---
title: 'Analytics Senior Director, Measurement at PMG'
canonical: 'https://feeny.ai/job/analytics-senior-director-measurement-pmg-dallas-atb8m3vq9jzv'
type: 'job'
last_seen: '2026-10-15'
---

# Analytics Senior Director, Measurement at PMG

- **Company:** PMG
- **Location:** Dallas, TX
- **Work type:** hybrid
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/pmg/jobs/8877785002

## Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways.

You’ll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact. Whether it’s building dynamic dashboards, designing attribution models, conducting deep-dive data analysis, or leveraging predictive insights, your expertise will help brands make data-informed decisions with confidence.

Beyond reporting, you’ll have the opportunity to push the boundaries of measurement, experiment with emerging analytics methodologies, and explore AI-driven solutions to enhance marketing performance. You’ll play a key role in testing new approaches, refining best practices, and shaping how brands define success in an ever-evolving digital landscape. At PMG, we don’t just analyze data—we use it to challenge assumptions, drive innovation, and shape the future of media and advertising.

As a Sr. Director in Analytics, if you’re passionate about turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions, this is the place to make an impact.

## What You Will Be Doing

- Lead the analytics team across multiple customer groups, industry verticals and regions
- Define the capability roadmap and organization structure for scale
- Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
- Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth
- Align department goals to company strategy and vision
- Manage Director-level leaders and ensure succession planning
- Lead performance planning, calibration, and promotions
- Identify and implements process, tooling, or training improvements
- Represent analytics in senior executive forums, both internally at PMG and externally on the broader market
- Shape thought leadership, IP, and external reputation
- Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making

## What You Will Bring

- 12+ years of experience in analytics, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
- Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data-informed decision-making.
- Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps, triangulating brand and business performance across brand measurement, last-click attribution, and other key signals to inform strategy and decision-making.
- Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability.
- Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive-level storytelling.
- Proven success in leading cross-functional partnerships, aligning on KPI frameworks, and embedding analytics into product, marketing, and operational workflows.
- A strong record of mentoring analytics leaders, shaping team culture, and implementing governance and process improvements across complex organizations.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

## What We Offer

- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

## About PMG

## Core Business
- Primary industry: Advertising, Marketing, and Marketing Technology (Martech)
- Target customers: B2B, enterprise brands (ambitious, growth-oriented companies)
- Mission / Purpose: "Unlocking potential for people and brands." The company describes itself as "Engineered for Impact."

## Products & Services
- **Alli (Proprietary Operating System)**: A unified platform that integrates data, tools, and human expertise for planning, execution, and measurement. Alli includes an Intelligence Core (data unification, forecasting, generative personas), an Engine (automation, real-time measurement), and connects to a curated ecosystem of applications.
- **Growth Blueprinting**: Strategy and transformation service that aligns brand positioning, category disruption, loyalty/community solutions, and martech/adtech audits.
- **Intelligence Core**: Data, media, creative, market, and audience intelligence service that powers integrated planning, measurement, and activation.
- **Marketing Orchestration**: Full-funnel media leadership, always-on optimization, commerce-connected media strategies, and omnichannel customer experience mapping.
- **Momentum Lab**: Rapid innovation service using agility sprints, test-and-learn frameworks, and co-created programs.
- **Signal-Led Creativity**: Data-informed brand storytelling, creator amplification, addressable creative production, and dynamic creative orchestration.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: $7B+ in annual media spend managed globally (per PMG’s About page)
- **Notable Investors/Partners**: Google Premier Partner, Amazon Advanced Partner, TikTok Badged Partner, Truthset, LiftLab, Attain
- **Growth Signals**:
  - Expanded global footprint with new offices in Mexico City and Toronto (announced February 2026)
  - Expanded AI offerings with new solutions and leadership (February 2026)
  - Named one of Ad Age’s Best Places to Work for 10 consecutive years (as of September 2024)
  - Ranked #44 on Fast Company’s 100 Best Workplaces for Innovators (2024)

## Competitive Advantages
- Proprietary Alli operating system that unifies data, tools, and people – reducing operational friction and providing a single source of truth.
- Deep, exclusive relationships with major platforms (Google, Amazon, TikTok) enabling early access to betas, custom executions, and dedicated support.
- Integrated model combining strategy, intelligence, creativity, and technology under one roof, rather than siloed agency services.
- Culture of innovation and continuous improvement, reflected in multiple workplace awards and a focus on experimentation (Momentum Lab).

## Strategic Focus
- Expanding AI capabilities (new AI solutions and leadership hires announced in early 2026)
- Global geographic expansion (new offices in Latin America and Canada in 2026)
- Continued investment in proprietary technology (Alli) to automate and optimize marketing execution
- Deepening platform partnerships to offer clients first-mover advantages

## Why Work Here
- **Culture**: Award-winning workplace (Ad Age Best Places to Work for 10 years, Fast Company Best Workplaces for Innovators). Strong emphasis on inclusion, with Employee Resource Groups (ERGs) for BIPOC, remote/hybrid employees, and others. Structured development programs, mentorship, and enterprise AI tools available to all employees.
- **Work Model**: Hybrid/remote-friendly – offices in Dallas, Austin, Fort Worth, Atlanta, New York, Boston, Cleveland, London, Brighton, Düsseldorf, San José, Toronto, Mexico City. A dedicated ERG supports remote and hybrid employees.
- **Perks & Benefits**:
  - Minimum 4 weeks paid time off, plus personal days and holidays
  - Company-paid disability coverage
  - Paid parental leave (birth, adoptive, foster, intended parents) and fertility/surrogacy/adoption support
  - Competitive retirement matching with immediate vesting
  - Annual bonus opportunities tied to company performance
  - Comprehensive medical, dental, vision, and pet insurance
  - Monthly lifestyle accounts, stocked offices, baristas, team celebrations
- **Career Development**: Graduate Leadership Program for recent grads; structured career paths; access to AI tools for skill-building. 65 open positions across Client Services, Commerce, Creative, Customer Operations, Data & Technology, Media, and People & Culture.

## Sources
1. [pmg.com](https://www.pmg.com/) – Company homepage and overview
2. [pmg.com/about](https://www.pmg.com/about) – About page (mission, founder, Alli, $7B+ media spend)
3. [pmg.com/what-we-do](https://www.pmg.com/what-we-do) – Detailed service offerings and partnerships
4. [pmg.com/team-and-culture](https://www.pmg.com/en-gb/team-and-culture) – Culture, benefits, awards, inclusion, ERGs
5. [pmg.com/job-openings](https://www.pmg.com/team-and-culture/job-openings) – Careers page listing 65 open positions

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