---
title: 'AI Email & SMS Manager at Study.com'
canonical: 'https://feeny.ai/job/ai-email-sms-manager-study-com-mountain-view-a471mh7zxae1'
type: 'job'
last_seen: '2026-09-16'
---

# AI Email & SMS Manager at Study.com

- **Company:** Study.com
- **Location:** Mountain View, CA
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-16
- **Apply:** https://study.com/pages/jobApplication.html/?gh_jid=5423962008

## Job description

Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.

Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.

## What You’ll Do

Study.com is seeking an AI Email & SMS Manager to evolve our consumer email and SMS programs into an AI-native system — with AI as the backbone rather than an add-on.

Email and SMS are a revenue stream, and you'll own it: the number, the forecast, and the strategy behind it, from first hello to win-back. You'll build the intelligent, automated journeys that turn interest into paying College Saver and Test Prep members, and, in partnership with Product, a member experience that helps learners actually reach their academic goals. That progress is what drives retention and extended LTV.

We believe this is where marketing is going, and we're genuinely excited to have the resourcing behind it: dedicated AI technical support, contractors, and an agentic tooling environment already wired to our warehouse and our ESP — the kind of support that turns one idea into ten shipped experiments.

We're looking for a technical mind with real marketing chops — someone who will design the system and build it, with creative, AI, and business analyst partners supporting them. You'll set the strategy and shape what this function grows into.

This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.

## What You’ll Do

- Own email and SMS as a revenue stream. Set the strategy, forecast the channel, and own its contribution to new members and lifetime value.
- Build the acquisition nurture engine. Design, build, and continuously tune the automated flows that move a captured lead to a paid membership — abandon recovery, first-session nurture, offer sequencing, re-engagement, and win-back — across both College Saver and Test Prep, on email and SMS.
- Architect the AI systems layer. Build the agents, pipelines, and internal tooling that let a small function operate like a large one: audience construction, content and variant generation, personalization, QA, anomaly detection, and automated reporting.
- Partner with Product on the member experience. Work with Product, Content, Creative, and Data Science to build lifecycle experiences that read a learner's real behavior and academic goal, then intervene usefully — the right nudge, course, or milestone at the right moment — with learner progress as the retention lever.
- Apply LLMs to the judgment-adjacent work. Segment on intent rather than crude demographics, generate and grade copy variants, and explain why a cohort behaved as it did — writing the evals that tell you when the model is wrong.
- Lead experimentation and measurement. Run A/B testing, cohort analysis, and KPI reporting as a standing practice, instrument everything you ship from day one, and automate your own reporting. Lead capture volume is part of your remit too — it caps everything downstream.
- Present to leadership. Bring performance insights, forecasts, and strategic recommendations to leadership, and connect lifecycle initiatives to broader business goals.

What You’ll Bring To The Role:

- Experience building and shipping AI-powered systems, including agents, LLM pipelines, automations, retrieval workflows, evaluation frameworks, or internal tools. We value candidates who have used AI to build real products and workflows—not just AI assistants. Professional and side projects both count.
- Comfort using AI- Claude Cowork and Claude Code to build marketing solutions.
- A working point of view on modern AI tooling — LLM APIs, prompt and context design, agentic coding environments, and automation platforms, including where models help and where they quietly fail.
- Marketing instinct and consumer empathy. You can write a subject line that sounds like a person, and you understand the motivations, anxieties, and aspirations behind an enrollment decision — learners weighing money, time, and whether they can do this at all.
- Comfort with consumer funnels. Behavioral segmentation, event-based triggers, and journey design for individual consumers, not just account-level workflows. You can tell real signal from noise in a funnel, and you're comfortable shipping a working v1 and iterating rather than waiting on a perfect plan.
- Ownership — This is a hands-on role, you'll build it, ship it, and own the results.

## What you don’t need

- Years of email or SMS marketing experience.
- Experience with a specific lifecycle platform — we use Listrak, and you'll pick up the channel craft (deliverability, list hygiene, CAN-SPAM/TCPA compliance) hands-on as the owner of the program.
- People management experience.

We're hiring for how you build, not how long you've worked in lifecycle marketing. Engineers, data scientists, technical PMs, and growth generalists building with AI are all strong fits.

What You’ll Bring To The Role:

- Experience with consumer subscription or B2C SaaS growth — retention, churn, and LTV mechanics
- Prior work in edtech, consumer SaaS, or mission-driven technology companies
- Familiarity with lifecycle or CRM platforms, predictive analytics, and cross-channel orchestration

The salary range for this position is $130,000 - $160,000 per year. Pay is dependent upon factors including skills, work experience, business needs, and market demands.

At [Study.com](http://study.com/), we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

[Study.com](http://study.com/) provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.

[Study.com](http://study.com/) complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.

