---
title: 'Analyst, Commercial Insights - Services at PlayStation Global'
canonical: 'https://feeny.ai/job/analyst-commercial-insights-services-playstation-global-london-rs9wy6cpm1ga'
type: 'job'
last_seen: '2026-09-12'
---

# Analyst, Commercial Insights - Services at PlayStation Global

- **Company:** PlayStation Global
- **Location:** London, United Kingdom
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6181187004

## Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role overview:

PlayStation is looking for an innovative, detail-oriented, highly motivated Analyst to join our PlayStation Services team. Services sits within the Global Sales and Business Operations organization that manages the PlayStation Plus subscription business, a key revenue generator and innovator for Sony Interactive Entertainment. This role sits within the Planning and Insights team responsible for leading analytics operational excellence in commercial performance, planning, and strategy.

This role is responsible for insightful and actionable analytics support of our subscription services from a commercial strategy standpoint. You will play a supporting role in creating data reporting tools, measuring initiative impact to subscriptions, and delivering analytical insights on the performance of commercial and content propositions.  The work you do will directly impact decisions made about the games and benefits made available to PlayStation Plus members. Effective verbal and written communication skills are extremely important, as you will collaborate with key stakeholders across a global organization.

What you’ll be doing:

- Support on analysis of commercial and content engagement trends across the PlayStation user base, using these insights to inform strategic decisions and improve performance measurability
- Leverage various data sources, including commercial, behavioral, and consumer insights data, to help evaluate benefit performance and revenue optimization
- Provide analysis on the impact of commercial KPIs on content engagement, identifying opportunities to drive both subscription sales and content engagement with a data-driven approach
- Utilize SQL, Python, Airflow, Tableau, Domo, etc to efficiently scale the delivery and use of data across the Services team
- Partner closely with stakeholders within GSBO and other supporting teams to understand and deliver business insights using data
- Collaborate with data teams across SIE to understand and utilize available tools and resources while contributing learnings and business area expertise to the organization

What we are looking for:

- 3+ years of experience (or equivalent) working in an analytics function, ideally within digital entertainment, subscription, media, technology or a related digital business.
- Strong technical proficiency in SQL, Python and/or R, alongside spreadsheet applications such as Excel or Google Sheets.
- Proven ability to translate ambiguous business questions and requirements into structured analysis and meaningful, actionable insights.
- Strong attention to detail and a track record of delivering accurate, high-quality analytical work.
- Experience creating data visualisations, dashboards and reports that clearly communicate insights and support decision-making.
- Experience applying quality assurance practices, including documentation, peer review and code review.
- Excellent written and verbal communication skills, with the ability to communicate analytical findings to both technical and non-technical audiences.
- Ability to collaborate effectively with stakeholders across different teams, functions and levels of seniority.
- Strong organisational and project management skills, with the ability to manage multiple priorities.
- Ability to adapt and work effectively in a dynamic, fast-paced environment.
- Flexibility to collaborate with colleagues across global time zones, including occasional meetings outside standard local working hours.

Desirable:

- Experience with additional analytics, data or visualisation tools such as VBA, Airflow, Tableau or Domo.
- Knowledge of, or a strong interest in, the gaming and digital entertainment industry, including key players and competitive offerings.
- Experience working with subscription-based products or businesses.
- Educational background in a quantitative or computational field.

Benefits:

- Discretionary bonus opportunity
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our [Candidate Privacy Notice](https://www.playstation.com/legal/careers-privacy-notice/) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

## About PlayStation Global

## Company Overview
- **One-liner**: Sony Interactive Entertainment (SIE) is the global leader in interactive entertainment behind the PlayStation brand, delivering generation-defining hardware, pioneering network services, and award-winning games.
- **Entity Type**: Private (wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: San Mateo, California, USA (with global functions in London, United Kingdom, and Tokyo, Japan)
- **Founded**: 1994 (with the launch of the original PlayStation in Japan)
- **Founders**: Not publicly available as a single founder; the PlayStation brand was created by Sony Corporation

## Core Business
- **Primary industry**: Gaming & Interactive Entertainment
- **Target customers**: B2C (gamers and consumers worldwide), B2B (game developers, publishers, and partners)
- **Mission or purpose statement**: "To be the best place to play" – pushing the boundaries of play and inspiring remarkable experiences for players everywhere.

