--- title: 'Analyst, Advertising at Outshine' canonical: 'https://feeny.ai/job/analyst-advertising-outshine-halifax-sd2gad3mt9rn' type: 'job' last_seen: '2026-09-05' --- # Analyst, Advertising at Outshine - **Company:** Outshine - **Location:** Halifax, Canada - **Work type:** remote - **Posted:** 2026-01-05 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.greenhouse.io/outshine/jobs/5054633008 ## Job description The Opportunity Join our team of passionate digital marketers who are driven by the desire to see the impact of their hard work. As an Advertising Analyst with Outshine, you’ll execute, optimize, and report on paid digital advertising programs to help our clients—some of the best B2B SaaS companies in the world—reach their goals. The successful candidate will be located within Canada and can expect to earn between $55,000-$60,000 CAD/year, as part of a complete, competitive package. At Outshine, we're committed to fair and growth-oriented compensation, and tend to see most Analysts join our team around the mid-point with variations depending upon relevant skills and experience. A lower starting salary usually reflects strong potential paired with ongoing skill development. ## Role & Responsibilities As an Advertising Analyst at Outshine, your role is all about getting things done. Working alongside your colleagues, you’ll help plan, execute, and optimize digital advertising campaigns, report on performance by digging into the data, research new tactics, and support other initiatives to help our clients reach their goals. Your teams rely on you for your: - Technical skillset. From setting up new campaigns flawlessly or developing ideas for in-platform optimizations to writing creative and error-free ad copy or reformatting a deck to match brand standards, you do it all. - Trustworthiness and consistency. Leads, clients, and teammates can trust you to do what you say you’re going to do, meet deadlines, and work closely with them to deliver work that meets their expectations (and your own). - Growth mindset. You raise your hand to try new things, push yourself into new challenges, and get feedback along the way. You know that you are accountable to your teams and clients, and reflect that feeling of responsibility in your actions and behaviour. ## Key Competencies - Proficient working in the Google suite of products (Docs, Sheets, Gmail, Slides) and can effectively create, format and proofread shared client deliverables - Above-average organization, communication, and time management skills Additional Requirements - 1+ year(s) relevant experience in paid digital advertising or media buying/planning, specifically across paid social and search platforms (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit) - Digital/marketing certifications under your belt, such as Google Analytics, Google Ads, etc. - Experience in an advertising or marketing agency is an asset To be the best fit for this role, you’re: - Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture - Optimistic & Collaborative: You maintain a positive outlook in challenging times, and working on a team to solve tough problems motivates you - Proactive: You prioritize forward momentum on projects and in your own development - Analytical: You exhibit a probing mind and draw insights from data - Growth-Driven: You believe talent and performance can be developed through effort and persistence - Efficient: You produce significant output, avoiding wasted effort where possible - Honest & Ethical: You don’t cut corners; you do what is right, not convenient - Driven: You possess an unwavering determination to achieve personal and team goals ## Benefits Our people are our greatest asset, and we don’t make any mistakes about that. We invest massively in our team, offering: - Competitive vacation time, your birthday off, and two days/year of volunteer paid time off - Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%) - Additional health benefits, including a $350/year wellness budget, an employee assistance program, and flexible working hours - RRSP matching up to 3% of your salary - Extensive internal training programs, plus individual allowances for external training opportunities available at every stage of your career - Monthly cell phone allowance - [& more…](https://www.outshine.com/careers) Outshine's office space is located in Halifax's North End, and we have embraced a hybrid work model where teammates can choose the work arrangement that’s best for them—remote, in-office, or both. While we prefer local candidates (Nova Scotia) for entry-level positions to facilitate in-person learning and growth, we welcome applicants from across Canada. We also offer: - An allowance to set up your home workspace - Opportunities for team connection, including two in-person team-wide events each year (onsite in the Spring & offsite in the Fall), as well as online opportunities (virtual trivia, meditation hours, cooking classes, and more) - Best-in-class collaboration tools, including Slack, Zoom, Asana, and Loom - A comprehensive, virtual onboarding experience intended to introduce colleagues to our work and each other ## About Outshine Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience. When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout North and South America, Europe, Australia, and