--- title: 'AEO & GEO Lead at Spring Health' canonical: 'https://feeny.ai/job/aeo-geo-lead-spring-health-remote-pkjnas422q3h' type: 'job' last_seen: '2026-09-09' --- # AEO & GEO Lead at Spring Health - **Company:** Spring Health - **Location:** Remote - **Work type:** remote - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/springhealth66/jobs/4730949005 ## Job description Our mission: eliminating every barrier to mental health. Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage. Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners. As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission. Spring Health is looking for an AEO & GEO Lead to own how our brand and content perform across AI-powered search and discovery. This role will span both our B2B and direct-to-consumer businesses, with responsibility for improving how Spring Health is found, understood and cited by the platforms people increasingly use to research, compare and make decisions. This is a technical, hands-on role for someone who knows how to turn AEO and GEO into an operating system. You’ll build and run the experimentation engine, test what improves crawlability, retrieval, visibility and citation, ship changes quickly and use the results to decide what to scale. You’ll work across web, data and technical teams to make sure Spring Health’s digital presence is structured to perform as AI discovery continues to evolve, and you'll connect that performance to traffic, demand and pipeline. You’ll own the process end to end. Sometimes that means creating content yourself. Other times it means using AI, briefing a freelancer, working with an internal expert or partnering with web and engineering. The goal is figuring out what gets Spring Health discovered and cited, then building a repeatable system around it. Reporting to the Senior Director, B2B Content and Communications, this is a full time, fully remote position on our team. Occasional travel may be required for team or company events/meetings. What you’ll be doing: - Build and own Spring Health’s company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences. - Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation. - Monitor how major AI and search platforms crawl, index, retrieve and cite Spring Health information. - Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability. - Own onsite/offsite content as discovery and experimentation surfaces. - Extend visibility strategies across relevant third-party platforms and communities that influence AI-powered discovery and brand authority. - Maximize the long-term discovery value of high-priority content and thought leadership. - Ensure AEO and GEO standards are consistently applied across Spring Health's broader digital content ecosystem. - Build and own the AEO scorecard. Connect AI discovery performance to traffic, demand and pipeline impact. - Use AI and automation extensively to accelerate research, content development, testing, monitoring and analysis. - Serve as the company-wide expert on AEO and AI discovery as the space continues to change. - You’ll work across communications, marketing, web and other teams to turn Spring Health’s expertise into content that AI engines can find, understand and cite. You’ll have AI tools and flexible creative resources to help you move quickly, while you stay focused on the strategy, experimentation and technical work that drives AI visibility. What success looks like in this role: - Improve Spring Health’s visibility and citation across priority AI-powered search and answer platforms for B2B and consumer. - Increase qualified website traffic and engagement from AI-powered search and discovery channels. - Launch and evaluate a consistent pipeline of AEO and GEO experiments, using results to determine what approaches should be scaled. - Improve the technical readiness of priority web content for crawling, retrieval and citation, including structured data, site architecture and content structure. - Demonstrate measurable contribution from AI search and discovery efforts to business outcomes such as leads, opportunities and pipeline. What you’ll bring: - 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years. - Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences. - A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content. - Technical fluency with structured data, schema/JSON-LD, semantic HTML, site architecture, rendering, canonicalization, internal linking and indexing. - A strong experimentation mindset. You form a hypothesis, get something live, inspect what happened and make the next decision from the evidence. - Experience with Google Search Console, Semrush, Ahrefs and AI visibility platforms.. - The ability to create and modify content when needed without relying on a traditional editorial production process. - Strong AI fluency and experience using automation to accelerate research, creation, testing and analysis. - The ability to brief and manage freelancers