---
title: 'Adobe Experience Manager (AEM) Analyst - MarTech at CourtAvenue'
canonical: 'https://feeny.ai/job/adobe-experience-manager-aem-analyst-martech-courtavenue-minneapolis-nvr7bp0yztx8'
type: 'job'
last_seen: '2026-09-13'
---

# Adobe Experience Manager (AEM) Analyst - MarTech at CourtAvenue

- **Company:** CourtAvenue
- **Location:** - Minneapolis, MN
- **Compensation:** $75k–$100k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/court-avenue/605d101c-bfc8-4acd-9f07-9011227ad8c4

## Job description

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

In 2026, CourtAvenue launched a dedicated MarTech practice, bringing enterprise platform strategy, systems integration, and digital experience delivery under one roof. Our MarTech team works at the intersection of the CMO and CTO, designing and implementing platform ecosystems across Adobe CX Enterprise, Contentful (now part of Salesforce), Optimizely, and emerging composable stacks. This is not custom development for its own sake: it is disciplined, standards-driven platform delivery that earns trust with client IT and marketing leadership alike. In the MarTech practice, the Business Analyst works at the intersection of marketing, technology, and client operations. This means translating requirements across Adobe CX Enterprise, Contentful, and Optimizely engagements, bridging client stakeholders, creative teams, and platform engineers so everyone is working from the same understanding. You need to know how platforms store and deliver content, what integration looks like at the workflow level, and how to document requirements that a technical team can act on without re-interpretation.

Responsibilities:

- Lead requirements gathering across Adobe Experience Manager (Sites and Assets) engagements, including migrations, integrations, and platform implementations

- Translate business and marketing needs into system-level requirements, user stories, and acceptance criteria that development teams can execute against without re-interpretation

- Uncover and document platform-specific constraints: namespace requirements, content modeling limitations, integration touchpoints, and workflow dependencies in AEM environments

- Serve as the connective tissue between client stakeholders, enterprise architects, creative teams, and delivery teams, communicating what each group needs in their language

- Own a prioritized backlog; facilitate business and technical working sessions, stakeholder interviews, and sprint planning support

- Create functional specifications, process flow diagrams, and user scenarios that document decisions and reduce rework

- Identify functional gaps and recommend solutions grounded in Adobe platform best practices

- Ensure requirements are captured, approved, and traceable throughout the project lifecycle

- Produce training material for clients and facilitate enablement sessions

- Represent CourtAvenue credibly in client-facing sessions, including with client IT and marketing operations stakeholders

## Requirements

- 4+ years of experience in a BA or requirements-focused role within a digital agency, consultancy, or systems integrator

- Adobe Experience Manager experience is required; you do not need to be a developer, but you must understand how AEM structures content, how AEM stores and serves assets, and how platform constraints shape requirements

- Demonstrated experience documenting platform-specific integration or migration requirements, including scenarios where source and destination systems have structural or naming differences

- Ability to translate technical platform constraints for non-technical stakeholders and business requirements into actionable technical documentation

- Proficiency with documentation and collaboration tools including Jira, Confluence, Miro, Figma, and Google Workspace

- Strong written and verbal communication skills; comfortable leading client working sessions and facilitating stakeholder alignment

- Experience working within Agile delivery cycles, including writing user stories and supporting sprint ceremonies

## Preferred Qualifications

- Experience with Contentful, Optimizely, or other enterprise CMS platforms
- Omnichannel or multi-platform implementation experience
- Healthcare or regulated industry client experience

Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays. Candidates for this position will ideally be located near one of our offices: o Minneapolis, MN o Chicago, IL o Cincinnati, OH o San Diego, CA o Los Angeles, CA Candidates located in Dallas, TX, Austin, TX, or Bentonville, AR will also be considered.

