---
title: 'App Marketing Team Lead at Surfshark'
canonical: 'https://feeny.ai/job/app-marketing-team-lead-surfshark-vilnius-96jqvq12r0ym'
type: 'job'
last_seen: '2026-10-31'
---

# App Marketing Team Lead at Surfshark

- **Company:** Surfshark
- **Location:** Vilnius, Lithuania
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.ashbyhq.com/surfshark/e899d87f-458c-48a6-b5f1-c5a55a44858d

## Job description

Millions of people reach for their phones to stay private and secure - and they should be able to find us the moment they do. As our App Marketing Lead, you'll grow Surfshark's mobile subscription business by making our apps easier to discover, easier to choose, and harder to ignore. You'll lead the team behind paid acquisition, App Store Optimization, and conversion, turning curious scrollers into paying subscribers. You'll own the app acquisition strategy and its performance, sharpen our presence in the app stores, and grow the people on your team. You'll also partner closely with our Mobile Growth squad to support in-app experimentation and connect what marketing learns with real improvements to the user journey.

If you want to:

- Own the app marketing strategy and performance across iOS and Android, driving steady growth in paying subscribers;
- Manage acquisition budgets, forecasts, and channel priorities, balancing scale, efficiency, and long-term customer value;
- Scale Apple Search Ads, Google, and other channels while finding and testing new ways to acquire users;
- Drive organic growth through ASO - keyword visibility, localization, store assets, and conversion;
- Connect paid acquisition and ASO, sharing insights to improve discoverability and conversion across markets;
- Work with the Mobile Growth squad on in-app experimentation, contributing marketing insights and supporting test execution and analysis;
- Partner with Creative, Product, and Data teams to sharpen campaign assets, user journeys, and performance measurement;
- Turn performance data and experiment results into clear priorities and real growth opportunities;
- Share results, learnings, forecasts, and resource needs with stakeholders;
- Lead and develop the app marketing team across UA, ASO, and CRO - setting clear goals, managing priorities and capacity, and owning delivery.

And you can check off:

- Proven experience of paid user acquisition, with a track record of scaling campaigns and improving efficiency;
- Proven experience of managing marketing budgets, forecasting results, and making investment decisions across channels;
- Proven experience of leading a team, developing specialists, and turning business goals into clear priorities;
- A solid grasp of subscription economics - CAC, ROAS, conversion, retention, and LTV;
- An analytical mindset, comfortable interpreting data, challenging assumptions, and deciding with incomplete information;
- An understanding of how acquisition, app store performance, and in-app conversion work together to drive growth;
- Familiarity with AppsFlyer or another mobile measurement platform.

Bonus points if you:

- Have grown mobile apps or subscription products across international markets;
- Know your way around Apple Search Ads, Google App Campaigns, or DSPs;
- Have hands-on experience with ASO and app store experimentation.

Here’s the deal:

- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
- Gross salary: 4500-5300 Eur/month for the Lithuanian market, 19000-25000 Pln/month for the Polish market. It may vary depending on your skills and experience.

## About Surfshark

## Company Overview
- **One-liner**: Surfshark is a cybersecurity company that provides a suite of online privacy and security solutions, including a top-rated VPN, antivirus, and data removal tools.
- **Entity Type**: Private (Unicorn, merged under a holding company with Nord Security)
- **Headquarters**: Amsterdam, Netherlands (with offices in Vilnius & Kaunas, Lithuania; Warsaw, Poland; and Berlin, Germany)
- **Founded**: 2018
- **Founders**: Vytautas Kaziukonis

## Core Business
- **Primary industry/industries**: Cybersecurity, Consumer Privacy, VPN Services
- **Target customers**: B2C (individual consumers), with specific programs for journalists, activists, and NGOs
- **Mission or purpose statement**: "To empower people to take full control of their digital lives, raise awareness about evolving online threats, and champion the accessibility and future of the internet."

## Products & Services
For each major offering:
- **[Surfshark VPN](https://surfshark.com/vpn)**: Core virtual private network service, a top-3 global VPN. Includes features like a strict no-logs policy (verified by Deloitte), 100% RAM-only servers, the proprietary WireGuard protocol, and the FastTrack route optimizer.
- **[Surfshark Antivirus](https://surfshark.com/antivirus)**: Malware and virus protection software.
- **[Surfshark Alert](https://surfshark.com/alert)**: A personal data leak monitoring service that alerts users if their credentials are exposed.
- **[Surfshark Search](https://surfshark.com/search)**: A private, ad-free search engine.
- **[Alternative ID](https://surfshark.com/alternative-id)**: A tool to create a synthetic online identity to protect a user's real email and personal data.
- **[Alternative Number](https://surfshark.com/alternative-number)**: A virtual phone number service for enhanced privacy.
- **[Incogni](https://incogni.com/)**: An automated data removal service that forces data brokers to delete a user's personal information.
- **[HeyPolo](https://heypolo.com/)**: A location-sharing app focused on privacy and consent.

