---
title: 'Area Sales Manager - Manager - EDC Retail (Adjacent 4) at Paytm Payments Services'
canonical: 'https://feeny.ai/job/area-sales-manager-manager-edc-retail-adjacent-4-paytm-payments-services-pune-nbj454py3t1h'
type: 'job'
last_seen: '2026-09-10'
---

# Area Sales Manager - Manager - EDC Retail (Adjacent 4) at Paytm Payments Services

- **Company:** Paytm Payments Services
- **Location:** Pune, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-17
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/paytmpayments/5bb96711-7aba-40a0-9970-b489d3931f8e

## Job description

## About Us

Paytm is India's leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.

## About the Team

The Adjacent Offline Payments Business Team plays a critical role in helping merchants grow and manage their businesses using simple, scalable, and data-driven payment solutions. The team focuses on expanding Paytm's merchant ecosystem through innovative payment acceptance products while driving merchant engagement, activation, and transaction growth.

## About the Role

As an Area Sales Manager (ASM) – Adjacent Offline Payments Business, you will be responsible for driving business growth across your assigned territory by leading field sales teams and expanding merchant acquisition and engagement activities. You will drive sales across EDC Machines, Soundbox, Payment Gateway, EMI (Bank & Brand Activations), and Merchant Loans, while strengthening merchant relationships and ensuring sustainable growth in transaction volumes. This role demands a strong blend of leadership, execution excellence, merchant relationship management, and strategic thinking to scale business across multiple locations.

## Key Responsibilities

1. Leadership & Team Management Recruit, onboard, and develop high-performing sales teams. Lead, inspire, and motivate a team of Sales Executives, Team Leads, and field personnel. Foster a high-performance and result-oriented sales culture. Conduct regular coaching, mentoring, and performance reviews. Identify skill gaps and provide continuous development opportunities. Build strong succession pipelines and improve team productivity.
2. Market Expansion Identify and develop new business opportunities within the assigned territory. Drive merchant acquisition for EDC/POS terminals and other payment solutions. Expand Paytm's merchant network across target segments and geographies. Develop market penetration strategies to maximize business growth.
3. Merchant Relationship Management Build and maintain strong relationships with merchants. Understand merchant requirements and recommend suitable payment solutions. Ensure high levels of merchant satisfaction and retention. Drive regular merchant engagement and activation initiatives.
4. Sales Target Achievement Consistently achieve and exceed sales targets across: EDC/POS Deployments Daily Merchant Activations Soundbox Installations EMI Transactions Merchant Loan Distribution Device-Level Revenue Generation Drive transaction volume growth across the merchant portfolio.
5. Product Expertise Develop deep expertise across: EDC/POS Machines Payment Gateway Solutions Soundbox Devices EMI Solutions Merchant Lending Products Stay updated with industry trends and competitor offerings. Act as a trusted advisor and problem solver for merchants.
6. Sales Cycle Management Manage the complete sales lifecycle: Lead Generation Prospecting Qualification Solution Presentation Negotiation Deal Closure Ensure seamless onboarding and activation of merchants.
7. Market Intelligence Track competitor activities and market developments. Gather merchant feedback and customer insights. Share actionable recommendations with Growth and Business teams. Help refine go-to-market strategies based on field insights.
8. Reporting & Business Reviews Deliver accurate sales forecasts and business reports. Own monthly planning and target delivery aligned with AOP. Monitor inventory utilization and aging. Review sales incentives and payout structures. Track: FSE Productivity Check-ins Activations Revenue Performance Conduct weekly and monthly business reviews with Team Leads and Sales Executives. Ensure effective communication and execution of: Training Programs Sales Schemes Incentives EMI Brand Activations
9. Cross-Functional Collaboration Work closely with: Sales Excellence Growth Teams Sales Operations Merchant Support Product Teams Ensure seamless merchant onboarding and service delivery.
10. Field Leadership & Ownership Operate with a 75% Field and 25% Office engagement model. Conduct regular field visits and market reviews. Drive daily sales huddles and gate meetings. Ensure field discipline, compliance, and execution excellence. Take complete ownership of merchant portfolio growth and field productivity.

Expectations & Requirements Build and lead an inspiring team environment with open communication. Drive sales of EDC machines and other payment devices across assigned territories. Manage merchant acquisition and engagement initiatives. Address and resolve merchant queries and operational challenges. Hire, train, and develop high-performing sales teams. Set clear team goals and ensure timely execution. Delegate responsibilities effectively and monitor outcomes. Manage day-to-day regional sales operations. Track business metrics and team productivity. Mentor team members and support career development. Identify training needs and facilitate coaching interventions. Encourage innovation, accountability, and ownership. Recognize and reward outstanding performance. Drive employee engagement and team-building initiatives.