beyond. Want to Learn More? Check us out on[Glassdoor](https://www.glassdoor.ca/Reviews/Outshine-Reviews-E2117377.htm) or connect directly with[one of our teammates](https://www.linkedin.com/company/outshinedotcom/people/) to find out what it’s really like to work at Outshine. ## About Outshine ## Company Overview - **One-liner**: Outshine is a digital advertising and analytics services firm that drives efficient revenue growth for high-growth B2B SaaS companies. - **Entity Type**: Private (Service-based, bootstrapped) - **Headquarters**: Halifax, Nova Scotia, Canada - **Founded**: 2010 - **Founders**: Andrew Breen (Founder & CEO) ## Core Business - **Primary Industry**: Advertising Services / Digital Marketing & Analytics - **Target Customers**: B2B SaaS companies (High-growth, enterprise) - **Mission/Purpose Statement**: To create a single point of truth that brings marketing and sales teams together by connecting digital advertising, analytics, CRM, and marketing automation data. ## Products & Services - **[Advertising Analytics & Attribution]**: Transparent, actionable analysis of advertising revenue drivers. They measure performance across the customer journey to maximize ROI. - **[Paid Search]**: Google Ads and Microsoft Ads campaign management focused on pipeline and revenue growth. - **[Paid Social]**: Social channel performance marketing optimized for the B2B SaaS landscape. - **[Account-Based Marketing]**: Multi-channel ABM campaigns to target and acquire high-value accounts. - **[Display & Programmatic]**: Ultra-precise display campaigns for impact at every stage of the customer journey. - **[Creative Production]**: Services to power faster advertising, experimentation, and better results. - **[Digital Advertising Strategy]**: Strategies for expansion into new markets, product launches, or GTM pivots. ## Market Standing - **Valuation**: Not disclosed (Private company) - **Key Metric**: Over 38 employees (as of mid-2026, up 10.4% year-over-year) - **Notable Clients/Case Studies**: Featured results include a 20:1 return on ad spend, a 5x improvement in cost per acquisition, and doubling ROAS in one year for clients. - **Growth Signals**: Outshine has been named a LinkedIn Certified Agency (Marketing Partner Program), adding to its credibility. The firm has a presence in Canada, the United States, and the United Arab Emirates. ## Competitive Advantages - **B2B SaaS Specialization**: Deep expertise exclusively in the B2B SaaS space, which is a focused, high-stakes niche. - **"Doer" Culture**: A flat structure where “everyone leads, everyone does,” meaning the president is as hands-on as an analyst. - **Data-Driven Methodology**: Strong emphasis on connecting fragmented data (advertising, CRM, analytics) to create a single source of truth, reducing wasted spend. - **Transparency**: They prioritize transparent client reporting and internal communication, even when it means having difficult conversations. ## Strategic Focus - **Current Priorities**: Deepening client measurement capabilities and expanding their service offerings in creative production and programmatic advertising. The company is also focused on building its brand through certifications and thought leadership (e.g., LinkedIn Certified Partner). - **Direction for Growth**: The firm is expanding its talent base, particularly in strategic accounts and performance marketing roles, indicating a focus on scaling client relationships and operational depth. ## Why Work Here - **Culture Highlights**: The company is described as having a “tight-knit team” driven by curiosity and a desire to solve problems. Values include taking action (“we’re all doers”), investing in people, and building trust. - **Remote/Hybrid Policy**: Fully remote across Canada, with a physical office in Halifax’s North End available for those who want to collaborate in person. - **Notable Perks**: - Formal Mentorship Program - Continuing Education Allowance (courses, conferences, books) - Medical & Dental Coverage (company pays 80%) - RRSP Matching (up to 3% of salary) - Parental Leave Top-Up (100% salary for first 12 weeks for primary caregivers) - Health & Wellness Budget - Paid Volunteer Time Off (up to 15 hours/year) - In-Person Events (twice a year, all expenses paid in Nova Scotia) - 3 weeks vacation plus birthday off and personal days. - **Engineering/Department Culture**: The marketing and analytics teams are described as highly collaborative, with a focus on continuous testing and iteration. The hiring process is thoughtful, typically involving a screening call, a second-round interview, and a final conversation or take-home assignment. ## Sources 1. [Outshine Website](https://www.outshine.com/) 2. [Outshine Careers Page](https://www.outshine.com/careers) 3. [Outshine Job Board (Greenhouse)](http://job-boards.greenhouse.io/outshine) 4. [Outshine LinkedIn](https://ca.linkedin.com/company/outshinedotcom) 5. [Outshine Team Page](https://www.outshine.com/team) ## Other roles at Outshine - [Paid Social Specialist](https://feeny.ai/job/paid-social-specialist-outshine-canada-gcy788j07zt0) — Canada - [Paid Search Specialist](https://feeny.ai/job/paid-search-specialist-outshine-canada-wyq0rcgxeb4f) — Canada - [Associate, Advertising](https://feeny.ai/job/associate-advertising-outshine-halifax-nmy9wfpz301m) — Halifax, Canada