---
title: 'Account Executive at Novel'
canonical: 'https://feeny.ai/job/account-executive-novel-new-york-pd9mzsfmz8v2'
type: 'job'
last_seen: '2026-09-11'
---

# Account Executive at Novel

- **Company:** Novel
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2022-02-24
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/novel/e059fcab-93fb-4056-9019-b9d5310234fd

## Job description

Novel is the no-code platform for NFT commerce backed by top angels and funds across e-commerce and web3. Novel’s first product is a Shopify plug-in that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one.

At Novel, we are driven by a vision to accelerate the mainstream adoption of NFTs by reducing the sale and purchase of them to a trivial concern. The market cap for NFTs is already over $31bn; by eliminating large technical barriers for both creators and consumers, Novel will open the floodgates for NFT adoption.

On our team, you will bring this vision to life alongside a world-class team backed by investors deeply integrated in the e-commerce ecosystems. Joining a company at the earliest and most dynamic stage— in a market that’s equally early and quickly evolving— means you must be both ambitious and resourceful, keen to solve problems with no set playbook.

In this role, you will

- Build the sales engine and define the sales strategy that fuels the growth of the company
- Develop, write and deliver sales proposals
- Synthesize product feedback from clients to help inform product roadmap
- Manage the Novel CRM

Need to Have

- Experience selling B2B SaaS products
- A scrappy self-starter mentality with an interest in helping build processes and tools as needed
- Strong CRM management skills
- Proven track record of achieving or exceeding goals

## Nice to Have

- Strong interest in web3
- Experience working in e-commerce
- Experience working at a startup

## Perks

- Comprehensive medical, vision and dental health plans
- Competitive compensation and equity
- Flexible vacation policy

## About Novel

## Company Overview
- **One-liner**: Novel provides a no-code platform for brands to create and manage Apple Wallet and Google Wallet passes, driving customer retention and engagement for eCommerce and retail businesses.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Roger Beaman (Co-founder & CEO)

## Core Business
- **Primary industry**: Customer engagement & retention technology for eCommerce and retail.
- **Target customers**: B2B – brands and retailers using Shopify; SMEs to mid-market eCommerce businesses.
- **Mission or purpose statement**: Not publicly available (the company’s careers page emphasizes “shape the future of commerce”).

## Products & Services
- **Wallet Pass Platform (current core product)**: A SaaS platform that lets merchants design, distribute, and manage Apple Wallet and Google Wallet passes. Includes push notifications, loyalty programs, and referral capabilities. Integrates with Shopify and existing retail systems.
- **NFT Commerce Platform (legacy product)**: A Shopify app that enabled brands to create and sell NFTs directly from their store. Initially launched as the company’s first product; the company has since pivoted primarily to wallet passes.

## Market Standing
- **Valuation/Market Cap**: Not disclosed.
- **Key Metric**: Total funding of **$6M** (Seed round, April 2022). Annual revenue estimated at **$250K** (source: Growjo / linked data).
- **Notable Investors/Partners**: Lerer Hippeau (lead), VaynerFund, Ulu Ventures, Costanoa Ventures, Roth Martin, and others.
- **Growth Signals**: Headcount growth of +4.8% YoY (to ~18–31 employees). Active job postings for Account Executive, Product Designer, Director of Marketing, and Communications Lead. LinkedIn follower growth of +12% yearly.

## Competitive Advantages
- **No-code, Shopify-native integration**: Merchants can launch wallet passes in minutes without engineering resources.
- **Push notification capability**: Allows brands to re-engage customers directly via wallet passes (reported 98% pass download rate on some campaigns).
- **Dual focus on online and in-store**: Wallet passes work across eCommerce and physical retail, bridging the omnichannel gap.
- **Early mover in wallet-based retention**: While competitors focus on email/SMS, Novel targets the underutilized Apple Wallet & Google Wallet channel.

## Strategic Focus
- **Platform expansion**: Moving beyond NFTs to become a full-stack wallet pass retention platform for eCommerce.
- **Go-to-market growth**: Hiring in sales, marketing, and partnerships to scale customer acquisition (notable clients include Liquid Death, Akira, Obvi, Glamnetic).
- **Product development**: Enhancing pass personalization, analytics, and loyalty features to deepen engagement.

## Why Work Here
- **Culture**: Values “true ownership,” autonomy, and diverse perspectives. Described as a startup environment with flat hierarchy and high impact.
- **Work model**: Remote-friendly – headquartered in New York, NY, but supports fully remote employees across the US. Some roles listed as “in-office or remote” (hybrid).
- **Perks**: Competitive salary and equity, comprehensive medical/dental/vision plans, unlimited vacation policy, professional development reimbursements, and regular tech talks.
- **Engineering culture**: Small engineering team (2–3 engineers per current headcount) working with TypeScript, React, Node, Postgres, Kubernetes, Solidity. Engineers take ownership of features from idea to production.

## Sources
1. [builtin.com](https://builtin.com/company/novel)
2. [novel.com/careers](https://www.novel.com/careers)
3. [linkedin.com/company/novel-commerce](https://www.linkedin.com/company/novel-commerce)
4. [cbinsights.com](https://www.cbinsights.com/company/novel-com)
5. [builtin.com (Engineer job posting)](https://builtin.com/job/engineer/4457226)

## Other roles at Novel

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- [Product Designer](https://feeny.ai/job/product-designer-novel-new-york-s8bs14524xqd) — New York, NY
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