--- title: 'AJO Engineer at VML/WPPEnterprise Solutions' canonical: 'https://feeny.ai/job/ajo-engineer-vml-wppenterprise-solutions-noida-nyzbjn2e7ajb' type: 'job' last_seen: '2026-09-09' --- # AJO Engineer at VML/WPPEnterprise Solutions - **Company:** VML/WPPEnterprise Solutions - **Location:** Noida, India - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8675383002 ## Job description ## Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. The opportunity We are looking for an experienced AJO consultant with proven hands-on implementation background. This role is for candidates who have already delivered AJO and AEP solutions for enterprise customers and are ready to lead engagements independently. We hire for deep platform expertise, a client-first mindset, strong technical delivery capability, and the ability to advise customers with confidence across the full implementation lifecycle. Must-Have Skills - Adobe Journey Optimizer implementation: Hands-on experience delivering AJO solutions including journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messages, offer decisioning, and channel configurations across email, push, SMS, in-app, and web. - Adobe Experience Platform expertise: Deep working knowledge of AEP services including Real-Time Customer Profile, Identity Service, XDM schema design, source connectors, datasets, audience segmentation (rule-based and AI/ML), and destination configuration. - Data modelling and XDM: Strong ability to design and implement Experience Data Model (XDM) schemas for multi-channel marketing use cases. Ability to map source-system fields to XDM, define identity namespaces, and model profile and experience event data correctly. - SQL and data querying: Strong SQL proficiency for querying datasets, writing complex joins and aggregates, applying filter conditions, transforming data, and working within AEP Data Distiller or similar query environments. - API development and integration: Hands-on experience integrating with AEP and AJO REST APIs, designing custom actions, configuring webhooks, working with JSON payloads, managing OAuth or IMS authentication, and validating with Postman or similar tooling. - JavaScript and scripting: Proficiency in JavaScript for personalization logic, API calls, and custom scripting within AJO and AEP. Comfort with HTML and CSS for email and web experience rendering. - Segmentation and audience design: Practical experience creating and validating rule-based segments, computed attributes, AI/ML-powered audiences, and multi-channel activation strategies grounded in profile and behavioural data. - Customer communication and advisory: Ability to engage enterprise customers independently, articulate solution recommendations clearly, lead discovery workshops, and present technical designs to both technical and business stakeholders with confidence. - Basic AI and agentic skills: Working understanding of AI-assisted delivery, prompt engineering, agentic workflows, and responsible use of AI tools to improve discovery, documentation, testing, troubleshooting, and implementation productivity. - AJO certifications: Relevant Adobe Journey Optimizer certifications or demonstrable equivalent hands-on expertise, with willingness to maintain current certification status as the platform evolves. - End-to-end delivery ownership: Demonstrated ability to own AJO/AEP workstreams from requirements gathering through go-live, including documentation, testing, and post-launch support, with limited supervision. ## What you'll do - Consulting and requirement discovery: Engage with customers to understand business goals, technical requirements, pain points, success criteria, and current-state architecture. Conduct discovery workshops, gather inputs from business and technical stakeholders, and translate needs into clear implementation scope and recommendations. - Solution design and roadmap: Recommend solution architecture, implementation approach, phasing, and best practices aligned to customer objectives. Design data models, data flows, segmentation logic, personalisation rules, journey patterns, and integration touchpoints. - Adobe Journey Optimizer delivery: Implement and configure journey orchestration, events, triggers, conditions, wait logic, automations, custom actions, messages, and offers in Adobe Journey Optimizer. Ensure journeys are scalable, testable, maintainable, and aligned to approved business use cases. - Offer and experience decisioning: Configure and implement AJO decisioning capabilities including decision items, offers, collections, eligibility rules, ranking logic, placements, and decision policies to deliver relevant content and offers across channels. - Web, in-app, and code-based experiences: Design and implement personalised web, in-app, content card, push, email, SMS, and code-based experiences using AJO, AEP data, Web SDK, Mobile SDK, Edge Network patterns, HTML, CSS, and personalisation syntax where applicable. - Content personalisation and experimentation: Build personalised content experiences using fragments, templates, dynamic content, contextual attributes, profile data, audience rules, and decisioning outcomes. Support experiments, testing, and optimisation to improve engagement and customer experience. - Data engineering and integration: Design, build, and optimise data ingestion flows from CRM, web, mobile, file-based, and external systems into AEP. Ensure data moves accurately and reliably across source systems, journeys, destinations, and reporting use cases. - Data modelling, segmentation, and identity: Design and implement XDM schemas, datasets, identity mappings, profile attributes, audience rules, joins, filters, aggregates, and segmentation logic using SQL and data modelling best practices. - Customisation and API development: Develop custom scripts, extensions, custom actions, and API first integrations using JavaScript, SQL, Python, and REST APIs. Validate integrations, payloads, authentication, and error handling using Postman or similar tools. - Troubleshooting and optimisation: Diagnose, debug, and resolve technical issues across data ingestion, identity, APIs, schemas, audiences, journeys, content rendering, delivery, synchronisation, and performance. Proactively optimise implementations for reliability, scalability, and operational efficiency. - Quality assurance and validation: Partner with QA, business, and technical teams to define test scenarios, validate data flows and journey behaviour, support user acceptance testing, and ensure solution quality, stability, and readiness before go-live. - Post go-live support: Provide production