---
title: 'Account Manager - Sports Sponsorships at BDA'
canonical: 'https://feeny.ai/job/account-manager-sports-sponsorships-bda-atlanta-georgia-nmawe49eyrn1'
type: 'job'
last_seen: '2026-09-12'
---

# Account Manager - Sports Sponsorships at BDA

- **Company:** BDA
- **Location:** Atlanta Georgia, United States
- **Posted:** 2026-07-13
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bdainc/jobs/5180604007

## Job description

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

BDA brings the world’s biggest brands to life through promotional merchandise. Fortune 500 companies and major sports leagues and teams come to us looking to connect with their consumers on an emotional level. We create three-dimensional advertising that people invite into their homes, offices, cars and classrooms. We let people see, touch, feel, own and interact with a brand in a way no other marketing permits. It’s what we like to call the Power of Merchandise.

We give our team members the creative freedom and foster the entrepreneurial spirit necessary to champion our clients’ branding goals utilizing cutting-edge ideas. Our people are our No. 1 asset, and we remain committed to making our company a great place to work for our team and family.

We take great pride in our company culture—one that inspires teamwork, fun and excellence across our organization. We’re energetic people who love what we do—churning out more than 50 million units each year for the world’s most admired brands in a fun, fast-paced environment that rewards high achievement.

BDA is especially known for its deep partnerships with professional and collegiate sports organizations, major events, and sponsorship activations. We’re looking for candidates who understand the dynamics of the sports industry and have direct experience managing sponsorship-driven programs.

## LOCATION

- This role is based in Sandy Springs, Georgia and offers a flexible onsite schedule of onsite 4 days per week, with 1 day remote.

- To be considered, you must live within commuting distance, as regular in-person collaboration is a key part of the role.

## OVERVIEW

As an Account Manager- Sports Sponsorships at BDA, you will play a vital role in building and maintaining strong relationships with our clients. Your primary focus will be on understanding their needs and objectives, recommending suitable merchandise solutions and programs, and ensuring the successful execution and on-time delivery of projects. You will collaborate with various internal teams to meet customer expectations and contribute to the overall growth and success of BDA while meeting your client’s needs.

This role requires prior experience in the sports industry, including working with or within professional teams, leagues, collegiate athletics, or sports sponsors. A strong understanding of how sponsorships impact fan engagement, branding, and merchandise strategy is essential.

The role of Account Manager at BDA is dynamic and customer focused. Success in this position requires a combination of sales acumen, relationship building, creativity, project management, product knowledge, and the ability to consistently deliver excellent service to clients. By fostering strong relationships and providing valuable promotional solutions, the Account Manager significantly contributes to the growth and success of BDA and the client’s marketing and branding goals.

## EXPERIENCE REQUIREMENTS

- 5+ years of Account Management or Business Development experience
- Experience in a sales, marketing, or account management capacity supporting sports teams, leagues, events, or sponsors
- Demonstrated experience executing or supporting branded merchandise and sponsorship activations
- Proven track record of increasing sales and business opportunities through client development
- Strong interpersonal skills
- Ability to deliver client presentations
- Ability to work with assigned budgets and forecasts

## JOB SKILLS & TRAITS

- Energetic self-starter
- Hungry to grow and nurture our clients
- Always in learning mode and coachable
- Team player
- Accountability, Urgency, Passion
- Hunter sales mentality

## DUTIES AND TASKS

- Manage contact and opportunity database
- Build and develop and nurture relationships with current clients, opening up organic opportunities within portfolio
- Assist in developing proactive strategy, presentation and pitches for Client and large opportunities
- Ability to execute Strategic Account Plans
- Deliver results by achieving short and long-term sales and profitability goals
- Ensure ease of process and high levels of professionalism when interacting with internal partners
- Ensure ease of process, establishing trusted service, managing projects from ideation to completion
- Understand the BDA business units and processes for each to evaluate appropriate business opportunities
- Translate client sponsorship objectives into compelling merchandise programs that drive fan engagement and brand visibility
- Understanding our client’s financial needs from revenue, costs to margin
- Responsible for tracking and measuring success of business efforts
- Monitor competitive products and marketing activities

We are pleased to share the base salary range for this position is $80k to $90k. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

#LI-Onsite

## #LI-LG1

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. https://kraken-bdainc.icims.com/jobs/introConnect With Us! Not ready to apply? [Connect with us](https://international-bdainc.icims.com/connect?back=intro&hashed=-435620418) for general consideration.

For more information:

[www.bdainc.com](https://www.bdainc.com)

For information about BDA's privacy policy for job applicants click [here](https://www.bdainc.com/privacypolicy).

Must be 18 years or older to apply.