CourtAvenue, INC. is an Equal Opportunity Employer. CourtAvenue recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information. CourtAvenue, INC. participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

## About CourtAvenue

## Company Overview
- **One-liner**: CourtAvenue is an operating network of digital transformation companies that combines strategic rigor, agency craft, and proprietary AI tools to help brands build powerful relationships with consumers.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: San Diego, California, United States
- **Founded**: 2020
- **Founders**: Daniel Khabie, Kenny Tomlin

## Core Business
- **Primary industry**: Marketing Services / Digital Transformation
- **Target customers**: B2B, enterprise brands (e.g., AT&T, Amazon, Kia, General Mills)
- **Mission or purpose**: Close the distance between strategy and execution

## Products & Services
- **AI Products & Services**: Building AI-powered tools that drive efficiency and growth (e.g., Velocity AI, BotsCrew)
- **Digital Transformation**: Connecting touchpoints and simplifying complex ecosystems
- **Commerce**: Winning across marketplace and retail networks at scale
- **MarTech & Data**: Modernizing stacks to enable personalization and experimentation
- **Performance Media**: Aligning data, creative, and attribution to measurable ROI
- **Immersive & Experiential**: Bridging physical and digital in ways that move people

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 134% three-year growth (Inc. 5000 honoree, 2026); employee count reported as 95 (LinkedIn) or 201–500 (Inc.) – conflicting reports
- **Notable Investors/Partners**: Optimizely (strategic partnership); clients include AT&T, Amazon, Kia, General Mills
- **Growth Signals**: Acquisition of BotsCrew (Jan 2025) to expand AI chatbot capabilities; won contract with U.S. Air Force (Aug 2024); launched AI offerings Catapult and Uplift

## Competitive Advantages
- Unique combination of consultant-level strategy, agency craft, and proprietary AI tools
- Operates as a partner model through specialized entities (Velocity AI, BotsCrew, Modifly, etc.) allowing tailored solutions
- High employee net eNPS of 63 vs. industry benchmark of 20

## Strategic Focus
- Deepening AI capabilities through acquisitions and internal tools
- Expanding digital transformation and commerce services for enterprise clients
- Scaling the operating network model to deliver integrated strategy, technology, and creative

## Why Work Here
- Culture described as “grounded in humanity and empathy” with curious, performance-driven thinkers
- Hybrid and remote roles available across multiple U.S. hubs (San Diego, Chicago, Cincinnati, Los Angeles, Minneapolis, Dallas, Austin, Bentonville)
- Notable perks: health insurance, high eNPS, opportunities to work on cutting-edge AI projects
- Hiring process may use AI tools to support application review (transparently disclosed)

## Sources
1. [LinkedIn](https://linkedin.com/company/courtavenue)
2. [CourtAvenue Careers](https://www.courtavenue.com/careers)
3. [Lever Careers Page](https://jobs.lever.co/court-avenue)
4. [Built In](https://builtin.com/company/courtavenue)
5. [Inc. 5000 Profile](https://www.inc.com/profile/courtavenue)
6. [PRNewswire (Optimizely partnership)](https://www.prnewswire.com)
7. [San Diego Business Journal (USAF contract)](https://www.sdbj.com)

## Other roles at CourtAvenue

- [Account Coordinator](https://feeny.ai/job/account-coordinator-courtavenue-cincinnati-sc4y0fddxhqa) — - Cincinnati, OH
- [General Application – CourtAvenue Collective Talent Community](https://feeny.ai/job/general-application-courtavenue-collective-talent-community-courtavenue-13bq5tbn330d) — - Cincinnati, OH
- [AEM Developer - MarTech](https://feeny.ai/job/aem-developer-martech-courtavenue-minneapolis-ff37ra9kda0c) — - Minneapolis, MN
- [Coordinator, Paid Media](https://feeny.ai/job/coordinator-paid-media-courtavenue-chicago-cefnv484kf22) — - Chicago, IL
- [Director, Client Operations](https://feeny.ai/job/director-client-operations-courtavenue-minneapolis-jph1hzj1cqtr) — - Minneapolis, MN
- [Design Director, Platform UI](https://feeny.ai/job/design-director-platform-ui-courtavenue-cincinnati-3khf1mb2mj1h) — - Cincinnati, OH
- [Group Account Director](https://feeny.ai/job/group-account-director-courtavenue-dallas-rawgbpwwfd0y) — Dallas, TX
- [Creative Director, Interactive Experiences](https://feeny.ai/job/creative-director-interactive-experiences-courtavenue-san-diego-zrcvk48ax746) — - San Diego, CA
- [Director, Client Services](https://feeny.ai/job/director-client-services-courtavenue-seattle-1n2jbb760q2c) — Seattle, WA
- [Associate Director, Performance Media](https://feeny.ai/job/associate-director-performance-media-courtavenue-chicago-5hj8zqdavzer) — - Chicago, IL