales improve account prioritization over time.

Account-Based Campaign Development & Execution

- Design and execute multi-channel ABM programs, including:
- Email marketing
- Digital advertising
- Direct mail campaigns
- Events and webinars
- Content marketing initiatives
- Create account-specific messaging and campaign strategies.
- Partner with Content, Design, and Marketing Operations teams to bring campaigns to life.
- Ensure campaigns align to revenue goals and account engagement objectives.

Sales Partnership & Strategic Planning

- Collaborate with Sales teams to understand account priorities and opportunities.
- Evaluate whether ABM is the most effective approach for target accounts.
- Challenge assumptions and validate account strategies using market intelligence and data.
- Provide strategic guidance on account engagement and expansion opportunities.
- Act as a trusted advisor to Sales while maintaining an objective, data-driven perspective.

Measurement & Performance Strategy

- Define campaign success metrics and measurement frameworks.
- Partner with Marketing Operations to establish reporting for:
- Campaign performance
- Account engagement
- Pipeline influence
- Revenue impact
- Analyze results and translate insights into actionable recommendations.
- Use performance data to optimize future campaign strategy and investment decisions.

Personalization & Optimization

- Leverage account, customer, and intent data to build personalized experiences.
- Segment audiences to improve campaign relevance and effectiveness.
- Monitor campaign outcomes and identify drivers of success or underperformance.
- Continuously test, learn, and optimize campaign approaches based on performance insights.

Account Advocacy

- Serve as the voice of target accounts within the marketing organization.
- Share market and account insights with Product Marketing, Sales, and leadership.
- Help influence broader marketing, messaging, and product strategies based on customer needs and feedback.

Requirements:

- 5-7 years of B2B marketing experience.
- Proven experience building, managing, and optimizing:
- Account-Based Marketing (ABM) programs
- Field marketing initiatives
- Revenue-focused campaign strategies
- Experience partnering directly with Sales organizations on strategic account planning.
- Demonstrated ability to make data-driven marketing decisions and influence business outcomes.
- Strong strategic thinking and ability to operate independently.
- Experience developing multi-channel marketing campaigns across digital and offline channels.
- Strong analytical skills with the ability to:
- Interpret performance data
- Identify trends and opportunities
- Make strategic recommendations
- Excellent project management and cross-functional collaboration skills.
- Exceptional written, verbal, and presentation communication skills.

## Preferred

- Experience in:
- B2B SaaS organizations
- Real estate technology (PropTech)
- Real estate-related industries
- Experience with:
- HubSpot
- Salesforce
- Marketing automation platforms
- CRM systems
- Familiarity with account intent platforms and ABM technologies.

Key Competencies:

Strategic Independence

- Self-directed and highly accountable.
- Comfortable making decisions with incomplete information.
- Challenges assumptions and validates ideas through data.
- Focuses on business outcomes, not just campaign execution.

Data-Driven Decision Making

- Understands the difference between engagement metrics and business impact metrics.
- Uses data to guide strategy development and optimization.
- Asks thoughtful questions and translates insights into action.

Cross-Functional Partnership

- Builds strong relationships across Sales, Product Marketing, Marketing Operations, and Sales Enablement.
- Influences stakeholders without direct authority.
- Balances collaboration with strategic conviction.

Critical Thinking

- Takes a first-principles approach to problem solving.
- Evaluates strategies based on account needs and business objectives rather than industry "best practices."
- Maintains intellectual curiosity and adaptability in a changing market.

## About Lone Wolf Technologies

## Company Overview
- **One-liner**: Lone Wolf Technologies provides real estate technology solutions including back office, accounting, transaction management, CRM, and analytics to empower agents, brokers, and teams.
- **Entity Type**: Private (PE‑backed; funding rounds led by Vista Equity Partners and Stone Point Capital)
- **Headquarters**: Dallas, Texas, United States (with offices in Cambridge, Ontario, Canada and remote teams across North America, Philippines, Colombia, and Australia)
- **Founded**: 1989
- **Founders**: Lorne Wallace (chartered accountant and third‑generation real estate professional)

