---
title: 'Agency Communications Manager at SALT XC'
canonical: 'https://feeny.ai/job/agency-communications-manager-salt-xc-toronto-4kjxwynexmmc'
type: 'job'
last_seen: '2026-09-07'
---

# Agency Communications Manager at SALT XC 

- **Company:** SALT XC 
- **Location:** Toronto, Canada
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/saltxc/jobs/5228196007

## Job description

## POSITION DESCRIPTION

## ROLE: AGENCY COMMUNICATIONS MANAGER

## TEAM: MARKETING & COMMUNICATIONS

## LOCATION: TORONTO (HYBRID)

## COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

## ROLE OVERVIEW

Do you excel at bringing stories to life? Are you excited by the opportunity to help position a growing marketing agency at the forefront of industry conversations? Salt XC is seeking an experienced Agency Communications Manager to help tell our story and strengthen our brand, reputation and visibility both internally and externally.

In this role, you will work closely with executive leaders and cross-functional teams to bring Salt XC’s communications strategy to life through compelling content and communications initiatives across audiences and channels.

## CORE RESPONSIBILITIES

External Communications

- Support the execution of Salt XC’s external communications plans and content calendars, developing communications that strengthen the agency’s reputation, visibility and market presence.
- Develop compelling messaging and content that amplifies agency news, new business wins, key hires, standout client work and other milestones, helping position Salt XC at the forefront of industry conversations.
- Execute PR and earned media initiatives, including media outreach, press releases, announcements and inbound media requests, identifying opportunities to generate meaningful coverage for Salt XC.
- Build and maintain strong relationships with industry media and PR partners to expand Salt XC’s presence.
- Identify and coordinate thought leadership opportunities for Salt XC and its leaders, including speaking engagements, panels, judging opportunities, contributed articles and industry commentary.
- Manage the development and submission of agency awards and industry recognition opportunities, partnering with internal teams to build compelling submissions that keep Salt XC’s best work in the spotlight.
- Manage Salt XC’s social media channels and content calendar, partnering with the Social & Creator team to showcase the agency’s work, people and culture.
- Maintain a consistent Salt XC brand voice and narrative across external communications, tailoring content and messaging to the channel, audience and moment.

Internal Communications & Employee Engagement

- Manage the day-to-day execution of Salt XC’s internal communications, working closely with People & Culture to keep employees informed, connected and engaged around agency priorities, news and key initiatives.
- Manage the weekly Salt Stand Up, including content planning, leadership inputs, development of materials and overall delivery.
- Develop clear and engaging communications for agency news, organizational updates, leadership communications, Town Halls and employee initiatives, bringing Salt XC’s culture and values to life.
- Partner with People & Culture to activate Salt XC’s employer brand across social media, website content, recruitment and employee engagement initiatives.

## SKILLS & QUALIFICATIONS

- 5+ years of experience in communications, public relations, marketing and/or content.
- Bachelor’s degree in communications, journalism, marketing, business or related field preferred.
- Bilingual in English and French is an asset.
- Exceptional writing, editing, storytelling and copywriting skills across multiple formats.
- Proven experience executing integrated communications, PR, social media and content initiatives across internal and external channels.
- Strong understanding of brand voice, messaging and reputation, with the ability to translate communications strategies into compelling content.
- Strong communicator with the ability to build effective relationships and collaborate across teams and levels of an organization.
- Highly organized, proactive and resourceful, with strong judgment and attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Strong proficiency across PowerPoint, Microsoft Office, project management, AI and content/design tools.
- Experience working within marketing, advertising, communications or professional services organizations is a strong asset.

## PERKS & BENEFITS THAT SET US APART

We don’t just talk about balance, growth, and culture, we build for it:

- Work-Life Flexibility: Hybrid schedule (2 days per week in office), up to 28 paid days off, winter holiday shutdowns.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness spending, RRSP matching, or extra time off.
- Growth-Driven Culture: Learning & Development-focused (Salt Days), top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary Company trips, social events, and Salt Swag.
- Real Rewards: Referral and new business bonuses and exclusive lifestyle perks
- Culture of Belonging: Flexible accommodation policies, active Employee Resource Groups, and a workplace where every voice counts.

