--- title: 'Account Director, EMEA at BetterUp' canonical: 'https://feeny.ai/job/account-director-emea-betterup-london-g29v3bc6vbjt' type: 'job' last_seen: '2026-09-12' --- # Account Director, EMEA at BetterUp - **Company:** BetterUp - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.ashbyhq.com/betterup/d43c9675-6181-47f1-85ed-4c33ee0690dd/application **Skills:** Executive sales, Account management, Customer success, Strategic planning, Data analysis, B2B sales, AI adoption, Continuous learning > The Vice President of Key Accounts orchestrates the sales ecosystem for strategic accounts, combining new sales, account management, and customer success. This individual contributor role involves executive-level selling, driving new business generation, and fostering strong client relationships to maximize customer... ## Job description Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our Europe hub location is London, UK. Please ensure you can realistically commit to this structure before applying. The Account Director is a pivotal role, responsible for orchestrating and driving the entire sales ecosystem of our most strategic accounts. This role is not just about achieving sales targets but encompasses a holistic approach, combining new sales, account management, and customer success under a unified strategy. What you’ll do: - Drive Account Strategy and Growth - Develop account strategy in close conversation with customer executives and BetterUp leadership. - Own expansion and renewal targets for named accounts. - Develop new relationships in strategic accounts through prospecting, networking, and partnership with BetterUp marketing team. - Lead commercial conversations with customers, ensuring end to end success of the contracting process. - Generate and Nurture Enduring Customer Relationships - Navigate complex, matrixed organizations and identify champions internally. - Consult and coach customers on Talent and HR strategy and demonstrate how BetterUp aligns to our customer’s business objectives. - Serve as a primary point of contact to drive member engagement and demonstrable results. - Internal Relationship Building and Management - Expert level internal cross-functional collaboration - Work with the post-sales team, CSM, DM, to ensure optimal communications and alignment including collaboration on account strategy, account opportunities, politics, stakeholder identification, member utilization and adoption. Has the ability to keenly listen to the client and identify risks and opportunities with members and swiftly communicate to the BU account team - Collaborate with the BU Product and Engineering teams; follow processes and procedures when it comes to client asks. Roadmap prioritization. On the inverse, work with products to get them the beta customers they need. If you have some or all of the following, please apply: - Minimum of 10 years sales experience, with 5+ years of enterprise consultative selling - Experience selling to CXOs at Fortune 500+ - Track record of over-achieving, consistently ranking in the top 10-20% of the company - Experience personally leading and closing 6+ month, multi-buyer, $1M+ deals - An unrelenting drive to learn, succeed and lead by example - Prior experience selling into CHRO and Heads of L&D/Talent/Transformation work (ideal, not required) - Exceptional executive presence (selling to CXO), compelling written and verbal communication - High emotional intelligence (EQ) that drives empathy, strong influence, negotiation, and problem-solving - Process-driven, meticulously organized and self-motivated - Technical proficiency and specifically skilled using Salesforce to manage sales cycles - Ability to adapt and iterate on your sales motion in a startup selling environment AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. Benefits: - Annual leave: Flexible time off - with a guideline of 25 days of annual leave + 8 UK public holidays. - Pension: Generous Employer pension contribution. - Healthcare: Private Medical Insurance Option - Wellbeing: Access to BetterUp coaching for you and a friend/family member. - Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month.) - Free Lunch: Available in office Tuesday and Thursdays along with daily plentiful snacks and beverages - Extra leave days: 4 Inner Work Days, 5 Volunteer Days, plus Summer & Winter company shutdowns. - Charity: Year-round charitable donation on your behalf. We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply. At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our [Applicant Privacy Notice](https://www.betterup.com/applicant-privacy-notice). If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co #LI_Hybrid ## About BetterUp ## Company Overview - **One-liner**: BetterUp provides a human transformation platform