--- title: 'Ad Operations Consultant at Right Side Up' canonical: 'https://feeny.ai/job/ad-operations-consultant-right-side-up-austin-46w2xbsvasm2' type: 'job' last_seen: '2026-10-20' --- # Ad Operations Consultant at Right Side Up - **Company:** Right Side Up - **Location:** Austin, TX - **Work type:** remote - **Posted:** 2026-09-28 - **Last confirmed live:** 2026-10-20 - **Apply:** https://jobs.lever.co/rightsideup/ff4b55c7-d1bf-4be1-a9ee-f89abf1f1bf7 ## Job description Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Reddit, Robinhood, Lyft, Gusto, Stripe, Rippling, Shopify, Noom, Hinge Health, Kikoff, and more. ## About The Role We're looking for freelance Ad Operations consultants who live in the plumbing between ad platforms and first-party data. You've set up server-side conversion tracking more than once, and you know how to take a conversion from the click, through the site and backend, and back to the ad platform so the algorithms can actually learn from it.This is a hands-on seat. You'll work alongside in-house tracking and engineering teams, bringing a fresh, current perspective on how the platforms have evolved. Sometimes that means mapping the architecture and handing it off for execution. Other times it means getting into the tools and building it yourself. You'll also pressure-test existing setups that have been touched by many hands over the years and make sure they hold up to current best practices. Our clients range from early-stage startups to Fortune 500 teams, often with multiple brands, consumer and B2B lines, and international properties. Contract engagements typically run 10 to 20 hours per week, with flexibility to scale up or down. ## Responsibilities - Implement and maintain server-side conversion tracking across Meta (Conversions API), Google (Enhanced Conversions, including for leads), TikTok, Pinterest, Bing, and other major ad platforms. - Set up and troubleshoot offline conversion feeds, matching backend conversion and CRM data to ad platform identifiers and sending it back to the platforms. - Build and manage event pipelines in Segment (sources, destinations, tracking plans, and event schemas), including sending backend and warehouse data downstream to ad platforms. - Manage Google Tag Manager containers, including web and server-side GTM, tag, trigger, and variable hygiene. - Audit existing tracking setups across brands and properties, find gaps, duplicate events, and under-reporting, and recommend fixes aligned to current platform best practices. - Work closely with engineers and data teams: write clear technical specs, QA implementations, and make sure event and identity data is passed correctly (with appropriate hashing and consent handling). - Partner with performance marketers to understand their conversion funnels, which events matter, and how signal quality affects bidding and optimization. - Document tracking architecture, event definitions, and naming standards (including UTM and campaign tagging) so the internal team can own it long-term. ## Requirements - 4+ years of hands-on ad ops, tracking, or marketing technology experience supporting paid media. - Proven, hands-on experience implementing Meta CAPI and Google Enhanced Conversions (web and lead-gen), ideally multiple times across different stacks. - Strong working knowledge of Segment or a comparable CDP/event-streaming tool, and of server-side eventing. - Deep familiarity with Google Tag Manager, including server-side containers. - Comfortable working shoulder-to-shoulder with engineers and translating marketing needs into technical requirements. - Solid understanding of how performance marketers operate: conversion funnels, attribution, event prioritization, and how tracking quality affects campaign performance. - Strong grasp of privacy and consent considerations in tracking (hashed PII, consent signals, regional requirements). - Comfortable operating in ambiguity, whether that's a scrappy startup or a large, multi-brand organization with legacy setups. - Nice to have: SQL and warehouse experience (BigQuery, Snowflake, Redshift), Braze, Looker, LinkedIn Ads, or experience with AI-assisted workflows for tracking and QA. Tools & Platforms - Segment (or similar CDP/event pipeline) - Google Tag Manager (web and server-side), Google Analytics (GA4), Google Ads - Meta, TikTok, Pinterest, Bing, LinkedIn, and other ad platforms - A CRM or ESP such as Salesforce or Braze - SQL and a data warehouse (BigQuery, Snowflake, Redshift, or similar) ## Why Right Side Up Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts! ## About Right Side Up ## Company Overview - **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring. - **Entity Type**: Private (Privately Held) - **Headquarters**: Austin, Texas, United States - **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston) - **Founders**: Tyler Elliston ## Core Business - Primary industry: Marketing Services / Growth Marketing - Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble) - Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center. ## Products & Services Right Side Up offers three engagement models, each tailored to client needs: - **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support. - **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives. - **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks. All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management. ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY) - **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble. - **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines. ## Competitive Advantages - **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process. - **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting. - **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies. - **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong. ## Strategic Focus - Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process. - Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations. - Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served. ## Why Work Here - **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace. - **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats. - **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development. - **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement. - **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry. ## Sources 1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values 2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works 3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure 4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification 5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline ## Other roles at Right Side Up - [Marketing Technology & Mobile Measurement Freelance Consultant](https://feeny.ai/job/marketing-technology-mobile-measurement-freelance-consultant-right-side-up-tyr1h9r4ph77) — Austin, TX - [Web Operations and Content Management Consultant (Contentful)](https://feeny.ai/job/web-operations-and-content-management-consultant-contentful-right-side-up-austin-k3xh2qjr6jdj) — Austin, TX - [Strategic Operations Manager, AI-Enabled Systems (AI-Fluent) Consultant](https://feeny.ai/job/strategic-operations-manager-ai-enabled-systems-ai-fluent-consultant-right-side-z9k52j41cktz) — Austin, TX - [Paid Social Marketing Consultant (Fintech)](https://feeny.ai/job/paid-social-marketing-consultant-fintech-right-side-up-austin-6nzn0r8x3wma) — Austin, TX - [Paid Search Marketing Consultant (Fintech)](https://feeny.ai/job/paid-search-marketing-consultant-fintech-right-side-up-austin-tjaqyvzcc1sf) — Austin, TX - [Loyalty Program Strategist - Freelance - Remote](https://feeny.ai/job/loyalty-program-strategist-freelance-remote-right-side-up-austin-pwdzeeamajms) — Austin, TX - [Programmatic Marketing Consultant](https://feeny.ai/job/programmatic-marketing-consultant-right-side-up-austin-988d0bsp76fe) — Austin, TX - [AI Marketing Ops/Engineer Consultant](https://feeny.ai/job/ai-marketing-ops-engineer-consultant-right-side-up-austin-4n6t2a52t4vj) — Austin, TX - [Growth Marketing Strategist](https://feeny.ai/job/growth-marketing-strategist-right-side-up-austin-7njxvcrtfsy3) — Austin, TX - [Influencer Marketing Consultant](https://feeny.ai/job/influencer-marketing-consultant-right-side-up-austin-aqdcwx51qvyg) — Austin, TX