---
title: 'Account Executive - Parchment - K12 at Instructure, Inc.'
canonical: 'https://feeny.ai/job/account-executive-parchment-k12-instructure-inc-united-states-9v5z4nsvtwkk'
type: 'job'
last_seen: '2026-10-12'
---

# Account Executive - Parchment - K12 at Instructure, Inc.

- **Company:** Instructure, Inc.
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-12
- **Apply:** https://jobs.ashbyhq.com/instructure/0e8ab06a-557e-4f1b-91b7-cee00605cdf3

## Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: Account Executive - Parchment - K12 The Account Executive, Parchment K12 is responsible for creating, managing, and closing new sales pipeline within their assigned US-based K12 public school territory for the Parchment K12 Based suite of products. This individual drives net-new client adoption as well as cross-sells new products into our established network. You will engage with audiences such as Directors of Student Services, Registrars, Principals, and Superintendents, representing Parchment from a home office environment. We are looking for a dynamic individual with an entrepreneurial mindset and a proven SaaS sales record.

## What You Will Do

- Achieve and exceed assigned sales quotas through proactive outreach, presentations, and negotiations with K12 decision-makers.
- Develop and execute strategic sales plans to identify and target new opportunities within your assigned territory.
- Conduct compelling product demonstrations and presentations, effectively articulating the value proposition of Parchment K12 solutions.
- Build and maintain a robust sales pipeline, meticulously tracking progress and forecasting sales activity.
- Collaborate with internal teams, including sales engineering, marketing, and customer success, to ensure a seamless customer experience.
- Negotiate contracts, pricing, and terms with prospective clients.
- Stay up-to-date on industry trends, competitor activities, and product developments to maintain a competitive edge.
- Participate in industry events, conferences, and webinars to represent Instructure and network with potential clients.
- Maintain accurate and up-to-date records in the CRM system.

## What You Will Need to Know/Have

- Minimum of 2 years of successful B2B sales experience, with a proven track record of exceeding quotas, preferably within the K12 education technology space.
- Strong understanding of the K12 education market and its unique challenges and opportunities.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to manage complex sales cycles and build strong client relationships.
- Proficiency in CRM software (e.g., Salesforce) and Google Suite.
- Self-motivated, results-oriented, and able to work independently as well as part of a team.
- Ability to travel up to 25%.
- Bachelor's degree in Business, Marketing, Education, or a related field preferred.

Get in on all the awesome at Instructure! We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes. Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate. All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws. Any attempt to misrepresent personal or professional information will result in disqualification.

## About Instructure, Inc.

## Company Overview
- **One-liner**: Instructure makes Canvas, the world’s #1 learning management system, along with assessment (Mastery) and credentialing (Parchment) platforms for K-12, higher education, and business/government.
- **Entity Type**: Private (acquired by KKR in 2024; formerly public on NYSE under ticker INST)
- **Headquarters**: Salt Lake City, Utah, United States
- **Founded**: 2008
- **Founders**: Not publicly available from provided sources

## Core Business
- Primary industry/industries: Education Technology (EdTech)
- Target customers: K-12 schools, higher education institutions, business and government organizations (B2B, Enterprise)
- Mission or purpose statement: “To help learners thrive in tomorrow’s landscape by delivering a future-ready ecosystem.”

## Products & Services
- **Canvas**: SaaS learning management system (LMS) – the most-visited education website globally, used in over 100 countries.
- **Mastery**: Assessment management platform (acquired 2019) – supports formative, predictive, and college prep assessments.
- **Parchment**: Credential management platform and network (acquired 2024) – the preferred platform for enrollment, records management, and digital credentials.

## Market Standing
- **Valuation/Market Cap**: Not disclosed since going private; previously reached $1B market cap in 2017.
- **Key Metric**: 18.6M+ unique visitors annually, 8,000+ customers, 1,800+ employees.
- **Notable Investors/Partners**: KKR (current owner); acquisition history includes Mastery and Parchment.
- **Growth Signals**: #1 LMS in the world; international offices in London, Sydney, São Paulo; 2M+ members in the Instructure Community; continuous product ecosystem expansion.

## Competitive Advantages
- Open edtech philosophy with a large, engaged community of educators.
- Comprehensive ecosystem covering learning, assessment, and credentialing – a seamless lifecycle.
- Highest adoption and brand trust among educational institutions globally.
- Strong partner network and integrations.

## Strategic Focus
- Building a future-ready ecosystem that supports every stage of learning.
- Deepening capabilities in data, analytics, and outcomes measurement.
- Expanding into business and government workforce training.
- Post-acquisition investment from KKR in innovation and product development.

## Why Work Here
- **Culture highlights**: “People first” values; emphasis on equity, ownership, and belonging; community engagement and volunteering.
- **Remote/hybrid policy**: Flexibility and trust – outcomes and impact matter more than location; many roles are remote-friendly (US, UK, Hungary, Australia, Philippines, Mexico, etc.).
- **Notable perks**: Employee ownership programs; access to large course library for development; mentoring and coaching; regular feedback culture.
- **Engineering culture**: Growing product suite (Canvas, Mastery, Parchment) with modern tech stack; opportunities to impact millions of learners.

## Sources
1. [Instructure About Page](https://www.instructure.com/about)
2. [Instructure Home Page](https://www.instructure.com/)
3. [Instructure Careers Page](https://www.instructure.com/about/careers)
4. [Instructure Jobs Listing](https://jobs.ashbyhq.com/instructure)
5. [Instructure Leadership Page](https://www.instructure.com/about/leadership)

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