--- title: 'Account Manager, Search at WPP Media' canonical: 'https://feeny.ai/job/account-manager-search-wpp-media-london-f9rm280am29q' type: 'job' last_seen: '2026-10-15' --- # Account Manager, Search at WPP Media - **Company:** WPP Media - **Location:** London, United Kingdom - **Posted:** 2026-10-06 - **Last confirmed live:** 2026-10-15 - **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5444819008 ## Job description ## About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 3090 - Paid Search Manager – TikTok for Business (B2B) ## Role Summary and Impact We’re looking for a Paid Search Manager to lead performance marketing for TikTok for Business across 24 international markets. This is a hands-on role focused on driving conversions, pipeline growth, and ROI through best-in-class paid search execution. You'll own campaign performance across a high-spend global account, with significant autonomy to identify opportunities, test new approaches, and scale what works. Unlike many agency roles, this position has a streamlined stakeholder structure with a single core client contact, allowing greater focus on optimisation, experimentation, and business outcomes rather than excessive reporting and meetings. You'll also act as the link between the London team and our offshore activation hub in Poland, managing a team of four specialists and ensuring operational excellence across campaign delivery. ## Key Responsibilities Performance & Optimisation - Own paid search performance across 24 markets, with accountability for conversion, pipeline, and ROI targets. - Drive ongoing optimisation across bidding, audiences, keywords, creative assets, landing pages, and measurement. - Develop and execute a robust testing roadmap, using data to identify opportunities and improve performance at scale. - Translate performance insights into clear actions that drive measurable business impact. Strategy & Measurement - Build scalable account structures and processes that support efficient global growth. - Partner with analytics teams to ensure robust tracking, attribution, and measurement frameworks. - Use data to uncover trends, diagnose performance issues, and influence investment decisions. ## Team & Operational Leadership - Manage and develop a team of four activation specialists based in our Poland hub. - Act as the primary coordination point between onshore and offshore teams, ensuring high-quality execution and accountability. - Drive operational excellence through strong organisation, prioritisation, and workflow management. ## Skills and Experience - Proven experience managing large-scale paid search programmes with a strong focus on performance outcomes. - Deep understanding of optimisation, experimentation, measurement, and conversion-focused marketing. - Highly analytical and comfortable working with large datasets to drive decision-making. - Strong project management skills with the ability to manage multiple priorities across markets. - Excellent communicator who can align stakeholders, influence teams, and provide clear direction. - Comfortable operating in a fast-paced environment with a high degree of ownership and autonomy. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide. ## About WPP Media ## Company Overview - **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands. - **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP) - **Headquarters**: New York, United States - **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years) - **CEO**: Brian Lesser (CEO, WPP Media) ## Core Business - **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology - **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies - **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes. ## Products & Services - **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform) - **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform) - **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service) - **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service) - **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service) ## Market Standing - **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025) - **Key Metric**: $65 billion in managed media annually (from wppmedia.com) - **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers. - **Growth Signals**: - 40,000+ media experts worldwide - 160 offices across 80+ markets - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth - Strong investment in AI-first capabilities and privacy-forward data unification ## Competitive Advantages - **Scale**: One of the largest media buying organizations globally, managing $65B in media. - **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization. - **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof. - **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution. - **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network. ## Strategic Focus - **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes. - **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy. - **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills. - **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities. ## Why Work Here - **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo. - **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts. - **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets. - **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands. - **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives. ## Sources 1. [wppmedia.com](https://www.wppmedia.com/) 2. [WPP Media Company Info](https://www.wppmedia.com/company-info) 3. [WPP Media Careers](https://www.wppmedia.com/careers) 4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do) 5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media) 6. 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