--- title: 'AI Performance Marketing (SEM) Intern at Enpal' canonical: 'https://feeny.ai/job/ai-performance-marketing-sem-intern-enpal-milan-cxetx284rqjh' type: 'job' last_seen: '2026-09-23' --- # AI Performance Marketing (SEM) Intern at Enpal - **Company:** [Enpal](https://feeny.ai/companies/enpal) - **Location:** Milan, Italy - **Employment:** internship - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-23 - **Apply:** https://jobs.ashbyhq.com/enpal/b8cf764b-e064-409c-a3a3-a4dc0e9dbb76/application **Skills:** Google Ads Scripts, Python, Claude Code, ChatGPT, Gemini, Make, Zapier, REST APIs, JSON, Excel, Google Sheets, English, JavaScript > The AI Performance Marketing Intern will join the Paid Search team to automate SEM activities using Google Ads Scripts, AI tools, and no-code/low-code platforms. The role involves developing automated workflows, integrating APIs, and leveraging generative AI for ad creation and optimization within a dynamic, growth-... ## Job description Enpal è il primo unicorn verde d'Europa. Enpal è una delle aziende leader nel settore delle energie rinnovabili, specializzata nell'installazione di impianti fotovoltaici residenziali e commerciali. Fondata a Berlino nel 2017 e attiva in Italia dal 2023, siamo già un attore chiave con oltre 100.000 clienti soddisfatti. La nostra missione è rendere l'energia solare accessibile e conveniente, contribuendo alla transizione verso un futuro più sostenibile. Offriamo soluzioni complete per l'indipendenza energetica, integrando impianti fotovoltaici, wallbox e pompe di calore con tecnologie digitali all'avanguardia. In Enpal, il nostro obiettivo è ridurre i costi energetici e l'impatto ambientale, fornendo soluzioni energetiche pulite per un futuro più verde. Cosa farai: Stiamo cercando un/una SEM Marketing Intern da inserire nel nostro team Paid Search, il gruppo responsabile della gestione e ottimizzazione delle campagne pubblicitarie su Google Ads e altri canali a pagamento di ricerca. La figura lavorerà su progetti focalizzati sull’automazione avanzata delle campagne pubblicitarie, sfruttando Google Ads Scripts, API pubblicitarie e strumenti AI come Claude Code, ChatGPT, Make, Python e SQL. Non è richiesta esperienza SEM pregressa, ma forte attitudine analitica, tecnica e sperimentale. - Automatizzare attività SEM ricorrenti tramite Google Ads Scripts (es. aggiornamento bid/budget, alert performance, gestione keyword). - Scrivere o adattare script in Python e Claude Code per interagire con API pubblicitarie e scalare le attività di gestione account. - Sviluppare flussi di automazione con strumenti no-code/low-code (Make, Zapier) e integrazione tra tool. - Utilizzare AI generativa (ChatGPT, Gemini, Claude) per creare annunci, estensioni, segmenti, cluster e keyword intelligenti. - Documentare processi e contribuire alla costruzione di un sistema modulare e scalabile per l’ottimizzazione automatica delle campagne. Qualifiche: - Interesse forte per advertising digitale, automazione e AI applicata alla performance. - Conoscenza di base (anche autodidatta) di linguaggi come JavaScript (per Google Ads Scripts), Python o SQL. - Curiosità e confidenza nell’uso di tool AI come Claude Code, ChatGPT, Gemini, ecc. - Familiarità con concetti come API REST, payload JSON, scraping e automazioni. - Ottimo utilizzo di Excel/Google Sheets e comfort nell’analisi dati. - Inglese buono per uso tecnico (documentazioni, prompt, varianti copy). Cosa offriamo: - Tipologia di lavoro: Stage retribuito di 6 mesi - Indennità di partecipazione: 800€ lordi - Offriamo un ambiente giovane, dinamico e orientato alla crescita, dove potrai sviluppare le tue competenze tecniche e di business lavorando su progetti reali. - Opportunità di apprendimento e crescita personale. - La possibilità di lavorare su progetti significativi e di impatto. - Esperienza diretta con strumenti analitici leader di mercato. 