---
title: 'Analytics Lead at Pearmill'
canonical: 'https://feeny.ai/job/analytics-lead-pearmill-united-states-3q8q99w2a6gt'
type: 'job'
last_seen: '2026-10-17'
---

# Analytics Lead at Pearmill

- **Company:** Pearmill
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-05
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/pearmill/1a99f111-e09f-4f1a-91fb-470743b511eb

## Job description

## About the company

You've never worked for a company quite like Pearmill. We're a bunch of eclectic folks paving our own path in the world of technology, marketing, and advertising. We're a diverse group of designers, engineers, and marketers from across the world, working together to help grow challenger brands and fast-growing startups through art and technology. Pearmill is a performance marketing agency that outperforms expectations, using data-driven insights and relentless innovation for exponential growth.

## About the role

We're looking for an Analytics Lead to own the full measurement stack — from the pixels firing on a client's checkout page to the incrementality test that tells us whether that Meta campaign is actually moving the needle. This is a player-coach role: you'll set the measurement philosophy and learning agenda for the agency, manage a junior tracking specialist who handles hands-on QA and implementation, and work directly with client teams to translate data into decisions. This role sits at the intersection of analytics engineering, measurement science, and performance strategy. You won't just build dashboards — you'll design the tests that prove whether our work is working.

## What you'll own

Tracking & data infrastructure

- Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines — and be well versed enough in these systems to support clients hands-on with implementation
- Define tagging standards, naming conventions, and data layer specifications for new client onboarding
- Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live
- Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production)
- Own server-side tracking setups and consent-mode configurations as privacy requirements evolve

Measurement frameworks & strategy

- Build measurement plans for every client: define the KPIs that actually matter, the attribution approach best suited to their funnel, and the testing roadmap for the next 6–12 months
- Design and run incrementality tests — geo-based holdouts, PSA holdout tests, conversion lift studies — and translate results into media budget recommendations
- Interpret and pressure-test platform-reported metrics (Meta Ads Manager, Google Ads, etc.); challenge results that don't hold up to scrutiny
- Lead or collaborate on Marketing Mix Modeling (MMM) engagements — either scoping vendor-run models or building lightweight versions in-house
- Own the cross-channel attribution model: evaluate last-click vs. data-driven vs. time-decay approaches per client context and document your rationale

Reporting & insights

- Build and maintain executive-level dashboards (Looker Studio, Looker, Power BI, or equivalent) that go beyond vanity metrics to show incremental business impact
- Establish a regular reporting cadence: weekly performance pulse, monthly deep-dives, and quarterly measurement reviews with clients
- Write clear, opinionated insight narratives — not just charts — that connect data to the decisions clients need to make

## Team & practice development

- Manage one junior Analytics/Tracking Specialist: set their priorities, review their work, give them a clear growth path
- Build the analytics practice playbook: onboarding templates, tracking specs, measurement plan frameworks, experiment design guides
- Stay current on the ad platform measurement landscape — platform pixel changes, consent/privacy shifts, new incrementality products from Meta, Google, TikTok — and update internal practices accordingly

You're a strong fit if you have

- 4–7 years of experience in marketing analytics, measurement, or marketing science at a performance agency or fast-moving in-house growth team
- Hands-on GTM expertise: you've built complex container setups yourself, not just documented them for a developer
- Real incrementality testing experience — you've designed a geo holdout or conversion lift test, run it, and presented the results to a skeptical client
- Solid understanding of the full ad network measurement stack: Meta CAPI, Google Enhanced Conversions, GA4 event model, server-side tagging, and how privacy regulations affect all of it
- Proficiency in SQL — you can write your own queries to pull and validate raw data without asking a data engineer
- Ability to communicate complex findings to non-technical stakeholders without dumbing them down or losing accuracy
- Comfortable being the final word on "is our tracking trustworthy?" for a portfolio of clients simultaneously

Bonus points

- Python or R experience for statistical modeling or automation
- Experience building or interpreting Marketing Mix Models
- Familiarity with measurement platforms like Northbeam, Triple Whale, Measured, or Rockerbox
- Prior experience managing or mentoring a junior analyst

What this role is not This is not a pure data engineer role — you won't spend all day writing pipelines. It's also not a media buyer role — you won't own campaign execution. You're the person between the two: you make sure the data is trustworthy, and then you use that data to tell us what's actually working. Type: Full-Time · Location: Remote (North America, Western Europe) Flourishing at Pearmill We get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy. And most recently, our little AI agents running around our Notion docs and giving us super powers. We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!