## WHAT WE STAND FOR

- Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- Do What’s Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver, and the praise we receive.
- Make Things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere; they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
- Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.

## About SALT XC 

## Company Overview
- **One-liner**: SALT XC is a North American full-service marketing and commerce agency that combines proprietary tech products to create connected consumer experiences through creative, digital, and media innovation.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Marketing & Commerce
- **Target customers**: B2B (enterprise brands), with a focus on consumer-facing companies seeking integrated online and offline experiences.
- **Mission or purpose statement**: The agency’s philosophy is “Experiential Commerce™” – designing better consumer experiences that earn attention and drive action.

## Products & Services
- **Experiential Commerce™ Framework**: A proprietary methodology that connects online and offline consumer journeys through data, media, and memorable moments.
- **Proprietary Tech Products**: A suite of technology tools (e.g., using a tech stack that includes Google Analytics, Asana, Sprinklr, Tableau, Webflow, React, etc.) to move faster, enhance value, and increase performance.
- **Specialist Teams**: Collaborative mix of practice areas – Creative, Digital, Media, Connections, The Kitchen (content/production), Account Management, and Creator Marketing.
- **Key Services**: Integrated marketing, media activation, experiential marketing, influencer marketing, social media management, creative development, and digital strategy.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual Revenue – USD $12.2 million (estimated, as of latest data)
- **Notable Investors/Partners**: ABB (became shareholder and partner in March 2024) [marketscreener.com]; acquired Brika Incorporated in February 2022.
- **Growth Signals**: 
  - Headcount: 284 employees (+24.8% YoY, +70 people) [linkedin.com]
  - Website traffic: ~26,778 monthly visits (+68.2% monthly, +230.6% yearly) [linkedin.com]
  - Active job postings: 38 (monthly increase of 58.3%, yearly increase of 660%) [linkedin.com]
  - LinkedIn followers: 40,024 (+1.7% monthly, +16.4% yearly) [linkedin.com]

## Competitive Advantages
- **Experiential Commerce™ focus**: A unique framework that integrates online and offline consumer touchpoints, differentiating from traditional agencies.
- **Proprietary tech stack**: Over 130 technologies used (including custom tools) enabling data-driven decision-making and faster campaign execution.
- **Integrated specialist teams**: In-house creative, digital, media, and content teams provide seamless cross-channel execution.
- **Strong talent pipeline**: Recruits from major brands like RBC, MLSE, Mosaic North America, and Red Bull [linkedin.com].

## Strategic Focus
- **Growth through acquisition**: Acquired Brika (2022) and partnered with ABB (2024) to expand capabilities and shareholder base.
- **Expansion of creator and influencer marketing**: Dedicated roles (Director, Manager, Specialist of Creator Marketing) signal a push into this high-growth area.
- **Geographic presence**: Operating in Canada (Toronto, Montreal), United States (Chicago, New York), Australia, and Israel, with plans to scale further.

## Why Work Here
- **Culture & Ratings**: Employer rating 3.9/5.0 (52 reviews) with strong scores for Culture (4.0) and Career (3.9) [linkedin.com]; work-life balance rated 3.1.
- **Perks & Benefits** (from Built In profile) [builtin.com]:
  - Generous PTO, paid sick days, bereavement leave
  - Health, dental, and vision insurance
  - 401(k), disability, life insurance
  - Generous parental leave
  - Employee Assistance Program (EAP)
  - Free snacks and drinks
  - Wellness initiatives
- **Workplace Policy**: In-Office (Toronto, Chicago, Montreal offices) – employees work from physical offices.
- **Growth Opportunities**: Rapid hiring (38 open positions as of March 2025), including roles in Creative, Media, Account Management, and Technology. [greenhouse.io]
- **Notable Teams**: The agency has a strong marketing (30%) and design (20%) workforce, with opportunities for specialists and directors.

## Sources
1. [saltxc.com](https://www.saltxc.com/)
2. [greenhouse.io](https://boards.greenhouse.io/saltxc)
3. [linkedin.com](https://www.linkedin.com/company/saltxc)
4. [builtin.com](https://builtin.com/company/salt-xc)
5. [marketscreener.com](https://www.marketscreener.com) (referenced in LinkedIn data for ABB partnership)

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