---
title: 'AI Growth Marketer at Cinder'
canonical: 'https://feeny.ai/job/ai-growth-marketer-cinder-new-york-pq3gq3a7pj9h'
type: 'job'
last_seen: '2026-10-18'
---

# AI Growth Marketer at Cinder

- **Company:** Cinder
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/cinder/88fef3d6-2289-4d90-9c56-41e2b2805a81

## Job description

## About Cinder

Cinder is the mission-critical infrastructure that keeps the world's most important digital platforms true to what they stand for. The internet has always been abused by bad actors, and AI is making it exponentially worse, driving fraud, abuse, and manipulation at a scale and speed no human team can fight alone. Cinder gives platforms one command center to fight back: to write and enforce policy, deploy AI agents against abuse in real time, investigate threats, file NCMEC reports, and prove their safety programs are working. Our customers are some of the largest internet platforms in the world. The decisions made in our software directly determine what stays up, what comes down, and how users are treated. We're a small, fast-moving team backed by Accel and Y Combinator. We care about being intentional, direct, and deeply focused on solving real customer problems.

## Why this role

Most companies building with generative AI don't know yet that they have a trust and safety problem. They will soon, and Cinder is the infrastructure they'll run on when they do. Right now, that story lives only with our current customers, and getting it in front of the right people before they know they need it is the job. You'll work closely with our existing marketing team to make that happen. The positioning and content foundation already exist, and your job is figuring out how to get it in front of a market that doesn't buy the way traditional enterprise software buyers do. Expect to be creating, shipping and measuring your own work, as well as fine-tuning the strategy as the motion proves out. The conventional B2B demand gen playbook only gets you partway there, so we want someone with a real point of view on how to reach this market. This role reports to our Head of Sales.

## What you'll work on

- Build marketing-sourced pipeline: set the target with our Head of Sales, and have real latitude on channel mix and strategy to hit it
- Take our existing positioning on AI red teaming, agentic moderation, and content integrity and turn it into a story that lands with a generative AI buyer specifically, which is different from how it lands with a marketplace or social platform. You'll work with our Founding Marketer and Sales team on the core narrative and own how it shows up on the website and in what sales says in a deal
- Increase demand-gen performance of our customer case studies and stories (written, video, sales deck). One of our current case studies is already one of our best-performing assets, and we want more at that bar, good enough that customers ask to be featured rather than the other way around
- Take our content and thought leadership engine — blog, newsletter, ghostwriting support for our founders — and turn it into an explosive growth channel: consistent cadence, sharper distribution, and original research or benchmarks that set Cinder apart. You'll brief and edit copy with your team on what the core narrative should be
- Support events strategy as a demand-gen engine. You’ll determine which events Cinder should attend, sponsor, skip, and how we show up both at and around the event.
- Spot and act on relevant news and industry moments quickly, building timely campaigns that capture attention while it's there
- Own campaign measurement and reporting: attribution, lead scoring, and inbound reporting that show where pipeline comes from and where the next dollar should go
- Partner with sales on lead scoring, handoff, and follow-up so marketing-sourced leads actually convert

## What we're looking for

- You've built demand generation for an AI product specifically, not just a general tech or B2B product. This is the requirement we care about most. Cinder is an AI company selling an AI product to companies building with AI, and you should be able to hold a real conversation about how models and agents behave, why evals matter, and where these systems break, because with this audience, that fluency is the marketing.
- 4+ years in growth marketing or B2B demand generation, and you built from zero: the first marketing or demand gen hire somewhere, with no existing pipeline, playbook, or established program to inherit.
- A track record of owning a pipeline number: what you targeted, what you hit, and what you missed
- You've built demand in a category where the downside of failure is existential (cybersecurity, identity and authentication, fintech risk, regtech, or similar). You know how to write about serious risk accurately, and how buyers behave when the downside is a breach or an incident
- You care about the internet being a safer place. This is more than a job to you, and it shows in your work
- Strong judgment on content, positioning, and messaging. You'll brief and edit copy written by others (or drafted with AI) rather than write all long-form copy yourself, but you know the difference between good and generic
- Comfortable in a CRM and marketing automation stack, and able to build your own reporting rather than wait on someone else for it
- A builder's mentality: low ego, high ownership, comfortable defining your own strategy and workflows in a small team