## About Pearmill

## Company Overview
- **One-liner**: Pearmill is an AI-native creative and performance marketing agency that helps fast-scaling startups and category creators achieve exponential growth through data-driven insights, beautiful advertising, and a tech-company culture.
- **Entity Type**: Private (Operating as an Agency / Partnership)
- **Headquarters**: New York, New York, United States
- **Founded**: 2018
- **Founders**: Nima Gardideh (Co-founder, President, CTO), Mary Boyagi (Co-founder, Creative Director), Donovan McKnight (Partner, Head of Creative), Leala King (Partner, Head of Creative)

## Core Business
- **Primary industry/industries**: Advertising Services, Digital Performance Marketing, Creative Production, Growth Analytics
- **Target customers**: B2B and B2C startups, fast-scaling brands, and category creators in fintech, DTC, consumer goods, healthcare, and B2B.
- **Mission or purpose statement**: "To shift advertising towards a more trustworthy industry by producing beautiful, honest, and high-performing ads, while creating a healthier and more transparent environment for our people." [pearmill.com](https://pearmill.com/careers)

## Products & Services
For each major offering:
- **[Full-Funnel Performance Marketing]**: End-to-end management of paid social and paid search campaigns across platforms like Meta, Google, and TikTok, focused on delivering measurable ROAS.
- **[Data-Informed Creative Production]**: A specialized service combining creative strategy, copywriting, and design to produce high-performing ad assets that are "beautiful and honest."
- **[Conversion Rate Optimization (CRO) & Analytics]**: Services that help clients optimize landing pages and user flows, paired with advanced growth analytics and attribution modeling to understand campaign effectiveness.
- **[Proprietary AI & Tech Stack]**: An "AI-native" approach where the team integrates data engineering and proprietary technology to automate workflows and enhance human judgment, setting them apart from traditional agencies. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Privately held).
- **Key Metric**: Annual Recurring Revenue / Run Rate not disclosed; workforce of **24-30 employees**; reported to be growing faster than traditional agencies, achieving a run rate that most agencies require over a decade to reach within 5 years. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Notable Investors/Partners**: Not publicly disclosed. The company is structured as a partnership (Pearlstein McCullough, LLP) rather than a VC-backed startup. [linkedin.com](https://www.linkedin.com/company/pearmill)
- **Growth Signals**: 
    - Reports helping clients **3x their ROAS** on average.
    - Operates in **10 countries** with a highly distributed team.
    - Has strong LinkedIn follower growth (+18.0% yearly, total 1,630 followers). [linkedin.com](https://www.linkedin.com/company/pearmill)
    - Identifies as a "fastest-growing performance marketing agency in the US."

## Competitive Advantages
- **Tech-Company Culture vs. Agency Model**: Pearmill explicitly designs itself to operate more like a tech company than a traditional agency. They focus on hiring "outliers" and providing extreme autonomy rather than relying on junior talent arbitrage. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Long-Term Client Relationships**: They are highly selective about client partnerships and are willing to "fire clients" who are not a good fit, fostering deep, long-term engagements. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Profit Sharing & Talent Retention**: A significant differentiator is their profit-sharing model, which ties team member compensation directly to the success of the business. This is rare in the agency world and aligns incentives. [pearmill.com](https://pearmill.com/careers)
- **Integrated AI & Human Judgment**: They combine human creativity with proprietary data engineering and AI tools, claiming this blend allows them to outperform competitors who rely solely on one or the other. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Strategic Focus
- **Scaling an "Outlier" Team**: The company is focused on recruiting "outliers" from unconventional backgrounds who thrive on autonomy and designing new solutions, rather than fitting a typical corporate mold. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Building a Global, Remote-First Infrastructure**: With people across New York, Bay Area, Kiev, Minneapolis, Berlin, and Skopje, they are actively building a distributed and global culture.
- **Productizing Agency Services**: They are moving toward a more tech-centric model by building AI tools and frameworks that can be reused and scaled, moving beyond one-off project work.

## Why Work Here
- **Culture & Transparency**: Pearmill emphasizes a "healthier and more transparent environment." They are open about their compensation philosophy, profit sharing, and even their willingness to fire incompatible clients. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Distributed, Remote, and Global**: The company is fully setup for remote work, providing a "remote work budget" and allowing staff to work from wherever they are most productive. [pearmill.com](https://pearmill.com/careers)
- **Exceptional Perks & Benefits**:
    - 99% coverage for Health Care, Dental, and Vision. [pearmill.com](https://pearmill.com/careers)
    - 16 weeks of fully paid parental leave and 6 weeks of fully paid parental leave. [pearmill.com](https://pearmill.com/careers)
    - Profit Sharing (compensation tied to client success).
    - Unlimited vacation with a mandatory 3-week minimum.
    - 401k with 100% matching up to 4%.
    - Matching charitable donations and budget for activism.
    - Budget for learning (books, seminars, courses) and equipment (laptop, indoor plants). [pearmill.com](https://pearmill.com/careers)
    - Unlimited mental or physical health leave.
- **Autonomy & Impact**: Employees are given extreme autonomy and are expected to act as "outliers" with outsized impact, similar to early hires at tech giants like Stripe or Airbnb. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Engineering & Tech Focus**: While an agency, they hire engineers and data scientists to build their internal tech stack, appealing to those who want to work on ad-tech and data engineering challenges. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Sources
1. [pearmill.com Careers](https://pearmill.com/careers)
2. [linkedin.com Company Profile](https://www.linkedin.com/company/pearmill)
3. [builtin.com Company Overview](https://builtin.com/company/pearmill)
4. [theorg.com Org Chart](https://theorg.com/org/pearmill)
5. [pearmill.com Blog: Agency Culture](https://pearmill.com/blog/agency-culture)

## Other roles at Pearmill

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- [Performance Creative Strategist](https://feeny.ai/job/performance-creative-strategist-pearmill-united-states-z8mrkjh5kwt4) — United States
- [Growth Manager](https://feeny.ai/job/growth-manager-pearmill-canada-8qs0znabwbvp) — Canada
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