---
title: 'Account Director, Brand Marketing at Excel Sports Management'
canonical: 'https://feeny.ai/job/account-director-brand-marketing-excel-sports-management-london-england-y5kpfkjxsn0k'
type: 'job'
last_seen: '2026-09-13'
---

# Account Director, Brand Marketing at Excel Sports Management

- **Company:** Excel Sports Management
- **Location:** London England, United Kingdom
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/excelsportsmanagement/jobs/4713265005

## Job description

[Excel Sports Management](http://www.excelsm.com/) is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve.

Excel Sports Management is an Equal Opportunity Employer (EOE).

Position Summary

As an Account Director, you are the business lead across assigned account(s), responsible for shaping partnership direction, driving revenue growth, and strengthening long-term client relationships. You translate client ambition into strategic roadmaps, ensuring our work delivers measurable business impact while expanding the scope and scale of our engagement.

You serve as the primary strategic partner to senior client stakeholders while working in close partnership with Program Directors, who lead operational planning and executional excellence.

This role supports a leading technology client, with a focus on driving strategic impact across their sponsorship portfolio in Formula 1 and football (soccer), partnering closely with rights holders, teams, and leagues to activate culturally relevant, business-driving work.

## What You’ll Do

Strategic Business Leadership

- Serve as the business lead across account(s), owning partnership vision, performance, and growth.
- Develop a deep understanding of each client’s business, industry landscape, competitive dynamics, and objectives to proactively shape strategic direction.
- Develop multi-year account roadmaps aligned to client business objectives and evolving category dynamics.
- Provide proactive, insight-driven counsel to mid-to-senior client stakeholders.
- Identify risks and growth opportunities early, developing action plans in partnership with agency leadership.
- Create and activate formal growth plans for account(s), aligning internal teams and capabilities to drive measurable impact.

Client Partnership & Influence

- Build trusted relationships with senior client stakeholders grounded in credibility, foresight, and strategic thinking.
- Confidently navigate complex organizational dynamics and decision-making structures.
- Elevate conversations beyond execution toward long-term brand and business impact.
- Lead annual planning conversations, QBRs, and senior-level presentations.
- Guide partnerships with strong relationship leadership, building trust, influencing decisions, and helping clients prioritize the right opportunities.

Creative & Strategic Stewardship

- Partner with Strategy and Creative to ensure work solves meaningful business problems and capitalizes on cultural opportunity.
- Champion bold, insight-driven thinking tied to measurable performance outcomes.
- Connect capabilities across the agency to build integrated solutions that elevate impact beyond individual tactics.
- Advocate for investment where necessary to protect creative ambition and deliver maximum impact.
- Ensure integration across disciplines while Program Management leads operational orchestration.

Financial & Commercial Accountability

- Own overall account revenue health and commercial performance.
- Partner with Program Director on scopes and financial frameworks while maintaining ultimate business accountability.
- Identify incremental revenue opportunities and lead expansion conversations.
- Participate in new business and cross-sell initiatives.
- Manage the business of the business including agreements, pricing approach, profitability stewardship, and deal negotiation in partnership with senior leadership as appropriate.

## Team Leadership

- Lead and mentor Senior Account Managers and Account Managers.
- Model executive presence, strategic curiosity, and partnership excellence.
- Foster a collaborative, integrated environment across Business and Operational tracks.
- Actively build and maintain an external network and industry relationships across sports, music, entertainment, and culture to identify emerging opportunities, strengthen client partnerships, and elevate the agency’s relevance.

Knowledge, Skills & Abilities

- Strong business acumen and category fluency; able to quickly grasp client industry dynamics and uncover opportunity.
- Demonstrated ability to drive account growth and commercial expansion.
- Confident communicator with executive presence.
- Ability to operate at both strategic altitude and practical decision-making levels.
- Skilled at influencing cross-functional teams.
- Outcome-oriented approach that ensures work ladders to measurable business impact.
- Commercial acumen across agreements, pricing, profitability, and deal negotiation.
- Strong industry and cultural expertise, bringing knowledge of sports, music, entertainment, and cultural trends to inform strategy and identify new opportunities.
- Passion for culturally relevant work that drives real business outcomes.

## Minimum Qualifications

- 7+ years of experience in agency, brand marketing, sponsorship marketing, or integrated communications.
- Proven experience leading senior client relationships.
- Demonstrated ability to drive account growth and manage commercial health.
- Experience leading integrated, cross-channel campaigns.
- Strong financial literacy related to scopes, revenue forecasting, and profitability.

