---
title: 'AI Product Director at MAP'
canonical: 'https://feeny.ai/job/ai-product-director-map-london-qt90kh0k28rx'
type: 'job'
last_seen: '2026-10-16'
---

# AI Product Director at MAP

- **Company:** MAP
- **Location:** London, United Kingdom
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/map/jobs/8875025002

## Job description

## Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

## About WPP

MAP is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

## Role Summary

You'll decide which agentic systems are worth building to transform how millions of customers experience brands every day: from a beverage giant's marketing campaign to a global retailer's in-store assistant or an iconic carmaker's ownership journey. You own product direction, investment, and commercial performance across a portfolio of AI Accelerators that we bring to our clients. You'll decide where to invest in reusable AI Accelerators, ensure AI Consultants can scale them across clients, and line manage a team of AI Product Managers delivering the work. The hard, interesting part of this job is that we're an agency first: sold client work will sometimes have to win over product ambition, and your job is to find the pragmatic path anyway — pulling a reusable pattern, a piece of IP, or a genuine lesson out of bespoke work rather than treating it as a dead end.

What will your day look like?

- Deliver AI Solutions to Clients: Lead AI Product Manager team to successfully deliver state-of-the-art agentic solutions in collaboration with AI Solution Consultants, AI Engineers, and AI Architects.
- Set Strategic Vision & Portfolio Strategy: Define the AI product vision across domains and make data-driven investment decisions, including building business cases to fund AI Accelerators based on effort/value, unit economics, and margins.
- Drive Commercial Performance: Maintain commercial accountability (revenue, cost, margin), prioritization, and investment calls across the AI Accelerator portfolio.
- Build Reusable Scalable Assets: Lead the creation of reusable AI product assets that allow teams to scale selling existing solutions across clients rather than building from scratch every time.
- Establish Product Excellence: Make deliberate build-vs-reuse choices and set the standard for discovery, scoping, and success metrics across the PM team while maintaining a deep view of the evolving AI product landscape.
- Act as an Executive Advisor: Serve as a trusted product advisor to senior client stakeholders and internal leadership on high-stakes investment and product decisions.
- Lead & Mentor: Line manage, mentor, and coach a team of AI Product Managers on product practice and delivery discipline.

Who are you going to work with?

- AI Product Managers: Your direct team, whom you will line manage, mentor, and coach in product discipline and execution.
- AI Solution Consultants: Key partners who will take your scalable AI Accelerators to client accounts and deploy them at scale.
- Engineers & Architects: Technical counterparts with whom you’ll evaluate system design trade-offs, technical feasibility, and build-vs-buy decisions.
- Senior Clients & Executive Leadership: High-level stakeholders whom you will guide through strategic AI investments and product decisions.
- Cross-Functional Client Delivery Teams: Account leaders and delivery teams with whom you'll navigate competing account priorities and resource allocation.

What do you bring to the table?

- You are AI-native: You work with the agent in the middle, and you have built things with Claude, ChatGPT or Cursor: a workflow you automated, a skill others use, a tool you wired together. We will ask you to walk us through the process, not just the output.
- Product Leadership: Significant experience owning strategy, roadmaps, and delivery for AI-enabled products or platforms.
- Client Delivery Experience: Proven ability to drive AI Accelerator development within client delivery environments while balancing competing account priorities and engineering capacity.
- People Leadership: A proven track record of managing, coaching, and mentoring product managers in delivery discipline.
- Commercial Acumen: Strong commercial judgment with experience building investment cases, evaluating unit economics/margins, and making credible build-vs-buy/reuse decisions based on market research.
- Technical Fluency: Ability to credibly discuss system architecture, technical trade-offs, and design with engineers and architects.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our [Privacy policy](https://wt-map.com/privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.wundermanthompson.com/california-recruitment-privacy-notice).

## About MAP

## Company Overview
- **One-liner**: VML MAP is a global marketing consultancy and center of excellence specializing in marketing automation, personalization, loyalty, CRM, and Agentic AI at scale.
- **Entity Type**: Public (Subsidiary of VML, part of WPP plc – NYSE: WPP)
- **Headquarters**: Copenhagen, Denmark
- **Founded**: Not publicly available (transitioned from Wunderman Thompson MAP to VML MAP as of January 1, 2024)
- **Founders**: Not publicly available (the MAP unit evolved within WPP)

## Core Business
- **Primary industry/industries**: Marketing Technology (MarTech), Advertising Technology (AdTech), CRM, Data & AI Consulting, Content & Creative Services
- **Target customers**: B2B, enterprise and global brands across retail, entertainment, beauty, home furnishings, and more
- **Mission or purpose statement**: “Humanize the connection between brands and consumers through data-driven, personalized content across all channels.”

