---
title: 'ANALISTA DE GROWTH MARKETING SENIOR at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/analista-de-growth-marketing-senior-vml-wppenterprise-solutions-sao-paulo-ybzfh9x90ks3'
type: 'job'
last_seen: '2026-09-23'
---

# ANALISTA DE GROWTH MARKETING SENIOR at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** São Paulo, Brazil
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-09-23
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8812591002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Estamos em busca de um(a) Analista de Growth Marketing Sênior com forte perfil analítico, visão estratégica de ciclo de vida do cliente e domínio de ferramentas MarTech e dados. Este(a) profissional será responsável por planejar e executar a estratégia de relacionamento, retenção e conversão, utilizando dados para hiper-personalizar jornadas, otimizar campanhas e gerar impacto direto na receita incremental e no LTV (Lifetime Value).

1. Principais Responsabilidades e Atribuições

- Estratégia e Design de Jornadas:

- Mapear oportunidades ao longo de todo o ciclo de vida do cliente (aquisição, engajamento, retenção e reativação).

- Desenhar e implementar réguas de relacionamento multicanal focadas em alavancar conversão, retenção e LTV.

- Engenharia de Audiências:

- Escrever e otimizar queries em SQL para extração e segmentação avançada em bases de dados robustas.

- Garantir a hiper-personalização das réguas de comunicação a partir da inteligência de dados de comportamento e perfil do usuário.

- Orquestração MarTech & Experimentação:

- Configurar, automatizar e gerenciar o disparo de comunicações transacionais e promocionais nos canais adequados (E-mail, Push, SMS, WhatsApp, In-App, etc.).

- Planejar e executar testes A/B e multivariados contínuos (mensagens, horários, ofertas e audiências) para maximizar as taxas de conversão.

- Growth Analytics & Performance:

- Construir e manter dashboards gerenciais para acompanhamento do desempenho das estratégias de Growth.

- Traduzir métricas operacionais e de engajamento (Open Rate, CTR, Conversion Rate) em indicadores de impacto direto no negócio (Receita Incremental, ROI, Churn Rate).

1. Requisitos e Qualificações

Experiência Profissional

- Experiência sólida na área de CRM, MarTech e Análise de Dados aplicados ao marketing.
- Histórico comprovado no planejamento e execução de estratégias de ciclo de vida do cliente e retenção.
- Vivência sólida com testes de hipóteses (A/B e multivariados) e automação de marketing em grande escala.

Conhecimentos Técnicos e Ferramentas (Hard Skills)

- Linguagem SQL: Domínio de SQL para escrita de queries otimizadas, manipulação e segmentação de grandes volumes de dados.
- Ferramentas MarTech / Automação de CRM: Domínio técnico em plataformas de automação e orquestração de campanhas (ex.: Braze, Salesforce Marketing Cloud, Customer.io, HubSpot, RD Station, Insider ou similares).
- Análise de Dados: Proficiência em Excel avançado para modelagem, cruzamento de dados e análises ad-hoc.
- Visualização de Dados: Experiência na criação e leitura de dashboards (Power BI, Tableau, Looker Studio ou similares).

1. Perfil Comportamental (Soft Skills)

- Organização Extrema: Habilidade para gerenciar múltiplos projetos simultâneos, priorizar fluxos de trabalho e manter o controle rigoroso sobre os testes e automações ativas.
- Proatividade e Orientação para Resultados: Autonomia para identificar gargalos na jornada do cliente e propor soluções inovadoras focadas em metas de negócio.
- Raciocínio Analítico: Capacidade de extrair insights claros a partir de dados complexos para tomada de decisão fundamentada.
- Colaboração e Comunicação: Facilidade de transitar e colaborar ativamente com times de Produto, Engenharia de Dados, Design e Negócios.

1. Diferenciais (Nice to Have)

- Conhecimento em linguagens de análise estatística/dados como Python ou R.
- Experiência com CDPs (Customer Data Platforms) como Segment, Hightouch, Census ou similares.
- Vivência em empresas de tecnologia, e-commerce ou serviços de assinatura (SaaS/Apps).

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

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