## Products & Services
- **PlayStation 5 (PS5)**: Flagship home video game console, including PS5 Pro model, with cutting-edge hardware and immersive gaming experiences.
- **PlayStation Network (PSN)**: Online service platform enabling multiplayer, digital storefront, and social features.
- **PlayStation Plus**: Subscription service offering online multiplayer, monthly games, and cloud storage.
- **PlayStation VR2**: Next-generation virtual reality headset for PS5.
- **PlayStation Studios**: A collective of first-party game development studios producing iconic franchises (The Last of Us, God of War, Horizon, Spider-Man, etc.).
- **PlayStation Accessories**: Controllers (DualSense), headsets, and other peripherals.
- **PlayStation Store**: Digital marketplace for games, add-ons, and media.
- **PlayStation 5 Console & Games**: Hardware and software sold globally.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (wholly owned subsidiary of Sony Group Corporation)
- **Key Metric**: PS5 generation has generated more than **$136 billion in sales** and **$13 billion in operating income** as of March 31, 2026. PlayStation 5 sold-in over **93 million units** worldwide. **125 million monthly active users** (as of March 31, 2026). **Over 1.64 billion software units** sold across PS4 and PS5. **51 billion hours** of annual gameplay (as of March 31, 2025).
- **Notable Investors/Partners**: Sony Group Corporation (parent company); extensive network of third-party publishers, developers, and platform partners.
- **Growth Signals**: Record-high engagement levels; continued expansion of first-party studios; successful launch of PS5 Pro; increasing digital and subscription revenue; strong global brand recognition.

## Competitive Advantages
- **Integrated Ecosystem**: End-to-end control over hardware, software, network services, and first-party content creation.
- **Iconic IP Portfolio**: Beloved franchises (The Last of Us, God of War, Horizon, Gran Turismo, etc.) that drive platform loyalty.
- **Global Brand Power**: PlayStation is one of the most recognized entertainment brands worldwide.
- **Scale & Reach**: 125 million MAU, 93 million PS5 consoles sold, and a massive library of software.
- **Innovation Track Record**: Consistently pushing boundaries in graphics, haptics, VR, and online services.

## Strategic Focus
- Continuing to grow the PlayStation 5 install base and expand into new hardware (PS5 Pro, PS VR2).
- Strengthening first-party game development and acquiring/expanding studios.
- Growing network services and subscription revenue through PlayStation Plus.
- Leveraging IP across other media (film, TV, merchandise) via Sony Pictures.
- Enhancing cloud gaming and streaming capabilities.
- Fostering an inclusive, diverse, and innovative workplace culture.

## Why Work Here
- **Culture**: Celebrated for being "trailblazers, passionate, one" – a united, diverse, and innovative global team. Recognized as a 2025 & 2026 Company Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Corporate Equality Index 100).
- **Flexible Work**: "Flex Modes" blend in-person collaboration and remote flexibility, allowing teams to connect when it counts and work from anywhere.
- **Benefits & Perks**: Comprehensive benefits package including learning & development tailored paths, well-being initiatives, and top-tier amenities.
- **Engineering & Tech**: Opportunities across software engineering, game development, network services, cybersecurity, data analytics, and more.
- **Global Presence**: Offices in San Mateo (HQ), London, Tokyo, and additional studios worldwide.
- **Internship Program**: "Internships that Inspire" for students and early-career talent.

## Sources
1. [playstation.com](https://www.playstation.com/en-us/corporate/about-us/) – About Us, facts, and leadership
2. [sonyinteractive.com](https://sonyinteractive.com/en/our-company/) – Company overview, values, fast facts
3. [careers.playstation.com](https://careers.playstation.com/) – Careers page with culture, benefits, and hiring process
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal) – Current job listings (e.g., Corporate Development, Business Analyst)

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