---
title: 'Account Director_Marketing Automation Focus at Bold Orange Company, LLC'
canonical: 'https://feeny.ai/job/account-director-marketing-automation-focus-bold-orange-company-llc-minneapolis-4ey2tw54mad2'
type: 'job'
last_seen: '2026-09-08'
---

# Account Director_Marketing Automation Focus at Bold Orange Company, LLC

- **Company:** Bold Orange Company, LLC
- **Location:** Minneapolis, MN / Open To Candidates Outside of, MN
- **Compensation:** $105k–$150k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/bold-orange/f0ef0b82-df39-475c-99af-8ef5dbb8d4e7

## Job description

Location: Minneapolis, MN Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week, employed with Bold Orange. If this position lists, “Open to Remote”, hires outside of the metro area can anticipate travel to our Minneapolis, MN office on an as-requested basis. We value human connection and some travel is anticipated.

About Bold Orange:

Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.

Position Summary:

Bold Orange is seeking a driven, strategic, and digital and technology driven Director, Client Strategy & Services to serve as a senior client leader and trusted advisor. As a member of the CSS team, you can expect to understand, analyze, strategize, ideate, collaborate, contribute, and lead client solutions that deliver “And Then Some” to drive meaningful results for our clients. As a digital-first agency, we are looking for candidates with demonstrated experience in developing and executing on strategies across digital touchpoints to create seamless customer experiences through enablement of data and marketing technology. This includes deep expertise in marketing automation platforms and CRM strategy, enabling data-driven, personalized engagement across the customer journey. You will guide clients in defining and evolving their marketing automation capabilities—particularly within platforms such as Salesforce Marketing Cloud—ensuring strategies are scalable, data-driven, and aligned to business objectives. While this is not a hands-on execution role, the ideal candidate brings a deep understanding of how marketing automation platforms work, enabling them to confidently advise clients, shape roadmaps, and partner with delivery teams to bring strategies to life. Duties and Responsibilities: Lead Digital Strategy and Execution: Apply deep expertise across digital channels and technical platforms—including email, website, and marketing automation—with a strong emphasis on strategic planning and performance-driven execution Drive marketing automation strategy and execution that align with business goals, leveraging platforms such as Salesforce Marketing Cloud, HubSpot, Braze, etc. Partner closely with client teams including marketing, technology, operations, finance, analytics, technology, and senior management Build client relationships at the highest level and actively work to unlock new opportunities Lead the development of strategic, data-driven marketing approaches across channels, with a strong emphasis on marketing automation, CRM, and lifecycle strategy Lead and inspire cross-functional agency teams to deliver strategically sound, insight-driven work for our clients. Set the vision and create the strategy for our work and develop solutions to drive results for our clients Develop, nurture, and grow strong senior-level client relationships, acting as a trusted advisor on marketing strategy, customer experience, and marketing technology Partner closely with client teams including marketing, creative, operations, finance, analytics, product, technology, and senior management Develop and clearly articulate well-informed, clear points of view to confidently lead and guide our clients Author project briefs Monitor industry developments and best practices to inform strategy and keep clients ahead of the curve Required Qualifications: Bachelor’s degree in business, marketing, communications, public relations, or equivalent work experience 7+ years of experience in an agency setting 8+ years relevant work experience across Digital, creative, marketing automation, CRM, and paid media, with a heavy emphasis and interest in the digital strategy required to execute in these channels Passion for learning the client’s business, including company business goals and objectives, products, markets, brand positioning, competitive landscape, industry, distribution, etc. Strong understanding of digital and MarTech ecosystems, customer journeys, and omnichannel campaign execution. Experience advising clients or stakeholders on how to effectively leverage marketing technology to achieve business outcomes Ability to translate complex technical and data concepts into clear, compelling client-facing narratives and strategic recommendations Proven ability to develop strategic frameworks and roadmaps for marketing automation and customer engagement programs Ability to anticipate, plan and prioritize to manage the workload effectively and efficiently Strong interpersonal skills with the ability to diplomatically handle a fast-paced work environment Strong attention to detail Desire to work in a fast-paced, creative environment with a “can-do” attitude that inspires teams and clients Leadership skills and the desire to mentor Desire to always be learning and growing

Benefits That Matter: Our benefits are designed to support life’s many stages—expected and unexpected. Eligible employees can access:

- Medical, dental, and vision insurance
- Virtual mental health support
- Health Savings and Flexible Spending Accounts (including dependent care)
- Infertility and critical illness benefits
- 401(k) with generous 6–10% employer contribution
- Paid parental leave
- Tuition reimbursement
- Free parking and commuter support Note: Some benefits apply only to full-time employees. Who We Are: Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun. Important to note: While we value AI as a tool, AI is not invited to Bold Orange interviews. We want to meet the wonderfully talented human you! Any suspected use of AI to inform or assist, while actively in an interview with Bold Orange, will result in exclusion from consideration for the role to which you applied or were referred. Equal Opportunity Employer: We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.

## About Bold Orange Company, LLC

## Company Overview
- **One-liner**: Bold Orange is a customer experience agency that helps B2B and B2C brands drive acquisition, growth, and retention through end-to-end CX strategy, performance marketing, marketing automation, and analytics.
- **Entity Type**: Private (backed by private equity; acquired by Beringer Capital in August 2025)
- **Headquarters**: Minneapolis, Minnesota, United States
- **Founded**: 2018
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Marketing Services / Customer Experience (CX) Agency
- **Target customers**: B2B and B2C enterprise brands across financial services, healthcare, manufacturing, retail, and e‑commerce
- **Mission statement**: “Transform customer experiences to drive stronger acquisition, growth, and retention” – creating purposeful connections between brands and their customers.

