---
title: 'AI & Innovation Lead, G&A at Sanity'
canonical: 'https://feeny.ai/job/ai-innovation-lead-g-a-sanity-in-the-6nfywp9vcqry'
type: 'job'
last_seen: '2026-11-04'
---

# AI & Innovation Lead, G&A at Sanity

- **Company:** Sanity
- **Location:** IN the, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-04
- **Apply:** https://jobs.ashbyhq.com/sanity/e08a3b12-d46f-4f19-ad59-2a573d58dbba

## Job description

At [Sanity](https://sanity.io/), we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morning Brew use Sanity to power and automate their content operations.

In this role, you’ll join the Finance team as the AI & Innovation Lead, G&A, reporting to the CFO. You’ll sit in Finance with a dotted line to our Director of Systems Engineering. This role sits at the intersection of G&A operations, data, workflow automation, and AI. You bring the domain depth: you know how G&A teams actually work, where their processes and systems break, and which manual work eats their week. You’ll start with Finance, then quickly extend into People and the rest of G&A. You’ll prototype the fix yourself, vibe-coding agents, apps, and workflows on Sanity’s own platform and AI tools. Systems Engineering and the Data team back you on architecture, security, and production hardening, so your ideas become systems the business can rely on. If you’re a G&A operator who has already started rebuilding your own work with AI, and you want to do that for an entire G&A organization, this role is for you.

What you would do:

- Shape and execute on the AI first transformation roadmap for G&A: map where G&A teams lose time, and decide what to build, buy, or automate first.
- Run intake, prioritization and stage-gates for the G&A transformation portfolio, with clear owners, decision rights and a regular exec review cadence
- Prototype agents, apps, and automations yourself on Sanity’s platform and AI tools, then partner with Systems Engineering to take the ones that work to production.
- Translate G&A processes into clear specs and prototypes for engineering: data flows, system of record, controls, edge cases, and what “done” looks like.
- Build for trust through controls, audit trails, access management, data quality, and human-in-the-loop review, so G&A teams and auditors can rely on what you ship.
- Partner with the Data and IT teams on the G&A systems and data infrastructure, connecting the systems G&A and our data warehouse together.
- Drive adoption across G&A: train teams, document the paved paths, and help each function run more of its own work with AI and retire legacy manual processes.
- Measure impact through hours saved, cycle times, error and exception rates, adoption, AI evals, and stakeholder feedback.
- Help shape the practices and culture of a young Systems Engineering team with a strong bias toward practical impact.

About you:

- Remote in North America (SF preferred).
- Deep G&A domain knowledge, ideally 8+ years in Finance, Accounting, People ops, or business operations at a software company.
- Hands-on experience applying AI to G&A work, for example leading an AI program for your function, automating a core process, or building agents for your own team.
- Comfortable building prototypes with AI coding tools (Claude Code, Cursor, or similar). You don’t need to be a software engineer, and you’re not afraid of a terminal.
- Understands APIs, data flows, and how G&A systems connect: what moves between the ERP, HRIS, CRM, contract tools, and warehouse, and where it breaks.
- Excited by AI as an operating model, including agents, tool use, structured context, prompts, evals, and automation.
- Cares deeply about controls, accuracy, auditability, and systems G&A teams can confidently rely on.
- Program management strength: you can run a cross-functional roadmap, align stakeholders, and land change with teams that are busy running the business.
- Comfortable with ambiguity and able to turn loosely defined business problems into shipped solutions.
- Clear communicator who can explain G&A processes to engineers and technical tradeoffs to G&A teams.

Nice to have:

- Finance or accounting background
- Hands-on with G&A systems such as NetSuite, Salesforce, an HRIS, and a data warehouse like BigQuery.
- Experience across more than one G&A function.
- Built or ran a G&A transformation, systems implementation, or migration.
- Background in program management, change management, or enablement for internal tools.
- Experience working at a high-growth or multi-entity company, ideally across the US and Europe.

What we can offer:

- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock options program and location-based salary
- Salary Range for SF: $165k - $180k annually. Final compensation within this range will be determined based on the candidate’s experience and skill set.

Who we are: [Sanity.io](http://Sanity.io) is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.

Sanity raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 300+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! [Read more about our values here!](https://www.sanity.io/blog/our-sanity-values)

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.

## About Sanity

## Company Overview
- **One-liner**: Sanity provides the AI Content Operating System, a structured content backend that powers web, mobile, and AI agent applications at scale.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2018
- **Founders**: (Not publicly listed on primary sources, co-founding team includes Simen Svale, Magnar Sveen, and Victoria Bergquist based on historical data)

## Core Business
- **Primary Industry**: Content Infrastructure / Software Development
- **Target Customers**: B2B (Enterprise, Mid-Market, SMB) — particularly content-heavy organizations, digital publishers, e-commerce brands, and AI/agent developers
- **Mission or Purpose**: To change how the world works with content — providing a structured foundation that companies use to model their business, automate content operations, and power anything that needs content (websites, apps, agents).