that combines AI coaching, human expertise, and behavioral science to help organizations improve employee performance, resilience, and well-being. - **Entity Type**: Private (venture-backed) - **Headquarters**: San Francisco, CA, US - **Founded**: Not publicly available (company description references “over a decade” of history) - **Founders**: Alexi Robichaux (CEO), Eduardo (Eddie) Medina (COO) ## Core Business - **Primary industry/industries**: Employee coaching, mental health & well-being, human resources technology, workforce transformation - **Target customers**: B2B Enterprise – works with over 750 enterprise customers including NASA, Google, Snap Inc., Hilton, and Warner Media; serves executives, managers, high-potential talent, and frontline teams - **Mission**: “To help people live with greater clarity, purpose, and energy at work, and to help organizations turn that human capacity into sustained performance.” ## Products & Services - **BetterUp Grow™**: AI coaching delivered in-the-moment to the entire workforce, personalized to the skills the business requires. Type: SaaS (AI + human coaching platform) - **BetterUp Manage™**: Always-on coaching for managers to develop their teams, execute priorities, and improve performance. Type: SaaS - **BetterUp Ready™**: Resilience and adaptability coaching to keep employees productive during organizational change. Type: SaaS - **BetterUp (Core Platform)**: The full Human Transformation Platform combining human + AI coaching, behavioral science, and enterprise data analytics. Includes a network of over 4,000 coaches across 70+ countries. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Not publicly available (company is private; 14× average ROI reported from customer studies) - **Notable Investors/Partners**: Not specified in available sources (press reports include Wellington Management, ICONIQ Growth, Lightspeed Venture Partners; not confirmed by provided data) - **Growth Signals**: 656 US‑based employees (medium-size company); 14× average return on investment; 50% reduction in voluntary turnover; 7.5% increase in revenue; 41% lift in percentage of employees rated as top-tier; 90% of employees say it’s a great place to work; 96% are proud to work there ## Competitive Advantages - **Human + AI coaching** grounded in behavioral science and enterprise data – built to prove that growing people grows the business - **World’s largest virtual coaching network** (4,000+ coaches, 70+ countries, 64 languages) - **Trusted by prestigious organizations** (NASA, Google, Snap, Hilton, Warner Media, and other Fortune 1000 companies) - **Enterprise‑grade security**: ISO 27001 and SOC 2 Type II certified; AI governance and data ethics framework - **Science Board** featuring renowned researchers such as Brené Brown, PhD; Adam Grant, PhD; and Martin E.P. Seligman, PhD - **Proven ROI metrics** tracked against CFO‑ and board‑level outcomes (regretted attrition, internal mobility, team performance) ## Strategic Focus - **AI‑era workforce transformation**: Tailoring programs for AI adoption, leadership bench strength, and change readiness - **Scaling coaching access**: Expanding AI‑powered coaching (BetterUp Grow) to reach entire workforces, not just executives - **Manager effectiveness**: Invest heavily in manager coaching (BetterUp Manage) to improve execution and team performance - **Resilience & adaptability**: Helping organizations maintain productivity through disruption via BetterUp Ready ## Why Work Here - **Culture**: Values include Courage, Empathy, Grit, Playfulness, Craftspersonship, and Zest – described as intense, fast‑paced, and fulfilling; 90% of employees call it a great place to work - **Work model**: HQ in San Francisco; remote/hybrid policy not explicitly stated in provided sources - **Benefits & perks** (from careers page): - Competitive base salary + equity - Comprehensive medical, dental, vision insurance; 401(k) - Flexible Time Off (FTO), paid parental leave, backup childcare/eldercare reimbursement - $20k family planning stipend - $1k annual learning & development stipend - $600 annual wellness stipend - 5 volunteer days and 4 paid “Inner Work™” days per year - Full access to BetterUp platform (coaches, experts, workshops, research) - **Recognition**: Fortune Best Workplace in Tech, Inc. Best Workplaces, Built In 2024 Best Places to Work, Fast Company Best Workplaces for Innovators, PEOPLE Companies That Care, and more ## Sources 1. [betterup.com/careers](https://www.betterup.com/about-us/careers) 2. [betterup.com/about-us](https://www.betterup.com/about-us) 3. [betterup.com](https://www.betterup.com/) 4. [greatplacetowork.com/certified-company/7005176](https://www.greatplacetowork.com/certified-company/7005176) 5. 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