--- title: 'Affiliate Marketing (Social PR) at Paytm' canonical: 'https://feeny.ai/job/affiliate-marketing-social-pr-paytm-noida-qcyeyda9f591' type: 'job' last_seen: '2026-09-12' --- # Affiliate Marketing (Social PR) at Paytm - **Company:** Paytm - **Location:** Noida, Uttar Pradesh - **Work type:** onsite - **Posted:** 2026-07-15 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.lever.co/paytm/dbf7f79d-64f8-415f-b0d3-178a39a0b7e0 ## Job description Roles & Responsibilities: Build a Creator-Led Affiliate Model - Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition. - Research creators through the internet, social media platforms, YouTube, Instagram and local content pages. - Build creator lists by language, city, category, audience type and performance potential. - Reach out to creators through email, WhatsApp, Instagram DM and calls. - Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports. - Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports. - Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user. - Recommend creators based on business impact, not just follower count. - Share weekly updates on creator outreach, onboarding, content posted and results delivered. What We Are Looking For: - Fluency in the assigned language. - Good understanding of regional content, creators and local culture. - An existing creator network is useful, but not mandatory. - Ability to research creators independently on the internet. - Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting. - Experience is not mandatory. Freshers can also apply. - A quick learner who is self-driven and able to deliver monthly targets. ## About Paytm ## Company Overview - **One-liner**: Paytm is India’s leading full-stack payments and financial services platform, enabling digital payments for consumers and merchants while distributing loans, insurance, and investment products. - **Entity Type**: Public (NSE: PAYTM) - **Headquarters**: Noida, Uttar Pradesh, India - **Founded**: 2010 - **Founders**: Vijay Shekhar Sharma ## Core Business - **Primary industries**: Payments, Financial Services, Marketing Services - **Target customers**: B2C (consumers) and B2B (MSMEs, enterprises, online platforms) - **Mission/purpose**: “To bring 500 million unserved and underserved Indians to the mainstream economy.” [paytm.com/about-us](https://paytm.com/about-us) ## Products & Services - **Payment Services (Consumer & Merchant)**: QR code payments, Soundbox devices (with real‑time audio confirmation), All‑in‑One POS terminals, online payment gateway, UPI (including UPI Lite), and card acceptance. _Type_: Hardware + SaaS platform. - **Financial Services Distribution**: Merchant loans, personal loans, insurance, and equity broking (via Paytm Money). _Type_: Service / marketplace. - **Marketing Services**: Advertising, travel ticketing (bus, movies, flights), deals & gift vouchers. _Type_: Platform / marketplace. - **Paytm Money Ltd**: Investment platform for mutual funds, stocks, NFOs. _Type_: App / brokerage. ## Market Standing - **Valuation / Market Cap**: Not disclosed in provided sources (publicly traded; market cap fluctuates). - **Key Metric**: Annual revenue estimated at **$758.2M** (LinkedIn, 2025); 39,368 active on‑roll employees in FY 2025. [linkedin.com/company/paytm](https://linkedin.com/company/paytm) - **Notable Investors / Partners**: Not listed in provided sources (historically backed by SoftBank, Ant Financial, etc. – not verifiable from search results). - **Growth Signals**: 18.7% YoY headcount growth (+4,811 people); serves **44M+ merchants** and **300M+ consumers**; deepened penetration in tier‑2/3 cities; successfully transitioned to a Third‑Party Application Provider (TPAP) for UPI under a multi‑bank model. [paytm.com/about-us](https://paytm.com/about-us), [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf) ## Competitive Advantages - **Full‑stack merchant payments leader** – owns the merchant relationship, aggregates all major payment instruments, negotiates rates, and provides cutting‑edge hardware (Soundbox, POS). - **AI‑powered operations** – in‑house platforms Paytm ARMS (merchant lifecycle insights) and Periscope (fraud detection) automate onboarding, segmentation, pricing, and retention. - **Largest fleet of Soundbox devices** on the street, creating a sticky subscription revenue stream. - **Massive two‑sided ecosystem** (consumers + merchants) enabling high‑margin cross‑sell of loans, insurance, and marketing services. ## Strategic Focus - **Payment‑led growth** – continue strengthening merchant payment leadership and expanding the omni‑channel platform. - **Scale high‑margin financial services** – loan distribution, insurance, and equity broking. - **Embed an AI‑first approach** across all products and internal processes to drive operating leverage. - **Explore international expansion** of its technology‑led merchant payments and financial services distribution model. [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf) ## Why Work Here - **Benefits**: Medical insurance for self & family, wellness webinars, mental health support, maternity/paternity benefits, ESOPs, annual bonus, car lease, mobile device lease, employee discounts (Paytm Xtras), learning reimbursement, internal job mobility. [paytm.com/careers](https://paytm.com/careers) - **Culture**: Innovation‑driven, purpose‑oriented (“simplify lives and fuel growth for millions”), with a strong emphasis on AI and technology. [paytm.com/careers](https://paytm.com/careers) - **Work policy**: Most roles are **on‑site** (Noida, Mumbai, and other locations). [jobs.lever.co/paytm](https://jobs.lever.co/paytm) - **Engineering culture**: Self‑driven learning, internal mobility, and the opportunity to work on products used by hundreds of millions of users. ## Sources 1. [Paytm Careers Page](https://paytm.com/careers) 2. [Paytm Job Openings (Lever)](https://jobs.lever.co/paytm) 3. [Paytm About Us](https://paytm.com/about-us) 4. [Paytm LinkedIn Profile](https://linkedin.com/company/paytm) 5. [Paytm Annual Report FY2024‑25 (PDF)](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf) ## Other roles at Paytm - [Finance & Reporting Manager](https://feeny.ai/job/finance-reporting-manager-paytm-luxembourg-cxzcdyb5cck0) — Luxembourg - [Payments Finance & Reconciliation Manager](https://feeny.ai/job/payments-finance-reconciliation-manager-paytm-luxembourg-5c9e3smt65n6) — Luxembourg - [Manager - Compensation & Benefits](https://feeny.ai/job/manager-compensation-benefits-paytm-noida-wavjh0jjwe94) — Noida, Uttar Pradesh - [Internship - Talent Acquisition](https://feeny.ai/job/internship-talent-acquisition-paytm-noida-d5wh04hrc870) — Noida, Uttar Pradesh - [QA - QA Lead Engineer (SDET)](https://feeny.ai/job/qa-qa-lead-engineer-sdet-paytm-noida-c5v0rn34apw9) — Noida, Uttar Pradesh - [Talent Acquisition Intern - Gurgaon](https://feeny.ai/job/talent-acquisition-intern-gurgaon-paytm-gurugram-9w0c7nkxbep4) — Gurugram, Haryana - [Talent Acquisition- Business & Sales Hiring](https://feeny.ai/job/talent-acquisition-business-sales-hiring-paytm-bengaluru-vjb431q0tdra) — Bengaluru, India - [Talent Acquisition Intern - Bangalore](https://feeny.ai/job/talent-acquisition-intern-bangalore-paytm-bengaluru-e28cdpew6c5k) — Bengaluru, India - [KAM - Manager/ Senior Manager - Paytm Ads](https://feeny.ai/job/kam-manager-senior-manager-paytm-ads-paytm-kochi-rch4dkyrb32z) — Kochi, Kerala - [KAM - AM/DM - Paytm Ads](https://feeny.ai/job/kam-am-dm-paytm-ads-paytm-chennai-an854cqhbmet) — Chennai, Tamil Nadu