📍Sede e Orari - Dal lunedì al venerdì, 9:00 – 18:00 - Via San Gregorio 38, 20124 Milano (MI) Altre informazioni: Da Enpal siamo orgogliosi della diversità del nostro team. Non vengono prese decisioni sulla base del colore della pelle, della religione o del credo religioso, dell'origine etnica o nazionale, della nazionalità, dell'identità di genere, dell'orientamento sessuale, della disabilità o dell'età, né durante l'assunzione né durante il rapporto di lavoro. Enpal è sinonimo di un posto di lavoro sicuro e combatte contro la discriminazione e le molestie di qualsiasi tipo. ## About Enpal ## Company Overview - **One-liner**: Enpal is a German greentech company providing integrated solar and home energy solutions through an all-in-one rental or purchase model for residential homeowners. - **Entity Type**: Private (Series D) - **Headquarters**: Berlin, Germany - **Founded**: 2017 - **Founders**: Mario Kohle, Jochen Ziervogel, Viktor Wingert ## Core Business - **Primary Industry**: Residential solar energy and smart home energy solutions (Renewable Energy / Greentech) - **Target Customers**: B2C – residential homeowners in Germany - **Mission/Purpose**: To help supply all homes around the world with green and affordable energy, enabling a sustainable future for the next generation. ## Products & Services - **[Enpal Solar Panels]**: Complete photovoltaic (PV) system for residential rooftops, offered via rental (subscription) or outright purchase. Includes installation, maintenance, insurance, and repairs. - **[Enpal Battery Storage]**: Home battery solution to store excess solar energy for use at night or during outages, maximizing self-consumption. - **[Enpal Wallbox]**: Electric vehicle (EV) charging station that integrates with the solar system, allowing homeowners to charge their cars with solar power. - **[Enpal Heat Pump]**: Energy-efficient heat pump for home heating, designed to replace oil and gas heating and run on self-produced solar electricity. - **[Enpal.One (Smart Energy Management App)]**: Software platform that monitors, optimizes, and controls the entire home energy ecosystem (solar, battery, wallbox, heat pump) to maximize savings and efficiency. - **[Enpal.pro (B2B Platform)]**: A platform for regional installation partners and craftsmen to manage installations and service requests. ## Market Standing - **Valuation**: $2.4B (as of Jan 2023) [tracxn.com](https://tracxn.com/d/companies/enpal/__TGqTEKWzl7jcvB6MauOiChVx1QHrl-xhaKkZ5JU2Nn8); conflicting reports suggest an enterprise value of $2.5B [dealroom.co](https://app.dealroom.co/companies/enpal). Became Germany's first "green unicorn" in 2021. - **Key Metric**: Annual Revenue of €500M - €1B (as of Dec 31, 2023) [tracxn.com](https://tracxn.com/d/companies/enpal/__TGqTEKWzl7jcvB6MauOiChVx1QHrl-xhaKkZ5JU2Nn8). Revenue dipped from €905M (2023) to €860M (2024), but record revenue months were reported in early 2025 [dealroom.co](https://app.dealroom.co/companies/enpal). - **Total Funding**: $655M across 13 rounds [tracxn.com](https://tracxn.com/d/companies/enpal/__TGqTEKWzl7jcvB6MauOiChVx1QHrl-xhaKkZ5JU2Nn8). Latest round: $110M Series D on Apr 08, 2025. - **Notable Investors**: TPG Rise Climate, SoftBank Vision Fund, BlackRock, Bank of America, Spreadshirt, Berliner Volksbank [tracxn.com](https://tracxn.com/d/companies/enpal/__TGqTEKWzl7jcvB6MauOiChVx1QHrl-xhaKkZ5JU2Nn8) [dealroom.co](https://app.dealroom.co/companies/enpal). - **Growth Signals**: Over 100,000 homeowners served; 3,717 employees (as of May 2026) [tracxn.com](https://tracxn.com/d/companies/enpal/__TGqTEKWzl7jcvB6MauOiChVx1QHrl-xhaKkZ5JU2Nn8); expanding into new business areas including B2B installer platform (Enpal.pro) and a Virtual Power Plant (VPP) to trade energy from its network of residential systems [dealroom.co](https://app.dealroom.co/companies/enpal). ## Competitive Advantages - **All-in-One Integrated Ecosystem**: Unlike many competitors that offer only solar panels, Enpal provides a fully integrated 5-in-1 package (solar + battery + wallbox + heat pump + smart energy app), creating a seamless customer experience and high switching costs. - **Subscription Model**: The rental/subscription model eliminates the high upfront cost of solar (typically €10,000+), making solar accessible to a much larger market of homeowners. - **Vertically Integrated Operations**: Manages the entire value chain from consultation and system design to installation by own trained regional technicians, ensuring