---
title: 'Account Director at Right Formula LTD'
canonical: 'https://feeny.ai/job/account-director-right-formula-ltd-london-fah9ae2msq6d'
type: 'job'
last_seen: '2026-09-09'
---

# Account Director at Right Formula LTD

- **Company:** Right Formula LTD
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-02-16
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/rightformula/50a65f8a-cd75-41c3-b6a8-756036ab6036

## Job description

## About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

## Role Overview

The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level. With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities. The role will be based at Right Formula’s offices in Battersea, London, and will require international travel.

## Key Responsibilities

Client Leadership & Growth

- Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth.
- Translate business objectives into clear strategies and actionable programs that accelerate client performance.
- Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio. Strategic & Commercial Impact
- Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes.
- Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities.
- Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives.
- Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.

## Team Leadership & Development

- Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact.
- Mentor and develop team members to strengthen both agency capability and client delivery.
- Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients. Agency Contribution & Thought Leadership
- Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value.
- Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies.
- Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices.
- Champion efficiency and excellence across accounts, creating replicable models that scale client impact.

## Skills & experience required

- 8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields. Prior experience in Formula 1 is essential.
- Proven track record of leading major client accounts and delivering measurable business impact.
- Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.
- Excellent communicator with the ability to influence and build trust at senior levels.
- Commercially minded, with experience managing budgets, scopes, and profitability.
- A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work.
- Creative & passionate about sponsorship, brand experience and hospitality delivery.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Adept at delivering projects to, at times, tight & challenging deadlines.
- Ability to problem-solve independently and in groups.
- Interest in trends, learning new skills and developing creative ideas.
- Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.

## Role Structure & Benefits

- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme

After successfully passing probation:

- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance

## About Right Formula LTD

## Company Overview
- **One-liner**: Right Formula LTD is an award-winning, integrated global sports marketing agency that helps brands maximise the value of their partnerships with sporting teams and championships, with a leadership position in Formula 1.
- **Entity Type**: Private limited company (UK registered)
- **Headquarters**: London, United Kingdom (5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX), with offices in the US and partners worldwide
- **Founded**: 22 July 2009 (UK incorporation date)
- **Founders**: Robin Fenwick (Founder & CEO)

## Core Business
- **Primary industry**: Sports marketing and sponsorship agency services
- **Target customers**: B2B — global brands seeking sports partnerships, hospitality and event activations; key clients include NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, and NTT Data (via The Open)
- **Mission or purpose statement**: "To push the limits of sports marketing" — the agency describes itself as combining "expertise, ingenuity and agility" to help brands accelerate growth through the power of sport.

## Products & Services
- **Partnership Strategy & Identification**: Full-service identification and negotiation of sports partnerships, taking brands "from partnership identification through to the delivery of fully integrated marketing strategies."
- **Integrated Marketing Campaign Design & Delivery**: 360-degree planning and activation of partnership marketing, including creative, strategy, and on-the-ground delivery.
- **Events & Hospitality**: Management of premium hospitality and event experiences tied to major sporting properties (e.g., The Open golf championship, Formula 1 weekends).
- **Formula 1 Specialism**: Dedicated expertise in F1 team and championship partnerships, including client work for Cash App Racing Bulls F1 Team.
- **Global/Regional Delivery**: UK + US-based delivery with worldwide partner network, enabling locally-aware regional campaigns.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company, small/medium size)
- **Key Metric**: Total Funding / Revenue — Not publicly available; no venture funding disclosed
- **Notable Investors/Partners**: NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, NTT Data (The Open); UK Companies House lists company number 06969725, with last accounts filed up to 31 December 2024
- **Growth Signals**:
  - Established dual-market presence with UK and US offices
  - Active job postings across multiple functions (Account, Creative, Technology) — signals investment in expanding the team
  - Named an "award-winning" agency, with a stated leadership position in Formula 1 marketing
  - Broadening portfolio beyond F1 into events/hospitality (e.g., The Open)

## Competitive Advantages
- **Formula 1 leadership**: Described as "the leading agency in Formula 1," with deep relationships and domain expertise in one of the most valuable global sports properties.
- **360-degree integration**: Unlike niche sponsorship brokers, Right Formula offers the full chain — from partnership identification to creative strategy to hospitality delivery.
- **Independence & agility**: Independently-owned and entrepreneurial, allowing faster decisions and custom solutions compared to large network agencies.
- **Global-local delivery model**: UK headquarters plus US offices and worldwide partners give clients regional insight with global reach.

## Strategic Focus
- **Scale the Formula 1 franchise**: Deepen existing F1 client work while expanding into adjacent premium sports (Golf/The Open, hospitality).
- **Diversify services and clients**: Hiring across Product Design and Technology roles suggests investment in digital/creative product capabilities alongside traditional account management.
- **US market expansion**: The Managing Director, US (Ashlee Huffman) and remote US-based roles signal strategic priority on growing North American business.

## Why Work Here
- **Culture**: The agency describes itself as an "entrepreneurial, independently-owned agency in Sport" where employees bring "the world's biggest brands into the heart of the most thrilling sports."
- **Work model**: Hybrid roles available for most positions in London; some US-based roles are offered as Remote.
- **Current openings (at time of research)**: Account Director, Account Manager, Senior Account Manager, Senior Account Director (F1 hospitality), Product Designer, Creative Coordinator (12-month fixed term), and Account Manager roles in Hospitality & Events (F1).
- **Impact**: Opportunity to work directly on high-profile global sports partnerships (Formula 1, The Open) with major brands like Visa and NEFT Vodka.
- **Team environment**: Small, leadership-accessible structure with a visible Leadership Team and Board, promoting direct client ownership and cross-functional collaboration.
- **Location perks**: London office in Nine Elms/Vauxhall area, near the US embassy; US office presence offers transatlantic career mobility.

## Sources
1. [rightformula.com](https://www.rightformula.com/)
2. [jobs.lever.co/rightformula](https://jobs.lever.co/rightformula)
3. [rightformula.com/careers/](https://www.rightformula.com/careers/)
4. [rightformula.com/about/](https://www.rightformula.com/about/)
5. [Companies House - GOV.UK](https://find-and-update.company-information.service.gov.uk/company/06969725)

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