--- title: 'Analytics Lead at RAPP' canonical: 'https://feeny.ai/job/analytics-lead-rapp-mauritius-6ekb65rvs3x1' type: 'job' last_seen: '2026-09-06' --- # Analytics Lead at RAPP - **Company:** RAPP - **Location:** Mauritius - **Posted:** 2026-07-03 - **Last confirmed live:** 2026-09-06 - **Apply:** https://job-boards.greenhouse.io/rapp/jobs/8045022 ## Job description ## About the job ## WHO WE ARE: We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups are to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull. When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers. We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s well-being. We are Fiercely Individual. ## HOW WE DO IT: At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management. Our data analysts know who that person is. Our strategists understand what they want. And our award-winning technologists and creatives know how to get it to them. RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. ## YOUR ROLE: The Analytics Lead reports to the Technical Director and the Project Manager he/she is currently working with. He/She works closely with other data analysts, developers, marketing teams and project managers to understand and address the data needs of the business. He/She should be able to work independently with little supervision. He/She is expected to guide data analysts in their day to day work as well as planning/follow-up of their continuous learning path. An excellent data driven mindset coupled with excellent presentation techniques are expected as core skills. ## MAIN RESPONSIBILITIES / DUTIES: - Expertise, guidance, and consultancy to both internal teams and external partners. - Planning and follow up of data analyst activities on a day to day basis. - Provides support to the team to remove impediments to make sure that the project is not blocked. - Define and maintain technical documentation pertaining to the data analytics scope of a project. - Define and maintain data analytics strategy based on industry standards. - Define and plan training activities for data analysts for ramping up or staying up to date on data related subjects (statistics, tracking, visualization, analysis and reporting). - Accountable for the correct tracking of all digital assets under the remit of the data team. - Be the go-to person for any ad-hoc data-related questions. - Responsible of proper execution of duties of all data analysts. - Must remain hands on with execution as per data analyst duties. ## REQUIREMENTS / QUALIFICATIONS ## ACADEMIC BACKGROUND - Degree in Statistics, Applied Mathematics, Computer Science or any quantitative field ## REQUIRED EXPERIENCE - 4-5 years work experience in data related field. - Experience involving quantitative data analysis to solve problems. - Experience with common analytical tools such as R, SPSS, Weka, NumPy, MatLab, etc. Experience in data models and reporting packages. Proficient in Excel and Powerpoint. - Knowledge of web analytics tools such as Google Analytics and Adobe Analytics are highly desirable. - Tools such as Power BI, D3.js, GGplot, Tableau, etc. ## LANGUAGES - French and English Proficiency. ## SKILLS / COMPETENCIES Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. o Attentively listens to others. o Adjusts to fit the audience and the message. o Provides timely and helpful information to others across the organization. o Encourages the open expression of diverse ideas and opinions. Tech savvy: Anticipating and adopting innovations in business-building digital and technology applications. o Anticipates the impact of emerging technologies and makes adjustments. o Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance. o Readily learns and adopts new technologies. Self-development: Actively seeking new ways to grow and be challenged using both formal and informal development channels. Forms teams with appropriate and diverse mix of styles, perspectives, and experience. o Shows personal commitment and takes action to continuously improve. o Accepts assignments that broaden capabilities. o Learns from new experiences, from others, and from structured learning. Manages complexity: Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. o Asks the right questions to accurately analyze situations. o Acquires data from multiple and diverse sources when solving problems. o Uncovers root causes to difficult problems. Strategic mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies. o Anticipates future trends and implications accurately. o Readily poses future scenarios. o Creates competitive and breakthrough strategies that show a clear connection between vision and action. Builds effective teams: Using compelling arguments to gain the support and commitment of others. o Forms teams with appropriate and diverse mix of styles, perspectives, and