---
title: 'Affiliate Growth Lead, US at Kraken'
canonical: 'https://feeny.ai/job/affiliate-growth-lead-us-kraken-united-states-pzbhwehfy9ks'
type: 'job'
last_seen: '2026-10-16'
---

# Affiliate Growth Lead, US at Kraken

- **Company:** [Kraken](https://feeny.ai/companies/kraken)
- **Location:** United States
- **Compensation:** $110k–$221k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/kraken.com/c9af6dfa-b61f-4092-bf5e-ba40b0d502cf

## Job description

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our [culture page](https://www.kraken.com/culture) to understand what drives us and how we work. The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

We are looking for an Affiliate Growth Lead, US to build and scale our relationships with finance and investing creators and affiliates across the US market. The role combines business development, creator and affiliate partnerships and performance marketing, with a clear commercial mandate: drive attributable funded accounts and trading volume from active traders and investors, starting with Margin.

This is not a crypto-native KOL role. The audience we want to reach already trades and invests, and we reach them through the creators and publishers they trust in traditional finance, trading education and wealth management.

The opportunity

- Own business development for US finance and investing creators and affiliates, building a high-quality pipeline of trading educators, finance YouTubers and podcasters, newsletter authors, and wealth-management and advisor-creators.
- Develop and execute the US creator and affiliate strategy, starting with a focus on driving Margin trading volume and funded accounts, with the scope to expand across Kraken's other trading products.
- Own partner acquisition and relationship development, from initial outreach and commercial conversations through activation and ongoing growth.
- Structure CPA, revenue-share and hybrid partnerships that tie partner incentives to funded accounts and trading activity.
- Set up and manage the tracking, attribution, payout and reporting needed to measure partners through funded and traded accounts.
- Work with Legal and Compliance on disclosure, content review and approved messaging, so that promotion of leveraged products is responsible and consistent.
- Partner across Growth, Marketing, Product and other relevant teams to turn creator and affiliate opportunities into effective campaigns, and bring partner and audience feedback back into the product.
- Coordinate with the NORAM Pro KOL Business Development team so each creator has a single point of contact and relationships are not duplicated.
- Track attributable trading volume, funded accounts, active-trader retention and CAC per partner, and use the results to prioritize partners and investment.
- Continuously identify emerging creators, communities and affiliate publishers that reach active traders and investors in the US.

## What you bring

- Deep experience in business development, partnerships, influencer management or affiliate-led growth in the US, with a track record of running performance-based creator or affiliate programs for a brokerage, trading platform or investing product.
- Experience growing margin, options, futures or other leveraged or active-trading products.
- A strong existing network and understanding of the US finance and investing creator ecosystem, including trading educators, finance YouTubers, newsletter authors, podcasters and wealth-management or advisor-creators.
- Working knowledge of crypto and digital assets, with the ability to explain crypto trading products clearly to audiences who are new to them.
- Demonstrated ability to originate, negotiate and grow commercially meaningful partnerships, including CPA, revenue-share and hybrid deal structures.
- Hands-on experience with affiliate networks and tracking platforms.
- A record of turning creator or affiliate activity into measurable outcomes such as funded accounts, trading volume, revenue or acquisition, with results you can describe in numbers.
- Familiarity with US financial advertising rules, including FTC paid-endorsement disclosure, and experience getting creator content through compliance review.
- Strong relationship-building skills, with the credibility to work with creators who protect their audience's trust and are selective about the brands they promote.
- Commercial judgment: you prioritize partners based on expected impact on conversion and trading activity, not on reach or activity alone.
- Comfort using performance data to evaluate partners, diagnose results, adjust strategy and end partnerships that do not perform.
- Strong cross-functional execution skills and the ability to move opportunities from prospecting through launch and ongoing growth.

Nice to haves

- Experience working in wealth management or fintech.
- Experience at a crypto exchange or digital-asset firm.
- Existing relationships with US crypto-native creators.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Stay connected [Follow us on Twitter](https://twitter.com/krakenfx) [Learn on the Kraken Blog](https://blog.kraken.com/#:~:text=Enter%20your%20email%20address) [Connect on LinkedIn](https://www.linkedin.com/company/kraken-exchange/)

[Candidate Privacy Notice](https://www.kraken.com/legal/candidate-privacy-notice)

## About Kraken

## Company Overview
- **One-liner**: Kraken is a global cryptocurrency exchange and technology platform that provides secure trading, custody, and financial services for retail and institutional clients.
- **Entity Type**: Private (last known valuation ~$10B as of 2023; multiple funding rounds from investors including Tribe Capital, Bessemer Venture Partners, and others)
- **Headquarters**: San Francisco, California, USA (operates as a fully remote-first organization)
- **Founded**: 2011
- **Founders**: Jesse Powell (CEO)

## Core Business
- Primary industry: Cryptocurrency exchange, digital asset custody, and financial technology.
- Target customers: B2C (retail investors, professional traders) and B2B (institutions, family offices, hedge funds).
- Mission: "Accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion."

## Products & Services
- **Spot & Margin Trading**: Buy/sell 200+ cryptocurrencies with advanced order types and leverage.
- **Kraken Pro**: Professional-grade trading interface for active traders with low fees and deep liquidity.
- **Futures & Derivatives**: Regulated crypto derivatives trading (Kraken Futures) for institutional and qualified retail clients.
- **Kraken Staking**: Earn rewards by staking supported assets directly on the platform.
- **Kraken NFT Marketplace**: Buy, sell, and mint NFTs across multiple blockchains.
- **Kraken Bank (US)**: Wyoming-chartered Special Purpose Depository Institution (SPDI) offering custody and banking services for digital assets.
- **Kraken Wallet**: Self-custodial mobile wallet for managing crypto and NFTs.
- **Kraken Institutional**: Dedicated suite for institutions including OTC trading, custody, and prime brokerage.

