--- title: 'Account Executive at Ignition' canonical: 'https://feeny.ai/job/account-executive-ignition-sydney-rdgkv8p7t3nq' type: 'job' last_seen: '2026-11-10' --- # Account Executive at Ignition - **Company:** Ignition - **Location:** Sydney, Australia - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-10 - **Apply:** https://jobs.ashbyhq.com/ignition/3aa2dd6d-8d63-4a6f-bf62-c7b384967b1f ## Job description Who we are: Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies. We automate proposals, invoicing, payments and workflows in a single AI-powered platform, empowering businesses to sell, bill and get paid faster. Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK. Company Values: - We are better everyday - We work without ego - We are smarter together - We hero our customer Where and how we work: We welcome candidates based in Brisbane, Sydney or Melbourne with full Australian work rights. We’ve fully adopted hybrid working, so you can work from home, a shared workspace or a combination of both. The successful candidate will be able to start as soon as possible. About the Team: The Ignition Sales team is highly collaborative and supportive. You’ll be surrounded by an experienced team that wants to help you grow and succeed together. We work without ego, welcoming coaching and feedback in the pursuit of getting better every day. We share calls and stories of our experiences with prospects, especially when things don't go as planned, because we want to help more firms understand the value of what we offer. We operate in a dynamic, fast‑paced environment where prioritisation and organisation are key to success. We are aligned on the processes and activities that drive winning results, and we are passionate about our customers and how we can help them. An established sales and GTM process awaits you, but we continually innovate and improve it, giving you room to make it your own. About the Role: This is a pivotal role at the forefront of Ignition's growth in Australia. You'll sit at the heart of our go-to-market motion, owning a full-cycle book of new business across accounting and bookkeeping firms, from sole practitioners through to multi-partner practices. Most of your pipeline comes from marketing-generated inbound and our SDR team, and you'll add to it through your own prospecting and ecosystem relationships. Your buyers are firm owners and partners: time-poor, sceptical of software promises, and looking for practical solutions. Since 1 July 2026, certain designated services provided by accounting and bookkeeping firms have come under AML/CTF obligations under AUSTRAC’s Tranche 2 reforms. You’ll lead consultative discovery, tailored demos and commercial conversations, connecting each firm’s priorities with the measurable impact Ignition can have on its business. You have ownership over your pipeline and the freedom to test new angles that you believe will help you win. What success looks like in your first 90 days: - 30 days: onboarded and certified on our product, demo and sales process, and running your first discoveries within your first 1-2 weeks. - 60 days: running your own full-cycle deals from inbound and SDR-sourced pipeline, with your first closed-won - 90 days: tracking to your ramped quota, with a pipeline you can forecast with confidence What your day to day will look like: - Rapid response to a strong flow of marketing-generated and SDR-sourced opportunities - Conduct high-quality discoveries with firm owners and partners to understand how they price, engage clients, bill and manage compliance - Deliver tailored demos that tie Ignition to each firm's priorities, then guide them through evaluation, commercials and close - Build multi-product deals across proposals, billing, payments and Ignition Compliance (AML/KYC) - Prioritise and manage your open pipeline in HubSpot, with clear next steps and an accurate forecast - Self-source and re-engage opportunities through your network, partner referrals and industry events - Work closely with SDRs, Marketing, Partnerships and Product, sharing what you're hearing in the market - Research and understand industry trends, regulatory change and persona pain points across accounting and bookkeeping firms What you need to succeed: - 3+ years in a quota-carrying, closing sales role, ideally in B2B SaaS, with consistent results you can show in numbers - Optional but highly preferred: an accounting background with knowledge of how professional services firms operate, or familiarity with the Xero, MYOB, and QuickBooks ecosystem. - An existing network in the Australian accounting community - Experience with modern sales frameworks (GAP Selling, SPICED, MEDDICC) and tools such as Gong or Apollo - Demonstrated interest in and/or hands-on experience with AI tools, particularly Claude and ChatGPT - You think creatively and share your interesting points of view and best practices with your peers Bonus Point: - An accounting background with knowledge of how professional services firms operate, or familiarity with the Xero, MYOB, and QuickBooks ecosystem is highly preferred Why join us: Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer: - Competitive salary package plus employee stock options from day one - Annual education allowance to support your professional development - Employee recognition program that celebrates impact and contribution - Quarterly wellness allowance