---
title: 'Accounting Professional? Discover a new career in SaaS Sales with Xero at Xero'
canonical: 'https://feeny.ai/job/accounting-professional-discover-a-new-career-in-saas-sales-with-xero-xero-x126kbm3f6kc'
type: 'job'
last_seen: '2026-09-12'
---

# Accounting Professional? Discover a new career in SaaS Sales with Xero at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/xero/9d5ec939-34c4-42b1-ae02-8785799ac6da

## Job description

Are you a CPA or experienced accounting professional looking to leverage your expertise in a dynamic new way?

At Xero, we believe your deep understanding of accounting practices isn't just valuable – it's the key to our success in helping businesses thrive. We're seeking talented individuals with backgrounds in accounting, who understand the workings of accounting practices who are ready to transition their careers from traditional roles to become strategic advisors and relationship builders in the exciting world of cloud accounting technology.

This isn't a typical "sales" role in the traditional sense. Instead, it's about empowering accounting firms, guiding them through digital transformation, and collaborating to shape the future of their practices. If you're driven by impact, eager to share your knowledge, and looking for a career where your accounting acumen opens doors to new opportunities, we want to hear from you.

Why Xero? Why now?

The accounting landscape is rapidly evolving, and Xero is at the forefront of this digital revolution. We're passionate about making business life better for small businesses and their advisors as well as rewarding you in the process. We understand that your journey as an accountant has equipped you with unique insights into:

- The daily operations and challenges of accounting practices.
- The importance of accurate data and efficient processes.
- The trusted relationships built with clients.
- The potential for technology to transform workflows and client services.
- We see these skills as foundational for a highly successful career with us. We're not looking for traditional sales experience; we're looking for your accounting expertise and your desire to make a difference.

What this unique career path offers you:

- Impactful Advisory: You'll be a true partner, consulting with accounting firms to help them embrace cutting-edge digital strategies with the Xero platform.
- Leverage Your Expertise: Apply your accounting knowledge and industry experience to solve real-world problems for accounting practices, guiding them towards greater efficiency and growth.
- Relationship-Driven Role: Build deep, lasting relationships with key decision-makers in accounting firms, becoming their trusted advisor on digital strategy.
- Autonomy & Growth: Work autonomously within your allocated territory, with significant scope for professional development and career progression within a rapidly growing global tech company.
- Meaningful Contribution: Be at the forefront of a movement that is modernising the accounting industry and truly making a difference for millions of businesses.
- Strong Earning Potential: We offer a highly competitive remuneration package, designed to reward your expertise, the value you bring, and your success in driving partner outcomes.

Who we're looking for:

- You're an Accounting Professional: Ideally CPA-qualified, or with significant experience in an accounting practice, and a strong understanding of its operations.
- You're a Natural Relationship Builder: You enjoy connecting with people and are skilled at building rapport and trust.
- You're Solutions-Oriented: You're a problem-solver who can identify needs and offer practical solutions.
- You're Curious about Tech: You have an interest in the emerging online accounting market and the potential of Fintech.
- You're Ready for a New Challenge: You're looking for a change that leverages your existing skills in a new, exciting environment.

Is this the career change you've been looking for? If you're an accountant ready to translate your financial acumen into a dynamic advisory role at the intersection of accounting and technology, we encourage you to apply.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

## Other roles at Xero

- [Small Business Onboarding Specialist](https://feeny.ai/job/small-business-onboarding-specialist-xero-cape-town-ckyegg0g1wfz) — Cape Town, South Africa
- [Sales Development Specialist](https://feeny.ai/job/sales-development-specialist-xero-melbourne-shak0pynckqn) — Melbourne, Australia
- [Customer Growth Specialist](https://feeny.ai/job/customer-growth-specialist-xero-melbourne-nttx72xfyyvx) — Melbourne, Australia
- [Account Executive](https://feeny.ai/job/account-executive-xero-auckland-24xhvx12wnte) — Auckland, New Zealand
- [SEM Senior Manager](https://feeny.ai/job/sem-senior-manager-xero-brisbane-gj9tkq583dnm) — Brisbane, Australia
- [SEM Senior Manager](https://feeny.ai/job/sem-senior-manager-xero-sydney-wjxe3syb7874) — Sydney, Australia
- [SEM Senior Manager](https://feeny.ai/job/sem-senior-manager-xero-melbourne-38tzvghsmasf) — Melbourne, Australia
- [SEM Senior Manager](https://feeny.ai/job/sem-senior-manager-xero-auckland-94sjyamt3khc) — Auckland, New Zealand
- [Senior Engineer - Database](https://feeny.ai/job/senior-engineer-database-xero-auckland-9rfj2zffbkcs) — Auckland, New Zealand
- [Senior Product Manager - Payments & APIs](https://feeny.ai/job/senior-product-manager-payments-apis-xero-vancouver-8ars13emnqra) — Vancouver, Canada