## Products & Services
- **Sanity Studio (Content Lake)**: The core headless CMS / content backend. An all-code, structured content platform with real-time collaboration, APIs, and a customizable editing environment. Type: SaaS / Platform
- **Sanity AI Assistant / Content Agent**: AI-powered tooling for content generation, summarization, and workflow automation within the content platform. Type: AI Feature / SaaS
- **Sanity Connect / Growth**: Integration and growth layer for connecting Sanity to e-commerce, marketing, and analytics tools. Type: SaaS

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding — **$147.3M** (over 8 rounds, including a $85M Series C led by Bullhound Capital in June 2025) [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Annual Revenue**: Not publicly disclosed (a reported figure of SEK48.1M is inconsistent with a scaling venture-backed company and likely an error or early-stage snapshot, not current reality) [cbinsights.com](https://www.cbinsights.com/company/sanity)
- **Notable Investors**: Bullhound Capital, Threshold, and others across Series A, B, and C rounds
- **Notable Customers**: Puma, Figma, Braze, Anthropic — thousands of teams shipping content at scale [sanity.io](https://www.sanity.io/)
- **Growth Signals**:
    - **Headcount**: 222 employees (+26.6% YoY) — strong hiring momentum [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Geography**: Operating in 15 countries, with key hubs in the US (San Francisco, NYC), UK (London), and Norway (Oslo) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Tech Talent Inflows**: Strong hiring from top tech/content companies (Netlify, Contentful, Twilio, Sitecore) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Job Postings**: 30 active roles (+114% YoY) [linkedin.com](https://www.linkedin.com/company/sanity-io)

## Competitive Advantages
- **Structured Content at Scale**: Unlike traditional CMS, Sanity treats content as structured data, making it ideal for feeding AI models, powering agents, and multi-channel distribution — a clear differentiator for the AI era.
- **All-Code Studio**: Developers control the content model entirely in code, offering extreme flexibility vs. drag-and-drop competitors, attracting technical teams.
- **Real-Time Collaboration**: Built-in live editing and real-time updates for content teams, rivaling Google Docs-style collaboration within a CMS.
- **Open Source & Extensible**: The Studio framework is open-source, fostering a large plugin ecosystem and community trust.
- **Nordic‑Influenced Culture**: Emphasizes "Hel ved" (trust, reliability), "Type 2 Fun" (growth through challenge), and direct, supportive feedback — a culture built for both technical excellence and long-term relationships [sanity.io](https://www.sanity.io/careers)

## Strategic Focus
- **AI-Native Content Operations**: Building the "Content Agent" and AI features directly into the platform to power autonomous content workflows, not just editorial publishing.
- **Enterprise Go-to-Market**: Hiring heavily in Enterprise sales (US, UK, Germany) and Solutions Architects, indicating a shift upmarket [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Global Scaling**: Opening offices and hiring in multiple countries (US, UK, Norway, Canada, Germany) to expand global reach and talent pool [sanity.io](https://www.sanity.io/careers)
- **Content as Infrastructure**: Positioning Sanity as the foundational layer for all digital experiences — web, mobile, and AI agents — analogous to how cloud databases underpin applications.

## Why Work Here
- **Culture**: Strong emphasis on trust, transparency, "Type 2 Fun" (embracing hard problems), and a Nordic-influenced (Norwegian roots) work-life balance [sanity.io](https://www.sanity.io/careers)
- **Remote/Hybrid**: Highly flexible. Many roles are "Remote in the US," "Remote in Europe," or "Hybrid" with hubs in San Francisco, New York City, London, and Oslo. Relocation available for some US roles [sanity.io](https://www.sanity.io/careers)
- **Perks (US)**:
    - Competitive salary + equity (stock options for all employees)
    - Medical, dental, vision insurance + 401(k) (non-matching)
    - Discretionary vacation policy (US); statutory PTO for non-US employees
    - Paid family leave
    - Wellness subsidy (physical and mental health)
    - Home internet/phone reimbursement
    - Annual company meetup (alternating Europe/US) [sanity.io](https://www.sanity.io/careers)
- **Engineering Culture**: "We are pioneers" — strong emphasis on first-principle thinking, ownership, and shipping fast. The all-code nature of the product attracts a technical, builder-oriented audience [sanity.io](https://www.sanity.io/careers)
- **Hiring Process (5 steps)**: Application → Intro chat (recruiter) → Hiring manager deep-dive → Skills assessment (clear instructions provided) → Team interview loop → Reference checks. Emphasis on candidate safety and experience [sanity.io](https://www.sanity.io/careers)

## Sources
1. [Sanity Official Website](https://www.sanity.io/)
2. [Sanity Careers Page](https://www.sanity.io/careers)
3. [Sanity LinkedIn Company Page](https://www.linkedin.com/company/sanity-io)
4. [CB Insights Company Profile](https://www.cbinsights.com/company/sanity)
5. [Built In Sanity Profile](https://builtin.com/company/sanityio/faq/workplace-perception)

## Other roles at Sanity

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- [Head of FP&A & Strategic Finance](https://feeny.ai/job/head-of-fp-a-strategic-finance-sanity-san-francisco-t6sh5pkz86cn) — San Francisco, CA
- [Senior Partner Solutions Engineer, Technical Partnerships](https://feeny.ai/job/senior-partner-solutions-engineer-technical-partnerships-sanity-united-states-mqcns5g698mc) — United States or Canada (West Coast)
- [Software Engineering Manager, Billing & Integrations](https://feeny.ai/job/software-engineering-manager-billing-integrations-sanity-london-amf2q3tkesye) — London, United Kingdom
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- [Director of Sales, Global Account Management](https://feeny.ai/job/director-of-sales-global-account-management-sanity-in-the-rz18q0ybsz29) — IN the, United States
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- [Director, Support Engineering](https://feeny.ai/job/director-support-engineering-sanity-europe-53g6zyx64n1t) — Europe