to support your physical and mental wellbeing - Access to confidential counselling and wellbeing support through our Employee Assistance Program - Flexible working, supported by work-from-office reimbursement and a mobile allowance to help you set up safely at home - Work from anywhere for up to one month each year, with business approval - Financial Planning allowance (after all, we are in the accounting business!) - Vehicle Leasing Benefits - Paid parental leave - An extra paid day off for your birthday, plus paid volunteering leave What to expect from our recruitment process: - Introductory conversation with our Talent team: A friendly discussion to learn more about your background and share additional context about the role and Ignition. - Hiring Manager conversation and role play: A focused discussion on your experience, strengths, leadership approach, and alignment with our strategic priorities followed by a mock discovery call - Final conversation with the Head of the function: An opportunity to discuss career growth, as well as the broader business context and vision. - Reference and background checks: Conducted following acceptance of a verbal offer. Our hiring process We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people. We aim to keep the process transparent, respectful of your time, and as smooth as possible. We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger. Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact careers@parkes.com. ## About Ignition ## Company Overview - **One-liner**: Ignition provides an AI-powered revenue and billing automation platform that helps professional services firms and agencies streamline proposals, invoicing, payments, and client workflows. - **Entity Type**: Private - **Headquarters**: Sydney, Australia - **Founded**: 2013 - **Founders**: Guy Pearson (Co‑Founder & Executive Chairman) and Dane Thomas (Co‑Founder) ## Core Business - **Primary industry**: Professional services automation / Fintech (accounting, tax, consulting, agencies) - **Target customers**: B2B – small to mid‑sized professional service businesses and agencies - **Mission statement**: “Transform the way people do business together, sparking long‑lasting relationships by putting professional service businesses and their clients on the same page from the start.” ## Products & Services - **[Ignition Platform]**: A SaaS solution that automates the entire client lifecycle – from AI‑assisted proposals and pricing, to automated invoicing, upfront payment collection, and workflow management. Key features include ready‑made templates, bulk agreement renewals, AI‑powered price insights, and integrations with accounting, practice management, and project management tools. ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: Over **$13B** in revenue has been earned through the platform by Ignition customers; **8,500+** active customers; **2.4M+** clients engaged - **Notable Investors / Partners**: Not disclosed publicly. The platform integrates with leading accounting and practice management tools (e.g., Xero, QuickBooks, etc.). - **Growth Signals**: Global headcount across seven countries (Australia, Canada, United States, United Kingdom, Ireland, New Zealand, Philippines), with dedicated offices in Sydney, Toronto, and Kelowna. Strong customer adoption (8,500+) and a growing ecosystem of integrations. ## Competitive Advantages - **AI‑powered price insights** that help firms increase revenue by up to 40% through smarter pricing and upselling. - **Upfront payment collection** built directly into proposals – reducing payment friction and improving cash flow. - **Deep vertical focus** on professional services (accounting/tax, agencies) with tailored workflows and compliance features. - **End‑to‑end automation** from proposal to payment, eliminating manual admin and reducing time to revenue. ## Strategic Focus - Expanding AI capabilities (pricing insights, automation) to drive further efficiency for customers. - Deepening integrations with the professional services technology stack (accounting, practice management, project management). - Geographic expansion: currently present in APAC, North America, and EMEA, with continued hiring across those regions. ## Why Work Here - **Hybrid work model**: Employees can choose home‑based, office‑based, or a mix. Physical offices in Sydney, Toronto, and Kelowna; co‑working passes provided where no office exists. - **Benefits**: Competitive private health insurance (US, Canada, Philippines), generous parental leave, company‑paid Headspace subscription, employee assistance program, **20 days annual leave + 10 wellbeing days**, paid volunteering and birthday leave. - **Perks**: Flexible working hours, annual tax return assistance, education allowance, employee equity plan, quarterly company‑wide learning sessions, leadership development programs, and recognition programs. - **Culture**: Values include “hero our customers,” “work without ego,” “better every day,” and “together we are smarter.” Emphasis on continuous learning and global collaboration. ## Sources 1. [ignitionapp.com/about](https://www.ignitionapp.com/about) 2. [ignitionapp.com](https://www.ignitionapp.com/) 3. [ignitionapp.com/careers](https://www.ignitionapp.com/careers) 4. [linkedin.com/company/ignition-app](https://www.linkedin.com/company/ignition-app) 5. 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