## About Study.com

## Company Overview
- **One-liner**: Study.com is an AI-powered online learning platform that helps over 30 million learners per month earn college credit, certifications, and workforce-aligned degrees.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Mountain View, California, United States
- **Founded**: 2015
- **Founders**: Adrián Ridner and Ben Wilson

## Core Business
- **Primary industry**: EdTech / Online Learning
- **Target customers**: B2C (individual learners of all ages), B2B (over 11,000 U.S. school districts, colleges, and employers), and B2B2C (institutional partners supporting student success)
- **Mission statement**: "Make high-quality, affordable education accessible to everyone" — rooted in the belief that education is the ultimate equalizer and key to upward mobility.

## Products & Services
- **[College Accelerator]**: Accelerated pathway to a bachelor's degree, designed to save students money (collectively saved over $200 million in tuition). Includes Working Scholars® program for flexible, low-debt degree completion.
- **[Certification Preparation]**: Courses and exam prep for professional certifications, including teacher certification (Keys to the Classroom), nursing (Nurses Now), and others.
- **[K-12 & Institutional Solutions]**: AI-powered tools, video lessons, lesson plans, and adaptive diagnostics for school districts and colleges.
- **[Study.com Platform]**: Over 2 million learning resources (micro-lessons, videos, flashcards, lesson plans, worksheets) leveraging AI-powered diagnostics and adaptive learning technology.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held, bootstrapped)
- **Key Metric**: Over 30 million monthly learners; 707 employees (+8.5% YoY)
- **Notable Investors/Partners**: Bootstrapped (no external venture capital); works with over 11,000 institutional partners including school districts, colleges, and employers.
- **Growth Signals**: 2,421 total employees across 2 offices; 9 active job postings (as of 2026); recognized as a top workplace by Inc., Fortune, and FastCompany; launched social impact initiatives (Working Scholars, Keys to the Classroom, Keys to College) with a goal to save students $1 billion in tuition.

## Competitive Advantages
- **AI-Powered Personalization**: Proprietary AI diagnostics that tailor learning paths and content to individual strengths/weaknesses — a core differentiator from traditional online learning.
- **Scale & Content Moat**: 2 million+ learning resources created by a network of instructors, SMEs, and video editors, making it one of the largest curated libraries in EdTech.
- **Institutional Reach**: Direct partnerships with over 11,000 U.S. school districts, colleges, and employers — a deep moat in the K-12 and higher ed B2B market.
- **Bootstrapped Financial Discipline**: No external VC funding forces sustainable, long-term thinking and reinvestment into product and impact — not driven by hypergrowth burn.
- **Social Impact & Brand Trust**: Donated over $25 million in-kind value through social impact programs, including scholarships and direct donations to schools — builds loyalty with educators and learners.

## Strategic Focus
- **AI-First Product Development**: Heavy investment in AI initiatives to improve student outcomes and team productivity, overseen by the COO who drives AI strategy.
- **Workforce-Aligned Pathways**: Expanding degree and certification programs that directly tie to in-demand careers (teaching, nursing, tech) to address labor shortages.
- **Community & Impact Scaling**: Growing impact initiatives (Working Scholars, Keys to the Classroom) to achieve $1 billion in tuition savings for learners.
- **Institutional Expansion**: Deepening relationships with school districts and colleges to embed Study.com as a core learning infrastructure.

## Why Work Here
- **Culture & Work Environment**: Described as "culture-first" with a small, start-up atmosphere, no red tape, and an emphasis on agile development. Team members are smart, creative, and passionate about education — no egos or office politics.
- **Ownership & Impact**: Engineers and team members are encouraged to make decisions, take ownership, and work on a wide variety of projects. "Rockethons" (24-hour innovation events) allow anyone to experiment.
- **Location**: Downtown Mountain View, CA, across from the Caltrain station and near US 101. Free Caltrain passes and easy commute options.
- **Perks**: Comprehensive medical/dental/vision, strong 401(k), flexible time off, free gym memberships, fully-stocked kitchen with free snacks, catered lunch every Wednesday, weekly "beer cart" deliveries, frequent team events (holiday party, beach day, baseball outings, bowling, volleyball, book club).
- **Recognition**: Named to Inc. Best Place to Work, FastCompany Most Innovative Company, Fortune Great Places to Work (Best Workplaces in the Bay Area), and Golden Bridge Awards for Social Responsibility.
- **Remote/Hybrid**: Not explicitly stated, but HQ office in Mountain View with flexible time off suggests a hybrid-friendly culture.

## Sources
1. [Study.com Careers](https://study.com/pages/Employment.html)
2. [Study.com About Us](https://study.com/pages/About_Us.html)
3. [Study.com Leadership](https://study.com/pages/vision-and-team.html)
4. [Built In: Study.com](https://builtin.com/company/studycom)
5. [LinkedIn: Study.com](https://www.linkedin.com/company/studydotcom)

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