## Products & Services
- **Marketing Automation & Personalization**: Advisory, strategy, and implementation of platforms (Adobe, Salesforce, Braze) to deliver omnichannel, one-to-one experiences.
- **Data & AI**: Data architecture, analytics, AI-driven segmentation, and predictive modeling to power CRM and marketing programs.
- **Content & Creative**: Creative production, copywriting, and content supply chain optimization for personalized campaigns.
- **Identity & 1:1 Paid Media**: First-party data activation, audience targeting, and paid media integration.
- **Technology & Platform**: Adobe Experience Cloud, Salesforce Marketing Cloud, and custom platform architecture and engineering.
- **Operating Models & Processes**: Marketing operations design, governance, and transformation to enable scalability.
- **Loyalty Programs**: Design and execution of loyalty and retention programs driven by CRM and analytics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (operates as a division of VML/WPP)
- **Key Metric**: 
  - **Annual Revenue**: Not publicly available
  - **Total Employees**: ~795 (+3.6% YoY) [linkedin.com](https://www.linkedin.com/company/vml-map)
- **Notable Investors/Partners**: VML (parent), WPP (parent), Adobe, Salesforce, Braze, Snowflake, Marketo, Shopify, Google Cloud Platform
- **Growth Signals**:
  - Active job postings up **530% YoY** (82 open roles) [builtin.com](https://builtin.com/company/vml-map)
  - Expanded from 5 European markets to 19 markets for a global entertainment client [vml-map.com](https://www.vml-map.com/)
  - Helped a major beauty retailer transform CRM personalization and omnichannel experience
  - Reduced marketing spend by 20% for a global home furnishings retailer while boosting marketing effect by 20% [vml-map.com](https://www.vml-map.com/)
  - Increased purchase frequency and spend by 20% in 20 months for a mobility client

## Competitive Advantages
- **Deep MarTech specialization**: One of the world’s largest dedicated centers of excellence for marketing automation, personalization, and CRM – not a generalist agency.
- **Platform partnerships**: Strategic relationships with all major marketing clouds (Adobe, Salesforce, Braze) enable deep technical expertise.
- **Consultancy + Agency hybrid**: Combines strategic consulting rigor with creative and execution capabilities (described as “the brain of a consultancy, the heart of an agency”).
- **Global but integrated**: 14 fully integrated offices across North/Central America, Europe, and Asia; operates as “one team, multiple locations” with consistent methodologies.
- **Agentic AI focus**: Early investment in Agentic AI for marketing (as featured in their services) positions them at the forefront of the next MarTech wave.

## Strategic Focus
- **Current priorities**: Scaling personalization and loyalty for global brands; operationalizing AI (Agentic AI) to automate and enhance marketing decisions; expanding first-party data capabilities for paid media; deepening Adobe and Salesforce ecosystem expertise.
- **Growth direction**: Winning larger enterprise transformation programs, expanding geographic footprint (particularly APAC and Americas), and integrating creative and data services under one roof.

## Why Work Here
- **Culture**: Diverse, global team representing over 55 nationalities; emphasis on belonging, authenticity, and inclusion. Employees describe a “connected community” across 26,000+ VML staff worldwide.
- **Work model**: Remote-friendly with a “Remote Workspace” designation on job postings; many roles are fully remote, while some offices (e.g., Austin, TX) have in-office expectations for certain positions. The company operates as “one team, multiple locations.”
- **Engineering & tech culture**: Heavy focus on Adobe (AEP, Campaign, AJO, CJA), Salesforce Marketing Cloud, and modern data stacks (Snowflake, Kubernetes, Terraform, Python). Engineers work on client-facing implementations and are encouraged to stay current with certifications and training.
- **Perks & development**: Access to VML’s “Catalyst Academy” for learning and career growth; bespoke career development platforms; emphasis on “Authentic Personal Brand” coaching; resources for mental and physical well-being.
- **Career growth**: Rapid hiring – 82 open roles across technology, data, strategy, operations, and creative. Many senior and director-level positions available, suggesting internal mobility and expansion.

## Sources
1. [vml-map.com](https://www.vml-map.com/) – Company website (services, case studies, transformation)
2. [linkedin.com](https://www.linkedin.com/company/vml-map) – LinkedIn profile (employees, headcount growth, offices, tech stack)
3. [builtin.com](https://builtin.com/company/vml-map) – Built In company overview (culture, jobs, perks)
4. [builtin.com](https://builtin.com/company/vml-map/jobs) – Built In jobs page (open roles, career fair, job descriptions)
5. [vml.com](https://www.vml.com/careers) – VML careers page (culture, Catalyst Academy, benefits)

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