---
title: 'AEM - UI EDS - Technical Lead / Frontend development Lead at VML'
canonical: 'https://feeny.ai/job/aem-ui-eds-technical-lead-frontend-development-lead-vml-noida-3kkf06t1abzc'
type: 'job'
last_seen: '2026-10-16'
---

# AEM - UI EDS - Technical Lead / Frontend development Lead at VML

- **Company:** VML
- **Location:** Noida, India
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-10-16
- **Apply:** https://www.vml.com/careers/job/8706891002?gh_jid=8706891002

## Job description

## Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

Opportunity

We are looking to employ a passionate, enthusiastic, and consulting focused candidate into the India professional services team.  As a Technical Lead, you will develop and implement customer web platforms using front end technologies. This involves defining scope, timelines, technical solutions and leading the end to end delivery. You will drive customer communication, engage customers, facilitate development, ensure adoption and adherence to best practices and mentor team of developers. The ideal candidate is customer-centric, collaborative, and fosters inclusivity, authenticity, and trust across teams.

Experience in Years: 10+ years of relevant experience

## Responsibilities

- Participate in Discovery sessions to identify business priorities and expectations of authoring experience in CMS.
- Lead workshops between creative, content teams, and development teams in relation to template and component identification and requirements, and governance strategy between development and authoring tasks.
- Collaborate and work closely with customer and manage expectations, ensure clear communication, define scope, agree on timelines and manage client dependencies.
- Gather business requirements and translate them into technical solutions.
- Lead story/task grooming sessions and evaluate the dependencies and prerequisites for the tasks.
- Lead greening sessions and ability to solution and estimate efforts.
- Design, build, and maintain highly reusable JavaScript, HTML and CSS code.
- Review PRs and manage quality of development, coach and mentor team on development skills and ensure adherence to best practices.
- Support client content team on platform usage, guidance and support.
- Manage feature/product demos to customer.
- Lead retrospective workshop at conclusion of project; capture and up-level actionable recommendations.
- Collaborate with Sales on GTM service offerings and pre-sales inquiries.
- Coordinate customer feedback with product teams
- Research trends for design & front-end technologies to support improving design/front-end workflows.

Requirement

Soft skills:

- Strong problem-solving skills.
- Experience working in a globally dispersed scrum team.
- Demonstrated experience in Agile methodologies.
- Collaboration and engagement skills.
- Experience working with Communications and/or Marketing teams and/or Design Agencies.
- Demonstrated adaptability, goal orientated and innovative individual.
- Strategic problem solver and can relate the day-to-day details with broader business objectives.
- Experience in leading a project team.
- Experience in working directly with customer.

Technical Skills:

- Experience with any known CMS with functional knowledge of template editor and content author roles.
- Expertise in responsive design and mobile application design.
- Expertise in front-end development, especially JAM stack
- In depth knowledge in HTML5, CSS3 (Less, Sass is a plus), knowledge of BEM methodology is preferred.
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
- Detailed knowledge of JavaScript (ES6 is a plus).
- Experience with Atomic design paradigm is a plus.
- Expertise in Design systems, Style guides, Pattern libraries
- Familiarity with RESTful and GraphQL APIs.
- Familiarity with Micro Front End concepts and Headless Implementation would be a plus.
- Understanding of Web Accessibility WCAG guidelines.
- Understanding of content authoring and ensuring usability and intuitiveness for a content author while using a CMS.
- Understanding of information architecture and creating appropriate content structuring
- Familiarity in Adobe XD, or other design tools such as Sketch or Figma.
- Familiarity with modern front-end build pipelines and tools.
- Familiarity with code versioning tools such as Git.
- Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
- Ability to understand business requirements and translate them into technical requirements.
- A knack for benchmarking and optimization.
- Deep understanding of core web vitals, web performance optimization techniques and best practices.

Adherence to

- Software development standards
- Agile methodologies
- Quality assurance
- Standards Governance

## What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

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