support, enhancements, maintenance, upgrades, defect resolution, and operational guidance after launch to help customers stabilise and continuously improve their implementations. - Documentation, enablement, and coaching: Create and maintain solution designs, technical documentation, configuration notes, runbooks, and knowledge transfer materials. Conduct product training, customer walkthroughs, and best-practice sessions to improve adoption. - Delivery coordination: Collaborate with project managers, architects, consultants, engineering teams, and customer stakeholders to manage timelines, milestones, dependencies, risks, deliverables, and regular status updates. - Client relationship management: Build and maintain strong customer relationships by acting as a trusted advisor, communicating clearly, managing expectations, and aligning technical recommendations with business goals. - Continuous product awareness: Stay current on Adobe Journey Optimizer, Adobe Experience Platform, SDKs, decisioning, personalisation, and integration capabilities, and continuously refine solution recommendations based on evolving platform features and customer needs. ## Key Attribute - Deep AJO and AEP platform expertise with the ability to lead customer engagements independently from day one. - Client-first mindset with the confidence to advise at both business and technical levels, adapting communication style to the audience. - Self-starter who can manage changing priorities, resource constraints, and tight delivery deadlines without close oversight. - Structured problem solver with a continuous improvement mindset and a focus on scalable, reliable, production-grade solutions. - Collaborative team player who partners effectively across business, technology, project management, and customer stakeholder groups. ## What we can offer you Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. ## About WPP WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/). WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML/WPPEnterprise Solutions ## Company Overview - **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands. - **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded. - **Headquarters**: London, United Kingdom - **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R) - **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan. ## Core Business - **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI - **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology - **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness. ## Products & Services For each major offering: - **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities. - **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation. - **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce. - **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact. - **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation. ## Market Standing - **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network. - **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn). - **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals. - **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships). - **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025). ## Competitive Advantages - **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof. - **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery. - **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe. - **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI. ## Strategic Focus - Scaling AI‑driven transformation and automation for enterprise clients. - Deepening omnichannel commerce capabilities (B2B, DTC, marketplace). - Expanding consulting and CX services alongside technology delivery. - Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity. - Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings. ## Why Work Here - **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers). - **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent. - **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments. - **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand. - **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists. ## Sources 1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions) 2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers) 3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions) 4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions) ## Other roles at VML/WPPEnterprise Solutions - [Group Director, Solution Architecture & Technical Validation](https://feeny.ai/job/group-director-solution-architecture-technical-validation-vml-wppenterprise-zxmn3jjxsc23) — Chicago Illinois, United States / New York New York, United States - [Group Director, Network Growth Strategy & Opportunity Shaping](https://feeny.ai/job/group-director-network-growth-strategy-opportunity-shaping-vml-wppenterprise-v791nc364z18) — Chicago Illinois, United States / New York New York, United States - [Group Director, Account Mining & Growth Intelligence](https://feeny.ai/job/group-director-account-mining-growth-intelligence-vml-wppenterprise-solutions-2fhkcec2rfvq) — New York New York, United States - [Managing Director, WPP Media Growth Activation](https://feeny.ai/job/managing-director-wpp-media-growth-activation-vml-wppenterprise-solutions-new-hq27vphr44d7) — New York New York, United States - [Managing Director, WPP Creative & Agency Growth Activation](https://feeny.ai/job/managing-director-wpp-creative-agency-growth-activation-vml-wppenterprise-g7vrppq09ng5) — New York New York, United States - [Managing Director, Global Client / Top Account Growth Activation](https://feeny.ai/job/managing-director-global-client-top-account-growth-activation-vml-wppenterprise-wc70cpxd9nnv) — Chicago Illinois, United States / New York New York, United States - [Managing Director, Enterprise Growth Architecture - North America](https://feeny.ai/job/managing-director-enterprise-growth-architecture-north-america-vml-mn8ebz0x39na) — Chicago Illinois, United States / New York New York, United States - [Executive Director, WPP Network Growth](https://feeny.ai/job/executive-director-wpp-network-growth-vml-wppenterprise-solutions-chicago-s8hq6b5p0k55) — Chicago Illinois, United States / New York New York, United States - [Executive Director, Growth Architecture & Enterprise Sales](https://feeny.ai/job/executive-director-growth-architecture-enterprise-sales-vml-wppenterprise-g3r0sxqckyvt) — Chicago Illinois, United States / New York New York, United States - [Estágio em Atendimento](https://feeny.ai/job/estagio-em-atendimento-vml-wppenterprise-solutions-sao-paulo-zv17gt1016vd) — São Paulo, Brazil