## Nice to have

- Experience marketing an enterprise/B2B product into consumer-facing companies (social platforms, marketplaces, dating apps, gaming, fintech apps, or B2C-facing AI products)
- Experience with ABM or intent-data tools
- Field marketing at conference scale
- You've built a research report, index, or open benchmark that became a demand asset
- Comfortable flexing into other marketing specializations (ABM, product marketing, SEO)

Location: We're based in NYC and would relocate the right person for this role. We believe in working together in person 4-5 days a week and hold at least two all-company events per year. We offer health, vision & dental benefits, a 401(k) plan with employer matching, fully paid commuter benefits, and a fully stocked office with paid lunch and dinner.

## About Cinder

## Company Overview
- **One-liner**: Cinder provides mission-critical trust and safety infrastructure that protects online platforms from AI-powered abuse, fraud, and manipulation.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York City, USA
- **Founded**: 2022
- **Founders**: Glen Wise and Phil Brennan

## Core Business
- **Primary industry**: Trust and Safety, AI Infrastructure, Cybersecurity
- **Target customers**: B2B; platforms of all sizes from startups to enterprises, including frontier AI labs, e-commerce, and social media companies
- **Mission or purpose**: To protect the internet from AI-powered abuse by building infrastructure that outmatches the speed and scale of AI-empowered bad actors.

## Products & Services
- **Cinder Platform**: A single command center for every safety workflow and tool. It centralizes policies, data consolidation, and AI-backed automations to improve alignment and efficiency. Features include real-time detection, context-aware decisions, AI red teaming, quality assurance, and explainability/audit trails.
- **Custom AI Agents**: Configurable agents that enforce standards and policies across millions of decisions, adapting to specific policies and learning continuously from mistakes and successes. They can examine images, conversations, full user profiles, and networks of related entities.
- **Managed Operations**: Expert services for content moderation, case investigation, IP and copyright enforcement, user fraud and account takeover detection, and custom agent development.
- **Data Labeling**: Accurate, AI-ready training data with real-time evaluation and faster turnaround.
- **Applicant Fraud Detection**: Vetting candidates for sensitive roles using the same intelligence applied to abuse detection, integrated directly into an ATS.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Raised $41M in Series B funding (announced in 2024)
- **Notable Investors/Partners**: Y Combinator (Winter 2022 batch), with Brad Flora as primary partner. Integrates with IWF, Salesforce, StopNCII, and others.
- **Growth Signals**: Processes 400M+ events daily, protects 3B+ end-users, automates 94% of human review, saves 100k+ hours, and achieves >97% AI moderation accuracy. The company is scaling rapidly to combat the surge in AI-generated abuse.

## Competitive Advantages
- **Agentic AI Infrastructure**: Unlike off-the-shelf classifiers, Cinder’s AI agents adapt to specific policies, learn continuously from mistakes and successes, and can examine complex analytical units (images, conversations, full user profiles, networks of related entities).
- **Founder Expertise**: Founders spent years countering terrorism, child exploitation, and nation-state actors at Meta and in government, giving them deep domain expertise.
- **System of Record**: Centralizes policies, review teams, enforcement paths, vendors, and AI systems in one operational surface, with full audit trails and compliance documentation.
- **Enterprise-Grade Security**: SOC2, GDPR, and HIPAA compliant, with role-based permissions, SSO, and encrypted data.

## Products & Services
- **Cinder Platform**: A single command center for every safety workflow and tool. Features include real-time detection, quality assurance, access management, and AI-powered workflow builders. Acts as a system of record for all safety operations.
- **Custom AI Agents**: Configurable agents that enforce standards and policies across millions of decisions. They adapt to specific policies, learn continuously, and can examine complex analytical units (images, conversations, full user profiles, networks).
- **Managed Operations**: Expert services for content moderation, case investigation, IP and copyright enforcement, user fraud and account takeover detection, and custom agent development.
- **Data Labeling**: Accurate, AI-ready training data with real-time evaluation and faster turnaround.
- **Applicant Fraud Detection**: Vetting candidates for sensitive roles using the same intelligence applied to abuse detection, integrated directly into an ATS.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Raised $41M in Series B funding (announced in 2024)
- **Notable Investors/Partners**: Y Combinator (Winter 2022 batch, primary partner Brad Flora). Integrates with IWF, Salesforce, StopNCII, and others.
- **Growth Signals**: Processes 400M+ events daily, protects 3B+ end-users, automates 94% of human review, saves 100k+ hours, and achieves >97% AI moderation accuracy. The company is scaling rapidly to combat the surge in AI-generated abuse.