## What We're Looking For

7+ years of leadership experience in: EDC/POS Sales Fintech Financial Services Insurance Sales FMCD Distribution Proven experience in building and scaling sales teams. Strong expertise in field sales and distribution management. Ability to set, track, and achieve aggressive business targets. Experience conducting daily, weekly, and monthly sales reviews. Strong analytical and problem-solving skills. Ability to identify opportunities to improve customer engagement. Experience managing large territories and multi-location operations. Excellent communication, stakeholder management, and leadership skills. High ownership mindset with strong execution capabilities.

Education Graduation or Post-Graduation (10+2+3 Mandatory)

Why Join Us? At Paytm, our mission is to bring half a billion Indians into the mainstream economy through innovative financial technology solutions. Our success is driven by our people's collective energy, entrepreneurial mindset, and relentless customer focus. Today, Paytm is India's largest merchant acquirer and one of the country's leading fintech companies, powering millions of businesses through innovative payment and financial solutions. Join us and be a part of India's digital payments revolution.

## About Paytm Payments Services

## Company Overview
- **One-liner**: Paytm Payments Services Limited (PPSL) provides digital payment solutions — including a high-scale payment gateway, UPI processing, subscriptions, and merchant financial tools — for Indian businesses ranging from neighborhood stores to large brands.
- **Entity Type**: Private (wholly owned subsidiary of One97 Communications, a publicly listed parent company)
- **Headquarters**: Noida, India
- **Founded**: 2020 ([builtin.com](https://builtin.com/company/paytm-payments-services-limited))
- **Founders**: Not publicly listed for PPSL; the entity is a wholly owned subsidiary of One97 Communications ([paytmpayments.com](https://www.paytmpayments.com/about-us))

## Core Business
- **Primary industry**: Digital payments, fintech, payment gateway infrastructure
- **Target customers**: B2B — online brands, startups, small merchants, BFSI institutions (for premium collections, loan repayments, investments), and government entities
- **Mission or purpose statement**: "Driving financial inclusion by empowering India's top online brands, startups and small merchants to accept digital payments and manage their business" ([paytmpayments.com](https://www.paytmpayments.com/about-us))

## Products & Services
- **Paytm Payment Gateway**: Core online payment acceptance for apps and websites, supporting UPI, cards, net banking, and more with high success rates and real-time bank settlements ([paytmpayments.com](https://www.paytmpayments.com/))
- **Payment Links & Payment Pages**: Collect payments instantly without building a website or app
- **International Payments**: Cross-border payment solution for merchants serving customers in 200+ countries
- **Subscriptions**: Customized payment plans and automated recurring collections across all payment instruments
- **Bank Offers & No-Cost EMI**: Affordability options to improve checkout conversion
- **Instant Refunds**: Automated, real-time refund processing for end customers
- **BFSI Solutions**: Specialized flows for policy premiums, loan repayments, investments, and credit card payments ([paytmpayments.com](https://www.paytmpayments.com/))

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for PPSL as a standalone entity
- **Key Metric**: 600M+ transactions processed per month; 10,000+ transactions/second handling capacity ([paytmpayments.com](https://www.paytmpayments.com/))
- **Notable Investors/Partners**: Parent One97 Communications (OCL) — the publicly traded company behind the Paytm ecosystem ([paytmpayments.com](https://www.paytmpayments.com/about-us))
- **Growth Signals**: Expanding into government alliances (as seen in current openings for Government Alliances Payments roles); marketing its payment suite to BFSI, international merchants, and large Indian brands; operates within the broader Paytm group ecosystem covering in-store payments and advertising solutions ([jobs.lever.co](https://jobs.lever.co/paytmpayments))

## Competitive Advantages
- **Massive scale**: 600M+ transactions processed monthly and 10,000+ TPS capacity demonstrate infrastructure reliability that few Indian payment gateways can match ([paytmpayments.com](https://www.paytmpayments.com/))
- **Broadest payment source coverage**: UPI, cards, net banking, EMI, subscriptions, and international payments from 200+ countries in a single integration
- **Paytm ecosystem leverage**: Access to Paytm group companies for in-store payments and advertising, creating a full-stack merchant offering
- **Merchant trust**: Positions itself as "the payment gateway that powers India's largest brands" ([paytmpayments.com](https://www.paytmpayments.com/))

