---
title: 'Adobe Analytics & Customer Journey Analytics at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/adobe-analytics-customer-journey-analytics-vml-wppenterprise-solutions-noida-fb5vqfr58wtg'
type: 'job'
last_seen: '2026-11-04'
---

# Adobe Analytics & Customer Journey Analytics at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** Noida, India
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-04
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8926555002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

The opportunity The Senior Consultant (Adobe Analytics & Customer Journey Analytics) is a client-facing role that blends deep technical expertise with strong business and marketing acumen. You will partner with clients to understand their unique business objectives and design, build, and deliver tailored analytics solutions across both Adobe Analytics (AA) and Customer Journey Analytics (CJA) on Adobe Experience Platform (AEP). Beyond standing up analytics, you will help clients architect best-in-class, cross-channel measurement — spanning web, mobile, and offline data — guide their migration from Adobe Analytics to CJA, validate implementations, and diagnose and resolve complex technical issues. You will also help shape the broader digital and data strategy and integrate analytics with the wider Adobe Experience Cloud to solve high-impact business use cases. It is a highly technical role with constant, senior-level customer interaction.

## What You’ll Do

- Gain an in-depth understanding of each client's website/app architecture, business model, data landscape, and marketing strategy
- Gather, document, and help shape business requirements, KPIs, and functional and/or technical specifications
- Create clear project plans and roadmaps with well-defined outcomes
- Design customized measurement solutions and tag/implementation strategies for both Adobe Analytics and CJA
- Implement and configure data collection using Adobe Experience Platform Web SDK (Alloy) and Tags (formerly Launch)
- Define and build XDM schemas, datasets, and data ingestion pipelines in Adobe Experience Platform to power CJA
- Configure CJA connections, data views, derived fields, calculated metrics, and cross-channel data stitching / identity resolution
- Plan and execute Adobe Analytics-to-CJA migrations, including data reconciliation and reporting-parity validation
- Build and optimize Analysis Workspace projects, dashboards, and self-service reporting across AA and CJA
- Support client developers and third parties throughout the implementation process
- Validate, QA, and debug implementations, and follow through on issues until resolved
- Perform light JavaScript development to customize data collection and analytics solutions
- Advise key stakeholders and drive client success based on their most important business drivers
- Provide expert guidance on data sources, data connectors, APIs, Query Service outputs, and app / media / heartbeat tracking (acquisition links, push notifications, triggers, etc.)
- Support integrations across Adobe Experience Cloud (e.g., Real-Time CDP, Adobe Journey Optimizer, Adobe Target) and external systems
- Interact frequently with marketers, analysts, web developers, via phone, email, and/or in person
- Communicate confidently and proactively with customers throughout the project lifecycle
- Manage multiple client engagements simultaneously, keeping projects on schedule and within scope
- Manage customer expectations appropriately and safeguard delivery quality
- Become a recognized expert in Adobe products and the ways they optimize digital businesses
- Educate clients on best practices relevant to their specific industry and key requirements
- Keep accurate daily records of client billable time
- Produce high-quality technical documentation and executive-ready presentations

## What you need to succeed

Must have:

- 8+ years of overall experience working in web / digital analytics or a related field
- Bachelor's / master’s degree in computer science, or equivalent practical experience
- Hands-on experience with Adobe Analytics AND Customer Journey Analytics (CJA) in implementation
- Working knowledge of Adobe Experience Platform (AEP) — XDM schemas, datasets, and identities
- Experience with Adobe Experience Platform Web SDK (Alloy) and Tags (Launch)
- Solid understanding of online marketing tools, technologies, and measurement strategy
- Strong understanding of HTML, JSON, and web / data-layer protocols
- Strong-to-advanced JavaScript skills
- Passion for the digital domain and using technology to solve business problems
- Solid understanding of general business models, concepts, and strategies
- Self-motivated, responsive, professional, and dedicated to customer success
- Innovative, problem-solving, and solutions-oriented mindset
- Exceptional organizational, presentation, and communication skills — both verbal and written
- Demonstrated ability to learn quickly, be a team player, and manage change effectively
- Proficiency with Microsoft Office and presentation tools

Special consideration given for:

- Adobe certifications in Adobe Analytics, Customer Journey Analytics, or Adobe Experience Platform
- Prior Adobe Analytics-to-CJA migration experience
- Advanced SQL, AEP Query Service, and data modeling / data warehousing skills
- Web / app development experience (JavaScript, Node.js, or Python)
- Mobile / media analytics implementation experience to the core code level
- Hands-on experience with APIs and analytics automation
- Deep vertical industry experience (e.g., retail, media, financial services, high tech)

## What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

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