## Core Business
- **Primary industry**: Real estate technology (PropTech)
- **Target customers**: B2B – real estate agents, brokers, teams, and associations (SMB to enterprise)
- **Mission/purpose**: “To create solutions that enhance the human element of real estate. We aim to simplify the complexities of real estate transactions so agents and brokers can focus on what matters most—building lasting relationships with their clients.” [lwolf.com](https://www.lwolf.com/about)

## Products & Services
- **Lone Wolf Foundation** – The real estate industry cloud (launched 2024) that provides modular software covering the entire real estate journey: back office, front office, transaction management, CRM, analytics, and marketing. [lwolf.com](https://www.lwolf.com/about)
- **Back Office & Accounting** – Flagship accounting and back‑office software for brokerages (the company’s original product).
- **Transaction Management (zipLogix)** – Digital transaction and forms management tools, acquired in 2019.
- **CRM (LionDesk)** – Customer relationship management platform for agents, acquired in 2021.
- **Analytics & Data (W+R Studios, Terradatum)** – Market analytics, property data, and business intelligence tools, acquired in 2020‑2021.
- **Marketing & Mobile (HomeSpotter)** – Mobile and marketing solutions for agents, acquired in 2021.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of **$45 M** (estimated) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Notable Investors / Partners**: Vista Equity Partners (led 2015 PE round), Stone Point Capital (led 2020 PE round) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Growth Signals**:
  - Headcount of **517 employees** (+6.5 % YoY) [linkedin.com](https://linkedin.com/company/getlwolf)
  - Acquired six companies between 2017‑2021 (zipLogix, W+R Studios, LionDesk, HomeSpotter, Propertybase, Terradatum)
  - Launched the **Lone Wolf Foundation** cloud platform in 2024, signaling a shift to a unified, modular ecosystem
  - Workforce distributed across 7 countries with 22 % in technical roles [linkedin.com](https://linkedin.com/company/getlwolf)

## Competitive Advantages
- **35+ years of domain expertise** in real estate software, giving deep understanding of agent and broker workflows.
- **Comprehensive, integrated platform** covering accounting, CRM, transaction management, analytics, and marketing – reducing the need for multiple vendors.
- **Large, loyal customer base** in North America; the company’s back‑office software is considered the industry standard.
- **Modular cloud architecture** (Foundation) allows customers to adopt only what they need and scale.
- **Strategic acquisitions** have filled product gaps and brought in talent and technology.

## Strategic Focus
- **Unify the product suite** under the Lone Wolf Foundation cloud, creating a seamless end‑to‑end experience for real estate professionals.
- **Expand integrations** with third‑party tools and MLS systems to become the central hub for brokerages.
- **Invest in analytics and AI** to help agents and brokers turn data into actionable insights.
- **Grow international presence** – already have teams in the Philippines, Colombia, and Australia.

## Why Work Here
- **Remote‑first environment** – “Our remote‑first work environment allows you to stay inspired, productive, and engaged while contributing to something great.” [lwolf.com](https://lwolf.com/about/join-the-team)
- **Comprehensive benefits** – Health, vision, dental, mental health support; retirement savings with 50 % match on up to 6 % of earnings; responsible PTO policy.
- **Mentorship and professional development** – Formal mentorship program with experienced leaders, plus access to cutting‑edge learning resources. [lwolf.com](https://lwolf.com/about/join-the-team)
- **Global, diverse team** – Employees in 7 countries; 22 % of staff in technical roles, offering a mix of engineering, product, design, and customer support opportunities.
- **Growth opportunity** – The company is actively hiring (7 open roles as of the latest data) and has a track record of promoting from within; recent CEO transition suggests a new chapter.
- **Meaningful mission** – Work on software that directly impacts how people buy and sell homes, with a focus on “enhancing the human element of real estate.”

## Sources
1. [lwolf.com/about](https://www.lwolf.com/about)
2. [lwolf.com/about/join-the-team](https://lwolf.com/about/join-the-team)
3. [linkedin.com/company/getlwolf](https://linkedin.com/company/getlwolf)
4. [jobs.lever.co/lwolf](https://jobs.lever.co/lwolf)
5. [lwolf.com/leadership](https://www.lwolf.com/leadership)

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