--- title: 'AI Builder at InMarket' canonical: 'https://feeny.ai/job/ai-builder-inmarket-austin-8tnxj1a7b0pe' type: 'job' last_seen: '2026-09-10' --- # AI Builder at InMarket - **Company:** InMarket - **Location:** Austin, TX - **Posted:** 2026-06-15 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/inmarket/jobs/7997933 ## Job description Job Type: Contract Location: Austin, TX (Hybrid) — This role requires an initial 3-month commitment to the Austin area, with a strong likelihood of an extended or permanent presence. ## About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. - *Source: Wordstream US Google Display Benchmarks for Mobile Media ## About the role As an AI Builder at InMarket, you will design and build internal AI-powered software that simplifies, automates, and scales workflows across the entire organization. You'll work close to the business, embedding with teams across operations, data, product, and engineering to turn messy, manual processes into clean, reliable systems. This is a high-velocity, hands-on role for a pragmatic builder with direct exposure to founder-level leadership who sets priorities and grades impact. You'll start by securing quick wins on well-scoped internal problems, then progress toward larger-scale, higher-impact initiatives leading AI deployment for a key area of the business. At InMarket, AI is the default way of working, and we care less about where you come from than about what you've built with it. Strong candidates come from a software engineering background or from a business domain (finance, marketing, operations), where they've rebuilt a real workflow around AI. This role is a great fit if you're looking at AI transformation and figuring out how it actually drives business value, playing with the latest tools, building things for fun, and are hungry to show what you can do at the highest levels of a fast-growing company. Core Areas of Responsibility - Full-Lifecycle Engineering - Own the end-to-end lifecycle of internal tools, from initial discovery, design, and rapid prototyping through launch, iteration, and transition to steady-state ownership. - Design and build scalable, AI-enabled systems and services that automate repetitive tasks and optimize complex workflows. - Modernize technical debt by converting ad-hoc scripts and notebook-driven processes into robust, maintainable, well-documented production software. - Harden and validate solutions to ensure they meet rigorous standards for reliability, security, and scalability. - Strategic Collaboration - Embed with internal teams to identify friction points and translate business requirements into technical designs that reduce operational risk. - Partner with Product, Data, and Engineering to ensure internal solutions align with the broader company roadmap and architectural standards. - Manage stakeholders by setting clear expectations, communicating progress, and facilitating tight feedback loops that drive continuous improvement. - Enablement & Operational Excellence - Drive adoption through hands-on enablement for new system rollouts. - Standardize documentation — system architectures, operational playbooks, and handoff plans — to ensure long-term stability and ease of use. - Share incremental wins transparently with the broader team to build momentum and surface what's working. Impact and Success Indicators - Where you'll make an impact in the first 90 days: - Demonstrate the judgment to know when AI provides genuine leverage and when traditional, deterministic software is the right call. - Independently write, test, and ship functional solutions and prototypes with agile practices. - Turn vague, amorphous stakeholder requests into clear requirements and working MVPs, validated directly with the people who'll use them. - Identify and automate repetitive, process-heavy workflows, surfacing risks and blockers early with a proposed resolution rather than waiting. - Identify and build relationships with key cross-functional partners so you can unblock yourself independently. - Where you'll make an impact in the first year: - Move from quick wins to larger-scale internal pain points and proofs of concept for client-facing products, delivering production-grade solutions with high technical rigor. - Convert ad hoc scripts and notebooks into maintainable, thoroughly documented software that the team can own over the long term. - Build the velocity, ownership, and product instinct to lead AI initiatives under an executive leader. ## What we're looking for - A self-starting, entrepreneurial builder's instinct. You ship things for fun, unprompted, and outside of work, with a high level of ownership and minimal need for micromanagement. - AI is your default way of working with proven fluency with AI-native IDEs (e.g., Cursor, Windsurf, Claude Code) and LLMs to accelerate development and automate complex workflows, whether your background is engineering or a business domain you've rebuilt around AI. You move fluently between tools and have a clear sense of where to deploy AI and how to manage and verify its output. - Strong software engineering fundamentals, or a demonstrated ability to ship production-grade software through AI-augmented tooling. Ideally, you've built both with and without AI. - A solid understanding of SQL/NoSQL databases, data modeling, and structured data management. - A "progress over perfection" mindset, you ship fast, identify patterns, evaluate trade-offs, and prioritize high-impact solutions; 80% awesome and shipped beats perfect and late. - The ability to make progress on under-specified problems; you ask the right clarifying questions, make your assumptions explicit, and ship a first version rather than stalling for a perfect brief, with strong analytical debugging skills to reason through complex system failures. - An obstacle-navigator's approach. When you encounter a skill gap, you start searching for a solution rather than making an excuse. - Strong stakeholder management: you set clear expectations, communicate progress without prompting, and can work with