---
title: 'App, Performance Marketing Analyst at Valid'
canonical: 'https://feeny.ai/job/app-performance-marketing-analyst-valid-san-francisco-w51x3b35fp3y'
type: 'job'
last_seen: '2026-09-12'
---

# App, Performance Marketing Analyst at Valid

- **Company:** Valid
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-09
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/valid/b712b932-41ba-4503-9c79-7b0e8605cda8

## Job description

📍 USA & Canada. Remote or in-person SF. ⏰ Working hours are PST

## About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

## The Role

- A customer obsessed marketing strategist
- First in line to try the newest AI marketing tools
- Passionate about ad networks and performance marketing strategy
- Obsessed with discovering and tracking social media trends
- Customer obsessed (we put it in their twice on purpose!)

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.

## Responsibilities

- Own performance marketing account management for app clients.
- Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.
- Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
- Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.
- Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.
- Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.
- Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.
- Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.
- Conduct A/B & multivariate testing to improve performance and generate insights.

Required Qualifications

- 2–3 years of growth marketing or user acquisition experience
- 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)
- Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
- Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)
- Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC
- Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV
- Able to multitask and prioritize effectively in a fast-paced environment

## Preferred Qualifications

- Industry Expertise: Actively learns and shares new industry insights
- Experience with consumer subscription apps
- Freemium model familiarity for subscription apps
- Understanding of user onboarding flows and paywall testing
- Adaptability to platform changes, including iOS and social media algorithms

## What You’ll Be Getting

- Work on a global team with flexibility and a collaborative startup culture
- Annual company offsite - we gather in a new location each year to connect and celebrate

## Compensation Range

- Competitive salary based on experience and location
- Benefits: 401k, healthcare, FSA, lunch (for in-person days)
- Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

## About Valid

## Company Overview
- **One-liner**: Valid is an AI-native, full-stack ad agency that combines AI-generated creative, automated media buying, and custom data infrastructure to manage the entire advertising lifecycle for mobile apps, B2B SaaS, and e-commerce brands.
- **Entity Type**: Private (Seed-stage; raised $7.3M total, including a $5.5M seed round led by Canaan Partners)
- **Headquarters**: San Francisco, California, USA
- **Founded**: Not publicly disclosed (team grew from 5 to 40+ in the last 12 months, suggesting a founding around 2023–2024)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Advertising / Marketing (AI-enabled ad agency)
- **Target customers**: B2B (enterprise consumer brands, mobile apps, e-commerce); clients include Replit, Tolan, HoneyHomes, Rover, Quittr, SettleMate, Wayk
- **Mission / purpose**: “Make sophisticated advertising accessible to businesses of all sizes” and build an agency meant to last 100 years.

## Products & Services
- **Performance Creative**: Fully AI-generated short-form video ads engineered to drive sales; 20+ creatives per month, concept-to-account in 3 days.
- **AI-Influencers**: Custom-branded influencer accounts with real posts, real following, and full organic reach; includes whitelisting and partnership rights; 20 posts per month.
- **Media Buying**: Deployment and management of client ad spend across Meta, TikTok, TV, Google, Snap, AppLovin, and more; continuous optimization of targeting, placements, and budgets.
- **Custom Performance Dashboard**: Cross-platform analytics connecting to Meta, TikTok, Google, Snap, and all DTC attribution sources; includes a chat-with-your-ads MCP server.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding $7.3M (seed); team headcount grew from 5 to 40+ in the last 12 months; $1B+ cumulative ad spend deployed across major platforms
- **Notable Investors / Partners**: Canaan Partners (lead), Neo, JVentures, Steve Huffman (CEO of Reddit), Scott Banister (inventor of search ads)
- **Growth Signals**: Double-digit month-over-month growth; enterprise clients with real budgets at scale; case studies show –84% CPA cut, +1,156% profitable spend scale, 2.2x blended ROAS

## Competitive Advantages
- **Full-stack, AI-native approach**: Engineering, creative, and media buying operate as one tightly integrated team, enabling faster iteration and compounding learnings.
- **Custom internal tooling**: AI agents, data pipelines, and a proprietary dashboard that give marketers full visibility and automation – not just off-the-shelf SaaS.
- **Outcome-driven model**: Valid charges based on performance (ever-positive returns on ad spend), aligning incentives with clients.
- **Pixar-like creative production**: Uses AI video generation tools (Kling, Seedance) combined with human intuition to produce ads that convert.

## Strategic Focus
- **Scale the team and platform**: Aggressively hiring across engineering, AI, creative, and marketing to extend the AI-native agency model.
- **Deepen automation**: Building AI agents that make a single marketer as effective as a 20–30 person agency team.
- **Expand into new verticals**: Already serving mobile apps, B2B SaaS, and e-commerce; aiming to make sophisticated advertising accessible to businesses of all sizes.

## Why Work Here
- **Culture**: Fast-paced, startup intensity with cross-disciplinary learning – engineers gain advertising intuition, media buyers think in systems, creatives read performance data.
- **Remote / Hybrid**: Remote-friendly with synchronous PT hours; product and engineering teams prefer in-person at the San Francisco Union Square office. Two-thirds of the team is remote.
- **Perks**:
  - Competitive base salary + equity
  - Excellent medical, dental, and vision insurance
  - 401(k)
  - Unlimited PTO
  - Lunch stipends for in-office employees
  - $1,000 equipment stipend
  - Team off-sites (e.g., Honolulu and Las Vegas in 2025)
- **Tech Stack**: Claude Code/CoWork, Kling, Seedance, Cursor, Linear, PaperClip – you’re expected to try new tools.
- **Diversity of roles**: Senior Software Engineer, Principal Engineer, AI Creative Director, Creative Strategist, Performance Marketing roles, and more.

## Sources
1. [valid.co/careers](https://www.valid.co/careers)
2. [valid.co](https://www.valid.co/)
3. [linkedin.com/company/validco](https://www.linkedin.com/company/validco)
4. [tracxn.com](https://tracxn.com/d/companies/valid/__5aY_jcKNbRFNhmLl20JnBD_jWYcGgXd6LHGzg-sVghc)
5. [valid.co/valid-seed-round](http://valid.co/valid-seed-round)

## Other roles at Valid

- [Product, Performance Marketing](https://feeny.ai/job/product-performance-marketing-valid-zk0b7qz4cqq5)
- [Digital Strategist, Performance Marketing](https://feeny.ai/job/digital-strategist-performance-marketing-valid-san-francisco-xds4p4br4xh0) — San Francisco, CA
- [Growth & Operations Lead](https://feeny.ai/job/growth-operations-lead-valid-san-francisco-rdmebzgtscd1) — San Francisco, CA
- [Creative Strategist, UGC](https://feeny.ai/job/creative-strategist-ugc-valid-san-francisco-ytc3tbatwg13) — San Francisco, CA
- [AI Creative Director, Ads](https://feeny.ai/job/ai-creative-director-ads-valid-san-francisco-04d6c1kx2t4g) — San Francisco, CA
- [AI Creative Director](https://feeny.ai/job/ai-creative-director-valid-san-francisco-mctkjg5f1yp9) — San Francisco, CA
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-valid-united-states-ny1dmzp5z0b7) — United States
- [Principal Engineer](https://feeny.ai/job/principal-engineer-valid-united-states-z2egxk5baqnd) — United States