## Market Standing
- **Valuation**: Not publicly disclosed; last reported private valuation of approximately $10 billion in a 2023 secondary transaction (conflicting reports suggest a lower valuation in 2024 due to market conditions).
- **Key Metrics**: Over 10 million users globally; one of the longest-operating exchanges (since 2011); industry-first Proof of Reserves audit; $50+ billion in quarterly trading volume (estimated).
- **Notable Investors/Partners**: Tribe Capital, Bessemer Venture Partners, Blockchain Capital, Fidelity, Human Capital, and others.
- **Growth Signals**: Grew from ~3,000 to over 4,000+ employees since 2020; entered new markets (e.g., stock and ETF trading in 2024); expanded into NFT marketplace and bank charter; consistently ranked among top trusted exchanges by security and transparency.

## Competitive Advantages
- **Security & Transparency**: Longest-running Proof of Reserves program; never suffered a major security breach; regulated in multiple jurisdictions (US, UK, EU, Canada).
- **Global Remote Culture**: Fully remote-first since inception, hiring top talent from 70+ countries without location constraints.
- **Crypto-Native**: Leadership deeply embedded in crypto ethos; products built for both beginners and advanced traders.
- **Regulatory Compliance**: Licensed in key markets and operates a US bank, giving it an edge as regulatory scrutiny increases.

## Strategic Focus
- **Expand Product Suite**: Moving beyond pure crypto into stocks, ETFs, and traditional finance integration (via Kraken Bank).
- **Institutional Growth**: Doubling down on prime brokerage, custody, and OTC services to capture institutional flows.
- **Global Licensing**: Securing regulatory approvals in more jurisdictions (e.g., EU MiCA, UK FCA) to serve local markets.
- **Self-Custody & DeFi**: Investing in wallet infrastructure and decentralized finance capabilities for user sovereignty.

## Why Work Here
- **Culture**: Kraken describes itself as "remote-first, not remote-friendly." Asynchronous communication, radical transparency, and extreme ownership are core. Team members from 70+ countries.
- **Work Arrangement**: Fully remote globally; no headquarters attendance required. Flexible schedule with async workflows.
- **Compensation & Benefits**: Competitive salary regardless of location; option to be paid in crypto; equity grants; flexible PTO; wellness program (fitness coach, wellbeing apps); mental health coaching for employees and dependents; remote workstation setup bonus.
- **Hiring Process**: Structured, fully virtual process including CV screen, talent screen, role-specific interviews, and a practical case study. Emphasis on crypto conviction, self-starters, and collaborative humility.
- **Engineering Culture**: High ownership, autonomy, and impact. Decisions documented in writing; performance evaluated on output rather than hours. "Dogfooding" the product is encouraged.

## Sources
1. [Kraken Careers](https://www.kraken.com/careers)
2. [Kraken Job Listings (Ashby)](https://jobs.ashbyhq.com/kraken.com)
3. [Kraken Culture Page](https://www.kraken.com/culture)
4. [The Kraken Employee Value Proposition - Kraken Blog](https://blog.kraken.com/news/the-kraken-employee-value-proposition)
5. [Remote isn’t a perk. It’s how Kraken operates. - Kraken Blog](https://blog.kraken.com/news/industry-news/remote-is-how-kraken-operates)

## Other roles at Kraken

- [Senior Analytics Engineer - Finance](https://feeny.ai/job/senior-analytics-engineer-finance-kraken-united-states-qfyb87rcs4h1) — United States
- [Senior Analytics Engineer - Finance](https://feeny.ai/job/senior-analytics-engineer-finance-kraken-brazil-c7dfq6555fjc) — Brazil
- [Head of VIP - Asia](https://feeny.ai/job/head-of-vip-asia-kraken-hong-kong-q3n7fmc8k6yg) — Hong Kong, China
- [Staff Brand Designer - Consumer](https://feeny.ai/job/staff-brand-designer-consumer-kraken-united-kingdom-qnb4ecqenvsw) — United Kingdom
- [Staff Brand Designer - Consumer](https://feeny.ai/job/staff-brand-designer-consumer-kraken-united-states-486ax45mwzy4) — United States
- [Chief of Staff to the CEO (Administrative)](https://feeny.ai/job/chief-of-staff-to-the-ceo-administrative-kraken-united-states-770yk9ydrf9x) — United States
- [Head of Organic Growth, Kraken Pro](https://feeny.ai/job/head-of-organic-growth-kraken-pro-kraken-united-states-5f5fzx98h6yd) — United States
- [Head of Organic Growth, Kraken Pro](https://feeny.ai/job/head-of-organic-growth-kraken-pro-kraken-united-kingdom-d1e4gvawytt5) — United Kingdom
- [Assistant General Counsel – Product and Regulatory Legal (EU)](https://feeny.ai/job/assistant-general-counsel-product-and-regulatory-legal-eu-kraken-united-kingdom-011asgebj89y) — United Kingdom
- [Senior Counsel – Product (Asia-Pacific)](https://feeny.ai/job/senior-counsel-product-asia-pacific-kraken-singapore-fc9q16czfp85) — Singapore