--- title: 'AEM - UI EDS - Technical Lead / Frontend development Lead at VML/WPPEnterprise Solutions' canonical: 'https://feeny.ai/job/aem-ui-eds-technical-lead-frontend-development-lead-vml-wppenterprise-solutions-dz0p16wqcft3' type: 'job' last_seen: '2026-10-14' --- # AEM - UI EDS - Technical Lead / Frontend development Lead at VML/WPPEnterprise Solutions - **Company:** VML/WPPEnterprise Solutions - **Location:** Noida, India - **Posted:** 2026-08-13 - **Last confirmed live:** 2026-10-14 - **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8706890002 ## Job description ## Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Opportunity We are looking to employ a passionate, enthusiastic, and consulting focused candidate into the India professional services team.  As a Technical Lead, you will develop and implement customer web platforms using front end technologies. This involves defining scope, timelines, technical solutions and leading the end to end delivery. You will drive customer communication, engage customers, facilitate development, ensure adoption and adherence to best practices and mentor team of developers. The ideal candidate is customer-centric, collaborative, and fosters inclusivity, authenticity, and trust across teams. Experience in Years: 10+ years of relevant experience ## Responsibilities - Participate in Discovery sessions to identify business priorities and expectations of authoring experience in CMS. - Lead workshops between creative, content teams, and development teams in relation to template and component identification and requirements, and governance strategy between development and authoring tasks. - Collaborate and work closely with customer and manage expectations, ensure clear communication, define scope, agree on timelines and manage client dependencies. - Gather business requirements and translate them into technical solutions. - Lead story/task grooming sessions and evaluate the dependencies and prerequisites for the tasks. - Lead greening sessions and ability to solution and estimate efforts. - Design, build, and maintain highly reusable JavaScript, HTML and CSS code. - Review PRs and manage quality of development, coach and mentor team on development skills and ensure adherence to best practices. - Support client content team on platform usage, guidance and support. - Manage feature/product demos to customer. - Lead retrospective workshop at conclusion of project; capture and up-level actionable recommendations. - Collaborate with Sales on GTM service offerings and pre-sales inquiries. - Coordinate customer feedback with product teams - Research trends for design & front-end technologies to support improving design/front-end workflows. Requirement Soft skills: - Strong problem-solving skills. - Experience working in a globally dispersed scrum team. - Demonstrated experience in Agile methodologies. - Collaboration and engagement skills. - Experience working with Communications and/or Marketing teams and/or Design Agencies. - Demonstrated adaptability, goal orientated and innovative individual. - Strategic problem solver and can relate the day-to-day details with broader business objectives. - Experience in leading a project team. - Experience in working directly with customer. Technical Skills: - Experience with any known CMS with functional knowledge of template editor and content author roles. - Expertise in responsive design and mobile application design. - Expertise in front-end development, especially JAM stack - In depth knowledge in HTML5, CSS3 (Less, Sass is a plus), knowledge of BEM methodology is preferred. - Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model. - Detailed knowledge of JavaScript (ES6 is a plus). - Experience with Atomic design paradigm is a plus. - Expertise in Design systems, Style guides, Pattern libraries - Familiarity with RESTful and GraphQL APIs. - Familiarity with Micro Front End concepts and Headless Implementation would be a plus. - Understanding of Web Accessibility WCAG guidelines. - Understanding of content authoring and ensuring usability and intuitiveness for a content author while using a CMS. - Understanding of information architecture and creating appropriate content structuring - Familiarity in Adobe XD, or other design tools such as Sketch or Figma. - Familiarity with modern front-end build pipelines and tools. - Familiarity with code versioning tools such as Git. - Experience with common front-end development tools such as Babel, Webpack, NPM, etc. - Ability to understand business requirements and translate them into technical requirements. - A knack for benchmarking and optimization. - Deep understanding of core web vitals, web performance optimization techniques and best practices. Adherence to - Software development standards - Agile methodologies - Quality assurance - Standards Governance ## What we can offer you Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. ## About WPP WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/). WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML/WPPEnterprise Solutions ## Company Overview - **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands. - **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded. - **Headquarters**: London, United Kingdom - **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R) - **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan. ## Core Business - **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI - **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology - **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness. ## Products & Services For each major offering: - **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities. - **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation. - **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce. - **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact. - **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation. ## Market Standing - **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network. - **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn). - **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals. - **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships). - **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025). ## Competitive Advantages - **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof. - **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery. - **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe. - **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI. ## Strategic Focus - Scaling AI‑driven transformation and automation for enterprise clients. - Deepening omnichannel commerce capabilities (B2B, DTC, marketplace). - Expanding consulting and CX services alongside technology delivery. - Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity. - Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings. ## Why Work Here - **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers). - **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent. - **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments. - **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand. - **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists. ## Sources 1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions) 2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers) 3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions) 4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions) ## Other roles at VML/WPPEnterprise Solutions - [Sr. Business Consultant & Team Lead - Marketing Automation](https://feeny.ai/job/sr-business-consultant-team-lead-marketing-automation-vml-wppenterprise-36pcjgfm9t0r) — Amsterdam, Netherlands - [Senior Business Consultant - Marketing Automation](https://feeny.ai/job/senior-business-consultant-marketing-automation-vml-wppenterprise-solutions-rqrq50dxw5s8) — Amsterdam, Netherlands - [Senior Software Engineer (Python; Cloud)](https://feeny.ai/job/senior-software-engineer-python-cloud-vml-wppenterprise-solutions-katowice-jk9ztbqhdd5g) — Katowice, Poland / Poznań, Poland - [Gerente de Midia](https://feeny.ai/job/gerente-de-midia-vml-wppenterprise-solutions-sao-paulo-e7bndqr3efyv) — São Paulo, Brazil - [SVP, Global Delivery](https://feeny.ai/job/svp-global-delivery-vml-wppenterprise-solutions-chicago-qh2g0d1z7f51) — Chicago, IL / Kansas City, MO / New York, NY - [Analista de Marketing Pleno](https://feeny.ai/job/analista-de-marketing-pleno-vml-wppenterprise-solutions-sao-paulo-hmv82kfmnpay) — São Paulo, Brazil - [Business Analyst](https://feeny.ai/job/business-analyst-vml-wppenterprise-solutions-faro-qdnt42de4wz8) — Faro, Portugal / Lisbon, Portugal / Porto, Portugal - [Liferay Tech Lead](https://feeny.ai/job/liferay-tech-lead-vml-wppenterprise-solutions-noida-02xh1b4gzwkm) — Noida, India - [Analista de Atendimento Pleno (Híbrido SP)](https://feeny.ai/job/analista-de-atendimento-pleno-hibrido-sp-vml-wppenterprise-solutions-sao-paulo-cr0hhg60txwa) — São Paulo, Brazil - [Coordenador de Conteúdo](https://feeny.ai/job/coordenador-de-conteudo-vml-wppenterprise-solutions-sao-paulo-wkvz918t4ptt) — São Paulo, Brazil