## Products & Services
Bold Orange delivers integrated CX solutions through four service pillars:

- **Go‑to‑Market & CRM/Loyalty**: Strategy, CRM and lifecycle marketing, loyalty‑driving initiatives.
- **Performance Marketing & Media**: Campaign strategy, integrated search (SEO, GEO, paid search), social, display, programmatic, media management.
- **Marketing Automation & Technology**: Data strategy, technical development, Salesforce Marketing Cloud implementation, AI strategy and maturity mapping.
- **Analytics & Insights**: CX audits, data visualization/dashboard development, marketing analytics, measurement frameworks, and data partner support.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of **USD $25 million** (latest estimate)
- **Notable Investors/Partners**: 
  - Mountaingate Capital (led initial PE round in 2018, then sold stake in 2025)
  - Beringer Capital (acquired Bold Orange in August 2025 via Fund III)
  - Clients include industry‑leading B2B and B2C brands
- **Growth Signals**: 
  - Headcount grew 18.4% YoY (172 employees as of mid‑2025)
  - Ranked #2 on *Minneapolis / St. Paul Business Journal*’s Fast 50 for two consecutive years (2022, 2023)
  - Acquired Three Deep (2021) and RaiseRight (2018) to expand capabilities
  - Hosted CX Midwest conference in 2025

## Competitive Advantages
- **End‑to‑end CX offering** – from strategy through implementation and analytics, all under one roof.
- **Deep Salesforce Marketing Cloud expertise** – a certified implementation partner with a strong track record.
- **Data‑driven DNA** – analytics embedded in every service line, with a tech stack spanning Snowflake, Databricks, Tableau, Looker, and AI tools.
- **Cross‑disciplinary teams** – marketers, designers, technologists, and data scientists collaborate nimbly to solve complex customer challenges.

## Strategic Focus
- **AI & Data Maturity** – Helping clients map AI readiness and activate data for personalized experiences.
- **Expansion of analytics and insights** – Growing the “Analytics & Insights” practice (e.g., hiring a Senior Analyst and a Solution Strategist for Snowflake).
- **Continued integration after Beringer Capital acquisition** – likely leveraging new capital to scale offerings and enter new verticals.

## Why Work Here
- **Culture & Work‑Life**: Rated **4.1/5.0** on employer review sites (Work‑Life 4.2, Compensation 4.3, Culture 4.2, Career 3.9)
- **Remote/Hybrid Policy**: Positions are listed as remote or hybrid (Minneapolis HQ); open to candidates outside Minnesota
- **Notable Perks**: Internship program with hands‑on experience across departments; emphasis on talent development and cross‑team collaboration
- **Engineering/Data Culture**: Strong focus on analytics, data science, and marketing technology – employees work with modern stacks (Snowflake, Databricks, Python, dbt, Fivetran, Braze, etc.)
- **Growth Opportunity**: Fast‑growing company (18%+ headcount increase) with clear career paths in analytics, strategy, and technology

## Sources
1. [boldorange.com](https://boldorange.com/)
2. [Bold Orange Services](https://boldorange.com/services/)
3. [Careers at Bold Orange](https://jobs.lever.co/bold-orange)
4. [LinkedIn Company Page](https://linkedin.com/company/boldorange)
5. [CB Insights Company Profile](https://www.cbinsights.com/company/bold-orange)
6. [Business Wire – Mountaingate Capital Announces Sale of Bold Orange](https://www.businesswire.com/news/home/20250827000001/)
7. [PRWeb – Beringer Capital makes second investment in Fund III](https://www.prweb.com/releases/beringer-capital-makes-second-investment-in-fund-iii-partnering-with-bold-orange-company-302260000.html)
8. [Minneapolis / St. Paul Business Journal – Fast 50 rankings](https://www.bizjournals.com/twincities/news/2023/10/26/fast-50-bold-orange-co-ranks-second.html)

## Other roles at Bold Orange Company, LLC

- [Senior Analyst](https://feeny.ai/job/senior-analyst-bold-orange-company-llc-minneapolis-t7e4e5a93f1k) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Senior Digital Project Manager](https://feeny.ai/job/senior-digital-project-manager-bold-orange-company-llc-minneapolis-w3azcpbdvn3p) — Minneapolis, MN / St. Paul, MN
- [Senior Media Strategist](https://feeny.ai/job/senior-media-strategist-bold-orange-company-llc-minneapolis-s3rga4xg5gvp) — Minneapolis, MN / St. Paul, MN
- [Media Supervisor](https://feeny.ai/job/media-supervisor-bold-orange-company-llc-minneapolis-8qb1mf673wr6) — Minneapolis, MN / St. Paul, MN
- [Senior Account Director](https://feeny.ai/job/senior-account-director-bold-orange-company-llc-minneapolis-wqhxnx8krnb8) — Minneapolis, MN / St. Paul, MN
- [Copywriter](https://feeny.ai/job/copywriter-bold-orange-company-llc-minneapolis-eb488sccez6m) — Minneapolis, MN
- [Designer](https://feeny.ai/job/designer-bold-orange-company-llc-minneapolis-zqcq2spp4zzm) — Minneapolis, MN / St. Paul, MN
- [Production Designer](https://feeny.ai/job/production-designer-bold-orange-company-llc-minneapolis-1m2y0zdb3jvb) — Minneapolis, MN / St. Paul, MN
- [Solution Strategist, Snowflake](https://feeny.ai/job/solution-strategist-snowflake-bold-orange-company-llc-minneapolis-ecddcyh4ak18) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Software Engineer, Data](https://feeny.ai/job/software-engineer-data-bold-orange-company-llc-minneapolis-z6g93nnvz3rn) — Minneapolis, MN / Open To Candidates Outside of, MN