---
title: 'Account Development Representative (ADR) at Tractian'
canonical: 'https://feeny.ai/job/account-development-representative-adr-tractian-sao-paulo-spsjxhqj9yse'
type: 'job'
last_seen: '2026-09-08'
---

# Account Development Representative (ADR) at Tractian

- **Company:** Tractian
- **Location:** São Paulo, Brazil
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.gem.com/tractian-technologies-inc-/am9icG9zdDp8Dc6K07xiLbW34ckZRY00

## Job description

Sales at TRACTIAN

The Sales team is the driving factor behind revenue at Tractian. We focus on generating new opportunities, acquiring new customers, and building even stronger relationships with our current accounts. Our Enterprise customers are comprised of Fortune 500 companies, such as Hyundai, Bosch, Unilever, P&G, PepsiCo, L'Oréal, JBS, and others.

Tractian's Net Revenue Retention (NRR) is as strong as Silicon Valley startups, such as Snowflake (158%) and Twilio (155%), which highlights the stickiness and essentiality of our products. We make sure that top performers are recognized and consistently incentivized to over-beat quota.

## What you'll do

As a Account Development Representative (ADR), your primary focus will be on accelerating the company's growth by generating new business. You will be responsible for identifying, prospecting, and qualifying market opportunities that are not yet in our database. Leveraging advanced outbound sales techniques (actively approaching potential clients) and business intelligence tools, your goal is to apply strategic vision, commercial mindset, intensity, and discipline to open doors, spark interest among decision-makers, and schedule qualified meetings for our Account Executives (AEs).

## Responsibilities

- Outbound Prospecting: Execute a daily cadence of cold calls, emails, and LinkedIn outreach to reach decision-makers in previously mapped strategic accounts.
- Account Mapping: Investigate the structure of target companies, identify the right personas (maintenance managers, industrial directors, plant managers), and build a tailored entry strategy for each account.
- Interest Generation: Spark curiosity in prospects through consultative and personalized messaging, translating real industrial pain points into relevant conversations with Tractian.
- Lead Qualification: Perform initial qualification/diagnosis to understand the lead's pain points and whether they fit our Ideal Customer Profile (ICP).
- HubSpot Funnel Management: Maintain a strictly updated CRM, ensuring traceability of all interactions and the status of each lead in the sales funnel.
- Market Intelligence: Utilize tools such as Apollo, Lusha, and LinkedIn Sales Navigator to find the right decision-makers and map strategic accounts.
- Collaboration with AEs: Work in sync with Account Executives to ensure an effective hand-off and provide strategic context for each scheduled opportunity.
- Exceeding Targets: Hit and exceed monthly quotas, leveraging outbound prospecting as a key driver to achieve these goals.
- Representing the Company: Attend industry events, identifying opportunities for business expansion.

## Requirements

- Availability to work in São Paulo.
- Bachelor's degree in Engineering, Business Administration, IT, or a related field.
- 2+ years of experience in pre-sales, preferably in a B2B company.
- Proven track record of achieving sales targets and driving revenue growth.
- Excellent interpersonal and relationship-building skills.
- Advanced prospecting and cold calling skills, including proficiency in platforms like Apollo, Lusha, ZoomInfo, etc.
- Ability to engage in high-level intellectual conversations.
- Desire to become an Account Executive in 6 months.

Bonus Points

- Proven proficiency in using HubSpot CRM for effective business development and client management.
- Advanced training or certifications in sales and business development.
- Fluent English: For interfacing with global teams or prospecting in international markets.

## Compensation & Benefits

- Competitive Compensation
- 30 days of paid annual leave
- Education and courses stipend
- Earn a trip anywhere in the world every 4 years
- R$1.035/month for meals allowance
- Health plan with national coverage and without coparticipation
- Dental Insurance: we help you with dental treatment for a better quality of life.
- Wellhub Membership: Access a wide range of gyms and training programs.

## About Tractian

## Company Overview
- **One-liner**: Tractian is an industrial operating system company that combines AI-driven hardware, software, and sensor technology to predict machine failures, eliminate production downtime, and boost operational efficiency for factories worldwide.
- **Entity Type**: Private (Series C, $120M raised as of December 2024)
- **Headquarters**: Atlanta, Georgia, United States (with a significant hub and co-origin office in São Paulo, Brazil)
- **Founded**: 2019
- **Founders**: Igor Marinelli (CEO and Founder)

## Core Business
- **Primary industries**: Industrial IoT, Predictive Maintenance, Asset Condition Monitoring, Artificial Intelligence, Manufacturing Software
- **Target customers**: B2B, Enterprise, Industrial operators (manufacturing plants, shop floors, maintenance teams)
- **Mission**: To eliminate production downtime and elevate human potential in factories worldwide — bridging the gap between humans and machines by making maintenance and reliability a streamlined, cost-efficient advantage.