## Competitive Advantages
- **Founder Expertise**: Founders spent years countering terrorism, child exploitation, and nation-state actors at Meta and in government, giving them deep domain knowledge and credibility.
- **Agentic AI Infrastructure**: Unlike off-the-shelf classifiers, Cinder’s AI agents adapt to specific policies, learn continuously from mistakes and successes, and can examine complex analytical units (images, conversations, full user profiles, networks).
- **System of Record**: Centralizes policies, review teams, enforcement paths, vendors, and AI systems in one operational surface with full audit trails and compliance documentation.
- **Enterprise-Grade Security**: SOC2, GDPR, and HIPAA compliant, with role-based permissions, SSO, and encrypted data.

## Strategic Focus
- **Scaling AI Agent Capabilities**: Continuously improving AI agents to outmatch the speed and scale of AI-empowered bad actors.
- **Expanding Platform Integration**: Connecting existing models and third-party tools (IWF, Salesforce, StopNCII) to create a unified safety ecosystem.
- **Hiring in NYC**: Focused on building a strong in-person team in New York City, with team members also across the US and UK/EU.

## Why Work Here
- **Mission-Driven Work**: Employees tackle urgent, high-stakes problems like deepfake nudes, child sexual abuse material, AI-generated phishing campaigns, and organized crime. The work is described as "urgent, visible, and high-stakes."
- **Fast-Paced Culture**: The company ships in days, not quarters, and makes decisions with incomplete information. Speed is not optional because adversaries are moving fast with AI.
- **Values**: "Own the Outcome," "Ship Relentlessly," "Mission Over Ego," and "Customer Obsessed." The team is deliberate about building a diverse group with different backgrounds and perspectives.
- **Work Policy**: Hybrid; based in New York City with team members across the US and UK/EU. The company holds at least two all-company gatherings per year and is especially focused on hiring in NYC, with relocation support for the right candidates.
- **Benefits**: Competitive health, vision, and dental coverage; 401(k) with employer matching; paid family leave; flexible paid time off; fully paid commuter benefits; and a fully stocked NYC office with paid lunch and dinner.

## Sources
1. [cinder.ai](https://cinder.ai)
2. [cinder.ai/careers](https://cinder.ai/careers)
3. [cinder.ai/about](https://cinder.ai/about)
4. [jobs.ashbyhq.com/cinder](https://jobs.ashbyhq.com/cinder)
5. [ycombinator.com/companies/cinder-2](https://www.ycombinator.com/companies/cinder-2)

## Other roles at Cinder

- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-cinder-london-j2bbe4g1b8df) — London, United Kingdom
- [AI/ML Engineer](https://feeny.ai/job/ai-ml-engineer-cinder-new-york-v5cccq6293na) — New York, NY
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-cinder-new-york-73f5w202gc5d) — New York, NY
- [General Application](https://feeny.ai/job/general-application-cinder-san-francisco-djjnj0tzd8rn) — San Francisco, CA / New York, NY / London, United Kingdom
- [Senior Product Manager, Trust & Safety](https://feeny.ai/job/senior-product-manager-trust-safety-cinder-new-york-pyb0f1hvjtrm) — New York, NY
- [Engineering Manager - Core Infra](https://feeny.ai/job/engineering-manager-core-infra-cinder-new-york-pt3gvryrakk2) — New York, NY
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-cinder-new-york-rc51enk4vrz7) — New York, NY
- [Senior Software Engineer - Full Stack](https://feeny.ai/job/senior-software-engineer-full-stack-cinder-new-york-5dmpssdsmf23) — New York, NY