## About BDA

## Company Overview
- **One-liner**: BDA (Bensussen Deutsch & Associates) is a global Merchandise Agency™ that creates branded merchandise, promotional products, and gifting experiences for Fortune 1000 enterprises and iconic sports/entertainment properties.
- **Entity Type**: Private (Privately Held; received $75M in Private Equity funding in 2014)
- **Headquarters**: Woodinville, Washington, United States
- **Founded**: 1984
- **Founders**: Jay Deutsch and Barry Deutsch

## Core Business
- **Primary industry**: Advertising Services / Branded Merchandise / Promotional Products
- **Target customers**: B2B, Enterprise (Fortune 1000), Sports & Entertainment properties
- **Mission or purpose statement**: To elevate brands with custom merchandise that engages, inspires, and creates lasting connections.

## Products & Services
- **Merchandise Agency™ Services**: Full-service strategy, design, sourcing, and distribution of branded merchandise and promotional products for enterprise clients.
- **BDA Self-Service (SwagUp)**: An easy, flexible self-service solution for companies to order branded merchandise on their own terms.
- **Premium Gifting**: High-end, curated gifting programs for employee engagement, client appreciation, and event activations.
- **Fulfillment & Logistics**: End-to-end global fulfillment, warehousing, and distribution services across 75+ countries.
- **E-Commerce & Digital Storefronts**: Custom online stores for employee swag, event merchandise, and retail.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$512.2M** (latest estimate) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Total Funding**: $75M (Private Equity round led by American Capital in 2014) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Notable Investors/Partners**: American Capital (lead investor in 2014 PE round). Clients include Caterpillar, and other Fortune 1000 brands across automotive, sports, technology, and entertainment.
- **Growth Signals**: Revenue of $512M; 621 employees (+8.4% YoY); operates in 23 countries; acquired SwagUp in Dec 2024; 37 active job postings (+164.3% YoY).

## Competitive Advantages
- **Scale & Independence**: The largest independently owned branded merchandise agency, offering global reach (75+ countries) with the agility of a private company.
- **The Merchandise Agency™ Model**: A differentiated, high-value approach that blends creative strategy, sourcing, and logistics under one roof, moving beyond simple promotional product distribution.
- **Iconic Client Roster**: Deep relationships with Fortune 1000 and major sports/entertainment properties provide a strong moat and recurring revenue.
- **Proprietary Technology**: Self-service platform (SwagUp) and custom e-commerce storefronts create a sticky, scalable digital layer on top of physical merchandise.

## Strategic Focus
- **Growth via Acquisition**: Actively acquiring complementary agencies (SwagUp in 2024, Idea Planet in 2022) to expand capabilities and market share.
- **Digital Transformation**: Investing in self-service platforms and e-commerce technology to scale beyond traditional agency services.
- **Global Expansion**: Deepening fulfillment and operational footprint across 23 countries to serve multinational clients.
- **Talent Development**: Heavy investment in learning (37,500+ hours/year) and internal promotion (average time to promotion is 1.5 years) to build a performance-driven culture.

## Why Work Here
- **Culture & Values**: Describes itself as a "family" with a "work hard, play hard" ethos. Core values include "Total Client Affinity & Advocacy," "Entrepreneurial Spirit," and "Love Fuels Our Team and Family." [bdainc.com](https://www.bdainc.com/careers/)
- **Diversity & Inclusion**: 73% of leadership roles are held by women; 42% of the team are from underrepresented groups. [bdainc.com](https://www.bdainc.com/careers/)
- **Career Growth**: Average time to promotion is 1.5 years. The team logs over 37,500 hours of learning per year, with professional development reimbursement offered. [bdainc.com](https://www.bdainc.com/careers/)
- **Work Environment**: Described as a "family" culture with a "work hard, play hard" ethos. Offers paid volunteer days (12,000+ hours of community service annually). [bdainc.com](https://www.bdainc.com/careers/)
- **Remote/Hybrid/Office**: Likely hybrid/office-based given the fulfillment and client-service nature. Headquarters in Woodinville, WA, with major hubs in Plainfield, IN, Chicago, IL, and Dallas, TX.
- **Benefits**: Medical, Dental, Vision, 401(K), Life/AD&D, FSA, EAP, Short/Long-Term Disability, Mental Wellness, Child/Eldercare Network, Pet Insurance, Discounted Home/Auto Insurance. [bdainc.com](https://www.bdainc.com/careers/)
- **Notable Perks**: Paid volunteer days, strong internal promotion track record, and a "family" culture.

## Sources
1. [bdainc.com - Careers Page](https://www.bdainc.com/careers/)
2. [bdainc.com - Homepage](https://www.bdainc.com/)
3. [linkedin.com - BDA Company Profile](https://www.linkedin.com/company/bdainc)
4. [greenhouse.io - BDA Job Board](https://job-boards.greenhouse.io/bdainc)
5. [bdainc.com - Leadership Page](https://www.bdainc.com/about-us/history-leadership/)

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