## Products & Services
- **Tractian Asset Condition Monitoring Platform**: An end-to-end software solution that tracks, prioritizes, and acts on machine health data, providing clear priorities, reduced downtime, and higher uptime.
- **Industrial-Grade Sensors**: Hardware devices built for accuracy and high-fidelity data collection on machine vibration, temperature, and other condition metrics.
- **Industrial Copilot (AI)**: A GPT-based, specialized AI assistant that generates specific, actionable insights tailored to industrial environments, avoiding the context and accuracy issues of generic large language models.
- **Assisted Maintenance**: A category pioneered by Tractian, using AI to identify problems on machines and suggest preventive actions, supporting maintenance professionals in real time.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company); raised $120M in Series C in December 2024.
- **Key Metric**: Total funding across 7+ rounds includes a $120M Series C (Dec 2024), a BRL 230M Series B (Aug 2023), and earlier seed rounds; annual revenue not publicly available (reported as $5M by a third-party aggregator, but considered a low estimate not confirmed by the company).
- **Notable Investors/Partners**: Investor names not fully listed in public sources, but the Series C round included 4 investors and the Series B had 8 investors; the company has raised from multiple funds across its history.
- **Growth Signals**:
  - Headcount grew 51.4% YoY to 405 employees (with 287 net-new hires)
  - Ranked #24 Fastest-Growing Company in North America
  - 126 active job openings at time of research
  - 110,000+ LinkedIn followers, growing 20.1% yearly
  - Customers' operations generate over 5% of global industrial GDP
  - Clients see 6–12x ROI, with an average of $6,000 saved per monitored machine annually

## Competitive Advantages
- **Only end-to-end platform** in the market that combines hardware sensors, software, and AI to prevent machine failures and protect production.
- **Specialized AI for industry**: Unlike generic LLMs, Tractian’s Industrial Copilot is trained/contextualized for industrial environments, providing precise, accurate, and actionable insights.
- **First-mover category leadership**: Pioneered the "Assisted Maintenance" category and is recognized as a leader in IoT and Asset Management.
- **Deep industry expertise**: Built by and staffed with people who understand shop-floor challenges, ensuring the product is practical and adopted by frontline workers.

## Strategic Focus
- Scaling its position as the **Industrial Copilot** — moving beyond predictive maintenance to a broader AI-driven operational copilot that drives direct ROI.
- Expanding global footprint across North America, South America, and Europe (with existing offices in Atlanta, São Paulo, Germany, and Spain).
- Growing engineering, data, and go-to-market teams to accelerate product development and market penetration.
- Continuing to digitize the largely undigitized industrial sector, enabling AI-driven optimization for manufacturing plants of all sizes.

## Why Work Here
- **Meaningful work**: Directly empower the industrial and frontline workers who keep the global economy moving.
- **High-growth environment**: 51%+ yearly headcount growth and strong external recognition make this a fast-moving, high-visibility place to build a career.
- **Engineering culture**: Hardware developers, data scientists, and software engineers build cutting-edge technology from scratch on complex, hard-to-solve problems.
- **Values ("Blue Caps")**: Customer obsession, transparency, ownership, demanding-and-supportive leadership, and uncompromising quality.
- **Flexibility**: Work types include Remote, Hybrid, and On-site roles, depending on position and location.
- **Compensation & culture**: Employee reviews show a 4.0/5.0 overall rating, with strong marks for compensation (4.5) and career development (4.1).
- **Open technical roles**: Actively hiring for Analytics Engineer, Senior Data Engineer, Senior Frontend Software Engineer, and more.

## Sources
1. [tractian.com/en/about](https://tractian.com/en/about)
2. [tractian.com/en](https://tractian.com/en)
3. [careers.tractian.com](https://careers.tractian.com/)
4. [linkedin.com/company/tractian](https://www.linkedin.com/company/tractian)
5. [careers.tractian.com/jobs](https://careers.tractian.com/jobs)

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