--- title: 'Art Director at The People Brand' canonical: 'https://feeny.ai/job/art-director-the-people-brand-detroit-rc7httak1vnk' type: 'job' last_seen: '2026-09-14' --- # Art Director at The People Brand - **Company:** The People Brand - **Location:** Detroit, MI - **Compensation:** $130k–$160k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-06-18 - **Last confirmed live:** 2026-09-14 - **Apply:** https://jobs.lever.co/thepeoplebrand/6b1e2ad8-11ff-45b7-8615-193035dcc74c ## Job description Confidential Premium Consumer Brand ## Overview Our client is seeking a highly creative and strategic leader to help shape and evolve the visual identity of a rapidly growing premium consumer brand. This individual will play a critical role in defining the creative vision, developing compelling brand narratives, and delivering best-in-class creative across all consumer touchpoints. The ideal candidate brings a strong portfolio of integrated campaign work, a deep understanding of storytelling and brand building, and experience leading and developing high-performing creative teams. This is an opportunity to make a significant impact within a dynamic, entrepreneurial environment while helping scale a globally recognized brand. ## Key Responsibilities Creative Direction & Brand Storytelling - Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated marketing channels. - Define and maintain creative standards, ensuring consistency across all brand expressions. - Translate business objectives into compelling, consumer-facing creative concepts and campaigns. - Drive innovative storytelling that strengthens brand equity and consumer engagement. Campaign Development & Execution - Oversee creative projects from concept through execution across multiple channels. - Direct visual content including photography, video, social assets, digital experiences, and brand collaborations. - Ensure all creative work is delivered on time, on budget, and aligned with strategic objectives. - Apply consumer insights, cultural trends, and market opportunities to inform creative direction. Leadership & Team Development - Lead, mentor, and develop a multidisciplinary creative team. - Provide ongoing coaching, feedback, and professional development opportunities. - Foster a collaborative, high-performing creative culture focused on excellence and innovation. - Partner cross-functionally with marketing, content, production, and executive leadership teams. Agency & Partner Management - Build and maintain strong relationships with external agencies, production partners, photographers, and creative vendors. - Manage creative budgets, content production investments, and campaign resources. - Present concepts, strategies, and creative recommendations to senior leadership. ## Qualifications Required - 6+ years of experience within creative, art direction, or brand design roles, ideally within consumer, retail, apparel, lifestyle, or related industries. - Strong portfolio demonstrating integrated campaigns, conceptual thinking, and exceptional visual storytelling. - Expertise across photography, videography, typography, digital design, and brand development. - Proven experience leading creative projects from concept through execution. - Strong leadership, communication, and presentation skills. - Proficiency within Adobe Creative Suite. ## Preferred - Experience developing creative across multiple channels, including digital, social, print, experiential, and video. - Familiarity with motion graphics, After Effects, or related creative tools. - Understanding of responsive design and modern digital best practices. Ideal Candidate - Equal parts creative visionary and strategic thinker. - Passionate about building brands through compelling storytelling and innovative creative. - Highly collaborative, resourceful, and solutions-oriented. - Comfortable operating in a fast-paced, entrepreneurial environment. - Able to balance big-picture thinking with hands-on execution. - Strong mentor who enjoys developing talent and elevating creative teams. - Naturally curious, culturally aware, and continuously seeking new sources of inspiration. ## About The People Brand ## Company Overview - **One-liner**: The People Brand is a female-founded, owned, and operated talent acquisition agency specializing in executive and professional placements within the outdoor, lifestyle, beauty, wellness, and CPG industries. - **Entity Type**: Private (Bootstrapped) - **Headquarters**: Carson, California, United States - **Founded**: Not publicly available - **Founders**: Tiffany and Angella (both former HR executives from Nike, Hurley, and Fox Racing - last names not publicly available) ## Core Business - Primary industry/industries: Talent Acquisition & Recruitment (niche focus on lifestyle, outdoor, beauty, wellness, and CPG) - Target customers: Startups to Fortune 500 companies across outdoor, lifestyle, beauty, wellness, and CPG sectors; mid-to-executive level job seekers in those industries - Mission or purpose statement: To connect exceptional talent with leading brands that share their values, prioritizing cultural alignment, work-life balance, competitive compensation, DEI initiatives, and sustainability goals. ## Products & Services - **Executive & C-Suite Recruitment**: Headhunting and placement for senior leadership roles within target industries. - **Functional Recruitment Services**: Specialized placements across Marketing/Communications, Design/Graphic Design, Pattern Making/Technical Design, Product Development/Production, Merchandising, Sales, eCommerce/Digital, Finance/Accounting/Planning, Supply Chain/Operations, Human Resources/Talent Acquisition, Customer Service, Retail Stores and Operations, and Technical/Engineering. - **Consultative Talent Strategy**: A collaborative approach with clients to define and strategize roles before initiating a search, leveraging the founders' HR leadership experience. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private, no disclosed funding) - **Key Metric**: 9 out of 10 success rate in hiring; maintains a low attrition rate for placements. - **Notable Investors/Partners**: Not publicly available (no disclosed investors). Partner brands span startups to Fortune 500 companies in their target sectors. - **Growth Signals**: Expanding job postings via their Lever careers page ([jobs.lever.co/thepeoplebrand](https://jobs.lever.co/thepeoplebrand)), indicating active recruitment for their own team. ## Competitive Advantages - **Industry Specialization**: Deep domain expertise in outdoor, lifestyle, and CPG sectors, which they call being "outdoor, lifestyle & CPG EXPERTS." This niche focus differentiates them from generalist agencies. - **Founder-Led Experience**: Founded by former HR executives from top lifestyle brands (Nike, Hurley, Fox Racing) with 20+ years of in-house HR experience, giving them insider knowledge of both client and candidate needs. - **Transparency**: Unique in the agency space for sharing salary information and company names upfront with candidates, a stated departure from typical industry practices. - **Cultural Fit Emphasis**: Invests significant time understanding company culture and candidate values, with a stated policy: "If we wouldn't place our own loved ones in a role, we certainly wouldn't place you there either." - **Personalized, Low-Volume Approach**: A "do things the right way" mentality that avoids rushing placements, resulting in high success and low attrition rates. ## Strategic Focus - Deepening partnerships with forward-thinking brands that prioritize work-life balance, DEI, and sustainability. - Leveraging their consultative HR background to provide high-touch, strategic talent solutions rather than transactional recruitment. - Utilizing AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, identifying verification signals). - Building on their reputation as a female-founded, owned, and operated firm to attract mission-aligned clients and talent. ## Why Work Here - **Culture & Values**: The agency itself prides itself on being a culture-first organization, emphasizing trust, mutual respect, and true partnership. They seek to work with brands that share these values. - **Work Environment**: Based in Carson, CA, with a mix of on-site and hybrid roles posted for their own team. Positions include full-time roles in locations like Carson, CA and Detroit, MI. - **Transparency**: As an employer, they use AI tools to support hiring but also tout radical transparency (sharing salary and company names) as a core principle, suggesting a straightforward, honest internal culture. - **Team & Leadership**: Founded and led by two experienced, purpose-driven HR leaders with a “do the right thing” mentality. You'd be learning from veterans who deeply understand the talent landscape. - **Impact**: Work directly with top-tier lifestyle and CPG brands, placing talent that drives those industries forward. The agency's small, specialized nature means your work has a direct impact on client success. ## Sources 1. [The People Brand - Official Website](https://thepeoplebrandusa.com/) 2. [The People Brand - About Page](https://thepeoplebrandusa.com/about) 3. [The People Brand - Candidates Page](https://thepeoplebrandusa.com/candidates) 4. [The People Brand - Careers Page (Lever)](https://jobs.lever.co/thepeoplebrand) 5. [The People Brand - Job Board Portal](https://jobs.thepeoplebrandusa.com/) ## Other roles at The People Brand - [Global Head of Sales](https://feeny.ai/job/global-head-of-sales-the-people-brand-manhattan-beach-56jfre309bas) — Manhattan Beach, CA - [Web Developer](https://feeny.ai/job/web-developer-the-people-brand-compton-bpnwmdwvtkwn) — Compton, CA - [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-the-people-brand-compton-vd2ccz5pdhz2) — Compton, CA - [SIOP & Sourcing Manager](https://feeny.ai/job/siop-sourcing-manager-the-people-brand-rigby-1wf3dxxx7dar) — Rigby, ID - [HR Generalist](https://feeny.ai/job/hr-generalist-the-people-brand-orange-county-swvbd1gjadrs) — Orange County, CA - [Digital Retention Specialist (Contract)](https://feeny.ai/job/digital-retention-specialist-contract-the-people-brand-california-d39av8x0kk4v) — California - [Materials Development Manager](https://feeny.ai/job/materials-development-manager-the-people-brand-rigby-ppz912cg8h4f) — Rigby, ID - [Head of Product](https://feeny.ai/job/head-of-product-the-people-brand-austin-ts70hmvpkz2y) — Austin, TX - [Director of Retail](https://feeny.ai/job/director-of-retail-the-people-brand-manhattan-beach-gtwdzsdgfxr0) — Manhattan Beach, CA - [Chief Operating Officer](https://feeny.ai/job/chief-operating-officer-the-people-brand-los-angeles-9nnnc4yn6071) — Los Angeles, CA