a non-technical stakeholder who can't yet articulate what they want, translating ambiguity into structure. - The courage to speak up; you voice constructive feedback directly - Exceptional communication skills, with the ability to explain technical concepts clearly to non-technical stakeholders, and experience working in fast-moving teams where iterative feedback and flexibility are key. - Low ego and a team-first attitude; genuine curiosity and a desire to understand things deeply before and after building. ## Preferred - Hands-on experience with LLM orchestration frameworks (LangChain, LangGraph, or similar). - Experience in Node.js and/or Python and SQL, with a track record of building internal tools, services, and robust automations. - Experience building internal platforms or operational tooling with AI. - Degree in Computer Science, Engineering, or equivalent practical experience. ## Compensation & Benefits The Targeted Base Salary Range for this role is $90,000 - $100,000. Actual salaries will vary depending on factors including, but not limited to, work experience, specialized skills and training, performance in the role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. - Talented co-workers and management - Agile Development Program (For continued learning/professional development At InMarket, diversity is not just a value; it's the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we thrive. InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. Privacy Notice for California Job Applicants: https://inmarket.com/ca-notice-for-job-applicants/ ## About InMarket ## Company Overview - **One-liner**: InMarket is the leading real-time marketing and measurement platform that helps brands connect with consumers in the moments that matter most, turning omnichannel engagement into measurable real-world outcomes. - **Entity Type**: Private (funding stage: Series A + Debt Financing, total $12.5M raised) - **Headquarters**: Austin, Texas, United States - **Founded**: 2010 - **Founders**: Todd Dipaola (CEO, Co-Founder & Executive Chairman) and Mark Dipaola (Co-Founder) ## Core Business - Primary industry: Digital advertising, marketing technology (AdTech / MarTech) - Target customers: B2B – large brands and retailers across CPG, grocery, alcohol, QSR, and other verticals - Mission: “Help leading brands connect to consumers in the moments that matter most.” ## Products & Services - **InMarket Platform**: Unified real-time marketing and measurement suite combining Audiences (AI-driven predictive + real-time omnichannel audience targeting), Activation (programmatic media buying across channels, screens, and devices), Measurement (granular, real-time attribution and incremental ROAS analytics), and InSights (custom brand analytics and consumer intelligence). - **Award-winning Creative Services**: High-impact, innovative brand experiences that outperform industry engagement benchmarks. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Annual Revenue ~$130M (2024–2025 estimate) | Total Funding $12.5M (Series A $1M in 2010, Debt Financing $11.5M in 2021) - **Notable Investors/Partners**: Board members including Dave Zinman, Michelle Millstone-Shroff, Todd Morris; industry affiliations with NAI, IAB, MMA, IAB Tech Lab, TAG Registered. - **Growth Signals**: 300+ employees (“peeps”), 35+ industry awards, 15+ years in industry, trillions of impressions served. Recent acquisitions include ChannelMix (Aug 2024), Key Ring (Dec 2020), NinthDecimal (Sep 2020), Out of Milk (Jun 2021), Thinknear (Aug 2019). Headcount grew ~0.6% YoY to 265 employees as of mid-2025. ## Competitive Advantages - **Real-time omnichannel measurement & activation**: Only platform that combines unified measurement with real-time campaign optimizations across all channels, delivering guaranteed, attributable iROAS. - **Privacy-forward framework**: Consumer-first data practices; board member of Network Advertising Initiative (NAI); sets industry privacy standard. - **AI-driven predictive targeting**: Uses machine learning to predict next purchase and engage consumers when and where they are most receptive. - **Deep integrations and scale**: Operates in 12 countries, serves top global brands, and has a track record of high-impact campaign results (e.g., +7x store visits for a national grocer). ## Strategic Focus - Continuing to unify the digital-physical commerce journey by expanding measurement capabilities and omnichannel activation. - Strengthening privacy-compliant data infrastructure and AI-driven predictive models. - Growing through strategic acquisitions (ChannelMix, NinthDecimal) to deepen analytics and audience reach. - Scaling sales and client success teams, particularly in measurement and insights. ## Why Work Here - **100% Remote Work Environment** – InMarket is a fully remote company, offering flexibility to work from anywhere. - **Culture & Values**: Emphasizes “Courageous,” “Kaizen” (continuous improvement), “Smarter Not Harder,” “MVPeeps,” and “Good Peeps.” Described as data-driven, agile, and supportive. Employee rating on LinkedIn: 4.2/5 (54 reviews) with high marks for Culture (4.5), Compensation (4.3), Work-Life (4.1). - **Benefits**: Not detailed on careers page but likely competitive for a growth-stage tech firm. The company invests in learning, development, and growth. - **Engineering & Technical Roles**: Strong technical team (52 employees in tech, 11 design, 10 product). Active hiring for roles like AI Builder, Measurement Sales, and GTM Marketing. - **Career Growth**: Open positions span from Director to SVP levels; the company has a flat-ish structure with many senior and director roles (14% director, 14% specialist, 11% manager). Recent departures indicate some turnover, but headcount is stable. ## Sources 1. [inmarket.com](https://inmarket.com/) 2. [inmarket.com/careers/](https://inmarket.com/careers/) 3. [inmarket.com/about-us/](https://inmarket.com/about-us/) 4. [linkedin.com/company/inmarket_1](https://www.linkedin.com/company/inmarket_1) 5. 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