quality control and customer satisfaction (TÜV-certified). - **Scale & Network Effects**: With over 100,000 systems installed, Enpal has a massive data moat for optimizing energy management and is building a Virtual Power Plant, creating a new revenue stream and a defensible position in the energy market. ## Strategic Focus - **Expansion into Home Decarbonization**: Moving beyond solar to become a full home energy platform, with heat pumps and EV charging as key growth vectors. - **Virtual Power Plant (VPP)**: Aggregating the battery capacity of its installed base to trade energy on the wholesale market, creating a recurring revenue stream and stabilizing the grid. - **B2B Platform (Enpal.pro)**: Scaling installation capacity by onboarding and enabling regional craftsmen partners, addressing a key bottleneck in the industry. - **Product & Pricing Flexibility**: Offering both rental and purchase options to capture different customer segments and adapt to changing market conditions (e.g., interest rates, subsidies). ## Why Work Here - **Mission-Driven Culture**: Employees are united by the goal of fighting climate change and building Europe's largest renewable energy community. The company states: "We dream that our children will be able to grow up on the same beautiful planet as we did." - **High Growth Trajectory**: As a well-funded unicorn (Series D, $655M raised) with a clear path to profitability and expansion, Enpal offers significant career growth opportunities. - **Entrepreneurial Environment**: Described internally as a place that "promotes entrepreneurial thinking," with opportunities to take ownership and drive improvements. Employees report fast career progression (e.g., moving to Senior Team Lead in Account Management). - **Diverse & International Team**: Over 60 nationalities represented, with English likely being a common language alongside German [jobs.enpal.com](https://www.jobs.enpal.com/). - **Location & Policy**: Headquarters in Berlin, Germany. The company operates across multiple departments including Software Engineering, Product Management, Customer Care, Sales, Marketing, and more. Specific remote/hybrid policy is not publicly detailed but typical for Berlin tech scale-ups. - **Scale & Impact**: Working on a product that is installed in over 100,000 homes, with the opportunity to shape the energy transition at a massive scale. ## Sources 1. [enpal.com](https://www.enpal.com/) 2. [jobs.enpal.com](https://www.jobs.enpal.com/) 3. [tracxn.com](https://tracxn.com/d/companies/enpal/__TGqTEKWzl7jcvB6MauOiChVx1QHrl-xhaKkZ5JU2Nn8) 4. [dealroom.co](https://app.dealroom.co/companies/enpal) ## Other roles at Enpal - [Senior Associate – Strategy & Operations (w/m/d)](https://feeny.ai/job/senior-associate-strategy-operations-w-m-d-enpal-berlin-b0pts08x7d7c) — Berlin, Germany - [Install Partner Manager (Operations Specialist Settore Fotovoltaico) | Conoscenza Fluente della Lingua Italiana Obbligatoria](https://feeny.ai/job/install-partner-manager-operations-specialist-settore-fotovoltaico-conoscenza-cskm75t7d4wv) — Tirana, Albania - [Inside Sales - Categoria Protetta L. 68/99](https://feeny.ai/job/inside-sales-categoria-protetta-l-68-99-enpal-milan-4btsfamf22b4) — Milan, Italy - [Customer Settlement Expert](https://feeny.ai/job/customer-settlement-expert-enpal-tunis-wdc770frcmct) — Tunis, Tunisia - [Growth & AI Consultant (w/m/d)](https://feeny.ai/job/growth-ai-consultant-w-m-d-enpal-berlin-hr9mmftb9wyq) — Berlin, Germany - [(Junior) Legal Counsel Corporate (w/m/d)](https://feeny.ai/job/junior-legal-counsel-corporate-w-m-d-enpal-berlin-z6wrr96zq6ap) — Berlin, Germany - [Senior Associate Venture Development (w/m/d)](https://feeny.ai/job/senior-associate-venture-development-w-m-d-enpal-berlin-kfhbxv64kvzk) — Berlin, Germany - [SEM Marketing Junior](https://feeny.ai/job/sem-marketing-junior-enpal-milan-cg0yn67zyh5b) — Milan, Italy - [(Senior) Associate Venture Development (w/m/d)](https://feeny.ai/job/senior-associate-venture-development-w-m-d-enpal-berlin-p0pe3wxakj95) — Berlin, Germany - [Partner Sales Manager (w/m/d)](https://feeny.ai/job/partner-sales-manager-w-m-d-enpal-konstanz-5x465j9abwcc) — Konstanz, Germany