This position is not eligible for sponsorship.

Excel Sports Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation and training.

## About Excel Sports Management

## Company Overview
- **One-liner**: Excel Sports Management is an industry-leading management and marketing agency that represents top-tier talent, blue-chip brands, and marquee properties across the sports landscape.
- **Entity Type**: Private (owned by Goldman Sachs Group, Inc.)
- **Headquarters**: New York, New York, United States
- **Founded**: 2002
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Spectator Sports (Sports Agency, Talent Representation, Brand Marketing)
- **Target customers**: Elite athletes (talent), global brands (B2B), sports leagues/properties (B2B), and premium events.
- **Mission or purpose statement**: “To be the premier sports agency in the world. We channel the power of sports to help our clients reach their fullest potential.” [excelsm.com/our-mission](https://excelsm.com/our-mission/)

## Products & Services
- **Talent Representation**: Full-service management and marketing for professional athletes (NBA, MLB, NFL, soccer, golf, etc.).
- **Brand Marketing**: Strategic consulting, sponsorship activation, and integrated campaigns for blue-chip brands.
- **Properties & Events**: Rights management, hospitality, and event production for marquee properties.
- **Digital & Analytics**: Data-driven insights and digital strategy (bolstered by acquisition of Block Six Analytics in 2021).
- **Executive Search & Advisory**: Talent placement for sports industry leadership roles (via acquisition of Nolan Partners in 2022).
- **NIL Services**: Name, Image, and Likeness strategy and management for college athletes.
- **Speakers & Coaches**: Booking and representation of motivational speakers and coaching talent.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue ~$34.2 million (LinkedIn estimate) – not officially confirmed.
- **Notable Investors/Partners**: Parent company Goldman Sachs Group, Inc.; acquisitions include Block Six Analytics (2021), Nolan Partners (2022), REP1 Sports (2023).
- **Growth Signals**: 
  - Headcount of 412 employees with +66.1% yearly growth [linkedin.com](https://www.linkedin.com/company/excel-sports-management)
  - Operates in 27 countries including India, UK, UAE, Pakistan, and Indonesia
  - 22 active job postings (monthly +22.2%, yearly +2100%)
  - Recent office expansion in London with hybrid working model (3 days in-office)

## Competitive Advantages
- **Largest independent sports agency** with a diversified portfolio spanning talent, brands, and properties.
- **Strong relationships** across major sports leagues (NBA, MLB, Premier League, etc.) and blue-chip corporate clients.
- **Full-service capabilities** from traditional representation to data analytics (Block Six Analytics) and executive search (Nolan Partners), offering a one-stop shop.
- **Deep industry access and influence** – described as having “elite expertise, influence, and insights” globally.

## Strategic Focus
- Continue scaling as “the premier sports agency in the world” through international expansion and new service lines.
- Invest in data & analytics to drive smarter sponsorship and marketing decisions.
- Grow NIL (Name, Image, Likeness) representation for college athletes.
- Leverage Goldman Sachs ownership for capital and strategic support (e.g., acquisitions like REP1 Sports).
- Maintain high-character reputation and focus on team chemistry, integrity, and ambitious thinking [excelsm.com/our-mission](https://excelsm.com/our-mission/).

## Why Work Here
- **Culture**: Rated 4.6/5 for culture and 4.5/5 for career development on LinkedIn; 4.4/5 overall employer rating (35 reviews). Values include integrity, collaboration, and “getting it done” [linkedin.com](https://www.linkedin.com/company/excel-sports-management).
- **Work Environment**: Hybrid policy – at least 3 days per week in the office (based on London job posting). Offices in New York, Los Angeles, Miami, Dallas, Chicago, and London.
- **Perks & Benefits**: Competitive compensation, discretionary bonuses, benefits package. Equal Opportunity Employer.
- **Engineering/Data Team**: Growing business intelligence and analytics department (e.g., VP of Business Intelligence role), offering data-driven roles in sports.
- **Growth Opportunities**: Rapid headcount growth (+66% YoY) and many open roles across marketing, sales, IT, and operations.

## Sources
1. [excelsm.com](https://excelsm.com/)
2. [excelsm.com/careers](https://excelsm.com/careers/)
3. [linkedin.com/company/excel-sports-management](https://www.linkedin.com/company/excel-sports-management)
4. [job-boards.greenhouse.io/excelsportsmanagement](https://job-boards.greenhouse.io/excelsportsmanagement/jobs/4677462005)
5. [excelsm.com/our-mission](https://excelsm.com/our-mission/)

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