and internal subject matter experts to get work shipped quickly. - Strong analytical judgment. The measurement in this space is still developing, and you need to be comfortable deciding what is signal and what is noise. - The ability to work effectively with Web, Engineering, Data, Marketing and Communications teams. - A track record of building new capabilities without waiting for someone else to hand you the playbook. - Demonstrated ability to connect search and AI visibility performance to pipeline and revenue outcomes. Nice to have: - Experience with server logs or crawler analysis - Basic HTML/CSS, Python or SQL, APIs and automated workflows - Experience with proprietary research, or healthcare and other regulated categories. - In-house B2B or B2B SaaS experience is strongly preferred. The target base salary range for this position is $153,500 - $177,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using [Radford Global Compensation Database](https://springhealth.link/jd-2022-09-radfordcomp) at minimum to ensure competitive and fair pay. Benefits provided by Spring Health: Note: We have even more benefits than listed [here](https://www.springhealth.com/careers#:~:text=Our%20perks%20%26%20benefits) and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria. - Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to [One Medical](https://www.onemedical.com/membership/) accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type. - Employer sponsored 401(k) match of up to 2% for retirement planning - A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. - We offer competitive paid time off policies including vacation, sick leave and company holidays. - At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. - Access to [Noom](https://www.noom.com/), a weight management program—based in psychology, that’s tailored to your unique needs and goals. - Access to fertility care support through [Carrot](https://springhealth.link/jd-2023-07-carrotbenefit), in addition to $4,000 reimbursement for related fertility expenses. - Access to [Wellhub](https://springhealth.link/jd-2023-07-gympassbenefit),  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription - Access to [BrightHorizons](https://www.brighthorizons.com/), which provides sponsored child care, back-up care, and elder care - Up to $1,000 Professional Development Reimbursement a year. - $200 per year donation matching to support your favorite causes. Not sure if you meet every requirement? [Research shows](https://pubsonline.informs.org/doi/10.1287/mnsc.2023.4907) that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to [Thrive](https://www.springhealth.com/careers). If this role excites you, we encourage you to apply. Our privacy policy: https://springhealth.com/privacy-policy/ Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know. ## About Spring Health ## Company Overview - **One-liner**: Spring Health provides an AI-native, global mental health platform that delivers personalized lifelong care through self-guided tools, coaching, therapy, medication management, and specialty care. - **Entity Type**: Private (Series C/E, last reported valuation of ~$2.5B as of 2022) - **Headquarters**: New York City, United States - **Founded**: 2016 - **Founders**: April Koh (CEO) and Adam Chekroud (President) ## Core Business - Primary industry: Mental Health Care / Healthcare IT - Target customers: B2B (employers, health plans, channel partners) and B2B2C (employees of client organizations) - Mission: "Eliminating every barrier to mental health" — providing high-quality, accessible, and data-driven mental healthcare to everyone. ## Products & Services - **Spring Health Platform**: An AI-native, single platform that matches members to the right care (self-guided tools, coaching, therapy, medication management, and specialty care) based on a proprietary assessment. The platform is designed to follow individuals across jobs, moves, health plans, and life stages. - **Spring Health Earn**: A likely employee rewards or outcomes-based offering (referenced on the about page). - **Spring Health Study**: A research and validation arm (referenced on the about page). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (last reported at ~$2.5B in 2022; no recent funding round confirmed). - **Key Metric**: Over 170 million people worldwide have access to Spring Health. The company is independently validated by JAMA Network Open and the Validation Institute, with members recovering 5.9 weeks faster than the leading competitor. - **Notable Customers/Partners**: Highmark, Target, The Coca-Cola Company, BlackRock, Microsoft, Pfizer, Wawa. - **Growth Signals**: Headcount of 2,783 employees (as of mid-2026) with yearly growth of +22.5%. LinkedIn followers have grown 35% year-over-year. The company has expanded globally with employees in over 80 countries. ## Competitive Advantages - **AI-Native Platform**: Founded as an AI company in 2016, Spring Health uses a