## Market Standing
- **Valuation**: $1.6 Billion (as of 2022 merger with Nord Security), making it a Lithuanian unicorn. [surfshark.com](https://surfshark.com/about-us)
- **Key Metric**: Over 40 million app downloads, 500+ employees. [surfshark.com](https://surfshark.com/about-us)
- **Notable Investors/Partners**: Merged with Nord Security (2022) under a single holding company. Partners include Amnesty International and the VPN Trust Initiative. [surfshark.com](https://surfshark.com/about-us)
- **Growth Signals**:
    - Ranked as one of the fastest-growing European companies by the Financial Times FT 1000 for 2024, 2025, and 2026. [surfshark.com](https://surfshark.com/about-us)
    - Awarded "Best of 2026" by PCMag and "Editors’ Choice 2026" by CNET. [surfshark.com](https://surfshark.com/about-us)
    - Received AV-TEST Certification for its antivirus in 2025. [surfshark.com](https://surfshark.com/about-us)

## Competitive Advantages
- **Integrated Security Suite**: Beyond a standard VPN, Surfshark offers a comprehensive ecosystem (antivirus, data removal, leak alerts) creating a strong switching cost for users.
- **Privacy-First, Verified Operations**: The company has a strict, independently audited no-logs policy (verified by Deloitte) and operates a 100% RAM-only server network, a strong trust signal in the privacy-focused market.
- **Rapid Growth & Brand Recognition**: Consistently ranked among the fastest-growing companies in Europe and holds "Best of" awards from major tech publications (PCMag, CNET), giving it strong market credibility.
- **Innovation & Open Source**: Developed Dausos, the first VPN protocol built specifically for VPN users, and maintains a public Research Hub on internet censorship and cyber threats. [surfshark.com](https://surfshark.com/about-us)

## Strategic Focus
- **Global Expansion & Product Diversification**: Continues to expand its suite of privacy products (e.g., launching HeyPolo, Incogni) to capture more of the user's digital life.
- **Advocacy and Trust**: Deepening its commitment to digital rights through partnerships (e.g., Amnesty International) and transparency initiatives (publishing annual reports, impact reports, and transparency reports).
- **Enterprise-Grade Scaling**: The 2022 merger with Nord Security created a cybersecurity powerhouse, allowing for shared infrastructure and resources while keeping brands independent.

## Why Work Here
- **Culture & Values**: Company culture is rated 4.2/5 on Glassdoor. Core principles include **Radical Ownership, Open-mindedness, Collaboration, and High Standards**. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm)
- **Remote & Flexibility**: Offers a "work from anywhere" policy (up to five times a year globally), flexible office hours, and a hybrid work-from-office model. [surfshark.com](https://surfshark.com/career)
- **Perks & Growth**: Includes private health insurance, mental and physical wellbeing programs (yoga, gym access), access to online learning platforms (Udemy, Masterclass), and bonus days off. [surfshark.com](https://surfshark.com/career)
- **Team**: A dynamic, fast-growing environment with over 500 specialists across global offices in Vilnius, Kaunas, Warsaw, and Berlin. [surfshark.com](https://surfshark.com/about-us)
- **Mission-Driven**: Employees work on products used by millions, with a clear mission to protect digital freedom and fight censorship.

## Sources
1. [Surfshark - About Us](https://surfshark.com/about-us)
2. [Surfshark - Careers](https://surfshark.com/career)
3. [Surfshark on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm)
4. [Surfshark on LinkedIn](https://pl.linkedin.com/company/surfshark)

## Other roles at Surfshark

- [Head of Product Design](https://feeny.ai/job/head-of-product-design-surfshark-vilnius-d35zd9ng0429) — Vilnius, Lithuania
- [Employer Brand Manager](https://feeny.ai/job/employer-brand-manager-surfshark-warsaw-7w1y64ybf32p) — Warsaw, Poland
- [Talent Sourcer](https://feeny.ai/job/talent-sourcer-surfshark-vilnius-t44nfg7gbcmy) — Vilnius, Lithuania
- [Incogni Data Team Lead](https://feeny.ai/job/incogni-data-team-lead-surfshark-warsaw-gct6t2fjbepg) — Warsaw, Poland
- [Senior Acquisition Product Manager](https://feeny.ai/job/senior-acquisition-product-manager-surfshark-vilnius-8k0y1695t2g9) — Vilnius, Lithuania
- [Community Manager](https://feeny.ai/job/community-manager-surfshark-vilnius-dknj3zmwtfmg) — Vilnius, Lithuania
- [Application Security Lead](https://feeny.ai/job/application-security-lead-surfshark-vilnius-p2jwbnbp2dqq) — Vilnius, Lithuania
- [Talent Acquisition Team Lead (Tech)](https://feeny.ai/job/talent-acquisition-team-lead-tech-surfshark-vilnius-zfjmnnez6h14) — Vilnius, Lithuania
- [Mid/Senior Data Scientist](https://feeny.ai/job/mid-senior-data-scientist-surfshark-vilnius-n6y9w89q281x) — Vilnius, Lithuania
- [Senior PHP Developer (Ironwall)](https://feeny.ai/job/senior-php-developer-ironwall-surfshark-vilnius-f4efrczse7cd) — Vilnius, Lithuania