experience. o Establishes common objectives and a shared mindset. o Creates a feeling of belonging and strong team morale. o Fosters open dialogue and collaboration among the team. NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization ## About RAPP ## Company Overview - **One-liner**: RAPP is a global precision marketing agency that leverages data, creativity, technology, and empathy to help brands activate growth by delivering personalized, one-to-one marketing at scale. - **Entity Type**: Private (Part of Omnicom Group, a publicly traded holding company — OMC:NYSE) - **Headquarters**: New York, New York, USA - **Founded**: 1965 - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Advertising, Marketing Services, CRM, Digital Marketing, Data Analytics, Technology Consulting - **Target customers**: B2B and B2C enterprises across sectors including healthcare, finance, retail, and technology - **Mission or purpose statement**: "We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations." ## Products & Services - **Connected Data**: A data solution that builds plans connecting brand ambitions with data possibilities, creates platforms connecting the right data with marketing teams, and enriches data with modelling firepower for competitive edge — all underpinned by data privacy and security. - **Connected Content (Artbot)**: A solution that uses atomic design systems and generative AI to produce and optimize marketing content at scale, reducing content costs and increasing speed to market. - **Connected Decisioning**: A solution combining human and machine intelligence to prioritize and optimize marketing spend, creating unified customer journeys and automated marketing decisions. - **MiQ (Marketing Intelligence Quotient)**: A diagnostic tool that quantifies how customer-centric a brand is, scoring it between 0-100 to drive improvement. ## Market Standing - **Valuation/Market Cap**: Not disclosed (RAPP is a subsidiary of Omnicom Group; Omnicom's market cap is approximately $20+ billion) - **Key Metric**: Total employees — approximately 1,766 (per Built In) - **Notable Investors/Partners**: Part of Omnicom Precision Marketing Group (OPMG), a global network of agencies under Omnicom Group - **Growth Signals**: Global presence with offices in New York, Chicago, Irving (TX), Los Angeles, San Francisco, London, Mauritius, Malaysia, Cairo, and more; continuous hiring across analytics, technology, creative, and strategy roles ## Competitive Advantages - **Precision at scale**: Combines deep data science with creative execution to deliver personalized marketing to millions of individuals simultaneously. - **Proprietary tools**: Tools like Artbot (AI-powered content production), MiQ (customer-centricity diagnostic), and Connected Decisioning provide unique, integrated solutions. - **Global reach with local expertise**: Offices across North America, Europe, Africa, and Asia allow for nuanced, culturally-aware campaigns. - **Omnicom backing**: Access to the resources, talent, and client relationships of one of the world's largest advertising holding companies. ## Strategic Focus - **Data-driven personalization**: Continuing to invest in first-party data strategies and AI to create "next best experiences" for individual consumers. - **AI and automation**: Scaling the use of generative AI (like Artbot) to produce content faster and more cost-effectively. - **Privacy-first marketing**: Emphasizing ethical data use and going "beyond compliancy" to build customer trust. - **Talent development**: Actively recruiting across analytics, technology, and creative disciplines to strengthen its global capabilities. ## Why Work Here - **Culture**: RAPP emphasizes individuality and inclusion, stating "the individual is at the core of what we do – and at the heart of who we are." The agency values diversity and personal well-being. - **Hybrid Work**: RAPP operates with a hybrid workspace model, where employees engage in a combination of remote and on-site work. - **Global Opportunities**: With offices in major cities worldwide (NYC, London, Chicago, Mauritius, Kuala Lumpur, Cairo), there are opportunities for international collaboration and mobility. - **Learning & Growth**: Employees have access to work with cutting-edge marketing technology, data science, and AI tools, providing strong career development in a rapidly evolving industry. - **Leadership**: Senior leadership includes experienced executives like CEO Jeannine Falcone, Global CTO Matthew Pharr, and Global Chief Creative Officer Troy Hitch. ## Sources 1. [rapp.com](https://www.rapp.com/) 2. [rapp.com/careers/](https://www.rapp.com/careers/) 3. [boards.greenhouse.io/rapp](https://boards.greenhouse.io/rapp) 4. [rapp.com/about/](https://www.rapp.com/about/) 5. 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