--- title: 'Agency Development Lead - Independent Agencies at AppLovin' canonical: 'https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-los-angeles-santa-monica-8phdmxv35p84' type: 'job' last_seen: '2026-10-29' --- # Agency Development Lead - Independent Agencies at AppLovin - **Company:** AppLovin - **Location:** Los Angeles/santa Monica, CA - **Compensation:** $203k–$248k - **Posted:** 2026-10-27 - **Last confirmed live:** 2026-10-29 - **Apply:** https://boards.greenhouse.io/applovin/jobs/4724999006?gh_jid=4724999006 ## Job description ## About AppLovin [AppLovin](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6) makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: [www.applovin.com](http://www.applovin.com). To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. ## About AppLovin’s Consumer Team We are powering the next wave of consumer growth. Specializing in performance advertising, we help global brands and leading consumer apps across verticals such as e-commerce, fintech, meal delivery, ride hailing, video streaming and more achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games apps. This scale is driven by [AppLovin Ads](https://www.applovin.com/en/consumer-brands), AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI. AppLovin’s global Consumer Team combines people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. ## About the Role The Agency Partnerships team is a new, high-performing team within the Consumer Team that drives customer success by partnering with a wide range of agency partners. We are looking for an Agency Development Lead to build and own partnerships with independent agencies based in North America. This is a unique, zero-to-one opportunity to define how one of the world’s largest performance advertising platforms shows up, engages and grows with the independent agency community to establish AppLovin Ads as a core performance channel across their client rosters. This is a highly visible, externally facing role for someone who thrives on building influential relationships and turning them into measurable revenue growth for clients, partners and AppLovin. You will focus on winning new agency partnerships and expanding AppLovin’s footprint within existing agency partners. You will build relationships with agency leadership and activate programs around co-marketing, technology integration, enablement and joint business planning, while developing a deep understanding of each agency’s business, media strategy and growth priorities. You will serve as a consultative, executive-level growth partner who earns trust with agency leadership and the client teams they represent. You will also work alongside dedicated Agency Success Managers on the Agency Partnerships team to support client onboarding, spend growth and retention. ## Responsibilities ●    Own full-cycle sales opportunities across North American independent agency prospects and existing partners, building trusted relationships with senior agency leadership, pod leads and media buyers that lead to multi-client activation and durable revenue growth ●    Build and manage a strong pipeline of qualified agency partner opportunities through strategic account planning, targeted prospecting, executive referrals, inbound demand and industry events and conferences ●    Lead joint business planning conversations with agency partners to understand their client portfolio, commercial priorities, media planning process and practice areas where AppLovin Ads can play a role in driving their broader growth strategy ●    Partner closely with Agency Success Managers and cross-functional teams to ensure new agencies and their clients launch successfully on the platform ●    Expand agency partnerships by identifying and activating net-new clients within their roster, working alongside Agency Success Managers who own growth of clients already spending on the platform ●    Serve as the trusted primary point of contact, escalation point and thought leader for your agencies ●    Design and deliver scaled enablement programs, including trainings, workshops, certifications and roadshows, that build agency fluency in AppLovin Ads and in performance best practices for creative, measurement and campaign setup ●    Partner with the Consumer Business Development team to connect agency relationships to direct brand opportunities, ensuring a coordinated experience for both agency and brand partners ●    Drive co-marketing, thought leadership and case study programs with agency partners to establish AppLovin as the best full-funnel performance advertising channel opportunity in the market ●    Bring the voice of the agency to AppLovin by translating partner feedback, competitive intelligence and market trends into prioritized business cases that inform the product roadmap and agency offering ●    Represent AppLovin at industry events, agency summits and executive briefings ●    Mentor and develop Agency Partnerships team members, raise the bar on best practices and playbooks and help build the team as the channel grows ## Basic Qualifications ●    10+ years of experience in digital advertising, with significant experience in agency development, agency sales or agency partnerships at a leading ad tech, paid social, search, e-commerce or technology company ●    A consistent track record of winning new agency business and expanding existing partnerships for performance-focused products and/or services ●    Deep understanding of agency operating models, economics and how media planning and channel decisions are made across independent agencies of all sizes ●    Established network of senior relationships across North American independent agencies ●    Executive presence and outstanding communication, storytelling, negotiation and presentation skills, with the ability to build credibility from practitioner to C-suite ●    Strong prospecting and account-planning skills, with the judgment to prioritize the opportunities, relationships and actions most likely to create material growth ●    Analytical, data-driven operating style, with the ability to manage a high-volume, high-value portfolio of agency relationships ●    A builder mindset: you thrive in early-stage business settings, operate well with ambiguity and minimal direction and can stand up programs from scratch ## Preferred Qualifications ●    BA/BS degree preferred ●    Direct agency management experience at a performance advertising platform such as a paid social, search, mobile or programmatic company ●    Experience structuring and negotiating commercial agreements, joint business plans or incentive programs with agency partners ●    Experience building scaled agency partnership, certification and training