---
title: 'Advertising Campaign Strategist at Demandbase'
canonical: 'https://feeny.ai/job/advertising-campaign-strategist-demandbase-united-states-1n9tp7bht6p7'
type: 'job'
last_seen: '2026-10-15'
---

# Advertising Campaign Strategist at Demandbase

- **Company:** Demandbase
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/demandbase/3fd647c2-1dce-4655-98e4-e73ee3a44cb6

## Job description

Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About the Role: As an Advertising Campaign Strategist (ACS) at Demandbase, you'll play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You’ll act as a strategic advisor and media expert—ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value. The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You’ll work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals. This role is positioned for growth into a Senior or Lead position. What you’ll be doing:

- Manage a book of ~20 customer accounts (volume may vary by segment)
- Drive full utilization of booked media budgets through strategic execution and performance storytelling
- Build and manage customer audience journeys and campaign briefs
- Deliver compelling, insight-driven reports that support renewals and expansion
- Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
- Surface optimization opportunities and serve as the voice of the customer in internal planning
- Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
- Support campaign launches and ensure impressions are served to drive accurate billing
- Maintain East Coast (EST) working schedules to effectively support clients

What we’re looking for:

- Minimum 3 years of experience in digital advertising, ideally with a B2B focus
- Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
- Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
- Strong analytical skills to evaluate success against performance targets
- Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint
- Experience buying and/or planning digital advertising campaigns is a plus
- Central or East Coast location preferred (working East Coast hours)

Benefits: We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2026—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Unsolicited Submissions At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.

## About Demandbase

## Company Overview
- **One-liner**: Demandbase provides a Pipeline AI platform that helps B2B go-to-market teams unify data, target the right accounts, and automate pipeline generation.
- **Entity Type**: Private (growth stage, backed by venture capital)
- **Headquarters**: San Francisco, California, USA (office locations also include Austin, Texas) [demandbase.com/about-us/careers/job-openings]
- **Founded**: 2006 [demandbase.com/about-us]
- **Founders**: Chris Golec (original founder); current CEO is Gabe Rogol [demandbase.com/about-us]

## Core Business
- **Primary industry/industries**: B2B marketing & sales technology, specifically Account-Based Marketing (ABM) and pipeline intelligence.
- **Target customers**: B2B enterprises and mid-market companies; customers include marketing, sales, revenue operations, and customer success teams.
- **Mission or purpose statement**: "Transform how B2B companies go to market" and make growth feel "automatic" by connecting people, processes, and platforms [demandbase.com/about-us].

## Products & Services
- **Sales Intelligence**: Provides account-level activity, buying group identification, and prioritized outreach guidance for sellers [demandbase.com].
- **Advertising**: Enables targeted ad programs across channels to engage in-market accounts and buying groups [demandbase.com].
- **Data**: Unifies firmographic, technographic, intent, account identification, and contact data to power the platform [demandbase.com].
- **Pipeline AI** (flagship): Combines signals from across the platform to automate go-to-market execution, prioritize opportunities, and measure pipeline impact [demandbase.com/about-us].

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Annual revenue not publicly available; total funding not specified in search results. Company reports 1,000+ customers, 750+ employees, and a 367% average customer ROI [demandbase.com/about-us].
- **Notable Investors/Partners**: Not listed in provided results; the company has made multiple acquisitions (InsideView, DemandMatrix, Engagio, Spiderbook) suggesting strong backing [demandbase.com/about-us].
- **Growth Signals**: 367% average customer ROI, 750+ employees, ISO/IEC 27001 certification, and ongoing product innovation with Pipeline AI [demandbase.com/about-us].

## Competitive Advantages
- **Unified go-to-market platform**: Combines data, sales intelligence, advertising, and orchestration in one system, reducing reliance on fragmented tools [demandbase.com].
- **AI-driven pipeline engine**: Uses artificial intelligence to analyze signals, identify buying groups, and automate cross-functional actions [demandbase.com].
- **Deep B2B focus**: Decades of ABM and intent data expertise, reinforced by strategic acquisitions [demandbase.com/about-us].
- **Strong customer support**: Rated 4.9/5 stars for customer support [demandbase.com/about-us].

## Strategic Focus
- **Pipeline AI**: The company is doubling down on AI to make go-to-market execution "automatic" and more predictable [demandbase.com/about-us].
- **Cross-functional orchestration**: Aligning marketing, sales, and customer success around shared pipeline priorities [demandbase.com].
- **Data quality and unification**: Ongoing investment in comprehensive B2B data (firmographics, technographics, intent, contacts) to power the platform [demandbase.com/about-us].

## Why Work Here
- **Hybrid work environment**: Full-time remote, office-based, or hybrid depending on role and location [demandbase.com/about-us/careers].
- **Culture**: Inclusive and open with employee resource groups (AAPI Rise, Women’s Group, Neurodiverse@DB, DBQ LGBTQ+), transparency, and recognition [demandbase.com/about-us/careers].
- **Benefits**: Stock options for all employees, flexible time off plus two company-wide week-long breaks, health & wellness plans (medical, dental, vision, 401k, Modern Health, Headspace), family-friendly benefits including parental leave for all caregivers [demandbase.com/about-us/careers].
- **Professional development**: Leadership training, coaching, learning days, and subscriptions to Masterclass, Coursera, A Cloud Guru, and Pavilion [demandbase.com/about-us/careers].
- **Current openings**: Roles in Engineering (e.g., Principal Software Engineer, Applied AI Scientist), Sales, Marketing, Customer Success, and Finance, with US-remote or Austin/San Francisco locations [demandbase.com/about-us/careers/job-openings].

## Sources
1. [demandbase.com](https://www.demandbase.com/)
2. [demandbase.com/about-us](https://www.demandbase.com/about-us/)
3. [demandbase.com/about-us/careers](https://www.demandbase.com/about-us/careers/)
4. [demandbase.com/about-us/careers/job-openings](https://www.demandbase.com/about-us/careers/job-openings/)
5. [linkedin.com/company/demandbase](https://www.linkedin.com/company/demandbase)

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