proprietary assessment and data-driven matching to get members to the right care quickly, reducing trial-and-error. - **Clinical Validation**: Independently validated by JAMA Network Open and the Validation Institute, demonstrating meaningful clinical outcomes and faster recovery times. - **Comprehensive Continuum of Care**: Covers the full spectrum from self-guided tools to medication management, reducing the need for members to seek care elsewhere. - **Portable Platform**: Care follows members across jobs, moves, and life stages, increasing stickiness for both members and employer clients. - **Employer ROI**: Proven 1.9x ROI for employer-sponsored behavioral health benefits. ## Strategic Focus - **Mission-Driven Growth**: Scaling access to over 170 million lives while maintaining clinical quality and outcomes. - **Global Expansion**: Building a distributed workforce across the US, India, UK, Mexico, Brazil, Canada, Germany, and many other countries. - **Product Innovation**: Continuing to leverage AI for personalized care matching and measurement-based care. - **Enterprise Sales**: Deepening relationships with large employers and health plans (e.g., Target, Microsoft, Pfizer). ## Why Work Here - **Culture & Values**: Emphasizes "Mission first," "Science will win," "Embrace diverse teams and perspectives," "Move fast to change lives," "Candor with care," and "Take ownership." The company describes itself as in a phase of "hypergrowth." - **Remote-First Culture**: "Your team members can be found in almost all time zones across the nation. You thrive when given the flexibility to work from home." The company provides tools and support for remote success. - **Compensation & Equity**: Salaries benchmarked using the Radford Global Compensation Database. Offers incentive pay (role-dependent), equity (vesting starts at one year), and a 401(k) match up to 2% after 90 days. - **Health & Wellness**: Health, Dental, Vision start on day one. Access to One Medical, HSA/FSA (company contributes up to $1K to HSA), Noom (weight management), and Wellhub (fitness/mindfulness). Mental health care through Spring Health itself. - **Family Support**: Up to 18 weeks parental leave for birthing parents (16 weeks for non-birthing parent) after six months tenure. Fertility support via Carrot with $4,000 reimbursement. Access to Bright Horizons for child care, back-up care, and elder care. - **Time Off & Sabbatical**: Competitive PTO (vacation, sick leave, 12 company holidays). At four-year anniversary, employees get a fully paid four-week sabbatical ("Spring Renewal"). - **Professional Development**: $1,000/year reimbursement. Focus Fridays (no meetings) and Focus Weeks throughout the year. Up to $200/year in donation matching. - **Engineering Culture**: The company has a strong technical team (202 employees in technical roles) and is AI-native, suggesting a data-driven, innovation-oriented environment. ## Sources 1. [springhealth.com - Careers](https://www.springhealth.com/careers) 2. [springhealth.com - About Us](https://www.springhealth.com/about-us) 3. [springhealth.com - Homepage](https://www.springhealth.com/) 4. [springhealth.com - Open Roles](https://www.springhealth.com/open-roles) 5. [LinkedIn - Spring Health](https://www.linkedin.com/company/spring-health) ## Other roles at Spring Health - [Vice President, Growth Marketing (Alma)](https://feeny.ai/job/vice-president-growth-marketing-alma-spring-health-new-york-hzz3x13cx14w) — New York, NY / San Francisco, CA / Seattle, WA - [Community Care Advocate](https://feeny.ai/job/community-care-advocate-spring-health-chicago-illinois-8hsp5jga4pex) — Chicago Illinois, United States - [Associate Director, Specialty Care Strategy & Operations](https://feeny.ai/job/associate-director-specialty-care-strategy-operations-spring-health-remote-981vjje6y7fx) - [Senior AI Care Operations Manager](https://feeny.ai/job/senior-ai-care-operations-manager-spring-health-new-york-y7an7dsaj6ka) — New York, NY - [Workplace Mental Health Consultant (Full-Time)](https://feeny.ai/job/workplace-mental-health-consultant-full-time-spring-health-orlando-florida-jh2ac6p67z8p) — Orlando Florida, United States - [Staff Data Scientist, Personalization & Intelligence](https://feeny.ai/job/staff-data-scientist-personalization-intelligence-spring-health-san-francisco-t5gknrws9xz9) — San Francisco, CA - [Senior Software Engineer II, Search & Matching (Alma)](https://feeny.ai/job/senior-software-engineer-ii-search-matching-alma-spring-health-san-francisco-nhnj09xxar9p) — San Francisco, CA - [Clinical Care Navigator, Outbound (Saturday-Wednesday 9am-5pm ET)](https://feeny.ai/job/clinical-care-navigator-outbound-saturday-wednesday-9am-5pm-et-spring-health-vgz8dj2m32xg) - [Team Lead, Management Consultation](https://feeny.ai/job/team-lead-management-consultation-spring-health-remote-xgt3qjwkze5p) - [Clinical Research Scientist II](https://feeny.ai/job/clinical-research-scientist-ii-spring-health-remote-fe2hfr3k48vy)