programs from an early stage ●    Agency-side experience in media planning, investment or performance marketing ●    Understanding of the mobile advertising ecosystem and performance advertising for e-commerce ●    Travel expected as and when possible AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Other Types of Pay: Equity eligible Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. CA Base Pay Range $202,500—$247,500 USD AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant [here](https://www.eeoc.gov/employers/eeo-law-poster). If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more [here](https://calcivilrights.ca.gov/fair-chance-act/). To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our [Global Applicant Privacy Notice](https://legal.applovin.com/global-applicant-privacy-notice/) to learn more about how AppLovin processes your personal information. https://www.linkedin.com/company/applovin    https://x.com/AppLovin    https://www.instagram.com/applovin/ ## About AppLovin ## Company Overview - **One-liner**: AppLovin provides an end-to-end software and AI platform that helps mobile app developers and consumer brands acquire users, monetize audiences, and analyze performance through advertising technology. - **Entity Type**: Public (Nasdaq: APP, S&P 500 component) - **Headquarters**: Palo Alto, California, United States - **Founded**: 2012 - **Founders**: Adam Foroughi, Andrew Karam, John Krystynak ## Core Business - Primary industry: Mobile technology, advertising, and marketing software. - Target customers: B2B – mobile app developers (gaming and non-gaming), consumer brands, and advertisers. - Mission/purpose: To help businesses of every size connect to their ideal customers and achieve growth through AI-powered advertising solutions. ## Products & Services - **MAX (SSP)**: In-app bidding and programmatic ad mediation platform for mobile publishers to maximize revenue. - **AppDiscovery (DSP)**: Demand-side platform that uses AI to find high-value users for apps and drive conversions. - **SparkLabs**: Creative studio that produces video and playable ad creatives optimized for performance. - **Adjust** (acquired): Mobile measurement and analytics platform for attribution, campaign tracking, and fraud prevention. - **MoPub** (acquired): Mobile monetization platform for publishers (now integrated into AppLovin’s stack). ## Market Standing - **Valuation/Market Cap**: ≈ $3.9 billion (as of mid-2025, per LinkedIn). Note: IPO in 2021 valued the company at ~$24 billion, and valuation has fluctuated since. - **Key Metric**: Annual Revenue of $5.48 billion (2025 fiscal year). Net income of $3.33 billion. - **Notable Investors/Partners**: Orient Hontai Capital (led debt financing), GQG Partners (post-IPO secondary). Also partnered with TripleDot Studios (sold mobile games division for $800M in 2025). - **Growth Signals**: Added to the S&P 500 in September 2025; divested mobile games business to focus entirely on advertising technology; continues to expand in-app bidding and AI capabilities. ## Competitive Advantages - **Scale & Reach**: Platform reaches over 1 billion mobile game players daily across a global network. - **Full-Screen Ad Experience**: Ads appear during natural app pauses or as rewarded videos, providing high engagement without disrupting user experience. - **Engineering-Led Culture**: Emphasis on product excellence, speed, and continuous improvement; attracts top talent from Google, Meta, Unity, and Zynga. - **Integrated Platform**: End-to-end solution from creative production (SparkLabs) to measurement (Adjust) to monetization (MAX) – reduces fragmentation for advertisers and publishers. ## Strategic Focus - Double down on AI-powered advertising technology following the sale of its mobile games business (Lion Studios and other game studios) to TripleDot Studios in mid-2025. - Continue to improve programmatic in-app bidding and expand into consumer brand advertising beyond gaming. - Grow international presence (29 countries) and strengthen the platform’s data and machine learning capabilities. ## Why Work Here - **Culture**: Recognized as a Great Place to Work – 94% of employees say it’s a great place to work (vs. 57% at a typical U.S. company). Listed #7 Fortune Best Workplaces in the Bay Area 2025 (Small & Medium), #1 in Advertising & Marketing 2024. - **Engineering Focus**: “Product first” philosophy with hands-on work from day one; interns ship real code. Flat hierarchy and fast decision-making. - **Benefits**: 100% company-paid health coverage for employees and dependents, employee stock purchase plan, flexible time off, parental leave, retirement matching, wellness support, phone reimbursement. - **Work Policy**: Primarily office-based in Palo Alto HQ, but global offices include Germany, China, Canada, Israel, and Singapore. No explicit remote-first policy. - **Compensation & Reviews**: LinkedIn ratings show 4.3/5 for compensation, 3.8 overall; Glassdoor-style reviews note strong pay but fast-paced environment. ## Sources 1. [applovin.com/careers](https://www.applovin.com/en/careers) 2. [applovin.com](https://www.applovin.com/) 3. [linkedin.com/company/applovin](https://www.linkedin.com/company/applovin) 4. [wikipedia.org/wiki/AppLovin](https://en.wikipedia.org/wiki/AppLovin) 5. [greatplacetowork.com/certified-company/1368858](https://www.greatplacetowork.com/certified-company/1368858) ## Other roles at AppLovin - [Social Media Manager](https://feeny.ai/job/social-media-manager-applovin-palo-alto-em8t77bxewj4) — Palo Alto, CA - [Product Manager](https://feeny.ai/job/product-manager-applovin-palo-alto-jzmyyqpmmzpr) — Palo Alto, CA - [Agency Development Lead - Independent Agencies](https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-new-york-1xvdjht8gk89) — New York, NY - [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-toronto-tee0xwpj3zsz) — Toronto, Canada - [Creative Producer, Growth Marketing](https://feeny.ai/job/creative-producer-growth-marketing-applovin-new-york-43fqx3g48qc6) — New York, NY - [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-palo-alto-pre1rfdvmrrx) — Palo Alto, CA - [Manager, Business Development - Consumer](https://feeny.ai/job/manager-business-development-consumer-applovin-beijing-gwm47s6warp3) — Beijing, China / Shanghai, China - [Sr. Analyst, Business Development - Consumer](https://feeny.ai/job/sr-analyst-business-development-consumer-applovin-beijing-emvq7nz3w5d7) — Beijing, China / Shanghai, China - [Sr. Accountant](https://feeny.ai/job/sr-accountant-applovin-palo-alto-q0gte05hx1c4) — Palo Alto, CA - [Analyst, Business Development - French Speaking](https://feeny.ai/job/analyst-business-development-french-speaking-applovin-berlin-dkktqg842shz) — Berlin, Germany