--- title: 'AI Marketing Specialist at Gelato' canonical: 'https://feeny.ai/job/ai-marketing-specialist-gelato-stockholm-wrhm9q1s2y83' type: 'job' last_seen: '2026-10-28' --- # AI Marketing Specialist at Gelato - **Company:** Gelato - **Location:** Stockholm, Sweden - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-27 - **Last confirmed live:** 2026-10-28 - **Apply:** https://jobs.ashbyhq.com/gelato/adeb3b63-acaa-4f08-95e2-6a418d940e2a ## Job description ## About Gelato [Gelato](https://www.gelato.com) has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production. By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions. At Gelato, we don't own production facilities, we build the software that connects them. With over 250 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours. It's smarter, faster, and greener. With [GelatoConnect](https://www.gelato.com/connect), our SaaS platform, we're driving innovation in print production. GelatoConnect simplifies operations for print producers by automating procurement, workflows, and logistics into one seamless system. By boosting efficiency and cutting costs, it helps businesses scale to meet market demands. With GelatoConnect, we're reshaping the print industry to be more efficient, sustainable, and profitable. ## About Optimalprint Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more. We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in. The Opportunity This is not a traditional performance marketing team and we are looking to grow it. We are hiring an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence. You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you. You will learn the full mechanics of growing a large, global ecommerce company, work directly with engineering, creative, and data teams, and have a direct line to leadership. The ceiling here is high and largely set by your own ambition. ## What You'll Do Paid media across every major channel - Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature). - Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin). - Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure. AI-first automation and tooling - Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting. - Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes. - Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks. Creative pipeline - Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets. - Run structured creative testing and feed winning insights back into the generation process. Marketing technology and tracking - Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms. - Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end. Analysis and measurement - Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you. - Build dashboards and lightweight models for performance, incrementality, and budget allocation. SEO / GEO support - Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching. Competitor and market intelligence - Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action. …and more you'll define - Experimentation framework and A/B testing discipline across channels. - Cross-functional collaboration with engineering, creative, and analytics teams. - Helping shape and document the AI-first marketing playbook that the wider team will adopt. ## Who You Are - 2–4 years of relevant experience in performance marketing, groBonuwth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes. - A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field. - Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other. - Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energised by responsibility and large budgets, not intimidated by them. - Numerate and commercially sharp - you can connect a campaign decision to a P&L impact. - Strong communication skills in English (our working language). - Comfortable with ambiguity and rapid change in a high-growth environment. Bonus Points - Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs. - Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker. - Experience building automations or agents (MCP, n8n, custom scripts, or similar). - Ecommerce, marketplace, or DTC background. - Additional European languages. ## Why Join Us - Real responsibility from day one — meaningful budgets, real markets, real impact, no long apprenticeship. - A genuine AI-first mandate — you're not bolting AI onto old processes, you're rebuilding the acquisition engine around it, with leadership backing. - Global scale — learn how a 20+ market ecommerce business actually grows, across every major channel. - Steep learning curve — work alongside experienced operators, engineers, and data specialists, with direct exposure to senior leadership. - Room to grow — this role can expand as fast as you do. What it's like to work at Gelato We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application. At Gelato, we pride ourselves on our global presence with 11 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our office spaces at least three days a week, allowing for meaningful connections and collective growth. Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from. Candidate Information As part of our commitment to a transparent recruitment process, please be aware that following acceptance of an offer of employment with Gelato, you will be asked to complete a background check conducted by a third-party provider. ## About Gelato ## Company Overview - **One-liner**: Gelato provides a global software platform for local, on-demand production of personalized print products, connecting ecommerce creators with a worldwide network of local print providers. - **Entity Type**: Private (Series C) - **Headquarters**: Oslo, Norway - **Founded**: 2012 - **Founders**: Henrik Müller-Hansen ## Core Business - **Primary industry/industries**: Print-on-demand (POD) services, Ecommerce enablement, Supply chain & logistics software, Manufacturing technology. - **Target customers**: B2B (ecommerce entrepreneurs, creators, global brands) and B2B (local print producers/makers). - **Mission or purpose statement**: "To redefine global manufacturing for the benefit of people and the planet" by enabling local, on-demand production on a global scale. ## Products & Services - **GelatoCreate**: A platform for creators and ecommerce entrepreneurs to design, sell, and globally distribute personalized print products (e.g., apparel, wall art, mugs, books) without holding inventory. It integrates with major ecommerce platforms like Shopify, Etsy, Amazon, and TikTok Shop. Products are produced locally in 32 countries. - **GelatoConnect**: An AI-powered, machine-agnostic operating system (SaaS) for print producers. It includes modules for Procurement, Workflow, and Logistics, helping traditional print shops digitize, automate, and scale their operations to handle on-demand orders. - **GelatoCreate**: A suite of smart tools for creators, including AI-powered design features (CreateAI) and management tools to help start and grow an ecommerce business. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. The company is privately held. - **Key Metric**: Total Funding of **$250.4 million** (as of Series C in 2022). - **Notable Investors/Partners**: Investors include **SEB Pension Foundation, FJ Labs, Nykredit, and St1**. Key partners include Shopify, Etsy, Amazon, TikTok Shop, and a network of 140+ print providers across 32 countries. - **Growth Signals**: Gelato operates the world's largest print-on-demand network, with 140+ print partners in 32 countries, reaching over 5 billion people. 90% of orders are produced locally, and 90% arrive within 5 days. The company has 170+ team members representing 40+ nationalities across 12 offices in 9 countries. ## Competitive Advantages - **World's Largest POD Network**: The scale of its network (140+ partners in 32 countries) creates a significant barrier to entry for competitors. - **Local Production Model**: Products are made where customers are, drastically reducing shipping times (90% arrive within 5 days) and carbon emissions compared to traditional global shipping models. - **Dual-Sided Platform (Flywheel)**: Gelato serves both creators (demand) and print producers (supply). As creators grow, they fuel local print shops, which in turn become more efficient and attract more creators, creating a powerful network effect. - **Asset-Light Model**: By owning no printing equipment, Gelato is highly scalable and capital-efficient, focusing purely on software and network orchestration. - **Sustainability Focus**: Local, on-demand production inherently reduces waste from overproduction and lowers carbon emissions from shipping, a key differentiator for environmentally conscious brands and consumers. ## Strategic Focus - **Scaling the Network**: Continuously expanding its network of local print providers and logistics partners to increase geographic coverage and reduce delivery times. - **AI-Powered Automation**: Deepening the capabilities of GelatoConnect with AI to automate workflows, optimize production, and reduce setup times (e.g., from 500 minutes to 5 minutes). - **Creator Economy Growth**: Capturing the booming creator economy by making it easy for individual creators and small businesses to launch and scale global product lines without upfront risk. - **Enterprise Adoption**: Attracting larger global brands to use the Gelato network for localized, on-demand production of marketing materials, merchandise, and packaging. ## Why Work Here - **Culture & Values**: The company emphasizes values of being **Authentic, Long-term, Friendly, and Innovative**. The culture is described as entrepreneurial, with a strong sense of ownership—every employee is a shareholder. - **Diversity & Inclusion**: Gelato has a "No nationality" policy, actively promoting equality and inclusion. The team of 170+ people represents over 40 nationalities. - **Work Model**: **Hybrid** – team members are encouraged to work from the office at least three days a week to foster collaboration and camaraderie. The company has 12 offices in 9 countries. - **Hiring Process**: A structured, 5-stage process designed for mutual fit. It includes personality and logic/coding assessments, a recruiter screen, a hiring manager/technical interview, a panel interview, and a final 30-minute meeting with the founder and CEO, Henrik Müller-Hansen. The process emphasizes objectivity and reducing bias. - **Compensation & Ownership**: Every employee is a shareholder, reinforcing a sense of purpose and ownership. - **Glassdoor Rating**: 4.6 / 5. ## Sources 1. [gelato.com - About Gelato](https://www.gelato.com/about-gelato) 2. [gelato.com - Careers Home](https://www.gelato.com/careers/careers-home) 3. [gelato.com - Global Print On Demand Platform](https://www.gelato.com/) 4. [gelato.com - Candidate Pack](https://www.gelato.com/se/careers/candidate-pack) 5. [gelato.com - How We Hire](https://www.gelato.com/careers/how-we-hire)