## Strategic Focus
- Deepening financial inclusion for Indian businesses, from neighborhood merchants to national brands
- Strengthening government and BFSI payment partnerships via dedicated alliances teams ([jobs.lever.co](https://jobs.lever.co/paytmpayments))
- Building robust payment rails and merchant experiences as the "backbone of India's business payments ecosystem" ([paytmpayments.com](https://www.paytmpayments.com/careers))
- Expanding international payment acceptance for global merchants

## Why Work Here
- **Hybrid workspace**: Employees work a combination of remote and on-site ([builtin.com](https://builtin.com/company/paytm-payments-services-limited))
- **Mission-driven engineering**: Opportunity to build payment infrastructure powering "millions of businesses across India — from neighbourhood stores to leading brands" ([paytmpayments.com](https://www.paytmpayments.com/careers))
- **Strong benefits package**:
  - Health & wellness: medical insurance for self and family, health check-ups, mental health support, women's wellness initiatives, maternity/paternity benefits
  - Financial wellness: competitive compensation, annual bonus/incentives, ESOPs, salary advance, car lease, mobile device lease, relocation support
  - Time away: competitive leave across categories, team outing and engagement allowances
  - Personal development: internal job mobility, learning reimbursement for online courses and upskilling ([paytmpayments.com](https://www.paytmpayments.com/careers))
- **Career tracks**: Product & Engineering, Partnerships & Alliances, Merchant Operations, Data, Analytics & Growth — with both on-site and remote opportunities listed ([jobs.lever.co](https://jobs.lever.co/paytmpayments))
- **Culture**: Emphasizes purpose, collaboration, and self-driven learning; "meaningful work happens when you're part of a team building the backbone of India's business payments ecosystem" ([paytmpayments.com](https://www.paytmpayments.com/careers))

## Sources
1. [paytmpayments.com](https://www.paytmpayments.com/about-us)
2. [paytmpayments.com](https://www.paytmpayments.com/careers)
3. [jobs.lever.co](https://jobs.lever.co/paytmpayments)
4. [paytmpayments.com](https://www.paytmpayments.com/)
5. [builtin.com](https://builtin.com/company/paytm-payments-services-limited)

## Other roles at Paytm Payments Services

- [Team Leader - Offline Merchants QR - Palnadu](https://feeny.ai/job/team-leader-offline-merchants-qr-palnadu-paytm-payments-services-palnadu-vb7zp52hb8sv) — Palnadu, India
- [KAM - Associate - QR - Sonipat](https://feeny.ai/job/kam-associate-qr-sonipat-paytm-payments-services-sonipat-4p4sjfv6frfr) — Sonipat, India
- [Team Leader - Offline Merchants QR - Alipurduar](https://feeny.ai/job/team-leader-offline-merchants-qr-alipurduar-paytm-payments-services-alipurduar-c884j3tqx9ta) — Alipurduar, West Bengal
- [Team Leader - Offline Merchant QR -Mathura](https://feeny.ai/job/team-leader-offline-merchant-qr-mathura-paytm-payments-services-mathura-bg6tbjgmbvr9) — Mathura, Uttar Pradesh
- [Team Leader - Medium Merchant Business 2 - Kolkata](https://feeny.ai/job/team-leader-medium-merchant-business-2-kolkata-paytm-payments-services-kolkata-kff9v8wag2pv) — Kolkata, India
- [Team Leader - Offline Merchant QR - Kushinagar](https://feeny.ai/job/team-leader-offline-merchant-qr-kushinagar-paytm-payments-services-kushinagar-hd3pvhc8s32r) — Kushinagar, Uttar Pradesh
- [Sales Operations - Assistant Manager - Online-GUT](https://feeny.ai/job/sales-operations-assistant-manager-online-gut-paytm-payments-services-mumbai-q4g5kfn7ctte) — Mumbai, India
- [Area Sales Manager: Manager: Nagpur](https://feeny.ai/job/area-sales-manager-manager-nagpur-paytm-payments-services-nagpur-gx0f0setkmvh) — Nagpur, India
- [KAM - Online-BFSI - Senior Manager 3740](https://feeny.ai/job/kam-online-bfsi-senior-manager-3740-paytm-payments-services-noida-knj0drtqm1ve) — Noida, India
- [VRM (Virtual Relationship Manager)_Merchant Onboarding - Online-Enterprise - Associate 5858](https://feeny.ai/job/vrm-virtual-relationship-manager-merchant-onboarding-online-enterprise-rmdpeeapg0dm) — Noida, India