---
title: 'Affiliate GTM Lead at Novig'
canonical: 'https://feeny.ai/job/affiliate-gtm-lead-novig-new-york-30ha52xejd80'
type: 'job'
last_seen: '2026-10-14'
---

# Affiliate GTM Lead at Novig

- **Company:** Novig
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/novig/561ab7ef-4dd0-4cf1-a5dd-d1f09dc46c06

## Job description

Affiliate GTM Lead $130k – $160k • meaningful equity

## About Novig

Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection.

We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

## About the Role

Novig is building the leading sports prediction market in America — and we're doing it by showing up in front of high-intent sports traders through affiliate partners.

We're looking for an Affiliate GTM Lead to own Novig's affiliate program end to end. You'll recruit, onboard, manage, and optimize a growing portfolio of partners, from influential individuals and creators to communities, media publishers, and product integrations, all driving new users to Novig. This role spans growth, content, partnerships, and product — turning partnerships into real growth.

This is a performance role at heart. You'll run the affiliate channel like a portfolio: finding the partners worth investing in, giving them what they need to win, and using data to scale what works and cut what doesn't.

This isn't a strategy-only role. It's for someone who can take a partner from first outreach to signed deal to live, tracking, and performing in hours or days, not weeks, and then keep making them better.

Who you are and what you will do

- Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback
- Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations
- Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners
- Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables, and terms that align partner incentives with Novig's growth goals
- Onboard partners quickly and cleanly with tracking, creative assets, messaging guidelines, and everything they need to go live
- Build the systems that let the program scale, including playbooks, partner CRM, reporting dashboards, and onboarding processes
- Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps
- Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity

Why work here, in the words of the people who do “I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”

“I'm having the most fun I've had in my entire career.”

If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.

Not for everyone

- Our work is tied to live sports - that means potential nights, weekends, and pressure included.
- If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

## Compensation & benefits

- $130k – $160k base, benchmarked at top-tier tech companies
- Meaningful equity for every employee, regardless of role
- 100% health premiums covered
- 99% dental & vision covered
- 401(k) with 4% company match
- HSA + $1,080 annual company contribution
- $50/monthly company contribution to employee transit
- $27/day lunch stipend when working from our NYC office
- $35/day dinner stipend when working from the NYC office after 6:30pm

Homebase Union Square, NYC

## About Novig

## Company Overview
- **One-liner**: Novig is a commission-free, peer-to-peer sports prediction market that allows users to trade on sports outcomes against each other rather than against the house.
- **Entity Type**: Private (Series A; Y Combinator Summer 2022)
- **Headquarters**: New York, New York, USA
- **Founded**: 2021
- **Founders**: Jacob Fortinsky (CEO) and Kelechi Ukah (CTO)

## Core Business
- **Primary industry**: Sports prediction markets / sports trading (disrupting traditional sportsbooks)
- **Target customers**: B2C – sports fans and retail traders looking for fair, transparent betting alternatives
- **Mission**: “Create a faster, fairer future for traders and fans — free from hidden fees, house edges, and account limits.”

## Products & Services
- **[Novig Platform]**: A mobile and web app that enables peer-to-peer sports trading with zero commission. Users set their own odds, trade in real-time, and benefit from full market transparency. Available in 35+ U.S. states.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metric**: Over $105 million raised in total funding (including a $18M Series A announced in 2026)
- **Notable Investors/Partners**: Pantera Capital, Forerunner Ventures, Lux Capital, NFX, Y Combinator, Paul Graham, Joe Montana
- **Growth Signals**: 
  - Fastest growing sports prediction market in the U.S.
  - Received CFTC approval to operate as a regulated exchange
  - Team grew to 55 employees (~23 in product & engineering)
  - Available in 35+ states nationwide

## Competitive Advantages
- **Commission-free model**: No house edge or hidden fees; users trade directly with each other.
- **Peer-to-peer exchange**: Better pricing and transparency than traditional sportsbooks.
- **Regulatory edge**: CFTC-regulated, providing legitimacy and trust in a grey-market industry.
- **Backed by top-tier investors**: Deep war chest and network from Silicon Valley’s best.

## Strategic Focus
- Continue expanding into new states and product features.
- Drive user adoption by marketing the fairness and efficiency of prediction markets vs. sportsbooks.
- Build out engineering and operations teams to scale the platform and maintain reliability during high-traffic events.

## Why Work Here
- **High-growth, well-funded startup**: Over $105M raised with massive market opportunity in the expanding sports betting sector.
- **Impact & ownership**: Engineers and product teams directly shape a platform used by millions.
- **Engineering culture**: Modern tech stack (Rust, TypeScript, React Native, Node.js, Python, AWS, Kafka, GraphQL, Redis, PostgreSQL, Terraform, Docker).
- **Work model**: Hybrid in-office (NYC headquarters) with 4 days/week in-office expected; remote options available for select roles.
- **Benefits**: Competitive salary ($170K–$225K for L4 Backend Engineer), equity, comprehensive health coverage.
- **Values-driven**: “Challenge the House”, “Truth Over Ego”, “Move Fast, Think Long”, “Fans First, Always”.
- **Passionate team**: Sports fans building for sports fans.

## Sources
1. [Y Combinator – Novig](https://www.ycombinator.com/companies/novig)
2. [Novig Careers](https://novig.com/careers)
3. [Built In – Novig](http://www.builtin.com/company/novig)
4. [Novig Landing Careers](https://landing.novig.com/careers)

## Other roles at Novig

- [Senior Backend Engineer, Core Trading Systems](https://feeny.ai/job/senior-backend-engineer-core-trading-systems-novig-new-york-41101pnka4bz) — New York, NY
- [Growth Operations Coordinator](https://feeny.ai/job/growth-operations-coordinator-novig-new-york-3es09vwx0dgq) — New York, NY
- [People Operations Manager](https://feeny.ai/job/people-operations-manager-novig-new-york-gsx95e1w3p1r) — New York, NY
- [IT Specialist](https://feeny.ai/job/it-specialist-novig-new-york-bxk9908hszb3) — New York, NY
- [Lead Brand Designer](https://feeny.ai/job/lead-brand-designer-novig-new-york-bb9xh65qzb1b) — New York, NY
- [Chief Fan Officer](https://feeny.ai/job/chief-fan-officer-novig-remote-na05kpbcks9w)
- [Software Engineer](https://feeny.ai/job/software-engineer-novig-new-york-q6ta0n6aq08f) — New York, NY
- [Fraud Specialist](https://feeny.ai/job/fraud-specialist-novig-new-york-2nwwfqze5mt4) — New York, NY
- [Head of Social](https://feeny.ai/job/head-of-social-novig-new-york-aaey5m7js0dq) — New York, NY
- [Finance Operations Associate](https://feeny.ai/job/finance-operations-associate-novig-new-york-gn12vhapqw8n) — New York, NY