---
title: 'Admissions Representative at Primer'
canonical: 'https://feeny.ai/job/admissions-representative-primer-pensacola-44arb4tk16kf'
type: 'job'
last_seen: '2026-09-09'
---

# Admissions Representative at Primer

- **Company:** Primer
- **Location:** Pensacola, FL
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/primer/b3db43af-cac9-4a40-a138-268db4d330a0

## Job description

## ABOUT PRIMER

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

## ABOUT THE ROLE

As an Admissions Representative, you'll be the human face of Primer for prospective families — the person who meets them where they are, earns their trust, and helps them understand why Primer is different.

We're building education for every family in America, not just the ones who find us easily. That means showing up in person, adapting to family schedules, and doing the relationship-building work that makes enrollment feel personal rather than transactional. You'll report to the Head of Admissions while working closely with the local GM to support campus growth from day one.

This role isn't about pushing a product. It's about helping families make one of the most important decisions they'll make for their kids — with honesty, care, and genuine follow-through.

## RESPONSIBILITIES

- Conduct in-person parent meetings with prospective families, meeting them at times and locations that work for them.
- Host campus tours and open houses in collaboration with campus staff, so educators can stay focused on students instead of spending extra hours on admissions-driven activities.
- Represent Primer at community events, building authentic local presence and trust.
- Maintain rigorous scheduling, communication, and follow-up in Salesforce/Groove — full alignment with central admissions processes is non-negotiable.
- Serve as a local ambassador for Primer, helping every family feel genuinely welcomed and informed as they explore enrollment.
- Surface patterns from family conversations back to the central admissions team — if you're hearing the same objections or questions repeatedly, that's signal worth sharing.

## WHAT WE'RE LOOKING FOR

- Sales, admissions, or customer-facing experience — ideally in an educational setting — with a track record of building relationships and hitting goals.
- Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).
- Strong communication and presentation skills; you can read the room and adjust for a first-generation family as easily as you can for a well-resourced one.
- Genuine ease with in-person relationship-building — you're energized by community, not drained by it.
- The discipline to work autonomously on the ground while staying tightly aligned with centralized leadership and process.
- Flexibility to work some evenings and weekends to meet families where their lives are.
- A collaborative instinct — you work well across functions and know when to loop in the GM, when to loop in admissions, and when to just handle it.
- Deep alignment with Primer's mission: accessible, affordable, excellent education for every family in America.

WHY THIS ROLE MAY NOT BE A FIT

- You're most comfortable when leads come to you — this role requires active outreach and community presence.
- You prefer to work within a large, stable team structure rather than operate as a local point of contact with distributed support.
- You find it difficult to hold the line on process (Salesforce hygiene, follow-up cadences) when things get busy.
- You believe great admissions is primarily a marketing or brand problem; we think it's a relationship and trust problem.
- You'd struggle representing a model that's still evolving — Primer is building something new, and you need to be honest with families about that.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.

## About Primer

## Company Overview
- **One-liner**: Primer operates a network of microschools that combine teacher-led instruction with adaptive technology to deliver a timeless, fundamentals-focused education for K-8 students.
- **Entity Type**: Private (microschool network; notable funding includes the $1M Yass Prize, venture-backed but terms undisclosed)
- **Headquarters**: Miami, Florida, United States
- **Founded**: 2019
- **Founders**: Ryan Delk (Co-Founder & CEO)

## Core Business
- **Primary industries**: K-12 Education (Microschools)
- **Target customers**: B2C families seeking an alternative to traditional public schools; also partners with state scholarship programs to make tuition accessible.
- **Mission or purpose statement**: “Give children the strongest beginning possible” by “rebuilding American education for the centuries ahead” – inspired by the original primers and the one-room schoolhouse model.

## Products & Services
- **Primer Microschools (K-2, 3-5, 6-8 cohorts)**: Physical campuses offering a teacher-led, mastery-based curriculum focused on reading, writing, math, and real-world projects. Technology is used intentionally to personalize learning, provide real-time progress tracking for parents, and give teachers actionable insights. Type: Education Service (in-person microschool).

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metrics**: Won the $1M 2024 Yass Prize; operates campuses in Florida, Alabama, Arizona, and as of 2026, expanding into Texas.
- **Notable Investors/Partners**: Yass Prize (2024 winner), various state scholarship/ESA programs in Florida, Alabama, Arizona, and Texas.
- **Growth Signals**: Rapid geographic expansion (from one Miami campus in 2023 to multiple states by 2026); strong national attention and awards; growing headcount with open roles across departments.

## Competitive Advantages
- **Historical model reimagined**: Blends the structure of a one-room schoolhouse (mixed ages, close guidance, shared responsibility) with modern adaptive technology.
- **Mastery-based progression**: Students advance only after mastering concepts, using nationally-normed assessments and weekly goals.
- **Strong family engagement**: Real-time progress dashboards give parents transparency and keep them connected.
- **Accessibility via state scholarships**: Keeps tuition affordable for a wide range of families.

## Strategic Focus
- **Nationwide expansion**: Scaling to new states where school-choice policies allow, opening new campuses to serve more families.
- **Curriculum refinement**: Continuing to develop the “timeless foundations” approach, emphasizing literacy, numeracy, and agency.
- **Talent acquisition**: Hiring entrepreneurial leaders (General Managers, Head of Campus Teams, Product Managers) to drive growth and operational excellence.

## Why Work Here
- **Mission-driven culture**: Every role directly impacts children’s lives and the future of American education. Employees describe the work as “truly rewarding” and “meaningful.”
- **High-performance environment**: The company explicitly states “our work is not for the faint of heart” and values “excellence and growth” alongside “care and community.”
- **Tight-knit teams**: Small campuses and a unified purpose create a supportive, collaborative atmosphere.
- **Locations**: Physical campuses in multiple states (FL, AL, AZ, TX); corporate/remote roles may also be available (job postings list “Pick your location”).
- **Notable perks**: Not detailed, but emphasis on “the best work of your life” and spending time on the hardest problems in education.

## Sources
1. [primer.com/careers](https://primer.com/careers)
2. [primer.com/company](https://primer.com/company)
3. [primer.com/](https://primer.com/)
4. [primer.com/approach](https://primer.com/approach)
5. [jobs.ashbyhq.com/primer](https://jobs.ashbyhq.com/primer/54541971-7c91-4c38-a5da-aac7f21eb28c)

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